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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Feb. 14, 1958)
FOUR MEDFORD (OREGON) MAIL TRIBUNE MOF0RDkTEIBUNE Tlveryone In Southern Oregon hjblished Daily except Saturday by MEDFORD PRINTING CO 83 North Fir St. Ph. SP.2-6141 ROBERT W. RUHL, Editor CEKB GREY. Advertising Manager SERALD LATHAM. Business Mgr. CRIC ALLEN. JR. Managing Editor JARRY CHIPMAN. Teleg Editor H CHARD JEWETT. Sports Editor 3 LIVE STARCHER. Society Editor PALE ERICKSON. Circulation Mgr. An Independent Newspaper Entered as second class matter at Medford Oregon under Act of March 3. 1897 SUBSCRIPTION RATES By Mail In Advance: Copy 10c. Daily and Sunday 1 year $15 00 Daily and Sunday 9 mos. 8.00 Daily and Sunday 3 mos. 4.25 Sunday Only One year $420 By Carrier In Advance Med ford Ashland. Central Point. Eagle Point, Jacksonville. Gold Hill, Phoenix. Shady Cove, Rogue Riv er Talent, and on motor routes: Daily and Sunday 1 year $18.00 Daily and Sunday 1 mo. 1-50 Carrier and Dealers copy 10c All Terms Cash in Advance Official Paper of City of Medford Official Paper of Jackson County United Press Full Leased Wire MEMBER OF AUDIT BUREAU OF CIRCULATION Advertising Representative : WEST-HOLIDAY CO.. INC.. Of fices in New York, Chicago, De troit, San Francisco. Los Angeles, Seattle. Portland. St. Louis, At lanta. Vancouver. B. C. NEWS PA Pit PUBLISHEtS ASSOCIATION NATIONAL EDITORIAL ASSOCfAT Flight 'o Time Medford and Jackson County History from the files of The Mail Tribune 10, 20, 30 and 40 years ago. 10 YEARS AGO Fab. 14. 1948 : The Democratic Central obmmittee holds its campaign kick-off" and rally meeting at Medford hotel. : A public hearing to consid er revision of minimum , prices paid producers for fluid milk and wholesale and retail prices to consumers in tiie Jackson county area scheduled soon. 20 YEARS AGO Feb. 14. 1938 (Monday) - Rogue Snowmen were ad mitted to full membership in the Pacific Northwest Ski as sociation, at meeting in Port land. : From Arthur Perry's Ye Smudge Pot column: "A num ber of thrilling attempts by speed idiots to beat the cross ing to the train have been re ported.'" 30 YEARS AGO Feb. 14, 1928 (Monday) Five school age boys being held by police) for investiga tion on larceny charges after their arrest Saturday. President Arnold Bennett Hall of the University of Ore gon arrives in Medford to give auuress ai uie annual Lincoln banquet here. i -i ) a i i 40 YEARS AGO Feb. 14, 1918 (Friday) The Medford school board at a special meeting Thursday noon rescinded its action Tuesday evening in which it ordered Junior Red Cross funds turned over to each school chapter. , The Medford Elks hold im promptu observance of the 50th anniversary of the found ing of their order. What's Your I.Q.? la. . run or tan correct is superior; seven or eight is excellent; five or six is good. 1. which city in Europe has been called the "Eternal City?" : 2. Bible: According to Gen tesis, man was created on which day? 3. What is the comparative Centigrade reading for 212 degrees Fahrenheit? - ine uavis uup" is aw arded for what kind of sport? 5. In the "Sleeping Beauty" fairy tale, how long does the princess sleep? : 6. Name the founder of Boys Town (Nebr.)? - "7. What are the residents of Israel now called? ; 8. Where in New England are Harvard and Yale uni versities? -9. Louis XTV was the fath er, brother, or great grand father of Louis XV? : 10. Do turtles have teeth? : 'Answers: 1. Roma. Italy. 2. The sixth day. 3. 100 .degrees "Centigrade. 4. Tennis. 5. 100 Years. 6. Msgr. Edward Jo seph Flanagan. 7. Israelis. $. Harvard (Cambridge, Mass achusetts); Yala, (New Hav "n, Connecticut). '9. Great grandfather. 10. No. Bend Man Files for State Representative ; -Salem Of) Ole W. Grubb cPBend, filed Thursday for Jhe Democratic nomination for state representative from De schutes county. Grubb is Hie present representative. : Xharles K. Hines of Eugene Hied for the Republican nomi eation for state representative irom .Lan county. SOB I Suckers and Squares It's funny how the influence susceptible people. What, for instance, "square"? We'd always thought of a sucker as a slightly stupid citizen who would fall for any gag or gimmick, shady or otherwise, that brings him up on the short end of the stick. A square, m our lexicon, is a guy who gets absolutely no fun out of life, and rather objects to those who do.. DUT, in