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Tips on Judging Carpets
Enumerated for Buyers
Madam, if a carpet "grins"
at you, don't smile back. Bet
ter stop and think carefully
about the good quality you
want In a carpet or rug.
"Grinning" - saps between
rows of tufts in carpet pile
is not the only consideration
for judging quality, of course.
In fact, it is possible to force
these gaps in the surface of . Preliminary decisions on
good-qualiiy carpets. But if just the carpet you want in
grinning is e v i d en c e oil elude design, color and tex
skimpy construction, looklture. lis important also to
elsewhere fur vour best buy. ! consider the location for your
It all adds up to this fact: new carpet, so that you won t
Don't be afraid to use your
eyes and hands in judging
quality In carpets and rugs
Carpet doesn't have to be a
"blind item."
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AID A valuable aid in planning room decoration is a
brochure called "Color and Carpels." Published by the
American Carpet Institute, the booklet has a "clip-and-flip"
section which shows how fabrics, wall colors, accessories
and carpets go together in well-planned color schemes.
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STYLED FOH LOOKS - One of the American male's hat
favorites is back in a new lighter weight, styled for Spring's
Continental look. This season's derby has a sleek streamlined
look with narrow brim and band. Tops In comfort, this derby
is made in Spring's fashion-popular color - black - and in
five other style-wise hues. Derby by Knox.
make lii: imsiaKe of buying fc
lesser quality for a heavy
traffic area, or heavy-duty
quality which is not neces
sary in seldom-used rooms.
Final Choice
Once these decisions hsve
been made, you're ready to
make the final choice. No
doubt you have several pieces
of carpet which are pleasing
in design and suitable in gen
eral quality for the particu
lar use you have in mind. At
this point, your hands and
eyes are reliable guides.
First of all, run your hand
over the carpet pile and press
your fingers into the pile.
Does the pile spring back
from the pressure nf your
fingers?
Next, bend the carpet to
ward its back, either on the
corner of a large sample or
from the middle of a small
hand sample. Do the rows or
tufts slay close together?
Good Carpet
If your answer to these
questions is "yes" you're
looking at good pieces of car
pet. You may see several sam
ples which are equally good,
so that you can decide on the
basis of style or color preference.
All of these "tests are
aimed at determining the den
sity of the carpel. This factor
is your best single clue to
quality. The height of pile in
plush, cut piles, or the close
ness and tightness of construc
tion in other styles such as
looped or multilevel pile is
the answer to quality.
As with any fabric, carpet
which is skimpy in construc
tion, "short" on actual sur
face coverage of yarn, is not
likely to offer satisfaction as
to wearability and durability.
are
Car-
Carpets Available
In Three Choices
Soft floor coverings
available In three forms:
pet, which generally means s
wall-to-wall Installation: rugs,
which cover most of the floor
but are not fastened down:
area rugs, which cover only a
portion of the floor.
Choose the form best for
your home by considering
which looks best In a particu
lar area, and permanency of
your home. If you plan to
move frequently, rugs are a
good choice-either room-size,
with a border of floor show
ing, or cut to fit a room ex
actly, but not fastened to the
floor.
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FLORAL PATTERN A delicate, impres
sionistic floral pattern but a practical tex
ture are outstanding features in this rug,
which is fringed for added style interest.
It is available in a variey of sizes and shapes
to fit in with decorating schemes and meth
ods of furniture arrangement. Here, it adds
comfort and beauty to a wall unit, center
of family activity.
New Fibers, Processing
Influence Carpet Designs
More new carpet designs
and constructions have been
introduced in the last half
dozen years than in the pre
vious 25. Top stylists have
been engaged to supply new
and stimulating patterns. Fur.
tl.er developments have come
with the development of new
fibers and new technological
processes.
At tirst, this may seem to
lead to confusion when it
comes to selecting carpets and
rugs. However, the result is
that this wider variety in
style and quality now makes
carpet easier to buy.
