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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Aug. 2, 1960)
CD O o Cult of Beauty Has Overtaken Entire Female Population of U.S. By HELEN B. SHAFFER Editorial Research Report (Editor's Note: American women spend literally billions of dollars every year on cos metics and beauty shop serv ices. Although the arts of beautification have ancient origins, their application on a mass basis in this country has developed in only the past tew decades.) Washington, Aug. 2 -The Miss America who won the first annual beauty contest at Atlantic City in 1921 was a dimple-faced blonde whose curly hair and demure fea tures showed little evidence of the use of any artifice to S) enhance her natural pretti ness. The Miss America to be clsen in September, ?jjf50, is likely to be a streamlined beauty with deftly arched eye brows, tinted eyelids, enameg ed fingernails, and lips of the currently fashionable pale hue. Her face no doubt will have been treated with numer ous creams and make-up bases befe application of the final layers of coloring, and her hair will have been profes sionally "styled" before she faces lie judges. The contrast in beauty-contest winners of today and of 40 years aC?o is paralleled among Amef&an women in general. It is within this pe riod that the cult of beauty has overtaken virtually the entire female population of the Unigjd States. Some wom en have used cosmetics of some kind all through the cen turies, but never before has the practice of improving on nature's gifts ben so univer sal. And never before has there been so iassive an in dustry to cater to woman's innate desire for personal at tractiveness. Women Freed The period of growth in use of cosmetics and professional beiuily servic5 in this country has coincided, roughly with theperiod in which women have emerged in large num bers from the home to the lnrger world of wage-earninfl nnd public affairs. The fran chise and the lipstick came to American women at about the same time. Both symbQ izcd freeing of women from traditional restraints. Archeologists have unearth ed beauty aids used by the queens - and ngs - of Baby lonia 5,000 years ago. A papy Qrus dating from 1550 B.C. gave the recipe for a henna dye used on th)hair of an Egyptian queen. CQ:cr rec ords disclosed a method of curling the naturally straight hair of Egyptians. In the 16th century it be came fashionable for high born English ladies to prepare their own cosmetics. Queen Elizabeth I was a dabbler in this branch of applied chemis try. Home manufacture of cos metics continued into the 10th century. Numerous recipes for homemade beautificrs were printed in America's women's magazines of that time. But although many women tinted their hair and brightcn3 their lips and cheeks, they did so in secret. Dolly Madi son was strongly suspected of using rouge, but she never ad mitted it. q Processes Improj Improvement in the indus trial processes used in manu facture of cosmetics, and in thiOroducls thc(Rjj);vcs. con tributed along with less tangi ble infliiencfjyo winning wide arccptaiQ- ot beauty aids. Un til around 1900 cold cream compounded by druggists was a slick, paste that deterior ated qtntklyubstltiitlonof mineral for animal oils Vo- duccd a ire stable product suitable for mass production and distribution. Similarly, chalky white face powders were succeeded by powders of fine grain in a great variety 55 Fifty Plus Clubs Members of the Medfog: ,ind Cam White Fifty Plus clubs have been invited to attend i&iieeling of the Grists Pass Senior Citizens club Fri day, August 5. The Medford club members are to meet at the Episcopal Guild hall, Fifth and (gjkdalc avenue, ai iu:ju a.m. transportation will be provid ed. Everyone attending is to take food for a potluck lunch eon, and table service. Calendar Calendar nollcea and newi for the society section ot Thw Mali Tribune must be mibmltted In writing and deadline for the Sun, Aav priltlnn Is 1 o.m Friday Dead, llnp for the weekly calendar is ft a m nf the day of publication and for week day news Is 5 p.m the dav before publication Wednesday; 12 noon - Townsend Club auxiliary picnic, HawthorneN Pafk- Garden club, home of Mrs. C. I 1:30 P.m. - t-enirai t-oini H. Ault, 1988 Taylor rd. of shades. The lipstick, now every woman's constant com panion, was first marketed in this country in 1915. Intro duction of liquid detergents in xaju jiiaue uuiiimei ciui