Medford mail tribune., September 13, 1959, Image 49

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New cigarette paper "air-softens" every puff!
Now even the paper adds to
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springtime freshness!
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Salem's amazing new
HIGH POROSITY paper
"air-softens" every puff.
Invisible porous openings
blend fust the right amount of
air with each puff to give you a
softer, fresher, even more flavorful smoke.
Crated by B. I. Reynoldi Tobacco Company
An important break-through in Salem's research laboratories
now brings you an entirely new kind of cigarette paper High
Porosity paper which breathes new freshness into the flavor.
Each puff on a Salem draws just enough fresh air in through the '
paper to make the smoke taste softer, fresher, more flavorful than
ever. If you've enjoyed Salem's springtime freshness before, you'll '
be even more pleased because of this amazing new development.
Smoke refreshed smoke Salem! '
o menthol fresh o rich tobacco taste modern filter, too
NOW MORE THAN EVER
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