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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Nov. 8, 1959)
START YOUR CHILD ON THIS SENSIBLE PLAN based on exciting books about SCIENCE and HISTORY, .designed to instill a lifetime love of good books and to assist him-without pressure-with his school work. AN IDEAL CHRISTMAS GIFT (see below) A "TRIPLE TURRET" JUNIOR MICROSCOPE KIT and a GENUINE ACHROMATIC TELESCOPE 7 BOTH GIVEN TO YOUR CHILD WITH A FOUR-MONTH TRIAL SUBSCRIPTION TO Muig Readers of America A BOOK CLUB FOR BOYS AND GIRLS (FROM 8 TO 14) UNDER THE DIRECTION OF Book-of-the-Month Club 24-PAGE INSTRUCTION BOOK INCLUDED 7ools for Discovery helps youngsters make exciting The Junior Microscope magnifies 100x-200x-300x The Telescope is 25 power with color-corrected lens. experiments with these fine instnimcnts . . . NOT TOYS. 1 i r I IJf 1 You can subscribe to either series . or to bofii at a 10 discount THE PLAN Parents frequently overlook an obvi ous truth, even when they are most concerned about their child's progress: cbiMreH trfjo love to read do better in 'school. To encourage without pressure a natural love of reading is the sound educational prin ciple behind the Young Rp.ADr;RS of America plan. It provides at regular intervals, which is extremely important authoritative books that are, above all, fun to read. As many educators point out, children who learn to love books in this way usually make the best and most interested students." And, of course, the "library-building" habit acquired in childhood will benefit them always. (1) THE ALLABOUT BOOKS are comprehensive books about science. Says 7be Wcu york 7imesi "They have won an enthusiastic audience among fact-hungry young people.-. . . Lively and informal in style, but not superficial." Each of these volumes from dinosaurs and astronomy to atoms and sputniks is written by an eminently qualified science writer and is accurately and profusely illustrated. about American (2) THE LANDMARK BOOKS and world history "have fired the imaginations and held the attention of tens of thousands of young people" (N. y. Jimcs). These remarkable books are written by outstanding authors whose reputations were made in the field of serious BEGIN WITH ONE OF THESE OR BOTH DANIEL .C yf I00NE Man Brawn 1 i ' Bo.k-.Mh.-Month Clvb, Inc., 34S Hudien Street, N.w York 14, N. V. 19-11 YOUNG READERS OF AMERICA Branch Please enroll the child named below In n four-month trial subscription to Youno" Headers Ameriva and send him. free, the "TRIPLE TURRET" JUNIOR MICRO SCOPE KIT and a GENUINE ACHROMATIC TELESCOPE with the purchase ol the first book(s) Indicated. You are to send the child: on. AIL ABOUT BOOK .ach month and bill me at 11.75 (plus a small charges -(or postage and handling! tor each book. I -r on. LANDMARK BOOK ah month and bill me at $1.15 (plus a small charge & for postage and handling) for each book o on. ALLABOUT and on. LANDMARK BOOK men month and bill me at S3 IS I g (plus a small charge for postage and handling). I may cancel the subscription any time after buying four books for the child. As the child's first purchase sand the book (or books) checked at the left. (For combi nation subscription check both books.) Information requested on this order should b. filled In by por.nt or a.nr-ricA ruiNT SEND BOOKS Name of Child SttMf. . City.....; Mr. ORDERED BY Mrs. Milt Slrt.t . 2on. .Stat. Name of Parent or Donor Clly. ' Zon. Stat.. IF YOU WANT THIS AS A CHRISTMAS GIFT. CHICK HERE AND MAIL THE COUPON IN TIME TO REACH US BY DECEMBER 1. YR-31 NOTgt In Canada. LANI'MARK ant ALLAnOt'T IHM1KK n 1.ft!V rnrh (Srl.4 fnr a f-mi-htnallnn auhsrrltHlftn) plua PAMaK anil handling, anil ar hlpirri rfalv trr from Tnranto. adult writing authors ike John Gunther, Pearl Buck, Thomas B. Costain, John Mason Brown and many others. A FOUR-MONTH TRIAL SUBSCRIPTION (IT CAN BEGIN CHRISTMAS DAY, IF YOU WISH) is suggested, in order to see how your own young reader responds to the idea. To excite and inspire him immediately, he will receive, free, the enrollment gifts pictured above. With them he will receive the Allab6ut or Landmark Book you select as the first niirrrincp frnm rhp rwn licrprl in trip mnnnn Alert in. eluded will be fifty handsome bookplates to encourage him to build his own library. At the end of the trial subscription, if yoiTdo not feel that the plan is succeeding with your child, vnti arp frpp rn ranrpl at-anv timp j j THE SYSTEM IS SIMPLE each month your child will receive a book addressed to him personally, always an exciting moment in any home. The price to subscribers, lower than the regular retail price, is only $1.75 each, plus a small charge for mailing. jf IF YOU DECIDE to subscribe to both series' (one Ali.arout and one Landmark- Rnow parfi mnntM vim mil! receiue a discount of 0, making the special combined price $3.15, plus the postage and handling charge. In this case, check both the Allabout and Landmark Books pic tured in the coupon as your first purchase. ALSO GIVEN . SO I0OKPLATES NOTE ABOUT CHRISTMAS: If you wish the subscription to.ygin as a Christmas Day surprise, check the proper box in the coupon. Trie enrollment gifts and the first purchase will be sent in packager plainly labeled "Do not open until Christmas." Enclosed will be a card naming you as the donor. However, because of the limited time, the coupon should- he mailed at once (if you arc very far from New York it should be sent via air mail), so that it will reach ut no later than Dfxembor 1. Trademark of Book-of-the-Month Club, Inc.