Dealers Meet Here
To Boost Auto Sales
An all-out, community-wide
program to stimulate consum
er buying will be announced
soon, according to a report
from Paul Lea, president of
the Medford Automobile
Dealers association.
The action came at a spe
cial meeting of the association
held Wednesday evening in
Medford.
Lea reported the success
of similar campaigns in other
sections of the country and
noted that President Dwight
D. Eisenhower and business
economists have lauded the
efforts of those communities
which have inaugurated such
programs.
He drew attention to the
optimistic business outlook
for this area and said that
such a community effort
would have the endorsement
of Governor Holmes as well
as local community groups.
Dick Knight, chairman of
a special action committee,
appointed to study the "con
fidence crusades" and "You
Auto Buy Now" campaigns of
other areas, recommended a
dynamic program of activity
mat would eventually en
compass every facet of the
business community. t
The association named
Hugh Coleman and Darrell
Miller of Medford as general
chairmen of the program and
asked that a panel of business
leaders be appointed as- com
munity consultants to the
committees.
Committee appointments
East Main St.
-L
L
DAIRY-SMITH
at Genessee
The Scientists have harnessed the energy
of the atom bomb, and are working to har
ness the H-Bomb's . . . some day they may
harness the energy of a four year old.
are: Bud Parsons and Dee
DeLeigh, finance; Russ Hey
sell, Jay Allen, Hugh Coleman,
and Dick Knight, community
support; Darrell Miller, Fred
Stevens, and Paul Lea, adver
tising; Dick Knight, Russ Hey
sell, publicity; Hugh Coleman
and Darrell Miller, special
assignments; Bob Taylor,
Wendell Sessions, and Lon
Skinner, promotion and spe
cial events; Warren Hamlin,
Darrell Miller, and Woody
Morse, allied industries; and
Russ Jamison, public rela
tions. A special planning meeting
has been set for 7 a.m., Mon
day, April 21, when commun
ity activities will be pre
sented for approval and plans
drawn for the complete program.
Coleman and Miller both
emphasized the need for re
storing consumer confidence
in an economy which shows
every indication of being on
the optimistic side. He re
ported the program would be
geared to the nationally en
dorsed slogan, "If you need it
and can afford it You
Auto Buy Now."
They pledged the whole
hearted support of the local
automotive industry to spear
head the "operation . boot
strap" approach to reaffirm
ing the faith of the public in
the economic future. All 14
new-car dealers . in Meatora
have indicated their accept
ance, it was reported.
Feeding the Family
By ZOLA VINCENT
Feed Editor
okmk
for your enthusiastic interest in our
complete new floor cover shop.
The Welcome Mat is always out.
Come in and find the answers to
all of your floor cover problems.
The drawing for the following gifts will be
held Saturday, April 19 at 3 p.m. You do not
have to be here to win.
1. Firth Carpet with Hair Pad. 12 x 15. Completely Installed.
2. Armstrong Plastic Surfacing for Kitchen Counter, 42-in. x 1 0-ft.,
Installed.
3. Armstrong Futuresq Corlon Floor Covering. 6-ft. x 9-ft. Installed.
4. $20 in Floor Tile for the "Do It Yourself" fan.
Floor Cover
Shop
LYLE SCHOPPERT o "SPEED" WATERS
709 South Riverside, Medford
PHONE SP 2-7376 or SP 2-7041
Sweetbreads Ar.
Great Delicacy
Many a fine restaurant is
famous' for its "variety"
meats; the delicious, nutri
tious liver, heart, sweetbreads,
tongue, brains, tripe and oth
er meat sundries. Sweetbreads
are considered a great deli
cacy; are so easily prepared.
Tenderly pre-cook; quickly
pan to a golden brown. Serve
with tartare sauce or creamed
vegetable.
Veal sweetbreads are most
popular and highest priced.
Beef and lamb sweetbreads
are also found in some mar
kets. Precook sweetbreads before
using in any way. Drop in
boiling water, add 1 teaspoon
salt; cover. Reduce heat and
simmer. Do not boil. Veal and
lamb sweetbreads take 25
minutes. Beef sweetbreads re
quire 35 minutes. Drain. Hold
under cold running water and
slip thin membrane off with
fingers. Use paring knife to
cut out dark veins and thick
connective tissue.
For frying, cut sweetbreads
in half, the long way; dry
thoroughly. Heat fat. Dip
sweetbreads first in sifted
crumbs then in beaten egg,
then again in crumbs. Fry in
hot fat until golden brown;
about five minutes. Drain on
paper.
