Nursing HomesTake Top Spot in Newest Investment Trend
it i
By HENRY J. BECHTOLD
UPI Financial Editor
New YORK- IUPD -First it
Was hotels, then hnwlini? al.
leys and motels. Now the new-
- , eat,, irena in
investments in
FiT n u r s l n e
nomes.
It wasn't too
long ago, the
turn of the
f Century to be
exact, when
age caused lit
t 1 e concern
fienry Bechtold because o
closer family ties and low
life expectancy rate, 48.
Now, however, our soaring
population and medical sci
ence's part in lifting the life
expectancy to past 70, has
increased the number of peo
ple over 65 to 15.5 million,
with the figure expected to
reach 22 million by 1965.
, Of the one million people
over 65 living outside their
own homes, the greatest pro
portion are in the homes for
the aged and nursing homes.
Adequate shelter for this
growing segment of our so
ciety has become big busi
ness.
Poor Farm .
Several decades back old
sters often wound up at the
county poor farm or at a poor
house, but today our senior
citizens are finding new lives
in swank nursing homes.
No longer can responsible
groups get away with putting
up the so-called "Old Ladies
Homes." People have more
money through social secur
ity benefits . and industrial
pension funds, and now can
afford better living accom
odations and care. And med
ical science has produced a
more active group of resi
dents who require much more
to keep them busy.
Demand for facilities in
these, swank nursing homes
is so great that a 70 per cent
increase in facilities is needed
at once, according to the pres
ident of a Chicago firm that
specializes in furnishing in
stitutions. Nursing homes are growing
at the rate of 2,000 beds per
month, but the demand for
space still completely out
spaces the available beds, re
ports Robert Gree boss of
Morton Textiles and Furni
ture. Most of the better homes
have long waiting lists he,
says.
Today's senior citizens in
sist that homes for the aged
be a place to live rather than
a place to die, and they want
excellent furnishings, pleas
ant atmosphere, and facilities
for social activity.
A survey by Morton Tex
tiles found that the oldsters
want most of all a place that
looks like their home. Color
was listed as important in
creating the proper mood and
atmosphere. . '
Typical of the "New Look"
in nursing homes in the Wash
ington and Jane Smith Home
in Chicago where each occu
pant has his or her own pri
vate room furnished with
early American furniture.
The original furniture was the
heavy, mahogany type, which
Medford
Tribune
SECTION C MEDFORD, OREGON, THURSDAY, AUGUST 18, 1960 PAGES 1 to 8
Greengoss said would be a
depressing setting for anyone.
The home also features a
28-bed hospital, a beauty par
lor and an arts and craft cen
ter. An auditorium is con
stantly filled with residents
witnessing amateur groups,
glee clubs and movies. A res
ident committee of five old
sters plans all social activities.
A provision that represents
perhaps the most radical de
parture from the precedures
of earlier days is that of pri
vacy for the older persons,
so long as he is at all able
to conduct himself in the
residence without any major
difficulty for himself or others.
Indictment of
Nutria Promoters
Noted by Chamber
A report on the indictment
of four nutria promoters by a
Los Angeles federal grand
Jury was made today by Don
McNeil, manager of the Med
ford Chamber of Commerce.
. He reported that the Na
tional Better Business Bureau,
Inc. has issued a bulletin not
ing that a nine-count indict
ment charges Robert B. Rice,
Betty J. Rice, his wife, and
Leo Crowder with using the
mails in a scheme to defraud
in connection with the sale
of nutria breeding stock. A
fourth person, Vern Schaap,
was charged in three counts
with aiding and abetting the
scheme.
The NBBB said .that the
charges were based upon acts
of the defendants to further
the sale of "breeding slock"
of the furbearing nutria in a
scheme which postal officials
reported grossed more than
?3 million.
Early this month Mrs. Bice,
secretary of the Cabana Nu
tria Breeders association, sent
a circular letter to all CNBA
members advising them of the
indictment and commenting
on the action.
In reporting the indictment,
McNeil said that enough peo
ple in this area have par
ticipated in- Nutria promo
tions to warrant publicizing
the grand jury action.
Reserve Training
Camp Under Way
The main body of the 104th
division, (training) including
about 75 Medford men, ar
rived via troop train at Ft.
