MAIL TRIBUNE, Medford, Or,-
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STARTS TOMORROW
fORS OPEN 9: A M. PLENTY OF FREE PARKING
"MIL
HUNDREDS
CITING VALUES IN EVERY DEPARTMENT!
-A jf iW ' '' 22 cJ 1 1
fr- I v 7-
MEN'S COTTON
CASUAL
SLACKS
SEARS LOW PRICE
OUR LOWEST PRICED
"BRA FOR TEENS"
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SEES FOREIGN CARS Henry Ford II, tion of . the new American-built economy
. president of Ford Motor Co., and . Board cars eventually will virtually eliminate the
Chairman Ernest R. Breech, left, stand next use of small foreign cars for basic trans
s to the company's new economy, car, the portation in the United States.
Falcon, which went on display in dealers' " ' .
showrooms Oct- 8. Ford said that introduc- (UPI Telephoto)
Ford Sees Virtual Elimination
Of Small Foreign Cars in U.S.
By JAC VANDENBERG
UPI Automotive Editor
Detroit (UPD The president
of Ford Motor company said
today the introduction of new
American-built economy cars
eventually will virtually
eliminate the use of small for
eign cars for basic transporta
tion in the United States.
Henry Ford II told United
Press International in an in
terview that he expected the
new American economy cars
to slash sales of the European
imports by 20 per cent in the
next year and to continue to
cut them down until only
European sports and luxury
cars sell in any volume.
The best-selling imports of
recent years, the Volkswag
ens, Renaults etc., . will lade
before the competition of the
new small American cars, he
said. . ; .'
Based on last year's sales
figures, elimination of the
"basic transportation" group
of imports, could eventually
cut European car sales in the
United States, now estimated
at 550,000, to about 82,500.
', However, Ford said American-built
cars, especially the
economy cars, would fare no
..better in Europe than Euro
pean cars will in the United
States.
American manufactu r e r s
will neVer regain the market
they had for their cars in
Europe four or five years
ago," he said. .
Most Europeans could not
afford , to buy . the larger
American cars, even the
economy cars, and American
manufacturers could not af
ford to build a car to compete
with the small European cars
in their , own market because
of labor costs piled on top of
tariff barriers.
American manuf acutr e r s,
he said, unquestionably will
expand their production . fa
cilities - in .various , foreign
countries to produce cars
specifically designed for the
foreign markets. This expan
sion in plant facilities in for
eign countries will be used to
make up for the loss of sales
of American - made cars to
these countries.
Public's Need Met
Ford said he believed the
foreign car invasion of the
American market would be
halted because American pro
ducers were now offering
cars to meet every need of the
American public. .
Because of this blanket cov
erage of the American mar
ket, Ford said he did not an
ticipate any future change in
the number of cars offered to
the American public.
If there is any change, it
will be a, contraction, not, an
expansion, he said. '
"I don't think there will be
any more new types of auto
mobiles, in the sense of econ
omy cars, offered by the in
dustry: in the future," he
said. "There may well be
some shifting of emphasis in
various lines, but no new con
cepts." Other manufacturers might
adopt the concept of Ford's
Thunderbird and add a car
similar , to it to their lines
but this would merely be
more widespread offerings of
the same type of car, not the
offering of a new type car, he
said.
The only possible exception
Ford foresaw to his statement
about no more new types of
car and that was a slim one
-was the addition of a two
passenger luxury car, similar
to the Thunderbird which
Ford built until 1957.
"There may be a market for
a , two-passenger luxury car in
the future, but I don't believe
there, is today," Ford said.
"With the public as economy
conscious as it is now, I don't
believe enough motorists
would be willing to sacrifice
the added utility of a four
passenger car for the slight
savings involved in building
a two-passenger model.; .
Sales Above Expectations
The youthful auto company
president said it was "too
early to predict" exactly
where the volume sales will
fall in the market now that
the economy cars have been
added but he admitted econ
omy car sales were "better
than we had expected."
The decision on whether to
continue the lineup of cars
in their present relationship
to one another, he said, would
deperid upon what happens in
the market this year.
"The whole industry is very
unsure of just what is going
to happen in the months
ahead," he said. "We have no
plans . to shift emphasis in
any. area at the present time
but we' are in business to pro
duce what the public wants.
If 'we see a need for a shift,
we'll make it."
IS?
1
BAB
m a M -.v.-.-. -.-.".-.-.-.v.. -y.
OuaJINER
SDirDoSim Tip SteaEts - 3e
HALF'BEEF
175 to 190-Ib.
Average lb.
CUT AND WRAPPED -QUICK FROZEN
t
mm
POLISH
JU U 126) 2Vi-lb. Avg. lb.
SQUABES
To)
t
, 1W
for SJOO
CHRYSTAL MEAT MARKET
4th and Fir Phone SP 2-731 5
I
Men's Velvet-Soft
SUEDE JACKETS
SEARS LOW PRICE!
ONLY
1 "CHARGE IT!"
Made of perfectly matched, im
ported leathers. Snug-fit, knit
trim. Water repellant, spot re
sistant. Lined 36-46.
$gJ99
"CHARGE
IT!"
Corded "Bedford Cord", all
the newest colors. Wrinkle
shed, Zelon treated.
SHOP, COMPARE
SEARS LOW PRICE!
JUST SAY CHARGE IT!
ON S.R.C. .-'
Use as a 30 Day Charge . .
Or Take Months Ttf Pay '
PRICED FOR
A SELLOUT!
