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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Dec. 12, 1958)
Investment Policy for 1959 Hold Challenge To Stock Buyer By ELMER C. WALZER UPI Financial Editor New York -CPI- Investment policy for 1959 holds a chal lenge to the stock buyer to make the right selections. The invest ment banking of Dean Witter & Co., r ' ii rm 7 4 - f fci ' ' i stresses tnis in IStTV i iits 1959 in vestment pol icy report. Positive in- Ei.ntr wauer vestment Doli- cy for 1959, says the firm, must rest upon the careful se lection of securities that are available either at their prov en investment values or at prices which place a moderate premium on their probable in vestment value. An investment policy must exclude the purchase of even the most popular stocks if they are selling on their "pos sible" values since there is no investment method of ap praising pure romance," says Dean Witter. Suggested Policy "A positive investment pol icy for 1959 would seem to diyide its portfolio: "1. About 40 per cent in proven values, which will sup ply safe and adequate yields in a market that is primarily interested in discounting the future. "2. About 60 per cent to be invested in areas that hold promise of outperforming gen eral business during the 1960s, so that it is reasonable to pay for a good part of probable in vestment values which can be Try and Stop Me By BENNETT CERF HIGH SCHOOL kids are reviving "Capsule Classics." They'll never top these two old efforts of Franklin P. Mams: 1. "The Ancient Mariner": ' Twas a mariner ancient said "Say, Stick around kids and list to my lay. Shot a bird for a joke; -Saw my shipmates all croak; , Now I give to the S.P.CA.' 2. Caesar's Commentaries: Well, Rome really needed the money, And further, the Gauls got too funny. So we sent out our legions To clean up them regions. ' J. Caesar? Yep, he was there, sonny! Herb Stein defines an auction as "a' place where you get some thing for nodding." O 1958. by Benutt Cert Distributed by King- Feature Syndicate. Quotes From the News By UNITED PRESS INTERNATIONAL Washington-The State department, on new Soviet threats on the future of Berlin: "The United Slates, which has made no threats, will not be deterred by threats from defending its rights and discharg ing its responsibilities to 2V million free people in West Berlin." Moscow-An official Soviet announcement, on the Berlin crisis: "It should be reminded that the Soviet troops are not in Eastern Germany in order to show the Western powers the road to Berlin." Washington-Federal Judge F. Dickinson Letts, warning the Teamsters union he can remove its president, James Hof fa, if the union continues to defy the monitors he appoint ed to clean it up: "Remedies are not lacking in our judicial processes if the orders of the court are violated, disregarded or ignored." New York-Herbert Agar, former editor of the Louisville (Ky.) Courier Journal, on how Israel has changed the role of the Jew in world affairs: "No longer is the Jew the doormat of history, resigned to his fate. Today he can not only defend his rights and freedom, but he is able to contribute constructively to solutions of the world's ills." expected to be converted into proven investment values be fore too long." The firm lists areas of in vestment which recommend themselves as particularly promising as companies pos sessed of great raw material resources such as oil, metal, ore, land, and timber, which provide the best possible hedge against long range dan gers of inflation. Also outstanding research companies,, and well estab lished companies operating in the last growing far Western states