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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Nov. 24, 1958)
14 MAIL TRIBUNE, Medford, Oregon, Monday. November 24, 1958 Business Turns More To Packaging Selling Products By ELMER C. WALZER UPI Financial Editor New York -JOT- America's corporations have concluded that their big job is to doll up their pro ducts to make them more al luring to the general ton- s u m e r, pre- snmahlv u.-ith the ladies. This end pf the business- tioier wajzer packaging and selling goods - is getting a top place in management of many companies. It is rank ing along with production and finance in the manage ment scale. This veering away from a hit and miss selling job re flects keen competition that has been developing in in dustry over the past five years. The companies best Princess Grace To Spend Thanksgiving At Family Gathering New York - 1TD - Former movie queen Grace Kelly, who abdicated her throne in Hollywood to become the real-life princess of Monaco, came home Sunday to eat Thanksgiving dinner with the folks in Philadelphia. The radiantly smiling prin cess, bundled against a chill wind in a full-length mink coat, was greeted at Idlewild International Airport by her New Tesl Series Set for Those New to Linfield College entrance board ex amination scholastic aptitude tests and a new set of applica tion papers will be used at Linfield college, McMinnville, beginning with students enter ing Linfield for the first time with the spring semester in February of 1959, according to Paul Little, director of ad missions. Little explained that col lege boards provide one of the best sources for determin ing academic potential, and in conjunction with the high school transcript, will be used to determine admittance to Linfield. New application papers re quire more high school evalu ation references and one pro fessional evaluation reference. Little pointed out that- new papers have been prepared be cause Linfield is trying to stay around the 800 enrollment mark and limit freshman reg istration, possibly to under 300 for the fall of 1959. Scholastic aptitude tests of the college boards measure the basic skills which a stu dent brings to his academic work. Test scores are indica tors of ability to do college work, he said. Data on the tests show that it is a test of verbal and math ematical proficiencies devel oped over many years both in and out of school. As such, it is a test of reasoning abil ity, not of remembered facts. Warning Issued On Voodoo Dolls Portland - The state board of health said today that fed eral health authorities in Washington, D. C, have issued a warning against potentially dangerous Haitian voodoo dolls carved from cashew nut shells for use as novelties and beverage "swizzle sticks." Dr. Harold M. Erickson, state health officer, said Ore gon wholesalers are being con tacted by state health depart ment staff members to learn if any of the dolls have been offered for sale in Oregon. The U. S. public health ser vice warning said analysis of the dolls revealed the cashew nut "heads" contain a shell liquid chemically similar to the oil in poison ivy. Volunteers at the service's occupational health field head quarters at Cincinnati who were tested with pieces of the shell developed blistering skin reactions within 35 to 50 min utes. Possibly even more danger ous than the cashew-nut heads, the public health serv ice said, are the dolls' "eyes," which are believed to be lethal jequirity beans. The service reported that animal tests indicate that one of the "eyes' taken internally by a baby could cause serious and possibly fatal illness. equipped to sell goods are the ones getting the profits, it is noted. Marketing from now on is going to be a top management philosophy,1 according to a survey by the Alexander Hamilton Institute. The survey was conducted among the 500 largest U. S. corporations by the institute and its findings interpreted by Dr. Hector Lazo, market ing consultant to the institute New Executives Dr. Lazo found that the shift in emphasis from the traditional production organi zation to marketing organiza tion has proceeded faster in small and medium sized com panies than among the giants In the smaller units, it has been a simple matter to add marketing executives to top management. Hence the change has been more gen eral than their introduction to boards of directors where tatner, jonn a. Kelly Sr., a millionaire contractor who's never been ashamed of the fact he once worked as a bricklayer. Children Stay Home At his daughter's side was her royal husband. Prince Rainier, who seemed as sorry as she that their regal off spring. Princess Caroline; 22 months, and Prince Albert, 8 months, won't be with them for their month-long stay in the United States. Her grace said there were many reasons why the chil dren couldn't come along. "The main difficulty," she said, "is that the youngest one is stil too small. I hope the next time we will be able to bring them." The princess said she plan ned to spend an old-fashioned Thanksgiving with