the opinion of S. R. Bernstein, editorial director of Advertising Age, some current usage of these slang terms has given them a cyni cal and ruthless twist, follows: Sucker A person who pays his traffic fine when he gets a ticket, instead of bribing a cop; who pays his property tax or his income tax without chiseling; who gives his job an extra five minutes of time or an extra ounce of effort, or who gives his employees more pay or more consideration than is forced out of him by a tough union; who is a decent citizen, who . lives up to the rules, takes no unfair advantages and cuts no tricky corners. And who, in return, gets noth ing but contempt from his fellow man. Square A person who differs from a sucker prin cipally in that he is younger; who is a square, perhaps, because he wears the wrong kind of pants or combs his hair the wrong way, but who also may be a square because he's unwilling to join a truancy parade, or because he doesn't want to steal, or slug a rival, or snatch a woman's purse. DERNSTEIN appeals to fme va ai?1tt 4- ta elers, hoodlums and juvenile delinquents less popular and less attractive." In the context of today's sometimes mixed-up society, this is not an easy thing to do. But if the word "sucker" is used to apply, as it should, to the guy who thinks the easy buck is the best one, and the word "square" to the joker who thinks squealing tires or swiping hub caps is gay, mad fun, then maybe we'd be a bit closer to an honest and realistic sense of values. E.A. Advertisings Added Value If one feels poorly, and is convinced that a certain type of pill will be of assistance, and takes the pill, and thereupon feels better, that person would be difficult to convince that the pill did no good even if it were demonstrated that it was nothing but sugar or soda. Doctors are familiar with this phenomenon, and even have a name, "placebo," for that type of pill. They know, better than the patient, that under certain circumstances a harmless, but medicineless, pill, can help a patient. The thing is, the patient must be convinced it WILL help him. A WRITER in the current Harper's magazine " sees in this psychological trick a justification more than that, a valid reason for much of what advertising does these days. Not, he makes clear, rush out and claim that far from it. But he does make the point that advertising can, and does, create "extra value" for products, and that while the "extra value" not only makes a difference in consumer choice, it also is an entirely valid value to the consumer. And the consumer is the important one to please. Ihe old theory that wants" is true as far as stimulated economy, the declares that the extra value theory is more in accord with the facts, and offers, a better basis for the self-respect of the industry. MOT that the advertising profession really L needs theories to bolster it up, for its accom plishments are real and considerable. There is bad advertising, of course, just as there are bad people. But the values of advertis ing, to producers, salesmen, consumers to the economy as a whole is incalculable. Advertising creates mass markets; it stimu lates the desire for better quality (the "extra value") ; it is the lubricant of the market place, and it is not too much to say that it has had a lot to do with the' creation of the American standard of living, highest in the world. These thoughts are appropriate inasmuch as this is Advertising Week, designed to call atten tion to the role advertising plays in America today. THERE is another, little-known job advertising has done, which has had big results the stimulation of fund-raising appeals, national campaigns of information and persuasion, and the promotion of good causes. This job has been done by the advertising industry through the Advertising Council, a non-profit public-service organization. It has conducted informative campaigns for support of better schools, aid to higher education, armed forces recruiting, forest fire prevention, Red Cross and United Fund support,, mental health information, traffic and home accident prevention, health inf ormation, U.S. savings bond sales, religious emphasis, and others. These it has done at no cost to the agencies benefitted, and as a "good citizen" in American public life. Because of these things, it is entirely correct to say that the nation would be different and poorer if it were not for