shampoos a staple product. Only recently, the aerosol con tainer led to a boom in hair sprays. Americans spent only about $40 million a year on toilet preparations in 1914. Toiletry and cosmetic sales topped $1 billion in 1952 and last year went over $1.6 billion. In ad dition, beauty shops did a business in 1959 estimated at $1.1 billion. Neither cosmetic sales-nor beauty shop service havebeen affected by recen business recessions. Sales and volume of business have re corded annual increases de spite trouble in other sectors of the economy. O Billions Spent The cosmetic industry is highly competitive and of late has shown a tendency toward concentration. WhereaslO years ago a giant in the in dustry did a S25 mion an nual "business, tod.-jgj one com American Singer-Believed Home "Is Plq,ceto Enjoy7 By ROSE McKEE Florence, Italy - Gladys Swarthout, the famous Amer ican singer, has a delightful country home here in the midst of fields and eye-catch- ng mountains in the distance, that she thoroughly enjoys. "My idea of having a home is to live in it, enjoy it and have all three meals a day in it," the former Metropolitan opera star saieW Miss Swarthout and her husband, Frijnk Chapman have lived in their "villctta" six summers. (A villella is smaller and less pretentious than a villa.) In late fall, they return to New York. They told an Interviewer from the Na tional Association of Home Builders in Washington, D.C., that the transition is "simple and easy." They have six acres of land, "every inch cultivated." They raise craDes for their own wine and they have olive Oees from which olive oil for their own use Is made. "It's so much more flavor ful than the commercial olive oil, to which preservatives must be added," Miss Swarth out said. Birthday Party Often for Twins Trail - The Misses Jackie and Joey Hume, twin daugh ters of Mr. and Mrs. Arthur IUimiQ eclebrat! their ?th ifirthoay anniversaries Sun day, July 24, with a swimming party and wiener roast at their home on Big Butte creek. Attending wercie Blisses Mary De Haven, BonniQand Carol S in 1 1 h, Suzi Chubb, Adene Jensen, Susan Eastin and Judy De Haven and Pat Hay, Larry Smith, Gary Ayres, Dewey--. Henderson, Benny Nork, Erfin Hawkins, Gary Williams and Steven Geren. Mrs. Louis Rogers, Pros pect,, and Pi's. Harry Hard ing, TQLcod, motored to Hose burg July 27 where they visit ed the Wayne Harris and Ax thur Kobemik families. OH. Martin's E p is c o p a 1 church, Shady Cove, and Church of the Good Shepherd Prospect, held a joint service, f-oiiHui'tpH hv the Rev. John Powers, July 24 at Folding Hills ranch on the banks of the Rogue river. Follow)!! the scrviQ a picnic lunch was served. AJxiut SO attended. Mrs. Paul Torrance left re cently by plane for Qincou ver, B.C.. to visit relatives. Mr. Torrancpj'will join his wife thcrfeilaNrr. O - 1M ...,1 Mru lloru 14tifH. I.ft nnH fiMir riiiilift'prsV VrcT.1, (Saurie, Ujilly and Susie, Auberry, lif., are spending two weeks visiting Mr. Harding's mother, V,. Harry Harding Sr., at her home on Big Butte creek. Daughter Here Mrs. Leo Miazga and small son, Michael, Pas, Wash., were in Medford last week to visit Jj5rs. Miazpa'smother, Mrs. V'red Fick50$ North Holly street. While here the visitor attended performances of the Oregon Shakespearean festival in Ashland. Drug Tints Lawn The newest drug takes care of down-to-earth problems. It tints and restores lawns to their natural color and also acts as a food substitute for the preservation of lawns. The product can be used any season to maintain lush green coloring, but autumn is the preferred time - when growth ha stopped and coloring fades away. pany docs close to $250 mil lion of business a year and another company $125 mil lion. Both labor costs and ma terial costs are relatively low, but enormous amounts are spent on advertising. Sales are stimulated by frequent intro duction of new products and new fashions in make-up and by intensive appeals to ail seg ments of the market-most re cently to highly responsive teenagers. Beauty shops, now almost as familiar a featii of the neighborhood shopping center as the supermarket, number ed 110,400 in the United States when the last census of business was taken two j.rs ago. The beauty shop boom got under way when what had been a service for special oc casions became habitual with a growing number of women. Beauty shops offer many serv ices, but their mainstay is the "hairdo." The permanent wave, invented