Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (March 20, 1959)
MAIL TRIBUNE. Medford, Oregon, Friday, March 20, 1959 3 Average American Said To Hold Key To Economic Future New York -OB- You, the average American, earning be tween about S4,000 and S8.000 a year, hold the key to the na tion's economic future. The way you spend your money, use your leisure time, save and invest, will set the pattern for the nation's eco nomic development. Unlike America's earlier history, when the economy consisted mainly of the rich and the poor, the biggest seg ment of the population - be tween 85 and 90 per cent now fits into the middle income category. These families account for the bulk of total consumer ex penditures for goods and serv ices. Those in the S4.000 to S8, 000 a year bracket account for about half of these expendi tures. In Sound Health Economists point out that the nation's consumers are in sound economic health. They have liquid assets - bank de posits, government savings and the like of more than S252 billion, which is an in crease of more than $83 bil lion since 1950. In contrast, consumer instal ment debt has increased $23 billion in the same period, in dicating that the consumer has not been going recklessly into debt. As a matter of fact, the figures buttress the belief that the consumer is "the best money manager in the world." Henry Ford II, president of the Ford Motor Co., said re cently that stimulating the middle income group to action on the political and economic front is the best hope for "opening the door to exuber ant economic growth." Not Translated Ford noted that the scien tific explosion in America has not yet been translated into an economic explosion of like magnitude. Stahrl Edmunds, manager of the Ford Division of Ford Motor Co., predicted that by 1965 there will be 10 million more families in the country with incomes over S5,000 a year than in 1955. He said the sharpest growth in the years ahead will be in the $5,000 to $8,000 income: bracket. Economist A. W. Zelomek calls 'this "revolution" in in come distribution one of the most dramatic developments in the economy. "The economy we have to day bears no resemblance to any previous period of our history," Zelomek said. "Con sumers have more money, more savings and more leisure time to enjoy both than ever before." - Zelomek said this change is one of the reasons he be lieves there "will be no major depression in our lifetime." Emphasis on Marketing Companies making every thing from automobiles and outboard motors to hairpins and lipstick will be competing against each other for the con sumer's favor. In past years the emphasis was on produc tion. Now it is on marketing. "There is a tendency to' think of producing steel, dig ging coal, growing wheat or manufacturing automobiles as basic, and to think of the marketing of these things as much more superficial," . ac cording to economist Dexter M. Keezer. 'JThis idea is thoroughly ob solete. Successful marketing is a key ingredient of a success ful economy of abundance," according to the chief econo mist of McGraw-Hill Publish ing Co. Ford's Edmunds said "a fresh, sustained business cycle during the next decade will require a spectacular series of technical advances in consum er markets." 11 Small Worlds Around Us By Lynn M. Watkins The Ox-Beetle is a Pretty Good Guy It would be irregular for an ox to have more than two horns, so the ox-beetle should have been named a "one bug band." Even though one horn, the longest, is away out in front of the other two, this beetle is still called the ox. Belonging to the family he does, it could be expected that he naturally would be a queer character. , He's downright peculiar. There are 12,000 species of beetles. This totals up to what could be said is a "whole mess of bugs." The larger of the beetles always seem to be hurrying, constantly hunting for something they can't find. They never seem to know where they want to go. The occasional glimpses we get of them happen when misfor tune disrupts their regular train of life, revealing them to our sight. Dislike Sun'c Glare Most beetles, at least - the larger ones, spend their time in the earth, in dry leaves or decaying wood. They dis like, the glare of the sun. If "caught in the open, they ex ert every effort to get back under cover. The ox-beetle is one of