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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Nov. 3, 1960)
THURSDAY, NOVEMBER 3, 1960 MEDFORD MAIL TRIBUNE, MTOTOTO, QM, Black Box May Be Aid in Learning Space Reactions Los Angeles, (Science Serv ice) - iiow effectively man performs in space may be told by a little black box no Bigger than a bedside radio . The box can be used to pick up and amplify the tiny elec tric signals from the brain's center of consciousness when animals or man are in space. This information could then be telemetered to earth. . The instrument, a transis torized brain wave machine, was developed by Dr. Ross Adey of the University of California, Los Angeles, Med ical School here. It was de signed by Raymond Kado, electronics engineer, under a project supported by the U. S. Air Force's Air Research and Development Command. i; Weightlessness in space may basically alter the proc ess of consciousness, Adey aid. The brain is normally subjected to an unceasing barrage of impulses arising in muscles, tendons and other deep body regions. In the weightless stale these im pulses are reduced to a very low level. Thus man's level of awareness may be affected. "There may also be a prob lem of "space insomnia," Adey said. The porpoise, which exists in a relatively weightless state in its watery world, does not display the sleep-wakefulness cycles com mon to land-living mamals. Ttis sleepless behavior may be related to prolonged weightlessness. Characteristic patterns of alertness and sleep are sig naled by impulses from the brain's center of conscious ness. Tiny electrodes planted in -.these centers in space ani mals would carry these sig nals to the black box and to earth via telemetery. Adey believes this might give a more reliable measure of performance capability than having the animal press a lever. The animal may slop pressing a lever from bore dom or just plain balkiness, he points out. -The system has been tested on animals in a human cen trifuge and in vibrating ex periments simulating acceler ation loads of rockets. It has passed with flying colors. Consumer to Get Full Treatment New York - The consumer is going to be courted as he's never been courted before, ac cording to Mrs. Denny Gris wold, publisher of Public Re lations News. - Many business organiza tions, feeling the pinch of in creasing competition, have or dered their public relations departments to step up prod uct publicity in order to sup port sales, she said. In a poll of companies do ing business on an interna tional scale, Public Relations News learned that many plan ned to increase their spending for promotion. "Look for an all-out effort this fall to avert a slump in ales," said Mrs. Griswold, whose public relations week ly serves business executives in the United States, Canada and 58 other countries. 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