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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (April 9, 1958)
7 J 7 , m is, ' is 14 - -r-;-" THE MIRACLE DRESS is a fine textured jersey of wool blended with Orion. Soft and luxurious yet feather - light with a graceful free-swinging pleated skirt. It can be hand washed and will dry in a' wink. Fashion Picks Bouquet of Roses Running the gamut, from tiny buds to big, splashy blooms, fashion-favored prints feature roses in every size, shape and shade of red or pink! The newly - favored print dress, solid coat costume is beautifully-coordinated with the coat lining and dress tail ored of the same gay rose print. Accessories are also abloom, with roses, roses, and more roses appearing on belts and cummerbunds to contrast with solid skirts; on chiffon scarves to twist at neck or waist, and as dainty embroidery motifs on gloves and hankies. Even rainwater takes on a frivolous look, despite its prac ticality, with matching rain coat and umbrella both adorn ed with spring and fashion's favorite roses. Gloves and Color Go Hand-in-Hand The spring leather glove for 1958 will provide a blaze of color in tropical hue or in the fresh spectator look of red, white and blue tri-colors. Pale, off-shades will har monize with the blaze of color predicted for handbags in bone, oyster, willow and al mond tones. Softness and washability too, are stressed for spring. Brilliant blues and tropical reds are the top "bright" shades. Soft, subdued tints will ex press the beige tones in such neutrals as "bone," "flax," taupe, malacca, "blonde mo cha" and "burned toast." With such color variations, classic styles with button clos ing and elastic shirring in shortie fitted styles are offer ed, with flared cuff treatment is new looking in the more styled gloves. Discreet touches of rows of pearl buttons, twin bows end embroidery provide detail in terest with ceramic motifs and pearl jewel-set buttons for eye catching appeal. Longer lengths are classic, and range up to the 16-button length. Tiny bows and vents touch the simple styles in capeskin and kid which make up many spring lines. Pale watercolor pastels, a wide range of neu trals and hot bright oranges and greens appear in shorties and up to 16-button lengths. v Classic styles come in fine suedes and doeskins, while the pigskin line is newly pale and interestng in off-whites, bone and willow shades. Detailing is restrained and delicate with tiny gilt buckles, buttonholes, thong lacings, gentle embroidery and tabs. New Petticoat Has Shape Built Right In Skirts on the new back-dipping, "up-lifted front" ball room and cocktail dresses will have a petticoat all of their very own this season. Petticoat designers have de signed a style with this special shape "built-in." They may be found in ny lon tulle, and nylon over parchment taffeta for an in triguing rustle. r ", rj Mrifiw;Mtgm'iiiiiiiil iBirfll ALL WRAPPED UP IN A SMART COTTON TWOSOME Wrap-around sheath skirt buttons at the right for a dou ble breasted look. Matching pencil stripe ' Ivy League blouse. Ensemble in matching colors for spring and summer wear! Scarfs Dramatize Necklines for Spring Spring and gay scarves al ways seems to go together in a mood of happy harmony. This season too, there are many, many fresh colors and new design treatments to spark new silk squares and as cots. Fruit prints, paisley and large florals are the fashion leaders in brilliant-hued silk squares. Dots from dainty to dra maticcome to the fore on white grounds or on color. Ab stracts, spaced geometries and stripes continue to hold their own in spring's newest hues of sea, sand and surf. Softest crepes, silk chiffons, crisp foulards and twill, and whisper-weight satins .are the fabrics shaping the scarves of the season. Color-Matched Coordinates Still News for Spring Trimmed - to - match outfits, so successful in the winter of '56, are receiving even stronger endorsement for spring and summer in new follow-up designs. These dyed-to-match skirt and sweater sets are predicted to be a "hot" item on the mar ket and therefore manufac turers are making an attempt to give the ladies just what they want in this new style setter. Typical of this is the dyed-to-match short sleeved cardi gan with the border and collar in the same fabric as the slim skirt. Also effective is a set con sisting of the short-sleeved slipon that has narrow bands of skirt fabric plaited through hand crocheted detail on V plunge collar. A real classic this spring, is the raglan-sleeved shorty car digan with the wing collar and the straight skirt to match. Waistlines Change To Hiplines in Fashions If there s