Greater Leeway
Now when you shop for soft
floor coverings, you have
greater leeway In finding the
type which is just right for
your home-and your pocket
book. Precise color choices,
the most practical textures,
the most economical qualities
Years ahead a new carpet con
"lNGRlD"by famous
cePt fe
in Swedish texture and color! iiWx
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for your particular use are all
possible because of a wider
selection.
To takc advantage of the
wide range of carpets and
rugs now on the market, con
sider exactly what you expect
from your purchase. For most
homemakers there are four
points to consider: Appear
ance, durability, maintenance
and economy. Use these as a
handy "yardstick" in making
your selection from the wide
range of carpets offered.
In appearance, you're no
longer limited to just a few
colors or styles, regardless
of the price range or quality
you want. Now all color fam
ilies and styles are represent
ed throughout the market-so
when you plan home decora
tion, be assured that you can
find the carpet which will fit
in best with your plans.
Choose for Traffic
For durability, you have
your choice of carpels suit
able for heavy, medium or
light traffic. One shopper may
be looking for a carpet which
will be a major investment;
another may want a carpet
primarily for its style, one
which can be changed after
a few years.
With today's broad market,
both of these homemakers can
find a carpet or rug most suit
able for her own use.
Maintenance includes easy
cleaning and the "appearance
retension" of a carpet during
use. Some carpets are more
practical than others on these
points-bul that no longer lim
its choice of style. Designers
have seen to it that carpets
can be practical and pretty at
the same time.
Broad Price Range
For economy, the price
range is also broadened, with
more style possibilities in
every bracket. This has come
about because of faster meth
ods of construction, such as
araStaty
A totally new texture of striking parallels, woven of deep springy
wool. Luxury underfoot, locked forever in place to survive years
of traffic and permanently mothproofed, of coure. The feeling is
Scandinavian, trosli and new tor any room modern or period. And
tlir i-nlin j.' Id nordic shades, chromatically pure and luminous as only
KaraMan can achieve. See our special rug and wall-to-wall displays,
cr phone to have samples shown at your home. M7"sq TH
ll'itS'nnly $.159.00
7HT,
220 NORTH BARTLETT
Ntxt to Greyhound Oapot
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PMONI SP 3-4394
Plastic Coating
Takes High Temps
Washington - (Science Serv
ice) - A new lightweight poly-urethane-based
plastic coating
has withstood temperatures
up lo 6.11(10 degrees Fahrenheit
in field tests.
A thin film of Dyna-Therm
D-U5. as it is called, protected
a reinforced plastic panel
against a directly applied 4,
009 degree Fahrenheit acety
lene flame for more than a
minute in a recent demonstra
tion, the American Chemical
Society's journal Chemical
and Engineering News report
ed here.
The coating consists of phos
phates and boron compounds
held together by a polyurcth
ane binder. It was developed
to protect various missile and
launching pad components
which are usually destroyed
in missile firing. D-63 has been
found successful in recent At
las launchings.
When heat is applied to the
surface of the coating, there
forms a hard ceramic crust,
which glows red-hot and re
flects heat. Also this crust
lifts away from the rest of
the film, providing further
insulation.
tufting and knitting, which
make it possible to offer car
pets more economically.
Broader fiber choice, too, has
increased the possibilities in
every price range.
Which of these four points
mosi important to you?
Keep it in mind as you make
preliminary choices for car
pets and rugs. And in today's
iket, you II most likelv
find that your final choice
will offer all four advantages I
-style, durability, easy care
and economy.
Carpeting Mak es Safe,
Warm Covering on Floors
In addition to all the newly'
married young couples who
have found that carpet is a
good beginning for a home,
there is another large seg
ment of our population who
esneriallv auoreeiate carpet
retired couples.
A number of homes for
elderly people have also dis
covered that carpet is of great
benefit in both private rooms
and public recaption areas. It
takes away an "institutional"
look and introduces a feeling
of warmth and comfort.
These "golden agers" like
carpet for two main reasons:
It adds to the comfort of any
room, and it provides a safe,
warm flooring. There is less
danger of slipping and falling
on a carpeted floor, and if
these accidents should occur
to an elderly person, carpet
safely cushions a fall.
