Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (May 18, 1959)
MAtL TRIBUNE, Mffor4. Or. ' Monday. Mjy 18,1959 " Copyright 1959, Bureau of Advertising of the American Newspaper Publishers Association. TnflC"' ?wpyu . ma nmtw 't 3jwawwwWM.',riWWW'.itg''ix JfwjW""JiygyWWWBWW.yJPW iW(njoilg Jl.ii in n iithtt l.im i "ijii; i ir i n r i ir i i r ii i -1 ii ii i i. in iiiiTiii ii it " i"i tt r"Ti"i mill ii ir rn niiii i i L i.i n.inuMi i ii j llJ"HHjHin.ynijuirwm4pj.ii l jluju. uju mtJJijiuptm Auwut ynlj'tiim j X ' ' " ' ' ONLY NEWSPAPERS SELL CARS FROM ASSEMBLE TO AUTO NATIONAL AUTOMOTIVE ADVERTISERS use the daily newspaper to pre-sel! their product for the dealer, telling their story to as many people as they can possibly reach. And, by using newspapers, they can reach over 100,000,000 people at any time they please. The local car dealer uses the daily newspaper because he knows that there is no better read, better shopped advertising medium than the daily newspaper. Last year local advertisers spent 2H billion in their favorite medium, the daily newspaper. That's six times as much as they spent in radio and ten times as much as they spent in TV. Whether you're a manufacturer or retailer no matter what business you're in you get Total Selling effectiveness only in the daily newspaper. No other medium can match it for its truly national coverage and its truly local impact. The daily newspaper Total Sells goods all along the line from maker to consumer! THE TOTAL- SELLING MEDIUM IS YOUR DAILY NEWSPAPER Published in the interest of more effective advertising by . . . THE MEDFORD MAIL TRIBUNE