Green Beans Ar.
Family Favorite
With around 40 vegetables
to choose from, teen-age hob
byists told survey-takers that
they like "string" beans best,
next to potato' chips and spin
ach. This proved especially in
teresting since green beans
have long been stringless
Since children seem to like
them, let's put them in menus
more often.
Fresh, frozen or canned,
green beans are good dressed
up m ways like these:
Bacon or ham drippings or
crumbled crisp-cooked bacon
add good flavor. '
Cook ' green beans with
thinly sliced onions.
Combine beans with toma
toes or with sliced mushrooms
and add marjoram, thyme or
oregano.
Dress beans with lenlon but
ter, with tomato sauce or with
cheese sauce.
Purple Plum Pi
A can of purple plurna and
a batch of biscuit dough com
bine quickly in a heavy skillet
for this extraordinarily good
purple plum pie. Six servings.
Make a standard recipe for
biscuits or use a prepared bis
cuit mix; roll out one-fourth
inch thick. Place in a heavy
eight inch skillet, arranging
so that some of the dough
hangs over the edge. Drain a
No.-2V4 can purple plums and
pit them. Arrange plums on
the biscuit dough and sprinke
with a mixture of two table
spoons sugar, one-half tea
spoon salt and one-forth tea
spoon cinnamon. Squeeze a
few drops of lemon juice over
the fruit. Turn in dough hang
ing over edge to cover fruit
as far as it goes but leaving
center uncovered. Bake for 25
minutes in a hot, 425 degree
oven.
Beef Broth Pick-Up
Beef broth is an ideal round
the clock drink, hot "or cold.
It is thirst-quenching, salt-replenishing,
tasty, revivifying
. . .and fat-free. One can of
beef broth makes two sub
stantial, convenient servings.
For flavor fillip, add a
dusting of cinnamon, cloves
or nutmeg, a slice of lemon or
twist of lemon peel, sprinkling
of minced parsley, dash of
Worcestershire, Tabasco or
Angostura.
Breakfast Prunes
Plentiful prunes, as they're
packaged nowadays, are very
good eating; a fine breakfast
item. For serving hot in their
own juice with or without
cream, place prunes in sauce
pan, cover with cold water,
bring to a boil and simmer 25
minutes or so.
Prune juice is a good day-,
starter "as is," combined half
and half with orange juice or
apple juice or served with a
wedge of lemon or lime.
A new breakfast taste treat
is yours by serving whole
plumped prunes or ready-to-serve
canned prunes on top of
hot or ready-to-serve cereals.
Many like prunes pitted and
chopped, folded into cooked
cereal.
Buy With Confidence
Nationally Known Brands '
We note that this is Brand
Names Week and that reminds
us that manufacturers and
processors of nationally ad
vertised brands of food and
grocery products have worked
long and hard at putting per
tinent information on pack
ages, cans and other con
tainers. Much of this work has been
done by professional home
economists of the various com
panies working closely with
consumers to determine im
portant buying information.
They must make the most of
the limited space in their ef
forts to make the label a show
case 'of what's inside. We
think they're doing a very
fine job; suggest that con
sumers scan labels more often
and more carefully to deter
mine quality of product and
size of "container" that best
serve purpose.
The larger can, jar or pack
age is a good buy only when
you use all of 'it. Savings are
made by using ' less fancy
food product for ingredient
purposes and in many other
ways often revealed by read
ing label. The label also en
ables you to return with con
fidence to the product that
has given satisfaction.
April Abundance
April showers gave blos
soming orchards and produce
growing areas a bad time;
slowed harvest on other crops
in many areas. Prices on per
ishables will be variable ac
cording to quality as well as
supply.
However, ample stocks of
processed foods fill market
shelves and freezer cases.
Prices are especially low on
canned and frozen peas,
canned and v frozen corn,
canned pears and on prunes,
both canned and dried. Honey
is abundant and so is peanut
butter. Dried beans and peas,
macaroni products, cheddar
cheese are good budget bal
ancers among staple foods.
Meat, Poultry, Fish
Meat situation is about the
same. Top quality beef con
tinues scarce and high but
you'll find some good buys on
hamburgers and pot roasts
from forequarter beef cuts.
Lamb and veal are seasonally
reasonable. Poultry, particu
larly chickens and turkeys are
best meat buys along with
fine variety in west coast
caught fish and shellfish.
Coos Bay Men
Discuss Road
Connection Here
A delegation of Coos county
people met with the board of
directors of the Jackson Coun
ty Chamber of Commerce at
noon yesterday to discuss
highway improvement be
tween here and the coast.