one spot in the daytime silhouette that draws attention this year it is the hip, and mostly because it is so dif ferent from hippy hips of re cent past. Now everything is done to make hips look nar row and flat. Jackets are wider at top to make hips dwindle; belts placed at hips are loose so that hips almost disappear; bloused bodices make hips look small er, and chemise dresses hang straight from the shoulders at back, again making hips invisible. Color Clash Is Bold New Fashion Note Go ahead and let your col ors "clash" this spring let 'em go head-on into their oppo sites, and know you're fashion right. Orange particularly, is a wonderful, fashion color for dramatic impact. There's a real "smash" to orange in combination with reds and pinks, in vibrant op position to bamboo, ivory and bone tones, or to offset the palest neutral, string." Good news for new moth ers! More and more miracle fabrics are appearing in in fants' clothing this spring. WELCOME JOB'S DAUGHTERS . . . 0 PEAR BLOSSOM THURSDAY, FRIDAY and SATURDAY DAYS SAYINGS! (mm- 100 PISSES audi SITS VALUES To 12.98 s3" HEATER AND VALUES TO $11.95 FAMOUS BRAND NYLON TRICOT WIN! Full Length Discontinued Styles Good Range of Sizes Values to $10.95 $3 99 FAMOUS BRAND SEAMLESS STiens 2 BEAUTIFUL NEW SHADES Dogwood Beehive REGULAR $1.35 3 PAIR $290 v. i - J I A 1 Here's a Terrific Value ... Stock Up Now On Wonderful, Wonderful Nylons ... and SAVE! PLAN NOW TO ATTEND THE PEAR BLOSSOM FESTIVAL & SPORTSFA1R! 112 EAST MAIN ST. Next Door to Robinson Bros. Plenty of FREE Parking CONVERTIBLE CHAIN is 60 inches long. The ttiree spring rings linked into the chain en ables one to make a three strand bib, a two strand mat inee length or one long neck lace. Maltese cross can be worn as pin or on chain. Comes in ruby, sapphire, emerald, or fake diamond. A versatile accessory! Lively Colors And Flowers Headline Hats As fashion's total look sums up an ease of silhouette, and a lean, uncluttered simplicity millinery makers look downward, upward and out ward to put fashion emphasis on top of the costume. There's a f lambuoyant mood in millinery interpert ed in high color; fine soft millinery fabrics and in the widest variety of shapes. In most showings, depth and height are keynoted to complement chemise lines. Close - fitting cloches and back-posing turbans come into fashion focus. Draping and manipulation are the 'soft touches to these shapes soft silks, easily manipulated straws, straw cloths take to new hats in the gayest of colors . . . the smart est of trims. Whatever the shape of the hat, "softness" is its theme. The youthful, natty-looking Breton or roller is back! they go to all sizes from small to impressivejy-wide and are marked by a show of elegant starws. Worn straight on or back of the hairline, no other style has such youthful flat tery. - V Big, Bold Brims From the modified crat wheel, to the rippling-brim garden hat, there's a suave, sophisticated undulation to these big-brim charmers. There are bicornes and tri cornes, bumper brims and full-blown disks all are en hanced with vivid, oversize flowers, pirate drapes of chif fon or jersey, or dramatic bows. There's a fresh flower look to this season's millinery. Flowers "bloom" everywhere. Silk geraniums, poppies, a variety of roses, sweet peas and cascades of chrysanthem ums glow brightly atop bre tons, bloused-crown cloches, wide-brimmed beauties and of course, are made-up into gentle, little head-hugging caps and toques. A smart variety of straws sparkle the entire hat scene: the accent of course, on the softest, most-pliable types. Leading contenders for star honors are baku soie, panama- lac,. toyo, balibuntl, tuscan, milan and their first cousin, straw cloth. Shirred mat jersey is used for turbans . . . silk prints . .. braided, twisted and saped or gandy ... as well as some soft-as-a-whisper felts are the other fabrics that shape spring millinery. No one style is decreed for the new season. The . deep headhugger or high fashion . . for youthfulness the bre ton ... the towering turban for drama . . . and a bevy of beautiful slouch hat styles, crisp derbies . . . floppy- brim med and softly-draped styles are all shown to suit your every fancy and fashion. Dramatic Hat Colors' White often serves as the focal point for color . . . with bold-hued accents in draping, trimming and florals all lending emphasis to the white, Yellows, oranges, and apri cots in fact all the citrus shades s well as spicy pinks, blues greens, beige tones will be seen everywhere. Colored Hosiery Continues For Spring The impact of color in hos iery made this fall will not be dissipated for spring. Of all the