Medford mail tribune., May 13, 1958, Image 5

From Thailand's Jungles To The Mountains Of Peru
IN ALL PARTS OF THE WORLD, Coleman Castlio of Encino, California, has
sold and supervised the operations of giant earth moving equipment. He's a man
who knows the feel of power. He says, "Power is what I want under the hood of
my car. I've tried all kinds of motor fuels. But I can tell you, nothing compares with
this new Richfield Boron gasoline. I think it tops them all."
1958 PHOENIX RODEO QUEEN
I
KAREN WOMACK was elected Queen of the Phoenix Rodeo this'year. She is also
a student at Arizona State and has been driving for several years. "When I started,
using Richfield Boron," she says, "I noticed an immediate improvement in my
ngine's performance. It ran much smoother and had more horsepower on the hills."
GOLF IS THE HOBBY of P. R. Palmer, commod
ity broker of San Francisco. He states, "I am sold
on Boron. It gives me a smoother running motor and
an appreciable increase in mileage."
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PHOENIX HOUSEWIFE, Mrs. Arlene Williams, commutes to her Job at the Phoenix Airport. Speaking
of new Richfield Boron gasoline, she says, "With Boron my motor runs smoother at all speeds. I notice
the difference when it's idling. And when j step on the gas pedal, my car responds instantly."
TROPHY MAKER FINDS A REAL WINNER
DESIGNING TROPHIES is the occupation of Thomas Ryan, Jr., who lives in San Diego. Here is what
he told us about Richfield Boron: "Boron gives me better acceleration and performance. I've got a Cadillac.
Just had it overhauled, and the mechanic was amazed at the lack of carbon.' I give Boron all the credit."
LAKE MEAD PILOT TELLS SECRET
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"THE CHRIS-CRAFT ENGINES in our boats give smooth, vibration-free performance
even when cruising at 2500 rpms. since we started using Richfield Boron Gasoline," reveals
Lake Mead boat pilot, W.t-!. (Joe) Tomlinson. Joe also adds, -."You. can say my '56 Ford
performs better on Richfield Boron, too." , '. " " " . .
. MT. HOOD SKI INSTRUCTOR, William H. Truswell, ehthusias--tically;
recommends Bdron. He says, "With the amount of driving I
: do. up here in this rugged ski country," Richfield Boron Is'the only
. gasoline that gives me instant starts in the coldest weat'ier." . .
People who haye tried them all say
Only at Richfield Stations can you buy Boron gasoline in the West. Boron is the high-energy element now being used
with spectacular success in fuels for jets, rockets and missiles. In a gasoline, Boron creates a completely new type,
years-ahead motor fuel. It gives even the latest model cars all the octane power they can use. You enjoy more power...
smoother anti-knock power with your very first tankful. Join the thousands who say nothing matches Richfield Boron!
PARTNERS IN POWER RICHFIELD BORON TEAMED WITH ALL-WEATHER RICHLUBE 10-30 MOTOR OIL