Ord., Calif., Aug. 14 for two
weeks of active duty with the
regular Army.
On the station list are Capt.
Robert D. Stephenson, receiv
ing company, 104th division;
Lt. Col. Robert Elliott, Capt.
James D. Straus, Capt. Don
ald E. Bray and Capt. Tom
Teutsch, second battalion, 414
regiment, all of Medford.-.
'. It took only a few hours
for the school teachers,
plumbers, salesmen, students
and executives to get back
into the swing of military
life, according to reports from
the fort.
The greatest part of the re
servists' time at Ft. Ord Nvill
be spent working with and
observing regular army cadre
troops. Before the two weeks
training ends, they will have
an opportunity to put recruits
through the training paces
and show how well they have
learned their new jobs.
The 104th division is com
prised of over 2,000 Oregon
and Washington civilian-soldiers
who once a week and
for two weeks each summer,
become military men.
Emigrant Dam
Engineers to Tour
The Rogue Valley section
of the Professional Engineers
of Oreeon will tour Emigrant
dam Friday, Aug. 19, accord
ing to D. E. Cobleign, puDiici
ty chairman.
Also on the Itinerary is
in lunch al Siskivou lodge and
lours through Copco 1, Copco
2 and Fall CreeK power piania
and the California Oregon
Power company iron uaie ae
vplnnment now under con-
struction. All are located on
the Klamath river upstream
frrm T-Tnrnhrook.
The engineers are to meet
at Emigrant dam at iu:u a.m.
The road turns off the Dead
Indian rH . onnroximatelv one-
half mile from the Klamath
Falls highway. The tour will
rrive at the Iron Gate devel
opment at 1:30 p.m.
a bit blouson
BRENTSHIRE KNOWS JUNIOR
FIGURES ... AND BUDGETS!
12
98
Fine wool Jersey, completely rayon
taffeta lined . . . with a clever boat neck
line and the new half sleeve. Choose
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SAVEI 5.97 ON POPULAR
LADIES' MOLDED. LUGGAGE
Fabric backed Vinyl cover. Steel support
band. Quilted Rayon-lining, and pockets.
Train case 2 pockets, mtr- aa o
ror. 21" O'Nite case and '7m.tx
24" Pullman 3 pockets. Ria.as.ts
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If
STUFFED MASCOTS FOR TEENS,
CUDDLE TOYS FOR BABY, TOO
Wards has the whole animal kingdom of
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Choose from those shown; I.Tr jr
others to 9.98. IACH
Ft
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OPEN MONDAYS 'TIL 9
WARDS
MONTGOMERY WARD
TAKE ADVANTAGE OF THESE
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1 17 S. Central --SP 3-7301
BACK TO SCHOOL
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Girls' new fall match-ups
Yi
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SKIRTS WITH KNIT TOPS
WARDS TERRIFIC VALUES!
Amazing
lew prto
498
Set
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I-
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SALE! CAMPUS FLATS IN
SOFTEST SUEDE LEATHERS
Toe-pointed and slender, so flattering in
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J
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BOYS' "101"
SADDLE
PANTS
2.89
Guarantee: New
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Heavy duty 13
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Sizes 6 to 1 6.
ROYAL FUTURA 600 NOW $50
BELOW MANUFACTURER'S LIST I
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BOYS' COTTON SOCKS
Reinforced for Longer Wear
Soft spun cotton in vat dyed, washfast
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Nylon reinforced heel and AOr
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SALE! GIRLS' CUFF ANKLETS
100 combed cotton in white,
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Reg. 49e. .
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1
SALE! MEN'S WESTERN DENIMS
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29-38. Max. shrinkage 1.
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SALE! CIRCLE STITCHED BRA
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78
SAVE! EYE-OPENER ALARMS
Gilt-edge folding travel alarms,
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3.44
Plus FJ.T.
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COTTON SLIPS
FOR SUB TEENS
118
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Wash 'n wear per
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Top buy! 8S-16S.
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SALE! MEN'S
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25
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CARDMAN
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99
SCHOOL BAG SUPPLIES
Stock up with supplies now, while Wards prices ,
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I . S A T IS F A C XJCyU RJX
3