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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (April 30, 1958)
SA MAIL TRIBUNE, Mttfforrf. Oregon. Wednesday, April 30, 1958 COLLISION CONCEPTION This sketch by NEA artist John Lane visualizes the collision of a United Airlines DC-7 and an Air Force Supersabre F-100 over the desert near Las Vegas, at the moment of impact. Forty-nine per sons were killed in the disaster. Texas Town Finds Solution to Buying Shifts to Centers Waco. Tex. TP This thriv. ing city of 110.000 in the heart of Central Texas be lieves it has found the answer to the problem of a buying shift to the suburban centers. A new organization known as Downtown Waco, Unlimit ed already has sponsored one event that gave cash registers a merry jingle. Three blocks of Austin Ave nue in the heart of the city were closed to all but food and emergency traffic for a showing of new automobiles. The "autorama-m a i 1" be came a park-like pedestrian's paradise where jaywalking rules did not apply. Twelve dealers showed 48 new 1958 cars, domestic and foreign, luxury and economic models. , The emphasis, of course, was to attract shoppers, and they came to Waco from a 90 mile radius. "This idea," said Mickey Lavy, manager of J. C. Penny Co., and persident of Down town Waco, Unlimiteed, "has turned into an optimistic snowball that has started roll ing fast. Everybody's enthu siastic." DWU, in addition to unified sales promotions, is planning more and bigger mall shows for early spring. In Two Other Towns The first big mall showing of new cars was something to see. Each block had its own central park of trees and shrubbery, beach umbrellas, colorful balloons, and music everywhere. At least two other central Texas towns, Hillsboro and Mexia, have tested variations 1,500 Companies Make 2,500 Autos San Francisco IIP) More than 1,500 recognized motor vehicle companies have pro duced some 2,1500 makes of cars in the United States since the day of the first horseless carriage. And, says the California Automobile association, some of the cars they created were -real wonders. T n e r e was the Success, which had steel tires, and a two horsepower motor than went 18 miles to a gallon. It sold for S250. The Octoauto had eight wheels. The Autocycle had four wheels, one in the mid dle of each side, one in -the front and one in the middle of the rear. It could turn on a dime and tip over just as eas ily. The automakers also gave their products tricky names. There was the Dan Patch, Bugmobile, Seven Little Buf faloes, Peter Pan, Zip, Steel Swallow, O-We-Go, Klick and Klock. . Not to mention the Beyster Bi-Autogo and the Auto-Loco-Steam. of Waco's autorarr.a as the idea spread.' New mall experiments in clude a farm equipment show ing, a kiddies' Mardi Gras, and even a boat show. A plan to turn the down town Austin Avenue area into a permanent mall, a real Cen tral Park with growing trees, winding paths, grass, foun tains, benches, chairs and tables was offered the city by Harland Bartholomew Associ ates professional city plan ners of' St.. Louis. The Waco Tribune-Herald, in an editorial said this about the project: "The mountaing wave of n a t i o n-w'i d e publicity of Waco's recent downtown auto rama, when Austin Avenue was closed off for three blocks NEA Telephoto FREAK WINDS BLAMED FOR PARATROOPER DEATHS' A paratrooper of the famed 101st 'Airborne Division makes vain effort to secure his parachute after hit ting ground in Operation "Eagle Wing" at Fort Campbell, Ky. Freak gusts of wind were blamed for the death of five men and injury of 137 others in the mass jump. in a sort of rough and ready pedestrian mall, is a surprise extra dividend to Downtown Waco, Unlimited . . . "The Waco plan, as it is coming to be known, caught the imagination of all who havej been wondering what would be done to revive trade and lift the faces of the down town sections of America's cities . . ." Car Dealers Favor Economy of Area Most Medford area automo bile dealers favor a bill spon sored by Senator A. S. (Mike) Monroney (D-Okla.), which would require automobile manufacturers to affix to the windshields of new cars a label disclosing their suggest ed list prices. The proposed bill is the truth-in-labeling bill, accord ing to local sources. Other information which would be required on the la bel includes: The suggested factory de livered price of each acces sory or appliance physically attached to the automobile; name, make and serial num ber; the final assembly point; name and location of the place of business of the deal er to whom the car is deliv ered; the method of transpor tation used in delivering the 1 V :-::::.:::';,..:...... x. v SEIZED Mrs. Edith Finch of Brookline, Mass., scream from back of Secret Service car in Washington after she was dragged from President Eisenhower at the Smithson ian Institute shouting: "I have to get to him." She said she had to see him because another woman was getting her Army corporal hus band's allotment check. car: amount charged the deal er for transportation froni. the final assembly point; ana the total price accounted for by the car, accessories, and transportation'. a; H hi .1 GOOD FOR Our New Shell X-100 Motor Oil Premium AX works- like w 3 grades in one! 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