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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Nov. 10, 1960)
THURSDAY, NOVEMBER 10, 1860 MEDFORD MAIL TRIBUNE, MEDFORD. OREGON M. Harrison, Harold A, Cle ment, Floyd O. Sutton, L. W. Monroe and Walter D. Jen sen, all of Medford, and David W. Turner, Central Point. ' Wall Street Chatter the tonnage an Inspector can examine. Annual saving to the state is expected to be $10,000. Sharing the prize are Roy GABLE IMPROVES Hollywood-OIPIl-Actor Clark Gable, 59, hospitalized Sun day when he suffered a heart attack, was reported continu ing to improve today at Hol lywood Presbyterian hospital. Valley Men Win Suggestion Awards Salem-WPD-The Oregon Em ployee Suggestion Awards Board announced Thursday that suggestions of state em ployees adopted during Octo ber saved the state $10,230 in operating costs. Six-state agricultpre depart ment employees split the big gest award, $500, for suggest ing a new table for sorting New York (UMl The Demo cratic presidential victory Is not expected to change the normal trend of the stock market to any significant de gree, according to a survey of brokerage opinion by United Press International. The analysts point out that election -developments came as no surprise and had been largely discounted over the past several weeks. If the market does back down over the near term, analysts say, the primary cause will most likely be due to the heavy overhanging supply of stock In, the 600 level of the Dow-Jones Indus trials. Wall Street has always been noted for its ability to adjust itself quickly to the economic and political facts of life and the current period should prove no exception, brokers agree, the exchange of 2.2 shares of MM for each share of Coca. Cola. Ira Haupt & Co. considers Cletrac Corp. (formerly Oli ver Corp.) which sold its farm kidnev'nmeat liver 'n meat Thomson & McKinnon says there is an excellent opportu nity for participating in the Coca-Cola-Minute Maid mer ger by purchasing Minute Maid which sells at a discount in terms of the exchange pro visions. The merger calls for equipment business to White chicken meaty mix chopped fish 5 ftftrf CAT FOODS Motor Co. a good special situ ation. Risks seem small. Haupt says, since the assets appear to be very realistically valued and easily convertible and sizing pears. State offic ials say the table is more ac curate than any other devices and has more than doubled into cash. ,4.0 K-f) Hi Mr I i- rasa- NIXON8 DEPART - Mrs. Richard Nixon, leave their Los Angeles headquarters for daughter Patricia, 14, the Vice President , their return trip to Washington. and daughter Julia, 11, are all smiles as they (UPI Telepholo) Young Publisher Has Successful Career By Diversification Hollywood-IUPO-At age 33 when most businessmen are barely past the horse and buggy stages of their careers Robert E. Petersen Is behind the wheel of a high-octane publishing company powered by fast-selling automotive magazines. The Petersen Publishing Co. (Hot Rod, Motor Trend, Motor Life, Car Craft, Rod & Custom, Kart, Powerboat, Guns & Ammo, 'Teen, trend books) had sales of approxi matelv $10 million in 1990 and its young owner turned down an offer of $2.5 million for the business. He estimates Us worth today .at $3 million. Petersen's first magazine, ROBERT E. PETERSEN Migailnei Succeed Hot Rod (now labeled "Every body's Automobile M a g a sine"), came out In January 19S8. Soon, hands more accus tomed to holding wrenches were groping at the news stands for copies of Hot Rod and Petersen was moving into overdrive, The magazine now Is climbing toward a million copies a month, Is Jammed with ads for such items as spark plugs, correspondence schools and fuel pumps. Mora Brought To Market As the imitators flooded In, Petersen brought more of his own car magazines into the proven market; Motor Trend in 1949, Motor Life in 1951, Rod & Custom and Car Craft in 1953 and Custom Cars (re cently changed to Kart) In 1957. Then the Petersen Publish ing Co. became aware of the world outside the auto shop "We had reached our peak with six monthly magazines In the car field, Petersen said. "In the car field we had about a million and a half cir culation and had pretty much saturated that field. We need ed diversification." ' ' ' Diversification took the form of 'Teen Magazine in 1957. ' "We had : always kicked around the idea," he said, "and 1 would say It's a suc cess. Circulation now is far in excess tf 700,000 . copies month. Hot Rod, "Teen are pretty much neck and neck. Actually, of all magazines, Hot Rod and 'Teen are 31st and 32nd in newsstand sales." Excaptlon to Formula But 'Teen, a general publi cation for teen-agers, is an ex ception to Petersen's formula of appealing to mechanical in terests and the "latest" fads or trends. He admits he has big advantage because of his West Coast headquarters. ' "We don't have any magic formula," he said. "The war Itself spread mechanical things. Interest in hot rods used to be a West Coast thing, but the war spread it around. Southern California and the West Coast seem to be the spawning ground of virtually every sport. "The major Idea seems to start out here and drift