MAIL TRIBUNE, MdfSrrf, Or. A
Friday, Nov. 13, 1959
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ADVERTISEMENT
DEAN & TAYLOR PONTIAC CO.
V if-"? ?
"MedforcTs Auto Shopping Center
J I HI
PUBLIC ENTHUSIASM AT ALL-TIME
HIGH FOR RESTYLED 1960 PONTIACS
Her, without "question, is the
most provocative package 6f road
machinery ever to bear the respect
ed 'name of Pontiac.
Caning and going, the 1960
Pontiac exhibits a clean, classic
look. Hera is total artistry in auto
motive design . . . shaved and
sharp in keeping with this car's
capabilities.
Tie this Tempest-tended per
formance to Pontiac's EXCLUSIVE
Wide. Track Wheels ... and
you've get the most, exciting and
road-wise passenger car you've
ever handled.
47 EfiGinEERIKG
CHANGES IH NEW
PONTIAC FOR I CSO
Pontic in 1960 intends to fur
ther enhance its reputation as
America's No. 1 Road Car with
parade of sixteen models in its
Calatilan, Ventura, Star Chief and
lonneville series with 47 new en-
glneering feature including all
new bodies, advanced engines and
components, reduced tunnel height
and width, and improved ride and
handling. . '
In addition, Pontiac retain
wide track wheels, enlarged glass
area, rigid center tubular X
frama. True Contour air cooled
rakes. Tempest 425-E economy
angina, and other popular features
which elevated the Division to me
dium price class leadership in
1939.
Dramatic new design concepts, accentuating an
overall appearance of classic sophistication, distin
guish Pontiac exterior styling in 1 960. Sixteen hew
body styles feature long flowing lines gracefully
complemented by soft curves and sculptured head
lights. A specacular V-shaped front end is formed
by a classic grille of seven horizontal chronfed bars
topped by a stylish hood oi airfoil design. Twin
headlamps, flanked on the inside by parking. and
signal lamps, are mounted at each end of the grille.
In the center of the hood is a long, slender blade
moulding dividing a sculptured cljahnel which
flares outward from the cowl to the "Pontiac" block
letters above the grille. An impressive one-piece
wrap-around bumper of contoured design projects
ward to continue the new "V" styling theme.
EXCITING JET AGE DESIGN is accentuated by rear styling of the
1 960 Pontiac Bonneville four-door Vista hardtop. Twiri trailing nacelles,
decking .the fenders, extend rearward from the back window to house
dual tail lamps encircled in chrome. A sculptured trunk lid, arrow
shaped back-up ports, and a massive wrap-around bumper, enhance
the aircraft theme. The rakish Vista model with low-cut roof and
generous wrap-around windows also is available in Catalina, Ventura,
and Star Chief series.
TOM McCAHILL
SAYS PONTIAC
IS TOPS FOR '60
Vnechanix Illustrated
Pontiac for i960 has made the
guttiest change of the entire in
dustry. While running miles ahead
of all opposition in the medium
price Yield, and with the best look
ing cars on the road in 1939, they
switched their styling completely
for 1960. This took a lot of nerve
but they'll get away, with it be
cause their 1 960 car has top looks,
too. In '60 the Pontiac line will
be expanded with the addition Of
an entirely gew series the Ven
tura1. On the price stale the new
Pontiacs will start with the lowest
cost Catalina, then Ventura, Star
Chief and Bonneville. As everyone
knows (with the exception of One
inmate of the Old Ladies Home),
Pontiacs were . the performance
kings of the nation in 1959 and,
as if they needed it, they'll be
even a little sharper in 1960. -
i.
"WIDE TRACK IS
VERY AGILE"
Motor Trend Magazine
"Wide track is continued this
year, with detailed improvements
to rear axle control arm.
Evert
though Pontiac is big, handling and
power make it extremely agile,
even in traffic. Though cornered
hard On relatively tight turn, lean
is very moderate . .... if you like
stoplight drags, this (back) is the
view of the new Bonneville you'll
be seeing most Unless you have
a Wide Track, too. The perform-'
anCe engines really go! , . t '
PONTIAC THIRD
IN 1959 SALES!
registration for
New-car
months .
1959
Pos. Make
1- 1,145,182 Chev.
2- 1,104,774 Ford
' 1958
Pos.
969,891- 1
737,825
170,44!. 301,013-231,746-'
3- 301,159 Pont.
4- 297,790 Plym.
5- 283,106 Olds.
6 274,288 Rmbl. 123,502-
7- 187,715 Buick 190,327'
8- 115,618 Merc. 105,783-
9- ,110,223 Ddga. 100,595-
10- 107,289 Cad. 96,078-10
11- 99,277 Studc. 30,360-13
12- 48,026 Chrys. 46,657-11
13- 34,392 DeSeta 37,374-12
14- 33,809 Edsal 28,848-14
15 20,468 Lincoln 20,564-15
16- 12,652 Imper. 11,426-16
458,878 Mite. 270,617
(Reported from
Automotive News)
mmil SMIES MITOl TOM
WITCil TW MEM MIMS M 'I
Caravelle sports car and light truck added to popular Renault line at Dean & Taylor
DEAII & TAYLOR POHTIAC GO. TO OFFER
FROST-DRIVE RENAULT LIGHT TRUCK
A new light truck featuring front engine and front wheel drive will
be offered in the United States by Renault, Inc., and sold and serviced
locally by the Dean & Taylor Pontiac Co. of Medford.
