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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (April 1, 1958)
14 T.Hv. April mi MAIL TRIBUNE, MEDFORD, ORE. Cardiac Lectures Slated in Medford Four cardiac lectures will be given at the Spring Re gional Scientific sessions sponsored by the Oregon Heart association at the Rogue Valley Country club Wednesday, April 9. The sessions are a part of the professional education program sponsored by the Heart associatjon, Dr. R. E. Hibbs, Medford chairman, said. Dr. Gordon A. Logan, con sultant in cardiology at the Seattle Veterans hospital and the Firland sanitorium, will discuss "Management of Coro n a r y Atherosclerosis" and "Diagnostic Tests of Cardiac Lesions." Dr. H. T. Dodge, chief of the Cardiovascular section at the Seattle Veterans admin istration hospital, will review "Electrocardiographic Diag nosis and Peri-infarction Block" and "Management of Hypertension." The afternoon session will open at 3 p.m. A 1 p.m. din ner will precede the evening lectures. Four credit hours will be acceptable to the American Academy of Gen eral Practice, Dr. Hibbs announced. Four Teenagers Arrested in Area Four teenagers were ar rested by sheriff's deputies Saturday evening in the Cherry Heights area for ille gal possession of intoxicating liquor. Arrested were Loyd Alvin Holdeman, 18, of 34 Haw thorne ave., Medford, who was lodged in the county jail. A 16-year-old boy and a 15 and 16-year-old girl were re leased to their parents pend ing action by juvenile authority. Motion Picture Leader Expects Stronger Industry and Nation By SAMUEL GOLDWYN General Partner Samuel Goldwyn Productions Written for United Press Los Angeles, Calif. Wl The motion picture business is a curiously unreliable ba rometer .of the national econ omy. In certain periods of gen eral business depression, mo tion picture attendance has flourished as never before. Yet in other times of high na tional prosperity motion pic tures have suffered greatly in attendance and . have gone through some of their most severe crises. Today, virtually all forms of business here and abroad are confronted with a reces sion which coincides with a period of far-reaching read justment in the motion pic ture industry. Some of our problems are the same as those of the general economy but mostly they are matters peculiar to motion pictures. My judgment is that the motion picture industry will emerge just as our country will out of its present diffi culties, healthier and stronger than ever before. Several Causes The motion picture indus try's present situation stems from several causes. In the lush war and post-war days when everything was boom- Zoo Prepares for April Fool Jokers New York (IP) The New York Telephone company set its annual watch today on the telephone at the Bronx Zoo. Callers asking for Mr. Bear. Mr. Fox, Mr. Lion, Miss Wolf or Miss Kali will be politely informed that someone must be trying to make them an April Fool. The phone company said it passed the word to 2,642 callers last April 1. See our selections of glad greetings to say "May Easier joy Be your today" 2 PERFUME FOR HER EASTER GIFT FROM MANN'S . CHANEL : . X: .v. THE MOST TREASURED NAME IN PEKFUME! CHANEL PERFUME 7.50 & 12.50 COLOGNE 3.00 fir 5.00 Prices Plus Tax D'ORSAY'S PERFUME SETS Paris inspired these fragrances that whisper "Someone lovely just passed by!" Intoxication and Le C CQ Dandy Eau de toilette and perfume. . viwll CIRO'S PERFUMES One fluid ounce bottle of Danger, Surrender, or Reflections 5.00 Ciro's perfume originals 5 fabulous fragrances, beautifully boxed. C flft Regular 10.00, Special JiUU DESERT FLOWER SPRAY COLOGNE . 2.50 A subtle, stirring fragrance that spreads magic-mist at your command. YARD LEY'S TOILET WATER Bond Street - Lotus. The perfume that is loved by knowing women throughout f CA the world . l.wll DOROTHY GRAY'S COSMETICS Newest fragrance "Voltage." A breath of rare enchantment. f Eft 4H( A Oft Beautifully packaged I iwll 31111 f.UU PRICES PLUS TAX ing, too many people in lead ing positions in our industry thought the boom would last forever. But after the war, foreign films, night sports like base ball, racing, etc., and an elec tronic monster I prefer to call it an electronic marvel known as television, began to challenge motion pictures for public attention. When the television came along the in dustry, still riding the crest of its greatest wave of pros perity, simply tried to shrug it off with results that cut deeply into the health of the motion picture business Today motion picture at tendance averages less than 40 million people per week compared with the 1946-47 peak of 85 million. During the latter part of 1957, attendance was lower by several million than in the same period of 1956. Many Theaters Closed Thousands of motion pic ture theaters have closed in the past several years. At the same time, costs of produc tion of pictures have risen far out of proportion to increas ed costs of other businesses. All of which looks, on the surface, like a picture of deep gloom. Yet the fact is that the public appetite for good en tertainment and particular ly for the best entertainment of all, good pictures is today greater than ever. The most objective indica tor box office grosses tells the story. Pictures like "The Ten Commandments," "Fare well to Arms," "Around the World in 80 Days," "Bridge on the River Kwai," "Peyton Place," "Sayonara," "Witness for the Prosecution" and many others including if I may say so, my own "Guys and Dolls" are setting all sorts of new attendance rec ords. Pictures like those will continue to attract the public in larger and larger numbers. Produced by Independents It is extremely significant and a vast change from a few years ago that every one of the outstanding pic tures I have mentioned was produced by an "independent producer," although they were all with the exception of "Guys and Dolls" financ ed by the large motion pic ture companies. This is the most striking and most prom ising factor in the revolution which Hollywood is today un dergoing. It was our industry's insist ence on producing more and more pictures on what can only be called an assembly line basis long after the slump in motion picture at tendance started in 1948, which compounded the indus try's problems. However, the industry has now learned, from the mistakes of the past, to recognize the public as a discriminating audience which will come to see fine motion picture entertainment in the theater with the same zest with which it stays away from run-of-the-mill pictures. PLANER BLOX Clean Quick Delivery Medford Fuel Go. Tel. 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