early in the c&ntury anftfurther develop ed with theuse of electricity, accounts for around 30 per cent of the business. The singer, who will be56 on Christmas day, still hasall the personal charm that made her a great lagj on varied stages opera, radio, motion pictures, and television. Her voice has a rich, velvety qual-' ity. The one-time Missou girl who had the title role in the first televised opera, "Carmen" was asked if she planned to return to TV roles. "M.tybe I will return," sh said. "I would biPintercsted in TV if it were taped. It wasn't when I stopped, and we went Di after long, tiring rehearsals. A singer has to be fresh and rested Likes Florence She and her hus'Qnd chose Florence as a summer home narllv hppnncp llP O.'llfliprl 1 here as a student and saiWj)""'"'' ",s"",' in opera here. Miss Swarthout pp Miss Swarllinlltl likes Florence because it hasv so much to offer Greek drama, Italian opera, ballet, concerts, symphony and cham ber music." "We had talked for years of coming to Florence to live, she explained. "I was record ing for Victor in Rome when we heardOof this place. Tb moment we waiKigi in me good garden gate, we knew this was what we wanted." Their house, off a dirt road about 10 minutes drive from the city, is a long, old stone structure, golden In color with green shutters. There is a bal cony they added aiQ an abun dance of the geraniums that bloom so flamboyantly in It aly. But the scenc-slcaler at the moment was a lemon tree in a container on the tei),ce. Big, light yellow lemons hung in such a shapely paQern the tree almost seemed artificial. But it was real. The house has a foyer for "little receptions," a big liv ing room with paintings, and a grand piano where Miss Swarthout has the auto graphed photos of all her con ductors. An autograiQcdQ-ic-ture of President Eisenhower recalls his first inaugural in 1952. when she sang on the Capitol steps. Miss Swartout said that "most of our furniture came from Italy in the fireplace." To furnish the Florence hoifV "we dismantled our Connecli- Lcut home," she explained. 'f!TI mp:iciit-pr! Iho rnnmE here, we measured the furni ture in Connecticut and sent whnjWiuld fit in the floor plan. We luiA only onii table that did ii(J fit here. Time To Enjoy ' One of Miss Swarthout's greatestQleasurcs these days is thai slie has "time to enjoy our O'lue and to cultivate friendships 1 nev had QSH: I linn lpfnrp " She and her husband see more of their American friends than they d'd when they lid in Connelaicut. "More come through Flor et' than come through Red ding Ridge," she commented. Tlu run VMt "vif&'tta" with the help of two persons a maid "who sing all the I time and is happy" and a man who has lived on the farm for years. He appisvyes "all the chtj&ges we have made, saittf i : . they Both Miss Swarthout and her husb.d speakalian but "Frank speakfr.it ')ttcr than I do," she saiti. Her husband likes to cook and his specialty is curry, vfe makes the best Indian curry," she said, fondly. Chap man is a member of the Ama teur Chefs of America. To Join, he had to cook a dinner for 12 while all 12 watched his every move. He passed the test glowing ly but, his wife said, "the poor maid had to wauh every dish in the house." MEDFORD MAIL turn Wembley, England Britain's as she receives a salute and a nine-year-old Brownie Susan Cornell during a festival mark' ing the SO years of Girls Guides n : m .. u . . .. u .. i muni war. nnncli nf knnn, at Girl Scout, Visits Abbey; 55fSees Princess Kditor's note: 3iss Betty Duffy, Ashland, Is one i of 22 Girl KcniiAt from Hie United StntPS chosen uf attend a world-wide Jubilee cele bration In Great Britain this summer under the sponsorship nf the Girl Guides, She will remain there for two Months. A second letter from Miss Unify reviews some of her activities In London). London, England - Sights nnH pilips: mav hp slranop. Vj'iil when ChweUjig as a Girl Scout one is nefcr without a friend. a British Girl Guides met our ship, (Qg SS United States, when it docked at South- l,..n-.lnn C,nl..nl T..I., 1 ! l"ey "rtve uuun iuiiKint .(j)ou r slay a more delightful one ever since. Master Point PPay Announced Camp White - Camp White Veterans Bridge chffl an nounces (hat master point play has been .