Varlin Wemple, president of
the Coos County Chamber of
Commerce; George Burr,
mayor of Coquille and chair
man of the chamber's roads
committee; Robert Herrigton,
manager of the Coos Bay Port
commission, and Don Wemple,
Coos Bay, access roads com
mittee chairman, emphasized
the importance of developing
highways from the coast to the
"back country," both for tne
export and import trade.
They were particularly in
terested in three routes, a
proposed highway along the
route of the old wagon road
from Coos Bay to Roseburg,
improvement of Highway 42,
from Winston west to tne
coast, and a proposed exten
sion of roads from Powers to
Highway 99 near Glendale.
Members of the chamber
here were interested in tne
plans, for better transporta
tion from the Rogue valley to
the coast has long been high
on the agenda of highway im
provements supported by the
chamber here. (
Discuss Many Developments
At present there are a num
ber of highway developments
being discussed. They include
those presented by the Coos
county , delegation, and pro
posals ' for improvement of
Highway 199 (the Redwood
highway) by a tunnel under
Oregon mountain in northern
California: extending a forest
service road to provide a link
between Brookings and Selma
on 199, and extension of an
other road up the Rogue to
link Gold Beach and Selma.
The Jackson county cnam-
ber also is mteresxea m ex
tending the road network to
the east, to provide the "Win-nemucca-to-the-S
e a" route,
and a delegation is in Klam
ath Falls today to talk over
progress in construction of a
highway linking Lakeview
and Demo, Nev.
The board also voted to
hold its meetings at breakfast,
at the Rogue Valley Country
club.
Fur Storage
April JJ each fur
includes $100 Insurance
FREE PICKUP
We Also Clean and
Glaze Furs
Medford Cleaners
Hale & Kathryn Wheeler
34 N. Holly - SP 2-6500
Free Pickup and Delivery
Professor Attends
History Meet
Ashland . Dr. Frank D.
Haines, assistant professor of
social science at Southern Ore
gon college, attended the Pa
cific Northwest " History con
ference April 11 and 12 in Vic
toria, British Columbia.
He is a member of the exe
cutive council of the confer
ence and a member of the
Council of Regional Research
in Progress. Topic of the con
vention was a "Century of
Progress" for British Colum
bia, "Hundred Years to Cele
brate." Two full sessions are
devoted to planning and or
ganizing the centennial cele
bration.
Attending the conference
were historians, anthropolo
gists, archivists and librarians.
Next year's meeting will be
held in Portland.
Dr. Haines is to be the in
structor for the coming course
in the "History of the Pacific
Northwest" course which will
begin Monday night, April 28,
at 10:30 p.m. on KBES-TV.
Ashland Student Elected Officer
Ashland Lois May, of Ash
land, a junior in elementary
education at Southern Ore
gon college, was elected secretary-treasurer
of the Stu
dent Oregon Education asso
ciation at the convention held
at the Lewis and Clark col
lege in Portland April 11 and
12, according t6 Sandra Qual-
jman, Coos Bay, who is presi
dent of the local campus
SOEA chapter.
Main speaker for the con
ference was Gov. Robert D.
Holmes, who spoke on the
layman's view of education.
The agenda of the convention
also included talks by educa
tors and students, a business
meeting featuring elections,
luncheon, dinner, and a pro
gram. Those attending from SOC
were: Sandra Qualman;,Dan
Sutton, Grants Pass, local
chapter vice-president; Lois
May, chapter historian; Toby
Fox, Ashland, social chair
man; and Miss Florence Al
len, advisor.
One of the principal
speeches of the convention
was given by Jim McDonald,
SOC student from Medford
who is president of the Stu
dent National Education association.
Friday, April 18, 1958 5
MAIL TRIBUNE, MEDFORD, ORE.
CHAIN SMOKER DISPLAY
Durham, N.C. (IT) A
chain-smoking machine will
be part of a chemistry display
at Duke University this week
end. The machine puffs 13 cig
arettes simultaneously, pro
ducing large volumes of
smoke for test analysis.
.'London HP) Sir Archibald
Cochrane, 73, a former gov
ernor of Burma and a noted
naval figure of World War I,
died Thursday at his home in
Scotland.
