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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Oct. 22, 1959)
TAR GAZER 6 rT 4-14-250CI JUNE 22 tMS MAR. 22 AK 201 4. .n.9 AM. 21 MAY 21 MAY 22 tT in XJNE23 JULY 23 -22-3W3l JULY 24 .AUG. 25 K?vn-4-5V53l -70-72 AUG. 21 serf. 22 -By CLAY X. POLLAN- According to the 5r. To develop message for Friday, read words corresponding to numbers of your Zodiac birth sign. 1 Contact 31 Aw 41 Oui 2 Good 32You 2Conuia 3 You 33CouW- 63 Day 4Ev 34 Romance - 64 For SWellWm 35Yo. 5Sotvwi rwanm 36 Ma 66 Add 37 Som o' kbojwo 38 B 68 Retrench 39Ho 69 Mood 40 A . 70 False 41 A 71 Some 42A 72Todoy 43Wid - 73Prene 44 Important . 74 Fine . 45 May 75 In 46 Preble 76 The 47 Get 77 Piutilew 48 Friend- - 78 Decision 49 Be 79 Person SOPatient SO Influential 51 May 81 Persons 52 Influential 82 Strange 53 In 83 Hit 54 Be -;, 84 To 55Be 85Tan9enl 56 Of S6 Indicated 57 Cote 87 Money-wwa 58 O igPorodo 54 Ideal WMoke 60 Sane 90 Now 5T.23 OCT. 23 &Lo o-it-iJ-aMTl b9-434MlMI 7Vrno 8 Time 9 You WCan 11 Is 12 13 Don't 14 Beyond 15 Hero 16 Spend 17 Oi 18A 19 0xmoe 20 To 21 To 22 May 23 rmpufee 24 To 25 Your 26 fcfltertoee 27 Economize 28 Con - 29 Deal 30Contml OCT. 24 MOV. 22 V5-7- tl 5-357 OContml eOSosne 90Now Goad Ae QltS&l SAnTAlM nov. a DEC 22 DEC. 21 JrW a 4 LIAR 21 hvu-24.3i; B7-52 MAiarS rM3lT1 BB-6042-OI Higher Education Lowers Resistance To Ad Suggestion MAIL TRIBUNE, MeoW, Or. C Thursday, Oct. 22, 1M I Men Expand New York - (DP? - The high- a person's edrcation, the lower his resistance to the pcwer of advertising sugges? tion, a survey of the impact of Madison Avenue on the con sumer shows. . . ' After he buys the product advertised.i however, the- col lege graduate is more likely to be dissatisfied with it and ant his money back, than the consumer with a high school education, pollsters discover- .The survey, sponsored by Red Book magazine, came up 'ith several surprises, includ ing reactions to television commercials. According to an analysis of the data collected, nly 2 per cent of the view trig and listening public be lieved it would enjoy TV and radio more without any com mercials. Three per cent thought pro gramming would deteriorate without sponsors to foot the bill. , '. i leading Studied How closely consumers read ads also was studied in the jjoll, conducted for Redbook by the Gallup Organization, Inc. ? In questioning a cross-sec-on of American consumers, pollsters found that .fewer than 1 out of 5 of the 1,618 persons interviewed cou Id lentify three well - known products by reading their slo gans.. Thirty per cent could Identity two of the three and 19 per cent only one. ' i The slogans were: "A think ing magi's filter, a smoking man's taste," "Cleans your reath while it cleans your teeth," and "the beer that iade Milwaukee famous." : A fourth slogan - "summer weight, winter strength" -was included. The poll takers a man ituB as a "trap" for interviewers. Only 8 per cent claimed to know the product it Advertised. The other 92 per cent admitted they honest ly did not know! . , latitudes Measured The Gallup-Redbook study Was conducted to measure at itydes concerning the role of advertising in the daily lives of civilians over 18 years of ' age and in the nation's econ- rffyA r-.'.'j ' . " V: , i Hereoare some of the things the survey disclosed:" I -Seventy -five per cent of the consuming public likes ad vertising and 65 per cent say life would be "more difficult" if ads suddenly vanished. -The most favorable atti tudes toward advertising are held not only by those with the most education but also with the highest economic and social standards. Advertising is most popu lar among persons 18 to 44 years old;. -Persons who like advertis ing' believe it makes life eas ier, creates sales that stimu late the economy and stimu lates preferences for adver tised products. : ..-The main reason given for favorable attitudes toward ads is that they provide in formation about the - avail ability, quality, price . and brand of products in the eas iest possible way. ' Beliefs Contradicted Persons associated with the survey said these, findings di rectly contradict beliefs of some psychologists and social scientists, who hold that more education creates higher re sistance to advertising . sug gestion. ' - While 75 oer cent of all professional and business people and . 79 per cent of white collar workers were found to like advertising, only US ner cent of the farm group questioned approved of ads, the poll snowea. It also determined xnai when, mn fronted with a choice between an advertised product and one that has not wn advertised. 