Designed, engineered and manufactured by Renault of France,
tha new commercial vehicle will be sold nationwide through the more
than 800 Renault dealers, located in every one of the 50 states.
Th truck rounds out the Renault line of motor vehicles, which includes
tha 4CV and Dauphine passenger cars and the new Caravelle sports car.
In addition, most Renault dealers handle the French Peugeot, 1 05
inch wheelbase passenger car available in both six passenger sedan and
Station wagon.
-'The front-drive design was selected for the new truck because it
eliminates all Obstructions In the payload section, makes possible an
absolutely level flooring that is only 14 inches-above ground level, and
assures highly effective traction and pulling TBower regardless of load
or road conditions. Moreover, it permits both side and rear loading.
Mechanical units, both front and rear, are so designed that they can
bo completely removed for servicing in a matter of minutes.
' .This new commercial vehicle will be available in four body styles:
. panel truck, a panel truck with raised roof for added capacity and
walk-in convenience, a pickup truck and a microcar or bus seating
tight passengers In addition to driver. "
In all versions the over-all length is 13 feet SVi inches, width 5
feet lOVi inches, wheelbase 89 Vi inches. Payload is approximately
'three-quarters of a ton, maximum loaded weight of the truck approxi
mately one and one-half tons.
.The engine is derived 'directly from that long used in the Dau
phine. The crankshaft undergoes a special hammering treatment to
Insure "sustained effort over very long periods without damage." The
-engine delivers 32 horsepower and this, combined with a high power
factor four-speed gearbox, enables the truck to negotiate grades as
Steep as 23.5 pr cent fully loaded. At the same time it provides ex
ceptional gasoline economy 23 to 26 miles per gallon under average
conditions.
Deliveries of the new truck are expected to start in this country
early in 1 960, It will be priced competitively with comparable vehicles
now on the American market.
o "
I lira - im
tit - 'irrmmXt irt,vjr , i.t
.... - , .. - ! "
RENAULT'S flashy new Caravelle Sports Car has passenger car. will be available in three
been a sensation at auto shows in Europe and U.S. hard-top coupe, soft-top convertible, and
Dean & Taylor Pontiac Co. will display the Caravelle vertible with detachable hard-top.,,
in December. The low-slung, sleekly-styled four-
models:
a eon-
DEAN & TAYLOR'S OFFERS BUYERS WIDE
SELECTION OF QUALITY IMPORT CARS
RENAULT DAUPHINE
The ever-popular Renault four
doors for easy entry and comfort,
four cylinders for amazing econ-
omy (you'll, like the performance,
too!) Priced way low, built to last
. try one at Dean & Taylor's!
PEUGEOT
The Peugeot 403 from France
with roomy interior and loaded -with
options such as sliding
roof, clock, windshield washers
and Michelin tires. An excel
lent, handsome car at a low
price that'll amaze, you!
tfVTiP.
VAUXHALL
The beautiful Vauxhall made
in England by General Motors
combines to import economy
and quality with fine American
styling. It's fun to drive, easy
to Own! ' ' '
Economy, Utility
Emphasized in
Renault Trucks
----- -
The new front-engine, front
drive Renault light truck will be
offered in these four body styles:
Enclosed steel van
Raised-roof steel van
Canvas-topped pickup
8-seater Microcar (bus)
Three factors led Renault of
France engineers to select the
front-traction design as the most
suitable for this type of commer
cial vehicle:
. ,1. It results' in an absolutely
level flooring only 14
inches from the ground,
permitting easy loading
and unloading.
2. It makes possible a truck
weighing only 2,500
pounds fully loaded, yet
( able to carry a payload of
three-fourths of a ton.
3. It permits complete re
moval of all mechanical
" parts, both front traction
mechanical unit and rear
axle, in only a few min
utes, thus speeding up and
simplifying maintenance.
The truck .is powered with a 32
horsepower engine capable of pull
ing it up a 23.5 per cent grade
fully loaded. Yet it gives excellent
gasolint economy: 23 to 26 miles
per gallon under average condi
tions. And it has a load capacity of
better than 1 80 cubic feet.
Coupled with these features are
extreme maneuverability and ease
of parking. With its wheelbase of
89V2 inches, it has a turning radius
of 1 5 feet to the left, and 1 6 feet
to the right. Over-all length 'is 13
feet, 5 Vi inches, over-all width 5
feet lOVi inches.
SALES SCORE
All Other Imports
Renault Leads
In Sales Race
For September
Imported-car registrations for
September:
1959 1958
Pos. Make Pos.
1- 9,439 Renault 5,147- 2
2- 8,654 Volkswagen 5,626- 1
.3- 3,553 Eng. Ford 3,470- 3
4- 3,519 Fiat
5- 3,374 Opel
6- 3,041 Simca .