shades introduced, greens are considered by many the most flattering on the leg. The new greens introduced for spring also have a chameleon quality, toning in with other colors. They will be promoted for wear, with beiges and reds as well as with green shoes and costumes and are considered "the new neutral." . Jewelry Liven Spring Fashions Jewelry comes into its own this Spring. No longer can it bs regarded as a mere costume accessory, it is now an integral part of the new fashion "look." Furthermore, Spring's new bright, clear colors are rendered clear in Spring's new prints? with a minimum of greying or chalking down. The whole color picture is based upon the" clarity and brightness of precious gem tones, the Fashion Coordina tion Institute reports. Colored jewelry whether precious, semi - precious, or handsomely simulated copies of the real thing assumes stature for day as well as eve ning wear with handsomely tailored stone necklaces and bracelets. The "Ensemble Look," achieved by matching jewelry color to costume color is an important spring trend. ' Pendants and longer neck laces become increasingly im portant to give vertical bal ance to he relaxed costume lines and lower necklines. Bibs dip lower to add greater depth and bulk. Many varia tions are seen .in chains and ropes. Classic jewelry is used in a new manner to attract and fo cus attention. For exmaple, several small gold pins are grouped together on a lapel or shoulder, or near a neckline to spot a focal point. The tiny fine gold heart, charm or lock et on a slender gold chain is worn in contrast with a hand some tailored costume neck lace. - The suit glove will be a neat leather shortie. Blue is the fa vored hue. Second Hand Boal Deals Available You'll see lots of sleek, fancy new boats out at the Crater Lions' Sportsfair Sat urday and Sunday, April. 12 and 13. Now, if you are one of those in the market for a boat these displays may be just the final push and send you out to buy one of your own. Perhaps you feel you lack the money for a new one, so you will probably go shop ping for a second-hand one. You can save a lot of money that way, but, unless you're careful, you can also end up with a lot of trouble. Here are a few helpful hints with which to look a second-hand boat over. If the boat you're interested in has a wooden hull, check every board, planks, timbers and all, with an ice pick. Just lean gently on the pick. If the board is sound, it'll ac cept a little bit of the pick, but if it's rotten, the -pick may go clear through. It it's a steel hull, look over every inch for the ravages of electrolysis and rust. After you've satisfied your self, get an expert to look it over. This may cost you $25 or $30, but it may save a re pair job of several hundred dollars later. You may have to make a compromise by balancing the boat's good points against the bad and putting the result up against the price. The choice is yours. Predicted for the Play Pen Set: Brother and sister duets in diaper sets and play-clothes. Sometimes only the color dif fers; sometimes the addition of ruffles denotes the feminine attire. MAIL TRIBUNE, McdforJ, Oregon, Wedneiday, April 9, IMS SA Farm motor trucks in theithan 1,000 in 1910, but United States numbered less reached 2Vi million by 1953. The Fashionette TEAR BLOSSOM U4Q SK Here's an excellent buy, for Spring end en into summer. Famous CHIPPEWA JACKETS Both Plaids and Plain Colors Sizes 10 to 20 VALUES TO $19.98 $1J 5 00 The Fashionette Fashion Corner 22 South Central Across from Craterian Medford - PEAR BLOSSOM Wash Cloths Made by Cannon in white and fine pastel colors. AN OUTSTANDING VALUE 12 T 22"x28" FRAMED Pictures A large assortment of Western landscapes with maple or ivory frames. Sale Price EACH 22"x44" TURKISH Towels Made by Cannon in white and pastel colors. Cookies Just received fresh and delicious. Ten different kinds. REGULAR PRICE 29c Regular 69c Value Sale Price 4': H 00 Sale Price 1W Pillow Tubing V A large assortment of new designs to embroider. Regular $1.49 Value PLASTIC Place Mats This is a job lot assortment of regular 29c numbers. Save on laundry by using place mats. Regular 29c Value It SALE PRICE EACH Sale Price 00 Pair Throw Pillows Cloudland Mints A fluffy mint that will melt in your mouth. REGULAR 29c Sale Price Brighten your living room with some of these corduroy covered sofa pillows. : A BIG VALUE z m s 19 EACH STORE HOURS - 9:30 to 5:30 Monday 9:30 to 9:00 p.m. Fatigue Mats Make your work easier by standing on a fatigue mat. Available in red, yellow, pink, turquoise and grey. A BIG VALUE $1159 jLJ EACH I m TOXQ)fl OBQ 0 GO i 39 NORTH CENTRAL AVENUE MEDFORD, OREGON