Safety Noted
Significantly, the Federal
government has recognized
the safety benefits of carpet
for elderly persons. Under
the National Housing Act,
home developments or apart
ment projects specifically de
signed for rental and occu
pancy by elderly persons are
eligible for special mortgage
financing insured by the Fed
eral Housing Administration,
Several years ago the FHA
approved the financing of
carpet for corridors, lobbies
and living units as part of the
government-insured mortgage
for this type of housing.
Beauty Appreciated
Retired couples are also in
a position to appreciate the
beauty of carpet in a home.
It's been found that home
makers plan major redecorat
ing jobs at three major points
in their lives: When they
marry, when their children
are in school and want to
entertain friends at home, and
again when their children are
grown and away from home.
At this time, most couples
know exactly what their tastes
are in home furnishings - and
they can truly appreciate the
decorative features of carpets
and rugs.
Noise, which can be dis
tracting to an elderly person
especially, is reduced as much
as 50 per cent when floors
are carpeted-a boon to grand
parents who know that chil
dren can play safely and
quietly in rooms with soft
floor coverings.
Though carpet is frequently
presented as a gift from par
ents to newlywed sons and
daughters, it is often chosen
as the perfect gift from chil
dren to parents who know
that the time of life which
brings relaxation is the per
fect time to enjoy carpet to
the fullest extent.
CONVENIENT The comfort and convenience of an auto
matic contour bed, or lounge, once thought of as a reserved
luxury is now accessible to all homemakers. This lounge can
be installed in any bed or lounge frame in less than three
minutes. It can be adjusted to more than 100 positions for
individual comfort while relaxing, reading, television or
sleeping. The Select-A-Rest Bed Lounge by the Dura
Corporation.
Custom-Made Rugs
In Many Colors
Custom-made carpets, col
ored and styled to a home
maker's order-but at reason
able prices-is one of the big
new events unveiled by car
pet manufacturers this year.
Though the carpet compa
nies have brought out the
widest range of styles, tex
tures and colors ever offered
to consumers in their regular
lines, a number of them are
now making available special
custom-order programs. This
service makes it possible for
Customers to order carpets in
a variety of textures and
grades and of any color de
sired. ...
Unlimited Colors
As far as colors are concern
ed, the sky is not even the
limit. More than 100 "suggest
ed" colors are readily avail
able under the custom-order
programs. But the homemaker
can go even further, She can
match anything from her fa
vorite lipstick to an exotic
fabric.
Exciting new designs can
also be hand-carved into rugs
to order for many colorful
fabrics. The design can be
placed in any part of the rug
-in the center, along the sides,
in the corners, or Rll-over
treaLment-wherever it is not
hidden by furniture.
Border Treatments
A large selection of border
treatments for rugs is avail
able too. Patterned rugs with
a plain band of border repeat
ing the dominant color in the
design, borders of stripes
which complement the solid
color of the rug and borders
which repeat the pattern in
the rugs are all offered,
A number of these lines
can be purchased in seamless
widths up to 25 feet and in
unusual shapes oval, rectan
gular, T:or-L-shaped, round or
free-form. It is thus possible
to get a carpet, custom-made
by color and texture, to fit
two adjoining rooms without
a seam.
The exciting point about
these custom services is that
the prices are not much more
than a home-maker would ex
pect to pay for a running line
plush-pile or nubby texture of quality carpet.
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Dem pster F u rnitu re
for FINE
Bugs and Carpet
Famous Nam Brands You Know By-
O Bigelow
O Wunda Weve
O Philadelphia
Many Other Fine Makers of
Woo-DuPonf 501 Nylon
Cotton Acrilan
CARPET PRICED TO FIT
EVERY BUDGET
Best of Terms and Finest Installation
Call SP 3-4000
Our Carpet Man Will Gladly Bring
Samples To Show in Your Home
At Dempster's
YOU CAN BUY WITH CONFIDENCE!
"Your Family Furniture Store"
emnpsfteir s
Corner 6th
and Bartlett
fhone SP 3-4000
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