where markets will con tinue their acceleration of ex pansion rates. The firm reviews the past with emphasis on the decade 1948-1957 when earning pow er, dividends, and market prices made sharp gains. It holds that the next dec ade is unlikely to produce sains any better than those of 1948-1957 and asks: "Can the market be expected to place even higher premium prices on established earnings?" Rate of Gain Explored At the rate of gain in the 1948-57 period to provide a yield of 5 per cent, the firm says: "1. At 16 times earnings it would take 10 years. "2. At 20 times earnings it would take 16 vears. "3. At 30 times earnings it would take 26 years. "From this it may be con cluded that "1. At around 10 times earn ings stocks represent proven values. "2. Up to 16 times their earnings, stocks represent probable values. "3. Over 16 times their earnings, stocks represent pos sible values. ' Dean Witter ooints out that at their 1929 peaks a buyer would have paid more than 50 times the combined earning power of Radio. Alcoa, and Union Carbide. "Despite their tremendous rate of growth over the past three decades," it notes, "the 1958 dividend payments sup ply a yield of only 3.25 Der cent on their 1929 cost Drices. "This relationship reflects all stock splits and other ad justments. It is hard to think of any company today whose prospects over the next 30 years can be expected to match the gains scored bv these three great companies over the past 30 years." RECORD AFTERSHOCK San Francisco-tUPD-A mild aftershock of an earthquake that jarred the San Francisco Bay area was recorded Thurs day afternoon on the Univer sity of California seismo graph. The quake measured 3.0 on the Richter scale of 10, compared to an intensity of between 4.75 and 5.0 re corded for the big one that roused thousands of persons at 1:52 a.m. r - "IX. t"mv - t Present... with a future Tou give more than money when you give a savings account in an Insured Savings and Loan Association. You give someone a head start on the savings habit ... on getting many other worthwhile things in the future. And, as over seventeen million Americans know, saving in an Insured Savings and Loan Asso ciation means important advantages. Excellent returns from your money is one advantage. Efficient, forward-looking service from men who know how to make your dollars work harder for you is another. And, of course, your money is safe because in In sured Associations your savings are protected by sound management and substantial reserves. They are in nired up to $10,000 by the Federal Savings and Loan Insurance Corporation an agency of the U.S. Govern ment. These are the reasons why Americans are putting more of their savings account dollars into Insured SavL .gs and Loan Asso ciations than anywhere else! And, with over $38 billion of assets, these Insured Associations are a great force in encouraging thrift and home ownership. You can invest in the future with as little as $1 to $5. Plan now to give someone in your fam ily (or yourself) this "present with a fu ture." Why not start with a part of your Christmas bonus . . . watch it grow . . . more quickly than you'd think. OPEN AN ACCOUNT TODAY HO. .55 5f FIRST FEDERAL Savings & Loan Assn. of Medford t II II If 29 North Ivy Street Robert F. Kyle, Manager Convenient Street Parking MAIL TRIBUNE. Medford, Oregon, Friday, December 12. 1958 I' ll III I . - . II IWk I . 0 VgYygX wy OTHERS to 15c Ea. OPEN STOCK 5c up BOXED CARDS GENERAL SCENIC RELIGIOUS Wide Range of Prices from 59c PERSONALIZED CARDS 4c per Card (1 Line) PHOTO GREETING CARDS With Folders 100 Black and White ...