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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Oct. 12, 1958)
16A MAIL TR1BUNT, Mtfori, OnfM, Smihy, October 12. 195S tifo Mi lOOS if e Win Helped Pes: Jio Ae 1959 urn JrB amily i FSine Gar A message from Henry Ford II, Benson Ford, and William Clay Ford on the philosophy behind Ford Motor Company's 1959 models soon to be shown by 8,972 dealers all over the country. Foe 55 years our family has been in the business of making automobiles for the families of America. First in our grandfather's and our father's time, and now in our own, we've been asso ciated with the evolution of the American car. We've watched our cars and our ways of living change each other. Through all these years we've tried to learn the simple secret of success in the car busi ness: Give the people what they want. . Of course, when our grandfather decided to find out what people wanted, it wasn't' Am 4 1; r3 .- j J.A pi Henry Ford II, President of Ford Motor Company, talks about the '59 Ford with foreman Nicholas Metropoulos at assembly line of Rouge plant. very hard. People wanted low-priced, reliable transportation. You didn't have to do much research to learn all about it How things have changed! Today, people want far more than transpor tation from their cars. To most of us Ameri cans, the car is a second home. We are the most mobile people on earth. We live in one place, work in another, send our children to school in a third, and enjoy our recreation in a fourth. We think nothing of going fifty miles to dinner, or across the country on a holiday. Is it any wonder Amer icans make such great demands upon our cars or have so many ideas about them? How do we find out what these people want and what their ideas are? At Ford Motor Company we consider car-owner research v JliilllPSHilBSill a V.... f Benson Ford, Vice President and Chairman of Dealer Policy Board, gets . local picture from Lincoln -Mercury dealer Fred Jones, Tulsa, Okla. one of our most important assignments. We do our best to find out what you like, why you like it, what you need and want, what you take for granted in a car, and what you don't care about. "Ve ask questions by mail, in person, and by telephone. We get suggestions from a farmer in Arkansas and a housewife on Long Island, a salesman in Arizona, and an Ohio teenager who just got his driver's license. A host of new ideas Our dealers across the country will soon be showing you the completely new 1959 Fords, Edsels, and Mercurys. Together with the im proved 1959 Lincolns, Thunderbirds, and Mark IV Continentals, we believe they're the most beautiful cars we've ever made. Their styling is crisp, functional and well propor tionedevery line with a purpose. Our '59 cars are designed around people. You'll find, for example, such things as wider doors to make our cars easier to get into and out of, even for ladies in the , new tighter skirts; more leg room for the person in the middle, with the hump in the floor cut way down; and, youll find all of our new cars both V-8's and 6's ere more economical to operate. You'll notice all kinds of ideas to make riding safer and easier, more comfortable and convenient from greatly enlarged window areas to bigger luggage compartments. Never before has our company flevoted so much time, thought, effort and money to finding out, and finding the way to give you the things you want in an automobile. And we make a car for every price range, from about $2000 to over $7000. The choice you have is almost unlimited. 6 different makes 60 different models In the 1959 Ford Family of Fine Cars, we will offer 6 different makes the Ford, Thunderbird, Edsel, Mercury, Lincoln, and Mark IV Continental. In these 6 makes you get a total of 60 different cars. And if that's not enough, you can pick from so many different colors, interiors, trims, and other choices in each model that it takes an electronic brain to count them. . , imwiiviiim vmrijh vv miiyniu VJ vhmwiiih m miml l "4-'' '''A William Clay Ford, Vice President, Product Planning and Styling; works here with Edsel stylist Deno Taglioli on 1962 Ag, ' We believe you will find, in the 1959 Ford Family of Fine Cars, the car designed for you. In a sense, it was designed 6y you designed by you and millions of other Americans. Speaking for the entire Ford Motor Company-its 273,457 stockholders, its 150,000 employees and its 8,972 dealers all over America may we invite you to see our new. cars before you buy? Watch for announce ment dates in your newspaper. il; President V Prosidfloft Vice FORD MOTOR COMPANY The American Road, Dearborn, Michigan THE FORD FAMILY OF FINE CARS FORD THUNDERBIRD - EDSEL MERCURY LINCOLN. MARK IV CONTINENTAL
