Medford mail tribune., April 26, 1959, Image 34

mam
(Ti
MM
SMALLER
NO BIGGER THAN A 60
BRIGHTER
NOW MORE LIGHT THAN TWO 60's
WHITER
ALL-OVER SOFT-WHITE. NO"HOT SPOT"
FITS LAMPS AND FIXTURES WHERE
100-WATTS WOULDNT GO BEFORE
You never saw a 100-watt bulb like this new
G-E SOFT-WHITE! Small as a 60-watt, it now
gives more light than two 60's...5 more than
previous 100-watt bulbs, thanks to a new G-E
"bonus" filament invention! Far whiter than
regular bulbs, it is "Soft-White" all over to
soften harsh glare and shadows. Now only in
SOFT-WHITE . . . soon in inside frosted finish.
RIGHT SHAPE TOO!
Clamp-on shades fit new G-E
bulbs' graceful, tear-drop
shape won't pop off! Get
some today. Handy qqa
4-Pack $1.12. Each Oy
A talk with a friend
It's getting tougher
every year
to be a cat!
If life is getting better all the time, some
body had better tell it to the cats espe
cially the one I saw the other day.
All he tried to do was to go out the back
screen door. When his great grandfather
tried to do that, he merely poked his nose
against the door, urged it open, and walked
out If it came shut before he was all the
way out, the gentle return of the door
(with its black, loose-hanging spring)
barely fazed him.
But the cat I saw had to put up a fuss
until someone came and opened the well
latched metal combination screen and
storm door. Before he got all the way out,
the super-efficient door with its pneumatic
return slammed shut with a quick metallic
click that put a permanent dent in his tail.
Resourceful and independent as cats are,
they're having a tough time coping with
our advancing civilization.
So are dogs. Dogs at one time had a
purpose on this planet. Some were hunt
ers, some tended sheep all were keen of
scent, strong of limb and served mankind
in many ways. But today the boxer no
longer boxes and the colliers' only exposure
to sheep is an occasional lamb chop thrown
to him by some indulgent owner.
There are dog blankets, dog foods low
in calories to meet the needs of an inactive
life, dog beauty parlors, even dog psychi
atrists to cope with the resulting neuroses.
But the keen scent, sharp eye, strong
limb all are disappearing; even the very
reason for the dog's existence is disap
pearing in this modern world of ours.
Fortunately they are not too expensive
to maintain and with their certain charm
and personality will not totally disappear
from the scene the way the poor oxen
have. The dumb ox probably worked as
hard to get this nation on its feet as any
human, but he's no longer around to enjoy
the fruits of his labor. The only remaining
evidence that he ever existed is the pres
ence of an occasional oxbow converted
into a chandelier in some suburban rump
us room or quaint restaurant.
Now, how about that complex animal,
the human being? At one time, he needed
toes to help him climb. He needed hair on
his head for protection against the heat
and cold. His nostrils sought out danger.
His sharp eyes scanned the horizons look
ing for enemies and food. He needed ten
fingers to pull, climb, fight, and build.
But today his hair is for a sweet young
thing to run her hands through. His nose
is to poke in the kitchen to find out what's
cooking. His eyes need to see little farther
than the taillight in front of him (and even
they are getting bigger each year).
Along with the bewildered cat and the
obsolescent dog, man himself may find,
that so many tilings are done for him, he
may be the subject of a radical new model
change. It's hard to believe, but someday
the human body may consist of only one
big finger and one big eye the finger to
push an all-purpose button, the eye to
let him see what he has done.
JPajnily
April 26. 1959
LEONARD S. 0AVIDOW Prvtident and Piiblfaher
WALTER C. DREYFUS Vlcc-Prriident
PATRICK O'ROURKE Advertising Director
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T mull., new i ort; rr ppcnnc""o , i
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Family Weekly. April , sg