76 per cent of all consumers would choose the one that they had heard or read about. Ileuberger Raps 'No Hew Starts' Baker - (WD - Deep freeze treatment in development of water resources in the West is a result of the "no new starts' policy of the Eisen hower administration, Sen. Richard Neuberger (D-Ore.) ArAiTtA in' a sneech here. . ! He criticized the administra tion for f ailure to propose tne authorization of a "single fed eral dam in the Columbia River; basin during the. past six years.'.' Neuberger '. said Russia is rushing to complete three ing As Women Said Growing Slimmer New York - (Science Serv ices-Women are more slender than their mothers of a gen eration ago while men are be coming heavier than their fa thers, it was reported here today. This is one of the signifi cant findings of 'the largest statistical investigation un dertaken in the health field, published today by the So ciety of Actuaries under the title "1959 Build and Blood Pressure Study." The last study of 30 years ago has. served as the measur ing stick for weighing tables m doctors offices and on scales. This latest studv will soon change these "average" weights. Fire Pounds Less ' It has been found that the weights of -women in their 20's average at least five pounds less than three or four decades ago. In fact, women of all ages now tip the scales several oounds lower. This is partly due to lighter clothing but' reflects mainly- the estab lished vogue of slenderness that has outmoded Lillian Russell as the ideal figure. In contrast, the average weights of short and medium men in their 20s and 30s are now about five pounds higher. Th increase in men's weights at other ages and also for tall men has been generally smaller. Although the propor tion of overweight nas cnang ed little over the years . in both sexes, the proportion of mpn whn are underweight has diminished, while the propor tion of underweight women has increased appreciably. Leu Serious Condition The actuaries' study reveals that marked underweight is now a much less serious con dition than in the past, but the. excess mortality associat ed with overweight remains as high. For instance, men witn wpieht 20 rounds above av erage incur a penalty of about m nr pent lusher mortality. Those weighing 25 pounds above average are subject to 25 per cent excess mortality, uhilo weights of 50 oounds avpra are associated with an excess mortality of up to 50 per cent or . even 75 per cent. . Women were . found to be able to stand added weight better than men. The study also showed that weight re duction pays. Those who were overweight when insurea, dux were later given standard in surance because of sustained weight reduction, showed an immediate benefit of normal mortality, which continued for at least ten years. The study also snowea xnai even a small rise m piooa pressure may signal potential danger. Here again,, women found better able . to withstand high blood pressure than man. NATIVES, POLICE CLASH Leopoldville, Belgian Con go -(UPD- An African was kill ed and three others wounded in a clash with gendarmes at Kigali in the Ruanda Trustee ship Territory, according to reports here today. . " -. dams as large or larger than Grand Coulee, "heretofore the world's largest power pro ducer." ; Safari as I can tell, Snider's is the best milk you can find. SntiDdl(Kir9s WHEREVER GOOD FOOD IS SOLD! SILVER DOLLAR STAMPS , SILVER DOLLAR STAMPS SILVER DOLLAR STAMPS Happy Hostess CHOCOLATE COVERED CHERRIES "la.'. D I-' -rr i it 5 rumpiun rie i ime LOW'S DOXSEE CLAM COVERED jfy'' VV CHERRIES LAr J Big 13-oz.Box CtftMOdX fc.-fey VATHoK one can makes Ea can serves ' l Makes a Real Nourishing Breakfast for Cold Mornings! ALESEIft'S dDATS 42-oz. Regular or Quick Holiday Margarine One Pound Colored Quarters o Hl-C Orangey DRINK rO) cans "Lion Brand" JZT Seedless Raisins M.J.B. Coffee Being Served This SATURDAY with Morning Fresh Donuts ill? M.J.B. COFFEE Regular or Drip Grind ONE POUND 65c TWO POUNDS 6 oz. INSTANT M.J.B.-Only 99c FRY (No Chemicals Added) 3 to 3'2 lb. Average . j - - j . . - - Get entry blanks at Meat Counter WIN A FORD FALCON in Oregon Fresher-Fryer Contest. , I 3 lb. Canned l PICNIC Oregon Grown 5!2-lb. Average lf ffiP' rrl 24 Pound Variety Meat Plan Steak Ham Chicken Roast Gr. Beef 4 Locker Beef Vz HOG Klamath Fed Cut and Wrapped Good and Choice Wrapped OK Markers Garden Fresh Produce O Begas O Turnips O Parsnips No. 1 Klamath POTATO 10-lb. Bag Cabbage Crisp; Erf Healthy JJ) lb- Newtown Apples Cauliflower 23 Large White Head EVOarEcet I OPEN TILL J V MIDNIGHT 7 DAYS A WEEK k SILVER DOLLAR A CV S TRADING r ) 1202 NORTH RIVERSIDE SILVER DOLLAR STAMPS SILVER DOLLAR STAMPS SILVER DOLLAR STAMPS
