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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (March 29, 1959)
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Cet Doan'a Pills today I Stereo short for stereophonic is the greatest advance in the quality of recorded sound since Thomas Edison invented the phonograph. And within the next nine months, more stereo equip ment and records will be sold than the high-fidelity industry has moved in its first five years. So new that it is often confused with high fidelity, stereo is actually two-eared sound, giving both depth and direction when played through separate amplifiers and speakers. Each of these speaker systems is aimed at one ear of the listener, and the two systems, at intervals of six to ten feet, provide the depth and direction of this new sound. The excitement generated internationally by stereo has stunned the recording industry. Record manufacturers were speechless when they recently received orders for stereo disks, running the gamut from jazz to classics, from Hong Kong and Lebanon. They were amazed because there is no stereo equip ment available in either area. Here at home, stereo record players still are not an exciting new world of sound 1 - ; Stereophonic re cording enables you to hear the great works of music at their best. 4. Norman S. Wiser IQ available everywhere, yet the demand has been so great for the new sound that every major manufac turer has started regular monthly releases of albums by recording artists, and more records are being sold than there are sets in operation. Pricing of the new equipment is planned to reach the largest number of buyers in the shortest possible time. From a low of $39.95 for portables, sets will range to $2,000 for elaborate cabinets, multiple op eration units with AM-FM tuners, and tape players that also operate on the stereo principle. For the millions of people who bought phono graphs in the past few years, and find reproduction satisfactory, manufacturers have developed conver sion kits for moderate-priced switchover to the new sound. The prices of these kits will start at about $21, and range up to $200, exclusive of the cartridge. Basically, the conversion means a change in the cartridge and a second speaker and amplifier. Credit for introducing stereo sound should be given to the motion-picture industry in its constant striving to bring the unexpected to the nation's theater-goers. One of the most sensational stereo demonstrations was achieved by the late Mike Todd in "Around the World in 80 Days." The sound of a train rounding a bend, its familiar clack-clack con tinuing around the theater as the action on the screen changed to a different sight, left the audi ences with their mouths agape. A visit to a recording studio makes the stereo story come to life in its simplest form. Let's visit a recording session in Chicago where Ralph Marterie's band is going to cut a stereophonic album. More than 20 musicians are seated in position, and to the trained eye the different placement of the micro phones is immediately noticeable. Instead of being in front of the band, one extra-sensitive mike is to the right, another to the left. As the band goes into the theme from the motion picture, "Houseboat," each microphone picks up the music differently. The sound on the right, featuring the saxes, trombones, and trumpets will be louder to the right-hand microphone. The left-hand mike will pick up the rhythm section piano, drums, bass, and guitar more clearly. Each microphone is ' con nected to a separate amplifier that amplifies the sound and records it simultaneously on the top and bottom tracks of a master tape. The stereo records are eventually made from these tapes. When the final chorus of the song has been com pleted, we listen to the playback and note that the instruments close to the right-hand microphone are heard from the speaker on our right. The same separation happens to the rhythm section, which is predominantly heard from the left-hand speaker. In this two-eared reception the music is heard with a Family Weekly. March 29, 1959
