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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (April 15, 1960)
S. ' ' ''I MUG n. 1 i 'I NAVIGATION AID The United States, scoring its second space triumph in less than two weeks, hurled into orbit Wednesday a navigation-aid satellite that will help warships fire nuclear missiles with pinpoint accuracy. The 265-pound Navy satellite, first of a six-sphere system, also could help avert such ship collisions as the 1956 Andrea Doria tragedy. Later the system could bolster air traffic control and perhaps prevent some types of plane crashes. Shown here is an artist's drawing depicting the experimental satellite as it rides in orbit over a corner of the earth, lower right. (UPI Telephoto) 'My Fair Lady' Cast Arrives in Russia for Show Moscow-IUPD-Eliza Doolittle and Prof. Henry Higgins romped Into Moscow Thurs day to teach Russians the king's English as it is handled in "Moya Prekraswaya Lede" -My Fair Lady. Eliza-Actress Lola Fisher arrived here around midnight with a cast of about 70 sing ers, dancers and technicians who will give Soviet audi ences their first look at the smash hit American musical. No Elaborate Welcome She had with her not one but two Prof. Higgins. Mi chael Evans and Edward Mul hare will alternate in the role of the ornery speech tutor who transforms a cockney flower vendor into a queen of society. The lateness of the hour precluded any elaborate wel coming ceremony when the casts' chartered airliner touch ed down at Vnukoya Airport on its flight from New York. However, a small army of Soviet and foreign newsmen and photographers were on hand for preliminary interviews. Officials from the Soviet Ministry of Cultre and repre sentatives of the United States Embassy saw that the tired new arrivals promptly were bundled into bases and taken to their hotel. They sched uled their first rehearsal early today. "My Fair Lady' opens Monday and will play nine weeks here, in Leningrad and in Kiev as part of the U.S. Soviet cultural exchange pro grams. . Section B Pages 1 8 MedfordJISIWribune MEDFORD, OREGON, FRIDAY, APRIL 15, 1960 Brash Outfit's Research Report Nets Brokerage Firm Changes By LEROY POPE New York (UPD One of the oldest and most staid Wall Street brokerage houses is giving itself a face-lifting be cause of a motivation research report it ordered from a brash outfit in Chicago. After hearing what some of its customers and its competi tors' customers thought about Hornblower & Weeks, the company has started changing its habits drastically. The report brought many sharp - even harsh - criti cisms of brokerage houses in general. The fact that most of those questioned liked Hornblower & Weeks or the broker they were dealing with couldn't gloss over the fact that lots of people either are abysmally ignorant about brokerage houses or have a bad opinion of them. Numerous Complainti Some of the folks interview ed complained they had visit ed brokerage houses, but nev er had "found one that offer ed much encouragement to a stranger to open an account." Women complained they felt out of place or ill at ease in brokers' board-rooms. Others said the folks in brokers' offices are far too Story of Jesus Tempted in Wilderness One of Lent Themes BY THE REV. DR. CHARLES D. KEAN Rector. Episcopal Church Of The Epiphany Washington, D. C, Written for UPI The familiar story of Jesus being tempted in the wilder ness is one of the definitive themes of Lent. In the ac count of the soul's inner struggle we have a descrip tion of Our Lord rejecting easy alternatives and choos ing the pathway to the cross in principle because that alone would really meet the human problem. Three Possible Methods The three temptations de scribe three possible methods by which Jesus might have sought to win men's loyalty and save them despite them selves. He might have tried to buy their hearts through taking care of their bodies as in the phrase "Rice Chris tians." He might have tried to capture their imaginations through the spectacular. He might have attempted the role of the benevolent dicta tor. We know he rejected all three for the infinitely harder road through Calvary and so we call him Lord. There is another side, how ever, to this story which may not be noticed when we think primarily of the tactics Jesus chose for his own ministry. Through these pictorial de scriptions of the way men dream of victory, Jesus iden tifies himself with us. They are not only policy questions he had to face but, even more, traditional ways by which men and nations have sought to make life good and keep it that way through storm and stress. To Trust God's Love For Himself, Our Lord chose to trust God's love and then to meet the world as con sistently as possible on those terms, doing the best He could with situations as they came up and ascribing the fi nal victory to God's eternal purpose. But it is precisely here that we face trouble be cause we are really afraid to trust God's love when the chips are down. We want something more tangible as the basis for our confidence. So in telling the story of His own searching of heart, Jesus identified Himself with us where we are in order that He may serve as the connect ing link between God's sav ing care and our desperate need. QqO A GALLUMPTIOUS NEW GALAXIE FROM MY B contemptuous of the average person's knowledge of stocks or bonds. Many complained of "indifferent" customers' men. Others said customers' men weren't well enough trained or even educated. One obviously prosperous man said he opened a $500 account in one of the big na tional houses and that the ac count executive was about "as interested as a dime store clerk" in his