these. Because of the horns, many people call the ox-beetle the rhinocerous beetle because in some respects it does resem ble the African mammal more than it does the ox. The ox beetle is often two inches in length. The male has the three curved horns on the top of the head. The female has but a single horn. The two smaller horns are absent. . The bodies are dark brown in color, skinny, shiny and hard. Observed in strong sun light the body colors seem to change. The ox-beetle Jias four wings, the hard outer wings are only shields that protect the gauzy under-wings. In flight the hard outer wing covers are raised. The flying wings are membranes, whit tish in color and seldom vis ible unless the wing-shields are raised; Dangerous Look The exact purpose of the sharp, backward sloping horns of the ox-beetle is not known, although they probably give a dangerous and ferocious ap pearance to the beetle that causes its enemies to stop and consider carefully before at tacking. Like all beetles, the ox-beetle has six long, power ful legs, each equipped with sharp, curved claws, with which earth or rotten wood is torn when ,the creature is searching for food.. This food consists of other insects, most of which are injurious to crops and cultivated plants. This character more than pays his way by helping to keep harm ful bugs under control. Yes, the ox-beetle is a pretty good sort of guy. In the beetle world, where it usually op erates, he is. considered a real "bigshot." ' (Released by The Register and Tribune Syndicate, 1959) TEEN-AGERS ON THEIR OWN New York -(UPD- Most re tailers report that teenagers do more buying on their own these days than in the past. Boys particularly buy cloth es unaccompanied by parents. The storekeepers believe this trend is traceable to rising in comes of the younger set, and the great increase in the num ber of working mothers. There are more than 565 in dependent scientific laborator ies in the U.S. working on re search and development in consultation with industry. 1 3 I t0fM ii j $SS$$SS SILVER DOLLAR STAMPS $$$$$$$ .$.$$$$.$ SILVER DOLLAR STAMPS $ $ $ SS$ cn o UJ c7) in in in in in CL ) at O D UJ CO in in in in n in in in in in in H i O Q UJ - ( 7 s-c IHfoP Q3Q OGMH OQQOQQ ?? jtr r fx f . J MS SUITS for Big Brother In Wash and Wear Fabrics Sizes 6 to 20 8.98 19.95 From Girls' Pretty Dresses In Plain Colors or Prints of Wash and Wear. Cottons and Nylon. Babe and Toddlers Sizes and 3 to 14 398..1098 Little Boys' Short Pant Suits Sizes 2 to 6 93 to 698 Easter Bonnets ' for Big and Little Sister 1.93 3.98 w Easfer A . . .a world of wonderful values! We've smart, sturdy Oxfords, pretty pumps . . . just everything to put boys and girls cn o fine footing for Easter. 2.88 to 5.88 5 7" V I . - - '-.V-v- mux LiW)S : l'' a - mi i - y' " !- JmL " :5: 1 "WTWMBiifiiftiliMi wwri am i "iirr-T r 1 y 'ifr-frtaaji Ladies' Easter Shoes Many Styles and Colors. High, Medium, Low Heel PURSES TO MATCH $1.98 - $3.95 p Men's Dress Shoes Mfl M M VA HOOUCT OtfflNOICOTT fONHSOH ,ie Joimsoiuan dtyieS OUIDK-STEPS Sizes 6-12 -A-B-C-D -$10.95 Special Made in England. Plain Toe, Grained Leather Lined. A-B-D-EE. Leather Sole Black or Brown. SENTIMENTAL SERIOUS HUMOROUS 5' to 50 You're Sure to Find a Card to Please You From Our Large Selection of American Greeting & Hallmark Cards. ro) ton THRIFT CENTER Silver Dollar Stamps With Every Purchase Beautiful FILLED BASKETS Brim full of toys. Large assortment of -colorful baskets. 29c to $1.98 Green or Purple Easter Grass 10c and 25c Fpk" Chenille "Easter" CHICKS Assorted Styles & Colors 3 for IQC ' Molded Chocolate Candy Rabbits 45c to 65c Colorful UNFILLED BASKETS Huge assortment of sizes . . . shapes, colors and types. 7c to 85c ea. Chocolate Covered Marshmallow Easter Eggs 1 Dozen 90a Boxed -3C Flat Seat Type for Greater Comfort in in in in in in $$$$$$ SILVER DOLLAR STAMPS $$$$$$ $$$$$$ SILVER DOLLAR STAMPS $$$$$$ 4-YARD LENGTHS OF EMBOSSED and DRIP-DRY FABRICS A truly fine selection of hundreds of brand new gay spring patterns. Thrift Value. 4 yd $1.98 Wk ' ' 4-YARD F ) Ba.- LENGTHS Fashioned , embossed . Hylon ; mWT' 7iw drip-dry Hosierv ImM ' '1 51 Gauge 15 Denier An Outstanding Hose at a Real EASTER SPECIAL 2 for 88 Redwood, o34xl2" - HANGING BASKETS Sale . . . 88c Reg. 5.95 Rattan BASKET CHAIRS $A88 Sturdy black wrought iron Jl frame. Sale..