the folks in Philadelphia, where all the Kellys will gather in the fam ily mansion for the holidays. To See Shows . While in this country the royal couple will see some Broadway shows, buy Christ mas gifts for the little prin cess and- prince, and visit friends. They do not expect to visit any cities other than New York and Philadelphia. Grace's arrival at Idlewild was marked by a mob scene in which an eager crowd pushed arport police around trying to get a close look. Two hours 'earlier, another Hollywood beauty, actress Marilyn Monroe, arrived at Idlewild and only two photo graphers were there to record the event. Hunters Drown In Oregon Streams By United Press International Two men drowned in Ore gon Sunday while hunting. Earl Smith, 29, Creswell, drowned in the Coast fork of the Willamette river while trying to retrieve a duck he had shot. Sheriff's deputies said he apparently steped into a deep hole. George Pearson, 26, Tur ner, drowned in the Santiam river when a boat from which he and his father were hunt ing overturned. The boat was drawn into a. whirlpool and began to fill with water. Both men climbed out to hang on thev side but young Pearson was sucked under. Greeting Cards Hallmark Gibson Norcross for Thanksgiving Christmas' Birthdays Anniversaries Get Well and Dozens of Others Choose Your NAME IMPRINTED CHRISTMAS CARDS NOW It's Later Than You Think! A CHARGE PLATE STORE OPEN MONDAYS 'TIL'9 P.M. Attention they must be elected, usually to fill a vacancy. However, he found that corporations adding directors since 1950 have chosen men with marketing experience. This is true, he found, in 42 per cent of the inside directors -directors employed full-time by the firms-and 57.5 per cent of the outside directors add ed. Of the 500 firms that re sponded to the survey, about 80 per cent voted in favor of putting marketing executives in top executive positions. Seven per cent said they were studying the prospect of a change. About 13 per cent re ported they had not yet adopted the new ' marketing approach. Boards Enlarged Some large companies have enlarged their boards of di rectors to bring ;n men with marketing background, the survey revealed. "With such an overwhelm ing endorsement of the prin ciple," Dr. Lazo says, "it comes as no surprise to dis cover that the top marketing manager now is a member of the top management team in fully 92 per cent of all com panies responding." Marketing managers usual ly are designated as "vice president marketing." Usually they supervise and coordinate sales, advertising, sales pro motion, and market research. In many cases they also sup ervise product planning, sales training, dealer relations, and consumer relations. Full-Fledged Partner Dr. Lazo finds a general recognition of the expanded and matured importance of planned sales (marketing) as a full-fledged partner in the top triumvirate of production-finance-marketing. Not only is the marketing branch of corporations going to drive for new business, but it also is assuming such func tions as inventory control, warehousing, transportation, and economic forecasting. Dr. Lazo finds. All this seems to stem from the discovery that the con sumer is a pretty important person - and the one who can convince him to make a pur chase is a pretty important part of the management side of corporations which make the goods. West Coast Strike Settled Portland (DPD Mechanics of West Coast Airlines re turned to work today follow ing a wage agreement reach ed Sunday night. They had gone on strike last Friday. The agreement is subject to ratification of membership at a 4 p.m. meeting today. Terms were not disclosed immediate ly. Mechanics had asked for a three-step, 33-cent hourly wage increase retroactive to July 1 over a two-year period. The Airline earlier offered 22 cents. Current top scale is $2.51 hourly. The agreement was reach ed by the airline and repre sentatives of District Lodge 141. International Association of Machinists. The strike had affected about 86 men. It had resulted in a suspension of service for about half the 42 points served on routes in Oregon, Washington and Idaho. The airline said a 7:20 p.m. southbound flight to North Bend and Coos Bay would be added today. Full service will be restored as rapidly as pos sible, the airline said. D fi 1 BOOKS GIFTS RECORDS Transfer off O&C Lands To Forest Service Under Consideration in Plan By A. ROBERT SMITH Mail Tribune Washington Correspondent Washington - The Budget Bureau is working on a gov ernment reorganization which would trans fer the valu able O&C timber lands of western Oregon from the admin istrative con trol of the Bu reau of Land to the ftobt Smttb U. S. Forest Service. But such a consolidation of federal forestry management under one roof would not al ter, according to informed sources, the highly beneficial formula by which 17 .western Oregon counties receive 75 per cent of the revenue from O&C timber sales. The coun ties' share of O&C receipts for the current fiscal year is expected to hit about $18 mil lion, of which up to S6 mil lion will