7- 2,447 Hillman
8- 2,135 Triumph
9- 2,130 Vauxhall
10- 1,658 MG
Volvo
13,837 All Others
Total All Makes
53.787 37,266
Not in Top Ten."
(Repartee from
Automotive News)
2,152- 5
1,692-10
1,852- 6
1,757- 8
1,767- 7
2,251- 4
1.738-9
9,814
Renault's flashy new Caravelle
sports car has been ordered by
thousands of American motorists
' "even before they knew th
price, specifications Or apprOxi
mate delivery date" Robert E.
Valode, vice president and' gener
al manager of Renault, Inc., dis
closed as he released particulars
on the new model. s
"Th Caravelle has been die
played at various U.S. automobile
shows in th past few months,"
Valode explained, "and persons
viewing th sleek, high-styled car
have insisted that dealers accept
deposits and put them on th
waiting list. Th fact fhat w war
unabl to giv them any specifica
tion!, uot any price, or permit
them to drive the car did not d
tr them."
Production of th Caravcll Is'
just about get under way in
France, and Renault expects to
have sufficient cars by tha end of
1959 to supply each on of its'
800 dealers, Valode said. Starting
early in 1960, Renault will begin
receiving Caravelles . for customer
delivery at a rate of about 2,000
a month.
Th Caravelle will be availabl
In three models: a hard-top coup,
a soft-top convertible, and a con
vertible with a detachable hard
top. This last model also will carry
a soft top as standard equipment.
Prices will be in th $2,400 to
$2,700 rang at East and Gulf
Coast ports of entry. All are two
door models and can carry four
passengers.
Th engine is a development of
the standard Dauphine 32-horso-power
engine, but produces 40
horsepower. Increased power is
achieved through a newly designed
camshaft and larger intake ports
on manifold and carburetor. Gaso
line economy is expected to be as
high as for the Dauphine, Valode
said. And like the Dauphine, the
Caravelle will be a rear-engine
car.
Both three-speed and four-speed
transmissions will be offered, the
latter as optional equipment. The
Ferlec automatic clutch will be
available as optional equipment
with the three-speed gearbox.
Body of, the highly streamlined
Caravelle is of unitized construc
tion like that long used in ether
Renault passenger cars. It meas
ures 168 inches over-all, 13 inches
more than the Dauphine. The front
luggage compartment contains 8'j
cubic feet of storage spac.' Six
feet of additional space can be
gained by turning down the back
of th rear scat. In the coupe there
is a two-cubic-feet space under th
rear window in the recess used
to store th soft top for th con
vertibles. The Caravelle will be offered in
a choice of six body colors with
matching interior appointments.
Included as standard equipment
will be the usual instruments and
controls, plus heater-defroster,
windshield washer, locks on both
doors, cigarette lighter and safety
padding along the lower ridge of
the dashboard and upper part ' of
th windshield.
Selected
i tm
Recommended by Dean & Taylor Salesmen
JOHN OUST AFSON
i itii i - ' t'a" ii i.n ii i
I I ,Nt t. r4 '
I I l
LEE OUSTISON
"We recommend these late
model cars just right for
you... and for your budget!"
MBf WM.t' 4-Doof
07 runnac
Hardtop
'58
MERC.
Station
Wagon
'59
PONTIAC
Catalina
s Coup.
iii.i)niMim-r--i " ''m'"----
'59 Chevy
'57 VOLVO
2-Door
Sedan
'58
CHEVY
Corvette
Sports Car
'57 '57
FORD FORD
- Retractable ; ' Station
Hardtop Wagon-.
'51 '56
AUSTIN MERC.
4-Door Hardtop
Like New Coupe
'59 VOLKS
WAGEN Pickup
'58
CHEVY
4-0oor
Station Wagon
'57
CHEVY
Station
Wagon
'56 Merc 2X
'55
MERC.
Station
Wagon
'55
PONTIAC
Hardtop
Coup.
'55
PONTIAC
4-Door
Sedan
59 Chevy
4-Deor
Impala
'56
CHEVY
Station
Wagon
'56
CHEVY
2-Door
Sedan
LK-Ti n:kl
'55 Ford i
Victoria
. Hardtop
'55
CHEVY
2-Door
Del Ray
'54
CHEVY
4-Door
Del Ray ,
4-Door
Chev.
Bel-Air
Sedan
55
OLDS
Convertible
Coupe
'56
MERC.
Station
Wagon
'55
PONTIAC
4-Door
Star Chief
'55
PONTIAC
2-Door
Station Wagon
'55
PONTIAC
Convertible
Coupe
'53 Pontiac Sir
'53
CHEVY
!-Ton Pickup
4-Speed
'52
CHEVY
14-Ton Pickup
4-Speed
Plus . . . Lots of Others in the "OLD TIMER" League!
0CfiiAC CO.
. Late Models
Papular Make
. Tea Condition
Fair Prices
e Easy Terms
O Reliable
Srrie
Te Trade-ins
Guarantees
6th and GRAPE
SP 3-7421