$11.00 Plastic Coated PLAYING CARDS i $1.49 POKER CHIPS Box of 100 88c POKER CHIP RACK 200 Chip Size $2.88 GLAMOUR GIFTS $1 TO $23 GIFT TRIO: Evening in Pari everywhere when you give her glamorous Evening in Paris cologne, talcum and perfume purse flacon. A truly generous giftat en amazing $250 SPORTSMAN DUO $2.00 Manicure Sets S3 D 98 c TO $22.50 The- Fragrance Extraordinaire REVL0N INTIMATE SPRAY MIST . EAU DE PARFUM Lingering,. C W VUICU1 u, sheH cherish it.. ZyZ-ounces. - For a Lady So Lovely! REVL0N GOLDEN M FUTURAMA LIPSTICK by Revlon $1.75 tb $13.50 Matchmaker Set 35J Tuturama' Epstick & Gold Frosted nail enamel Incomparable JEWELITE 3-Piece DRESSER SET $5.75 to $10.00 , ' .r i SEAFORTH Foursome $2.00 - ELECTRIC BLANKETS by Northern Electric Nylon To Hold Its Shape Cotton and Rayon For light-weight warmth! Washable Full Double Bed Size Two Year Guarantee Choice of Colors SINGLE CONTROL $15.95 DUAL CONTROL.. $19.95 C THE MOST DISTINCTIVE GIFT OF ALU . Capillary Pen The amazing new kind of pen that fills itself, in just seconds, with just the right amount of ink! v Handsomely styled in your choice of eight models. Handsomely Styled $20.00 nd Up The Best of the Ball Pens PARKER T-BALL JOTTER $1.95 ROOK 88c MONOPOLY $3.19 ESKIMO YOYO 55c SPRAY SNOW AIROSOL CK-15-oz. White WWC FOIL ICICLES 10c pack 9c 25c pack 21c Your gifts by SHU LT ON give special Christmas pleasure OU SPtCE GIFT SET 2.25 Plastic Containers of After Shave lotion and Stick Deodorant. OlO SPICE GIFT SET 3.00 After Shave lotion. Smooth Shave, ' After Shave Talcum. . . . for him OLD SPICE "TREASURE CHEST- 7.00 Contains After Shave lotion. Men's Cologne, After Shave Talcum, Smooth Shave, Stick Deodorant, Body Talcum and Shower Soap. Powdr3J0 tr- DESERT FLOWER GIFT SET 4.5 Dusting Powder and Spray Cologne beautifully gift-packaged in gold, green and white. Dvttinf Spray PcrfuM 3 JO ESCAPADE Spray Cologne 2-50 tarty American OlO SPICE Ousting Powder 1.50 SHRISTMAS TREE LIGHT SETS INDOOR 8 Light Series ........65c MULTIPLE SETS 7 Light 88c 7 Light Twinkle....$ 1.88 6-Light, Glita ......$1.88 15-Iight, Glimmer $1.88 OUTDOOR 7 Light $1.89 15 Light $3.88 25 Light $5.88 EXTRA GLOBES C-6 10 for 59c C-7V4 .......... 10for75c C-9tt ; 10for98c SELECTED GIFT CHOCOLATES WHITMAN'S Famous SAMPLER 1 lb $2:00 BROWN & HALEY ALMOND ROCA Gift Tin -$2.00 OTHER FAVORITES $1.35 to $4.00 BRACH CHOCOLATES 3 Lb .. $2.39 ELECTRIC CORN POPPER ...$3.49 $12.95 REVERE WARE SKILLET 13"-Copper Clad Stainless Steel $7.49 $22.95 WESTBEND ELECTRIC SKILLET with Lid $18.88 , $16.95 SUNBEAM PORTABLE ELECTRIC MIXER $13.88 $17.95 SUNBEAM STEAM & DRY IRON.. $14.88 WESTERN THRIFT WILL TRY TO ACCEPT TRADE RAZORS THROUGH DECEMBER 24 BUT ELECTRIC RAZOR TRADE-IN ALLOWANCES ARE APPARENTLY BEING WITHDRAWN BY ALL MANUFACTURERS. SUNBEAM'S Famous SHAVEMASTER I. -2- t the C3Q Rfl Price SiW NOW $17.88 WITH TRADE . SCHICK POWER SHAVE (I c: 'i ih, jMl NOW $18.88 WITH TRADE $32.50 REMINGTON ROLLECTRIC NOW $18.88 With Trade REMINGTON ATJTOEOME Only shiver withv rollers. Gets Hidden Beard other shavers miss. "Man Size" head, six diamond honed cutters. FOR HOME or CAR pfice.: $34.50 $18.88 F'ti WITH (VN m TRADE Y5' J? $24.95 NORELCO $14.88 WITH TRADE n J WINSTON tHMsmuswni illpj pRNCE CN(SAS cMTn Regular $2.50 BRIAR PIPES Free Pipe Holster Wide Variety Shapes $1.49 Other Pipes KAYWOODIE YELLOW BOLE MEDICO PUREX FALCON VIKING Add Federal Excise Tax on Taxable Merchandise FT Free Delivery in Medford vr Br SPECIALlSTSyV lVWAJ UKlU'fint. 'AtC OyfW V r 30 N. CENTRAL DIAL P3-537L Film Developing and Printing YOUR CHOICE FAST TOP QUALITY LOCAL SERVICE In by 10-Out by 4:30 Regular Prices . 2 DAY SERVICE Standard 8-Exposure T Roll : Contact or Jumbo 39