probably go for ac cess roads. Some Oregon offcials have feared, in past years when this' forestry consolidation was under consideration, that qnce the transfer was com pleted, a move would be launched to reduce the O&C formula more in line with the formula which applies to the national forests. Counties in which national forests lie re ceive 25 per cent of the tim ber revenues. Act of Congress Only an act of Congress amending the O&C act of 1937 can modify this financial formula- which has played such a significant part in fi nancing the cost of county government in Oregon in re cent years. The reorganization plan which is being worked pn can simply turn over man agement of the O&C forests, as well as all other commer cial forests now managed by BLM, to the Forest Service. This proposal is not new, but this is the first time in five years that the administra tion has seriously gone to work on it. It was a point of debate in early 1953, shortly after President Eisenhower 20-OZ. LYONS MINCE MEAT 29c RUBBER THONGS Children Size 44c each CAMPBELL'S TOMATO SOUP 101.00 ALL BUTTER 69c CHOCOLATE CHIPS and All Flavors Chips 225c took office, when a special commission appointed by Eis enhower and headed by Nel son Rockefeller reviewed the forestry consolidation idea but abandoned it because it was too controversial. The Interior Department is now, as it always has been, stoutly opposed to surrender ing BLM's forestery func tions. Apparently no thought is being given to transfering the Indian timber manage ment functions of the Indian Bureau over to Forest Ser vice, for the Budget Bureau has said it opposes this latter shift. Plan Requested . The whole matter is now current once more because two congressional committees - House Government Opera tions and a Senate Interior unit-have requested the Pres ident to submit in January a reorganization plan to imple ment their i recommendations on timber management con solidation. The President is not obliged to follow this rec ommendation, but informed sources indicate that the ad ministration this time has de cided to act on it. - ' These committees, after lengthy hearings on federal timber sale policies in 1955 and 1956, found that "al though the three federal agen cies, Forest Service, BLM and Bureau of Indians Affairs, are performing'the same timber-management functions in the same areas, there are con fusing differences in policy, method and procedure. There is duplication overlapping and waste ..... "Under these circumstanc es, the forest products indus try finds it difficult to cope with the problem of dealing wth different agencies admin istering the same resource. The 'existenc of separate and independently managed agen cies has led to three uncoor dinated and inconsistent for estry programs." . The committees reported that they selected the Forest Service as the agency under which all timber should be handled because "this agen cy, by reason of experience, trained personnel and techni cal facilities, is the logical BEAUTIFUL DOLLS 28.98 Value 698 each Vt Jack 'n Bean Stalk PUMPKINS 101.00 MORRELl'S PALACE SLICED BACON H 2-lb. 89c H J ZMfWtS&tf 1. ft 71; iO FRYERS fffljU 4 Wm Sfo. t on ZJf FRESH FROZEN 0VEN READY ulv- o"C I f! WBf Tom Turkeys KmZJ SAVE choice." Last summer, after Sen, James Murray (D-Mont.), the Senate committee head, prod ded the administration with a request for action, the Budget Bureau asked both the Inter ior and Agriculture Depart ments what they thought of the idea. BLM and the Indian Bureau are under Interior and the Forest Service is under Agriculture. Both departments decided to consult privately with one another before replying in hopes they could come to an agreed position. They found they couldn't. Each depart ment thought it, not the oth er, was "the logical choice." " Assistant Secretary of Agri culture Ervin L. Peterson of Oregon was arguing the issue for the Forest Service, and ex-Undersecretary of Interior Hatfield Chilson was taking BLM's side. Assistant Secre tary of Interior Roger Ernst said his department takes the attitude that "we are just as well qualifid to run the for ests as anyone else." The Budget Bureau subse quently dispatched one of its men, Norman Beckman, to Oregon to observe both BLM and Forest Service manage ment in operation. He also wanted to assess the affect of the Cordon-Ellsworth act un der which some 240,000 acres of once-controverted O&C lands were exchanged with equal acreage of intermingled national forestland by the two forestry agencies. Beckman also sought the views of per sons in the lumber industry during his trip in September. Working on Problem The Budget Bureau won't disclose until January what it expects to come up with, only that "we are working on this problem very actively." The Bureau's approach to the problem was indicated by Budget Director Maurice H. Stans in July when he wrote Sen. Murray as follows on this specific point: "Our review indicates that such a consolidation must be viewed in the context of effec tive management of all re sources now administered by the