Lumanrs Market
will be
Closed All Day
SATURDAY, APRIL 20
in memory of
Mrs. Grace Emma Luman
amrnf
SHOP
WESTERN
THRIFT
$2.50 FRAGRANCE CONCENTRATES
By Blanchard
BOOUET JEALOUSY EVENING STAR INTRIGUE
$3.00 PURSE PERFUMER - Va ounce
BOTH $2.50
$2.00 TUSSY "MIDNIGHT
HAND AND BODY LOTION
1.00
GLAMOUR FOAM BATH full Qt.
DELIGHTFULLY REFRESHING
FLORAL or PINE SCENTED
88'
DR. WEST
DR.WItT'S
PACK &
WIS
5S!g3
5-PACK NYLON
TOOTHBRUSH
5 - 98'
ROOM DEODORANT SPRAY 5.,,
69c MAVIS or DJER KISS TALCUM
lO-oi. Can
88c
49c
1 eVLr
TWO 53( TOOTH PASTE TUESlEG.Sl.Mj
V Is
PUSH BUTTON
PEPSODENT
TOOTHPASTE
- t mm
ELECTRIC RAZORS - With Trade
$24.95 NORELCO 1 $14 95
$31.50 REMINGTON ROLLECTRIC ; . $19.95
Mm
mm
mssm
plus FLASH GUN
plw BATTERIES
pl PHOTO TIPS
m
J I J
UNIVERSAL
VACUUM
BOTTLE
With Pouring Lfp
Pint.... .... $1.39
Quart $1.88
LUNCH KIT
With Pint Bottle
$2.39
Save on Men's Cool Toyo Weave
SPORT CAPS
MEN'S
19'
LADIES'
39
SUN GLASSES
Men's
Women's
Children's
Clip-ons
19c to $7.95
L0SE A POUND
A DAY...
FOR 14 DAYS
WITHOUT SUFFERING HUNGER PANGS
OR LOSS OF ENERGY WITH
THE KESSAMIN REDUCING PLAN !
L A reducing diet (The Kessamin Book
let) prepared by a physician and a
dietician to give best possible diet.
2. Vitamins to prevent deficiencies which
cause nervousness, irritability and that
tired. dragged-out feeling.- Also sup
plemental minerals and iron to help
prevent nutritional anemia. .
3. Vitamins plus the bulk. Carboxy M
thylcellulose. to stimulate normal in
testinal elimination.
4. The "hunger control" factor. Carboxy
Methylcellulose, to reduce hunger if
' taken according to directions.
With fn. Keuamln
reducing plan the
only thing you con
lot n weight!
96
Tablets
$3.00
See your druggist. The complete Kessa
min Reducing Flan is in every package
of Kessamin Tablets. Formula it 14 ! THE
KESSAMIN REDUCING PLAN 18
GUARANTEED TO TAKE OFF A
POUND A DAT FOR 14 DAYS O.
YOUR MONEY BACK! TRY IT!
McKtSSOH'S
KESSAMIN
TABLETS pfcggpg
(Not lor Glandular ObttifyJ
$69.50 ARGUS C-3
With Flash Gun and
Leather Carrying: Case
$49.50
SYLVAN I A
FLASH BULBS
Midget M-2
DOZ. .. 89c
DOZ.
Press 25
$1.29
TOUR
CHOICE
Film Developing and Printing
2 DAY SERVICE
FAST TOP QUALITY
, LOCAL SERVICE
In by 10-Out by 4:30
Regular Prices
Standard 8-Exposure Roll
CONTACT Afj
or JUMBO W M
SHULTON
DESERT FLOWER
Regular LOO
CREAM
DEODORANT
50c
FREE $1.00
GEM RAZOR
With Purchase of
10 GEM BLADES
At the Regular Price of
$1.59 VALUE 59c
LUSTRE-CREME
SHAMPOO
Lustrous Rich Creme
Big 10 -or. $2.00 Jar
$1.59
Aj SL 9
SERVING
ONLY YOU
Your prescription receives the
undivided attention of an expe
rienced pharmacist when you
have it filled at WESTERN
THRIFT PHARMACY. Nothing
if ever permitted to distract
him from the important task of
preparing your medicine pre
cisely as ordered by your doctor.
Nothing delays him because our
full supplies of the finest drugs
enables him to fill the prescrip
tion immediately. Bring your
prescriptions to us for profes
sional dispensing service
promptly rendered at reasona
ble prices.
Add Federal Excise Tax en Taxable Merchandise
Free Delivery in Medford
PRESCRIPTION )
SPECIALISTS
i
uu
(mEDFORDS 0RI6NAL ?RICE CUTTER
EI
I. CENTRAL.
DIAL
SP 3-5371