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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Nov. 28, 1960)
.Tribune SECTION P MAIL TRIBUNE, MONDAY. NOVEMBER 28, 1960 PAGES 1 to 8 1 i. Kofi? '"4 V- 1 A V ' f i' I LUMUMBA'S SON IN SCHOOL Young where he is studying French and Arabic. Patrice Lumumba points to his answer on Patrice and his brother started classes at the blackboard in reply to his teacher's the school this month. They are children question at Lycee in Bak El Louk, Cairo, of Congo Premier Patrice Lumumba. , (UPI Telephoto) Lynn Jf Personal Service MONDAY TUESDAY WEDNESDAY SPECIALS SLICED ARMOUR BANNER Les-O-Lamb WHOLE or HALF Frying Chicken MJ.B. SHAKE THE CAN CUT-UP PAN READY FROSTED Aw 0 . 07 ten Can $ S Limit TRY OUR LABEL AT THESE 0 SPECIAL PRICES MAYONNAISE Salad Dressing Pancake Syrup qr. qt. 33? bottle WHITE STAR CHUNK STYLE Vi Size Cans Produce U.S. NO. 2 Fresh Green Top Bunch Carrois 3 bunches Fancy Extra Large CELERY each Ruby Red Texas Grapefruit 6 No. 1 Yellow Spanish 1 Parker Pen Solves Dilemma Of Product in Low-Priced Field By HENRY J. BECHTOLD UPI Financial Editor New York (UPD It took a few years, but Parker Pen Co. finally has solved its dilcma of entering a lucrative low priced market in its field without sacri ficing a pre cious reputation. This is the other firms to- Uenry Bechtold day. Back in 1957 the Janes ville, Wis. company looked with envy at the mushrooming market of ball point pens priced at below a dollar. An estimated 300 million ball pens were being sold annual ly at that time, as against 40 million fountain pens, and the average retail price of the ball pens was 44 cents. Parker already had entered the ball pen market in 1954, but its ball pens ranged from $2.95 to $8.75. And the com pany was getting ready to launch another pen in this line in 1958 at a price of $1.98, still a rather high price for a ball-point pen. Doing Quit Wall Parker was doing quite well with its ball pens, doltarwise, but it felt it could do much better bv netting closer to the same problem Mr o f i t a b 1 e lower -'Ipriced lacea Dy many i '"'"' Its production methods could not be geared for a quality instrument priced under a dollar, and manage ment felt it could not step into the bottom of the low-price field wihout sacrificing the image it had built up over 70 years. So Parker did the next best thing. It purchased a company already in the lower price field, one with a good brand name, but with a record of drastically declining .sales. In January, 1958, Parker ac quired the Writing Instru ment Division of Evershiup, Inc. for $1.8 millon. Ever sharp had been plagued by wrong timing with its prod ucts since Milton Reynolds beat it to the gun with a ball pen by seven months, a pen that Eversharp thought it had all the patents on. Completed Successfully Eversharp successfully com peted with Reynolds for a short while, but, in 1947, when the ball pen market be gan to falter, Eversharp fal tered with it. The company's efforts to regain its marketing position never got off the ground, and a management battle further complicated matters. Parker executives believed that Eversharp's record of de clining sales could be re versed with Parker research, new products, and merchan dising know-how. But keeping Eversharp an auto nomous, organizational structure did not prove suc cessful. Eversharp's small, 12 man sales force found it diffi cult to recapture lost outlets and open new ones; outlets were clogged with pens from scores of other low-priced Oregonians Injured In Idaho Wreck Grangcville, Idaho - IUPII -Two persons were critically injured and four others in cluding three children hurt near here Saturday afternoon when an auto skidded on ice and tumbled over an embank ment. Reported in critical condi tion were Bob Wallace, about 70, Adrian, Ore., and Mrs. Lorna Ward, 42, Nyssa, Ore. The auto driven by Mrs. Ward left Highway 95 on White Bird hill about eight miles south of here the Idaho county sher iff's office said.- Also taken to General hos pital here were Mrs. Ward's children, Gary 13, Ronnie, 16, and Murk. 12, and her hus band, Earl, 63. Their condi tions were n o t considered critical. Deputy Dick Seay said Mrs. Ward apparently stepped on the brnkes and that the auto skidded off the road and over an embankment. He said the auto tumbled end over end and threw out all six passengers. BULK INCREASE Rio de Janeiro - Coffee loses 12 to 20 per cent of its weight in the roasting process but increases its bulk by one-third. manufacturers; Ever sharp needed more identification with Parker, especially at tho trade level, and more sales manpower than an autono mous operation could support. Steps Initiated Late in 1959 a series of steps were initiated to inte grate Eversharp into the Par ker operation, and the final step came in September this year when the small Ever sharp sales force was Integrat ed into Parker's staff. Meanwhile, Eversharp be gan introducing new pens, all with the mark of Parker qual ity and design. A company spokesman said results al ready are beginning to show the number of Eversharp outlets arc on the increase, and sales are rising. Parker now has sales strength in pens ranging from 70 cents to $1.50 and has lost none of its reputation in the high-priced field. ONIONS lbs. A IFtkl crisp F nuua v green -i ibs. r W fabMr COOKING & 49 PLUS SILVER DOLLAR STAMPS 603 EAST OPEN 8 a.m. Till 9 p.m. r -,, llMMfT"" WARDSO MONTGOMERY WAHO TT K . 1 i i ii ii i mill l l I Mil 1,1 1 V ls.-r JHWWi.V"M1 Mrfng HIHJJI.'HJim f A.r. jO er 117 S. CENTRAL SP 3-7301 OPEN TONIGHT UNTIL 9 FREE PARKING SALE! 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