Departments of Interior and Agriculture, rather than 1-LB. LYONS RADIANT MIX 289c , FRESH FROZEN OVEN READY HEN TURKEYS FRESH END CUT 10- Si .39c lb. PORK CHOPS 49c lb. We are lowering turkey prices to keep in Thanksgiving Bargains! THE SHOCKING PINK STORE WITH THE SHOCKING LOW PRICES on. a, piecemeal basis. Thus, there is general agreement that any proposal for reorgan ization of forestry functions must also give consideration to . wildlife, range manage ment, recreation needs, water shed protection and minerals developments. A secondary but related consideration is the fact that new technologi cal changes in wood utiliza tion and the development of new forest products makes it difficult to define 'commercial forestland' with any degree of permanence." BLM classifies as commer cial forestland some 4 million acres of the timber on the western public lands which it administers, plus the O&C lands' which cover about 2.6 million acres. I n addition, about 40 million acres of com mercial forestland in Alaska is administered by BLM. All of this would be taken over by Forest Service under the congressional recommenda tion. The Forest Service has 81 million acres now in the na tional forest system. It has 1283 full time and 3302 part time timber management em ployees, compared with 400 timber employees in BLM. Grazing Interests Opposed The idea of merging BLM functions into the Forest Ser vice was promoted greatly during the latter part of the Truman administration when it was recommended by the Hoover Commission on Gov The Most Important IP s fits balance of Ingredient in baking powder that governs its leavening action. Only when these are scientifically balanced can you be sure of uniform ac tion in the mixing bowl plus that final rise to light and fluffy tex ture in the oven . . . That's the story of Clabber Girl's balanced double action. ' MORRELL'S COUNTRY STYLE SAUSAGE 39c lb. I 50-LB. No. 2 .. F I POTATOES 98c g ernment Reorganization. Congress in 1952 held hear ings on a bill to reorganize the Agriculture department, one provision of which was to absorb both the timber and grazing functions of BLM. Grazing interests rose up in opposition to this measure, apparently fearing that the Forest Service might increase grazing fees on the public do main to the higher level charged in the national for ests for grazing. That killed the bill, not to mention the opposition of Interior Secre tary Oscar Chapman who did n't want to lose control of ei ther function. Chapman, and some others, have thought the more logical move vould be to -place the Forest Service under. Inter ior's roof and have more re source affairs concentrated in this one department. Seaton's Feelings Unknown Whether the current Inter ior secretary, Fred A. Seaton, feels strongly about this issue remains to be seen. Upon his return from election cam paigning in Alaska later this week, he will probably have a chance to make known his attitude before the adminis tration's legislative program is completed for submission to Congress in January. A reorganization plan is not like an ordinary bill. Congress need not act on it for it to take effect, unless Congress passes a resolution objecting to the reorganiza tion proposal within 60 days after the President submits it, it automatically thereafter can be implemented by the administration. The first business corpora tion to sell life insurance in the United States was granted its charter in 1794. Thing Abort CUDBER GIRL FRESH OCEAN CRANBERRIES 19c lb. San. Small Navel Seedless ORANGES Doz. FRESH FROZEN BELTSVILLE TURKEYS 7-lb. size 379 e" FRESH PAN READY U CHICKENS J j the lead Order your turkey now! EVERY DAY HOURS 9:30 - 9:30 SAVE Articles Filed For Rogue River Betterment Club Articles of incorporation were filed with the county recorder's office last week for the Rogue River Civic Im provement club. Signers of the articles -were Ruth H. Drumm, route 1, box 41E; Lynabel Deck; Gladys Ste phens, all of Rogue River; and Billie J. Chapin, Grants Pass. The club, to be affiliated with the Grand Federation of Women clubs of the United States with home office in Washington, D. C, has assets of 51,500. The purpose of the organ ization as stated in the articles is to fornv a benevolent and charitable society to interest and unite men and women in social work for the welfare of girls and young women to the end that crime and .misery may be lessened. The club will engage in work calculated to improve the moral, mental, social and physical betterment of man kind. The articles also stated that the group would take an interest in the improvement of the city of Rogue River and its general surroundings. The club would receive its financial support from mem bership dues, food and rum mage sales and miscellaneous donations. Ruth Drumm is president of the organization with Lyn abell Deck, vice president; and Chapin, secretary. use it when yoo bake again. by WhitcSatik SUGAR PET RITZ 8 FROZEN APPLE PIES 39c ea. 7.00 CRISP GREEN CELERY 225c RUBY RED YAMS 7c lb. Phone SP 2-4569 FRESH ROASTED PEANUTS 3 lb. 1.00 7 - Y I