cast. Most l the raca cam have been built here. Sports such as skin diving have had their development . here. The new deals now aro drag boats and hot boats and the new sport of karting started right here in Los Angeles. Strangely enough, Peter- sen's sales aren't biggest In southern California. His prl mary sales area is around the center of the country, where the people are Just learning, He says, "They know every thing out Here. Petersen feels out the new Ideas and possible new fields to conquer through his trend cooks, me so-canea "one shots" which come out about three times a month covering everything from stamps to tropical fish to model rail roading. Live Dream Lift A handsome bachelor. Bob Petersen lives the sort of life young men dream about. His own thriving business in gliv morous Hollywood blvd., i home high In the Hollywood hills overlooking Los Ange les, a Ferrari to race around In and TV actress Connie Hines as his steady date. ine ooy publisher was born In Los Angeles but lived most of his childhood In small towns where his father was In charge of maintenance equipment for power companies. Upon his return to civilian life after a hitch in the Air Force, Petersen became a publicist at M e t r o-Goldyn-Mayer studios but was bounced because of studio manpower cutbacks. He and more than 25 other out-of-work publicists started a firm (Hollywood Publicity Associ ates), but the stew mixed up by all these chefs resulted In little money and big head aches. ' With Robert Lindsay, a partner he later bought out, $400 capital and limited credit with a printer, Peter sen started Hot Rod and his whirlwind courtship of FLUORIDATION OKEHED McMlnnville - IUPII - Mc- Mlnnvllle voters approved fluoridation of their water supply by a 1,798 to 1,523 vote Tuesday. Anti-Radiation Chemical Army's Medical Goal Washington (Science Scrv-1 ice) - Anu-raaiauon agunis to Increase chances for sur vival in the event of nuclear war are being sought by the U. S. Army's Medical Re search and Development Com mand, two medical research ers from the Walter Reed Army Institute of Research reported here. A drug development pro gram, similar to that under which anti-malarlans were developed, is underway to find an anti-radiution agent useful for protecting man against radiation Injury, Dr. David P. Jacobus and Major Michael P. Dacquisto said. Compounds Evaluated About 1,500 compounds have been evaluated for pos sible anti - radiation action, mainly by the U. S. Air Force Radiation laboratory. Of this number, 56 of a specific chem ical scries were selected as having the best potential. The Army Anti - Radiation Drug Development program has limited Itself to this series, The chemical mixtures most recently used in dogs are non- lethal, and a dog under their influence is able to walk around and do mild exercise, the Walter Reed researchers reported. Dogs exposed io high levels of x-radialion, rcceivimr the chemical protection, were provided with at least a 50 per cent reduction in the amount of injury sustained by untreated control dogs. Chemicals were all given in travenously. Severe Reactions The scientists are not vet ready lo administer these agcnls systematically lo peo ple, nowever. Tlio reason is thai, although the dogs have not died from the anti-radia-lion chemicals, they have suf fered severe side reactions. One aim of the Army uro gram of research is lo elimi nate these effects. The present anti-radiation agents are effective by mouth in mice or dogs for only four lo five hours. If perfected so that they may be taken safe ly In oral administration by man, they would prove use ful as a protection to those entering nn irradiated area. say I l-z T lrrk'! "DON'T GUESS"... You can be sure of the best meats always at Ed Milne's Quality Market.... We have been selling the finest meats in Medford since 1940. We Will Be OPEN Tomorrow VETERANS DAY 8:30 A.M. to 6:00 P.M. "SWIFT'S PREMIUM" TENDER-GROWN FRESH FRYERS Fancy Large Fresh Fryers CUT UP OR WHOLE OREGON-GROWN FRESH GROUND 4 f Steer Beef jVHU :$3 "CHOICE" STEER BEEF SALE!! Boneless Roast Tip-Rump 11)1 V- TopSirloin Steak Boneless $29 Round Steak Swiss Steak (o)(gc Stew Beef BONELESS PORK LOIN ROAST Pork Sausage Pork (hops Boneless "Choice" All Meat, No Waste All Lean Tender Pork Pure Pork, our own delicious flavor All Center Lean Cuts 79 89 49 89 ib. ib. LOCAL NEWTOWN PPLES 5 lbs. 4 9C RED EMPEROR GRAPES OlC l M FANCY BRUSSELS 10 Oz. Cups SPROUTS MEDIUM SIZE Sweet Spanish ONIONS 5 LBS. "CHOICE" ALL CENTER CUTS Chuck Roasts Well Trimmed of Excess Fat and Bone Be 2i I FISHERS BIS-KIT-MIX None Finer 22-lb. boxes $ 00 KING SIZE (Regular 49c Each) HERSHEYBARS Plain Almond Goodbar Krackle Bars $1100 HI COUNTRY 46-OZ. STOKELY'S CSV lARGE APPLE J APPLE J Wfac JUICE II SAUCE V SWIFT'S il COTTAGE C BUTTER Ts MARGARINE 89 FUDGE MIX JUNKET Chocolate or Penuche (Regular Price 43c per package) 3 89' nnAVr! Ti"s BROKEN 2, 7c SHRIMP V SWIFTS VIENNA SAUSAGES if Tins osnoo El FRISKIES DOG FOOD Meal or Cubes 20 lb. bag $J98 IF YOUR CREDIT IS GOOD -IT'S GOOD AT -THE QUALITY MARKET- ED MILNE'S kzs u a us u u u 222 West Main Next to Copco FREE DELIVERY PHONE SP 3-7444 u u u. uuuu Lza u We Are Closed Sundays