COMFORTADLE
UNDERWEAR
SEARS. LOW PRICE
2i 88c
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Big Variety of Styles
Small to extra large
Reduced from 59c each. Soft cotton Athfetii-
or tee shirts, briefs, boxer or snao-tvne
shorts.. Briefs have double-fabric front.
crotch; shorts a'te reinforced at seams.
Come toad up now! -M -
" Tf--f JC
PILGRIM
FLAflMEL
SHIRTS
$09
Utility model with dress shirt
style collar and panel button
front. Double, self-fabric yoke.
"CHARGE IT!"
HURRY IN!
WHILE
QUANTITIES LAST!
AN OUTSTANDING SHOE VALUE
GENUINE GOLD BOND
DRESS SHOES
WITH GOODYEAR WELT
REDUCED TO
.30
MEN'S
SIZES
714-11
B and C Widths
'CHARGE
IT!"
The buy of a life rime,
black lustrous calf up
. per with composition
sole and rubber heel.
1 V r .-V
SEARS LOW PRICE
ONLY ()()
"CHARGE IT"
Washable' cotton. For teens 30AA i
to 36 AA. . -
GRAND LITTLE BRA, AT
THIS LOW, LOW PRICE
FOUNDATION DEPT.
"ALI1I1TES" 2 WAY
STRETCH GIRDLE and PANTY GIRDLE
SEARS
LOW
PRICE
$0)59
each
"CHARGE
IT!"
Cotton and rayon elastic with ruffles. Fits all heights. White.
Small, medium, ;large.. ; V
FOUNDATION DEPT.
DIVIDEND BUY
1ST QUALITY NYLONS
15 Gauge 60 Denier
A Tremendous Value Plus
SEARS LOW Cr-7 -
Lowra,cE 1 ii.
JUST SAY "CHARGE IT!"
Dark seamed ultra sheer Nylons in beautiful Royal Beige and
i Royal Nutria colors. A real dividend buy both m quality and
savings.
. '---y HOSIERY DEPT. - v ; ' -v."
AM
SIZES
9-10V4
sizes 8-16
Laced trimmed Sub teen slips, white & colors,. M A
. S2.99; to VWi-fi
-. SUB-TEEN-DEPT. . -:.- .-.;'- ' ; 1
Washable Acrilon & Jersey blouses, fall colors, fO AA
sizes 32 to 38 . r
WOMEN'S SPORTSWEAR DEPT.'
English Imported Handbags ..plus tax
MILLINERY DEPT.
White Knit Fringed Stoles.
"DnPont's acrylic fiber
$4.09
LINGERIE DEPT.
Lyric hand and body lotion
Keg:. $2.00 value
COSMETIC DEPT.
Slicker type . -
Rain Coat, sizes 7-14 ."..
GIRLS' WEAR DEPT.
Biltwell's for Boys, '
3 styles, reg. to ?5.99 now ... ,.' ' ' J
SHOE DEPT.
Men's cotton Pilgrim
Work Socks . ...
MEN'S FCRNfSHING'bEPT
Indoor Dryer, plastic coated - I
to prevent snags ... . ea
HOUSEHOLD EQUIP" DEPT. " '
Beautifully sculptured metal
Waste Baskets . '
GIFT SHOP
Long Play HiFt Records,
Terrific Selection
RECORD DEPT.
Just Arrived, New Assortment 45 R.PJVI.
rnonograph records
:i$l.99
L$I.C3
dl: 52.99
3 for 51X3
$1.88
99j5
990
RECORD DEPT.
Chocolate Chip and Chocolate
Cream Cookies .
CANDY DEPT.
7 for $1.83
4 1bs.for$HM
BANLON
PULLOVERS
SEARS LOW PRICE
"CHARGE IT!" I
Banlon puttovert hi m many
mart fall colon. Buy teviral to
go with your mw outfit. SixM
34 to 40.
An Outstanding Value!
WOMEN'S SPORTSWEAR DEPT
LITTLE GIRLS POLISHED
COTTON FANCY SLIP
SEARS LOW PRICE
SJJ19
"CHARGE
IT!"
StyUJ with tlaboratcly
trimmed tops, clatricixod
backs, 3-tier full skirts.
Whir only.
In girls' sizes from 1 to
X.
CHILDREN'S DEPT.
r -Am
SEARS WILL REMAIII OPEN FRIDAY AND MONDAY EUEHH1GS 'TIL 9 P.M.
PLASTIC PRINTED
TABLE CLOTH
"CHARGE IT"
53x53
$1.99
Assorted colors, cotton flannel
back, protects table.
54x72 ...$Z99
LINEN DEPT.
100 AVISCO
BATH MAT
ONLY $3.99
MATCHING LID $1.59
Easy care luxury a" a low price.
Thick and soft rayon pile in 8
bright colors.
BEDDING AND LINEN DEPT.
CORDANA
Plains, PUids, Florals, 35"
wide.
2 YARDS
FOR ONLY
$
11
"CHARGE IT"
Washable pastels
Deep-tones black and whit
For robes, dresses, - skirts,
drapes, infants wear.
YARDAGE DEPT.
fa lililiii
CHROME-PLATED STEEL
SHIRT-BLOUSE TREE
ONLY 99c
A durable, space-saving rack
that hangs 6 shirts or blouses
in space of one. Tipped arms
can't snag clothes.
NOTION DEPT.
SALE! ALL-WEATHER
TOWER PAN FILM
REDUCED Of fiQ
TO W or- 55P
Sizes 127, 120, 620. Film is
extra fine grain for clear prints,
and enlargements. Save now!
SEARS
JACKSON AT BIDDLE RD.
IN MEDFORD
Open 9:30 a.m. to 5:30 p.m. Daily
PHONE SP 3-6661