-hcdulcd for Friday, August b, at 7:30 p.m. Play will begfS promptly at that hour, the club stresses. Norm-south winners for last week were Mrs. FraQk Baker avfti M6. John Dougherty, first, DB' !; (Sir. and Mrs. Joe Clark, scWind, 93Va; Paul nat ion and Mrs. Sam Richardson Herewith Roy Pruitt and John Shoitridge for third and fourth, each pair scoring 87 points. Thomas Munds and Mrs. E. K. Ricker scored 96 points to head cast-west players. Sec ond went to Mrs. Fred T. Burich and Richard House, and Dr. and Mrs. Corthitv 91, third. Pythian Sisters To Honor Couple Mr. and Mrs. Joe Cook will be honored at a reception to be given Sunday, August 7, in the PythianOuilding in Med ford. The event will celebrate the Cooks' fiftieth wcdiQig anniversary, and their friends are invited to attend. Hours will be tjmi tyQ to four o'clock. Hostesses for tluQrcccption will be members ot Talisman temple, Pythian Sisters. Mrs. Cook has been member of the lodge fimany years. J Keep thermos bottles clean and sweet smelling by filling with a solution of cold w;r and one tablespoon of lnse hold baking soda once a week. Leave gie slo:r out of the bottle and let the solu tion remain for several hours. fg) - - , a gift fpom Dorqthy Graft SHEEg VEBET SPRAY SEJ included with every OGILVIE HOME PERMANENT Now-a beauty "bonus" with your purchase ot the fabulous Ogilvie Home Permanent ! bheer Velvet Spray bet to keep your hair Mnootli, shining n ithout lacquer. Yours with the famous Ogilvie Home Permanent that both conditions and" curls, (or a nirnv lovely look! And it is especially rec ommended (or tinted, dyed or from Ogilvie Sisters, world's 'or 50 years . . together at this oiiie in today ! $3.25 value (or Mains Drug Centre Fast, Accurate Prescription Service 8 North Central SP 2-7113 Open 8:30 A.M. to 9 P.M. Closed Sundays Double Stamps on Prescriptions Free delivery TRIBUNE. MEDFORD. ORE. Princess Margaret smiles bouquet of carnations from here. In the background is . . T n-u. lt.a ixkllaa lacliiral (UPI Telephoto) Margojet Wi the assistance of the staff members of the Girl Guide Commonwealth Head quarters, we planned an itin erary for group and individ ual siglQseein This is for the two weeks that we are slaying in LondSn before traveling in small groups to various countries to help the British Guides celebrate their fiftieth anniversary of Girl Guiding. Our first stop was at West minster Abbey. The stained glass wiO-lows and gold altar created an awe-inspiring sight. However, the many statues and memorial and the throngs of sight-seers mftie the Abbey seem much like a public mu seum. Our sight-sQiOfig h-O taken us to places too numerous to descTibe.0i'he varied itinerary has included pieces of educa tion such as Cambridge uni versity; place of Royal atijy sphere as Buckingham palace and WimObr castle; areas of culture including museums, art galleries and the London ballet; and places which are well known tourist attrac tions, inDiding the Changing 0 the Guard, Big Ben and the Houses of Parliament. One of the highlights of our trip thus far was the Girl GuidesO-ssoeialion golden ju bileiOoirthday festival. U was presented July 21 to ?3 at Wembley Q and for the Girl Guides arQ Girl Scouts throughbut the world. The fes tival featuredQ thousand per( formers and (Included a play called "The Journey of Soy" which was preceded by aXar- '(Tyval of bUges.iSoy staitrting lor spirit oi louinj, futilities, more or less with in '(tV) miles radius of tWCar nival Producer's base, each undertook to .nonstrate var ious badges available to girls in the Guiding and Scouting programs. "The Journey of Soy" had parts played by 700()iembers of the Girl Guides association, drawn from sections of Eng land, the West Indies and Hong Kong. Present at the performance which I attended were Prin cess Margaret and Anthony Armstrong-Jones. My stay in Iidon will be terminated tomorrow (July 29) when my group (includ myself and Nancy Kins man from Ohio) will leave for Gloucestershire to take part in home hospitality sponsored by the British Girl Guides. bleached hair. Both products leading hair care specialists price (or a limited time only, only $2.50. Women s Lithia Park Art Exfiibit To Be Held August 13-14 All Rogue valley artists are invited to show their work in the annual Greenvich Vil lage Art show to be held Sat urday and Sunday, August 13-14, in Ashland's Lithia park. The exhibit will be open from 10 a.m. until 5 p.m. The show is held each year year during e Oregon Shakespearean festival. Any one interested in exhibiting may call Mrs. John Pletsch, SPring 2-8116. Student Makes Tour of Mexico Richard C. Guches, Cherry