order. So he took his next order - for $42, 500 - elsewhere. Another said - "I believe most brokers today recom mend certain stocks not know ing themselves why the cus tomer should own it." Anoth er griped - "You have never sought me to offer me profit able investment advice." Cold Atmosphere A middle-aged man admit ted Hornblower & Weeks had helped him improve his estate and income but said he found the "cold, reserved, conserva tive, upper bracket Anglo Saxon" atmosphere of the company's offices tough to take. "Your cashiers could warm up and not be so stiff and ' formal," suggested another, j and one complained bitterly that Hornblower & Weeks had ignored some of his requests for information because they were written on penny post cards. "Your clerical help is incompetent and I sometimes believe them to be illiterate," tersely complained a New Yorker. Several pointed out sarcastically that the question naire didn't fit the return en velope sent with it. To meet these criticisms, I Chairman Harold Buhse, who ordered the motivational re port from Social Research, Inc., is giving Hornblower & Weeks a good going over. "Our advertising no longer looks like it was written to go on a tombstone," he explain ed. "We are using lively car toon ads. We are using more and shorter booklets with live lier covers." Orders Out Hornblower & Weeks execu tives used to sit primly in their offices, trying to look busy even when things were dull. Now orders are out to accept invitations to spread the gospel of investment In good securities by speaking , at public gatherings, even at ladies' bridge clubs. j The company is shaking up its offices, throwing out old I furniture and making them i bright and cheery, so the la dies as well as men, will feel more at home. Plans are be- ing rushed for a new street j level boardroom on Park Ave- i nue in New York where even folks who just want to come in to escape shower will be welcomed. Social Research, Inc., found that as an old company with a number of solid offices in the east, south and midwest, Hornblower & Weeks, had more loyal customers than most brokerage houses - an unusually high proportion of active accounts 10 years old or more. The company's cli entele Is older on the average than those of most of its com petitors and it has a higher percentage of women custo mers. As a result, Social Research, Inc., in effect advised the com pany, "you are prospering now - but you aren't doing nearly enough to attract the young Investor coming up," Fallout Shelters Pared from Budget Washlngton-fllPD-The House Appropriations Com m 1 1 1 1 c has approved $144,836,000 in construction funds for federal buildings but specifically ruled out fallout shelters In the program. Space Agency Told To Reduce Some Spending Washington - ll'PI! The House Appropriations Com mittee told the federal space agency Thursday to stop hir ing so many executives and spending so much on build ings but granted every cent of its request for rockets and moon shots. The committee approved the National Aeronautics and Space Administration's bud get of $277,608,000 for rocket development in fiscal year slarting July 1. Part of the funds are earmarked for the Saturn space vehicle which NASA plans to combine with a nuclear - powered upper stage to try a "soft" landing on the moon in six or seven years. The funds were contained in an $8,146,167,400 money bill for 18 independent agencies. The committee cut $270,729,000 from President Eisenhower's request. But the committee noted that the amount it approved was $1,108,360,200 more than the agencies received in the current fiscal year. The committee said NASA's headquarters here Is over slafied with high paid per sonnel. It chopped 373 jobs from the agency's plan to add 5,989 new positions. It also ordered NASA to pay "close attention" to costs of research and development contracts because "this is the field that invites the most waste." bike mm Slab and Rough Blox Green Dandy to Burn with Dry Wood Big Double Load or Single Lead MEDFORD FUEL CO. Ph. SP 2-2111 - Court at McAndrews Uumpu OH, SEE HOW YOU SAVE WITH A LUXURIOUS FORD GALAXIE! Steal over to our place now . i t and stock up on a FORD GALAXIE! You'll be driving the Thunderbird of the low-price, field and bo saving hundreds of bucks, to bootl Why pay hundreds of dollars more for the "low end of the line" in a medium-priced car when you can have "top of the line" luxury and many more extras in the Thunderbird-elegant Galaxie ... at no extra cost! Get a Galaxie and you get, os standard equipment, such luxury items as wall-to-wall carpeting, backup lights, foam padded front seat, electric clock and other elegant features! Can you afford a Galaxie? You bet you can . . . because the initial price is low and because on top of Ford's low, low price we include special family budget terms and low financing rates to fit every pocketbook and purse in town! , MUUIE TOWN SEDAN PRICE ADVANTAGE OVER COMPARABLE FOUR-DOOR SEDANS (Bm Tehide price with V-8 engine, radio, heater end dual range automatic tranamiaiion) BUICK il 1361.94 MORE 01DS it -..$347.17 MORE DODGE is... -..$245.25 MORE Thia fndudee equipment that'a etandard an Galaii but eitra enat on others. Galaxi'! price advantage ia even traatrr with a ait -cylinder angina and Fordo matie tranemiaaion. GALAXIE TOWN VICTORIA PRICE ADVANTAGE OVER COMPARABLE FOUR-DOOR HARDT0PS (Baaa vehicle price with V-S angina, radio, heater and dual range traiwniarion) BUICK is.. .....$276.48 MORE OLDS il. $296.73 MORE DODGE It $290.90 MORE Thaie differencee fat Galatie'a furor are on the competition's theepent foar-door hardtop model. 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