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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (March 22, 1960)
I Billboard Prohibition Measure Discriminatory, Schnaidt Says "The initiative rietition. which is presently being cir culated to put a billboard pro hibition measure on Novem ber's ballot, represents a dis criminatory and unfair blow against advertising. "The women's garden clubs which are backing this peti tion, are a misguided but well meaning group -well-meaning because they want to remove what is not aesthetically pleasing, and misguided be cause the bill would strike a crippling blow in a direction not intended-tourists." So says Jack E. Schnaidt, public relations manager for the Foster and Kleiser com pany and secretary-treasurer of the Oregon Council of Out door Advertising. Schnaidt spoke at Monday's Chamber of Commerce roundtable luncheon at the Jackson hotel to voice the billboard indus try's side of the present bill board controversy. Seven Effects Noted The bill, which would gen erally prohibit large bill boards on all Oregon major freeways and throughways, with a few exceptions, would, according to Schnaidt, have seven major effects which are: (1) All signs on Highways Vardrobe Wonder M a It go I MLM 9097 rt2ar sizes I I 10-20 One day of easy sewing brings you a fresh, pretty look every day of summer. Wide, scooped neckline is airy and flattering above fitted waist and flowing skirt. Choose cot ton or silk. Printed Pattern 9097: Miss es' Sizes 10, 12, 14, 16, 18, 20 Size 16 dress takes 33s yards 39-ineh. Send FIFTY CENTS (coins) for this pattern add 10 cents for each pattern for first-class mailing. Send to Marian Mar tin, Medford Mail Tribune, Pattern Dept., 232 West 18th St., New York 11, N.Y. Print plainly NAME, ADDRESS, SIZE and STYLE NUMBER JUST OUT! Big, new 1960 Spring and Summer Pattern Catalog in vivid, full-color, Over 100 smart styles ... all sizes ... all occasions. Send now! Only 25c. JftpVPUfcjfc tlSS.' iih:& I Great straight... superb in mixed drinks! YIY.Y.V.Y.W r"- --s"i CORONET rv m ,- BRANDY DIST. CORP.. 350 FIFTH AVE.. N.Y CALIF GRAPE BRANDY. 84 PROOF 99 and 30 would be pro hibited. . (2) No by-passed city could advertise its motels, stores and restaurants to tourists on Highways 99 and 30. (3) No resort area could use signs to tell motorists on these highways of ' scenic attrac tions and other points of in terest. (4) No signs for gas stations or garages could be used to inform motorists on these highways of service facilities. Information Signs (5) The state would erect information signs along these highways at an estimated cost of $50,000 each. Only the state would decide what busi nesses can advertise at these sites and how much they will pay for this privilege. (6) On all of Oregon's 23 major highways all national and brand - name billboards will be prohibited in almost all areas except cities. (7) All signs presently erect ed on private property must be torn down 'within five years without compensation if they do not comply with the petition. If the petition is successful and the measure is passed, it would not only jeopardize the tourist trade, but also cost the taxpayers money, he said. The state erected and own ed signs would be a maximum of 12 by 25 feet and set well back from the roads so that tourists seeking information would have to go. out of their way to see them. On eacn sign there would be 24 separate advertise ments, each sold to a differ erent advertiser and each re stricted to 12 square feet in size. No person could adver tise on a sign unless his busi ness is within a 12 mile radius of it, according to Schnaidt. The $50,000 that each one of these signs and accompany ing exits and entrance roads would cost, would come out of the general fund and be a direct burden on the taxpay ers, according to Schnaidt. It would mean, he said, that what is now public in come, through property taxes, would become a sizable pub lic expenditure. Tourists traveling between Washington and California would not pull off the high way to study such signs, he said, and the passage of this proposed bill would be just what those states would like, because it would discourage tourists from stopping or stay ing in this state. "This proposal," he said, "was thrown together in a hurry and is unworkable . . . it would merely replace the present signs with a jumbled up sign." Communication Means Advertising is one of the oldest means of communica tion between buyers and sell ers, according to Scnaidt, and "we should not abolish out door advertising which is the most important means of com munication between tourist businesses and tourists.'.' The " Oregon Council of Outdoor Advertising, which embraces most of the major bilboard advertisers in the state, he said, is policing its own billboard practices and will continue- to do so. Advertisers are conscious of public criticism and want to do that which will be most beneficial to all concerned, Schnaidt said. Some of their present self imposed policies include: not putting up billboards in unus ual areas of scenic beauty, such as parts of the Oregon coast, Mt. Hood and the Co lumbia gorge; and not putting them so close together as to create "billboard rows." Some advertisers, who are not members of the council, he admitted, do not follow these self-imposed practices. Schnaidt said that outdoor advertisers will continue to solve their own problems, through self-regulation and by obeying zoning controls. He said that prohibition and state control is not the an swer, because if states can prohibit or take over one in dustry, then they can proba bly take over .all. Businesses cannot survive without the tools of their trade, he concluded, and ad vertising is one of their most necessary tools. vtJf j AWARD WINNERS Poet Hilda Doolittle, left, and novelist James Cozzens, right, have been selected for awards by the American Academy of Arts and Letters. The awards will be presented during May 25 ceremonies. Miss Doolittle will receive the Award of Merit medal and a $1,000 prize. Coz zens will receive the Howells medal, which is awarded once every five years for the most distinguished work of Amer ican fiction published during that period. He will be honored for his novel, "By Love Possessed." (UPI Telephoto) MAIL TRIBUNE, Medfod, CW C Tuesday, March 22, 1960 State Tax Office Here Sets Hours To assist residents in pre paring Oregon state income tax returns, state tax commis sion personnel will be at the local office, 124 West Fourth St., Medford. daily from April 4 to 8, and April 11 to 15 from 8 a.m. to 5 p.m. Taxpayers wishing help in filing their returns are asked to take earning slips and oth er information needed to de termine the correct tax, in cluding, if possible, a copy of their federal return for 1959. Deadline for filing is April 15. BASIC INDUSTJtT The basic industry of Yugo slavia is agriculture. CARNIVAL SALE ENDS SATURDAY ttSM SAVE DOLLARS ON SMART READY-MADE SLIPCOVERS Sale Prices Start at 8.98 on Many Other Patterns V... mm J)S 1U CHAiR SLIPCOVERS SOFA SLIPCOVER 98. . . wra coupon 2598 Pick any chair, sofa or daveno cover from our wide se lection of prints, solids and tone-on-tone; save on each during Wards giant slipcover sale. 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