Heights, Griffin Creek road, returned last week from a month's mu)jr tour of Mex ico. He entered Mexico at Nogales, Oresas, and travel ling dArn the western coaf i. tSf Mexico, spent some time at the resorts of Mazatalan and San Bias. He took a trip into the tropical area and then toured Mexico City and spent several days at Acapul- co where he enjoyed water skiing and other sports. The traveler's return trip was through Monterrey, Mexico, and Laredo, Texas. Prior to relugjiing home he also visit ed Carlsbad Caverns, Grand Canyon, Las Vegas, Nev., and visited friends in Sacramento, Calif. He is !e son of Mr. and Mrs. Chester Cches and is a student at the University of Oregon where he is a mem ber of Tau Kappa Epsilon fraternity. f- Veterans Groups To HSId Session0 All barracks and auxiliar ies of DiOrict 7, Veterans of World War I, will hold a dis trict meeting July, August 7, in the city park of -'an's Pass. The Ossions wil1 begin at 10 a.m. and a covered dish luncheo will be served at noon. ( Guests will include Mr, Ethel Reid, Baker, department president of the auxiliary for Oregon. Mrs. Alvin C. Lucas, Med ford, is district presidefik for the auxiliary. Lipstick stains should be treated as soon as possible. On washable f.0ric, sponge with dor cleaning fluid and wash in warm suds. TrOt subborn stains with hydro gen peroxide. o How is it you know fbu're taking no chajea ien you let a yoQigster take your shopping Isn't it for the sameeason that you buy 70 of your family's food without actually seeing it? You know that A good brand is your best guarantee . . .(isnd that the name on the label is your best bing guide. Yoihave learned to count on good r -r News Singers from the Shakes pearean festival will enter tain during the day, and organ music is planned. Dwaine Smith, Medford photographer and official photographer for the Festival. twill display a group of Fes tival pictures made during the last three seasons. Any one interested may obtain prints by making a designated donation to the Festival building fund. Many of the artists will be at their easels during the show; artists at work have proven a great attraction for wavs in the past All visitors will be given ballots and will be privileged to vote for their favorite work in each medium. Couples Return From Trip North Mr. and Mrs. C. D. Vroman, Route 4, have returned from a week's vacation in Canada. Mr. and Mrs. Vroman ?d their houseguests, Mi). , and Mrs. R. G. Pratt,'aterloo, Iowa, drove north to Van couver, B. C, visiting cousins in Ocean Park, B. C, en route. Mrs. Vroman and Mrs. Pratt are sisters. From Vancouver the cou ples ferried across the Strait of Gegia to Nanaimo and then motored to Victoria, . C. After sight-seeing there, they took ferry cruises through the islands on Puget Sougyl and adjacent water ways to Port Townsend. En route home, they fol lowed the Washington and Oregon coast route as far south as Newport, and ar rived in Medfc! by way of Corvallis. Daughter Attends Club' eremony Mrs. Keith Johnson and daughter, Judi, i.urni to the JctUnson home at Jlol Connell aOjnue Sunday after a visit in Los Gatos, Calif., with Mrs. Johnson's mother Mrs. Jack Spaulding. While there Mrs. Johnson attended a meeting of the Los Gatos chapter of Native Daughters f California dur ing which her mother was in stal.1 president. Mrs. Spauld ing formerly lived in Med ford and has many friends here. Mrs. Johnson was soloist for the ceremony, held July 27. send a child Social Events fAW l 3f Jl s 'II itM::tmff.- ! Iks Mrs. Clif&rd C. Voiaht, 5 Miss Sandra Nyback, Klamath Falls, $?e pictured here during the annual tea given last week by the Woman's association of First Presbyterian church at the home of Mr. and Mrs. Otto Frohnmayer, Spring street. Miss Nyack, who is the fiance of Mrs. Voight's son, Monte Voight of Medford. ranged a large centerpiece of white gladiolus, pink roses and other blossoms for the tea table. too the store? brand nanQ.s. You know thePcompany stands back of them. You know they protect you. The tore good brands you get to know, a fewer buying mistakes you'll make. Get ac quainted with thoseirands in this newspaper. You'll get more value for your shopping money if you do. BRAND NAMES FOUNDATION Incorporated A Non-Profit Educational Foundation 37 West 57th St., New York 19, N. Y. MEDFORD MAIL TRIBUNE TUESDAY. AUGUST 2. 1960 C30 Valley View drive, Medford and see LaPcinie's MATERNIT? PLAYSUIT COLLECTION o o o e
