Medford mail tribune., November 16, 1958, Image 38

NEW INVENTION:
Removes lint, dispenses detergent,
pumps suds up through clothes
: m' "" - ".'''.11
"
SUDS DISPENSER IS RIGHT IN THE
AGITATOR. Four detergent into
agitator. Dispenser sprays fully
dissolved detergent into water.
No "globs" of half-dissolved de
tergent on clothes.
AGITATOR PUMPS SUDSY WATER
UP THROUGH CLOTHES. A steady
stream of suds water loosens,
lifts out dirt. Washes clothes
gently but thoroughly clean.
NEW KIND OF LINT-FILTER WORKS WHERE
THE LINT IS. Filters during wash and rinse
cycle. Gets rid of more lint than ever
before possible. Lint-filter never inter
feres with loading or unloading washer.
THE NEW MAYTAG ALL-FABRIC AUTOMATIC
also offers a new Pushbutton Water
Ixvel Control. Saves as high as 2500
gallons of hot water a year! An Auto
matic Rinse Conditioner softens rinse
water. 2 wash speeds, 2 spin 8ecds, 3
water temperatures let you wash
everything safely, even delicate fab
rics. In pink, green, yellow or white.
You can own a Maytag Automatic
Washer or Dryer for as little as $1.97
a week. Sold in Canada and through
out the world. The Maytag Company,
Newton, Iowa.
II I t
2? I
JvLJ X U Li Zr
AN AUTOMATIC FOR EVERY BUDGET
as
Ford's will be similarly sized, may
have front-wheel drive.
Chrysler's version will be on the
market in time for the 1961 model
season. President L. L. Colbert re
cently broke secrecy to admit some
basic decisions. "Among other things,"
he said, "we have decided that an
American small car would have to be
big enough to carry at least five people
and their luggage; that it would need
adequate power and acceleration to
hold its own in safety on a turnpike;
and that for safe handling it would
have its engine placed forward."
The small car, too, has focused in
' dustry attention on another
enigma the annual model
change. No less an authority than
recently retired GM president Harlow
H. Curtice flatly states that annual
and complete restyling is "the very
lifeblood of the auto industry and,
therefore, to a large extent, the coun
try as a whole." Under his philosophy
and direction, GM is now in a position
to completely change its cars, both in
side and out, every year.
Ford and Chrysler, of course, will
follow suit. They reason that unless
this plan is followed, cars will only be
purchased at a rate in tune with
scrappage, pegging annual industry
volume at about 4.1 million units. Ut
ter collapse of the old shay would be
the only incentive to buy, as is gen
erally true with such other "hard
goods" as household appliances.
Hard-boiled economists, on the
other hand, figure that the so-called
"planned" or "forced obsolescence"
namely depreciation of automobiles
costs Americans more than $9 billion
annually. The economists are joined
by a few auto men. Stylist Duncan
McRae, who designed Studebaker's
Lark "to stay in style indefinitely,"
says: "We feel strongly that most
buyers resent their new car being
made obsolete by each ensuing year's
model." Though not this year, Chry
sler Corp. also has followed the line of
little change from time to time but
with generally poor sales results.
Yet it is universally acknowledged
3
American Motors, on the other
hand with its comDact and almost
unchanged Ramblers, isn't trying to fNVRI
displace big Buicks as such. ,AMC
president George Romney believes (Continued)'
that Americans should be offered a :
"wardrobe of automobiles," and the
record sales boom his company cur-
rently enjoys stems from filling this -v'
demand for basic transportation.
He will have competition in 1959.
Studebaker-Packard is concentrating
its main effort on what it calls the
"common-sense" Lark. The car is two
whole feet shorter (175 inches over
all) than previous Studebakers, yet
room inside is greater. And before the
new model year is out there will be
Ford and Chevrolet entries in this
field products of the much-rumored
but still highly secret "small-car pro
grams." Chevy's will be an unortho
dox rear-engine car, not quite as small
the average European import.
II
10
Family Weekly, November 16, 1958