Friday, February 14, 1958 wray words are used can is a "sucker"? What is a so that they come out as advertisers, and to citi v1 - 4- Ifwtnlr. aI that advertisers should placebos are cure-alls advertising creates it goes, and results in a article states, but it also advertising. E.A. , 'Well? Ooxxk bonk mi Matter of Fact THE BUSINESS OF POLITICS Washington (IP) The members of the Federal regu latory agencies might be com- iiyj, iMmiuuii, , f 'mice trying to rjde tigers in the dark. To put the matter more con cretely, they are relatively low:paid, little known men who are sup Stewart AJsop posed to exer- cise life and death power over a huge segment of American industry. And they operate in the dark most of the time, since ordinarily the press and public pay very little atten tion to what they are doing. The Federal agencies are getting more than their share of attention now, of course, as a result of the tremendous ruckus in the House Subcom mittee which was supposed to investigate them. One rea son for the ruckus is obvious ly the personality of the fired subcommittee counsel, Dr. Bernard Schwartz, who ap pears to be that not unusual phenomenon, a foolish man with a high intelligence quotient. But there are other reasons why the row has stirred up such fierce emo tions, and they are worth examining. The historian Sydney Hy- man has suggested that the regulatory agencies have more power, in terms of "decisions which count most in the day-to-day life of Americans," than the President or the Con gress or the Supreme Court. This may be putting the case too strongly. But it is cer tainly true that the power of the agencies is, at least theoretically, immense. THE agencies decide how much the citizen will pay for his rail or air ticket, or the gas for his stove, or who owns the television station whose program he watches, and so on. In the process, the agencies make decisions which run into many millions of dollars of profit or loss for the industries they regulate. Who are the men who make these extraordinarily far-reaching decisions? Some are unquestionably able and dedicated men. But this is more or less accidental. For membership on one of the regulatory agencies is a minor plum on the bureau cratic tree. Men who have the power of awarding television licenses, for example, worth tens of mililons of dollars, re ceive the inadequate salaries of a middle level bureaucrat. More important, the agency members, even the chairmen, lack that prestige and per sonal glitter which, more than money, attracts good men to government. Who, after all, before the present row got started, could have named the Chairman of the Federal Communications Commission, for example, or of the Civil Aeronautics Board? Even the great press associations, with their big staffs, do not bother to pro vide regular coverage of the activities of the agencies. That job is left to the trade maga zines, naturally sympathetic to the industry to be regulat ed. So a commission member who alienates a powerful in dustry is likely to get his head thoroughly bashed in the trade magazine, while his act of defiance in disregard else where. ADD THAT in the past, members of the regulatory agencies have found good jobs in the industries they are supposed to regulate. Is it any wonder that many mem bers tend to identify them selves with the interests of those industries? Unquestion ably it never occurred to Chairman. Doerfer of the F.C.C. that he was doing any thing at all unusual in taking small favors from the com municationj industry. I ff 49 j m sTuamfz?' By Stewart Alsop The industries supposedly regulated are, moreover, without exception engaged in the business of politics. They contribute heavily to both political parties. Usually the purposes of these contribu tions are not spelt out so frankly as in the now famous letter of Texas Republican Committeeman H. J. Porter, in which Porter virtually in vited his fellow Texans to in vest in the Northern Repub licans in order to pass the gas bill. But the purpose is there all the same. ANY REAL airing of the regulatory agencies' dirty linen would cut both ways and most painfully. Rep. Oren Harris, chief enemy of Dr. Schwartz, is both a Democrat and sponsor of this year's bill freeing the gas industry from regulation (already virtually non-existent) by the Federal Power Commission. Most of the other good friends of the gas industry are also Demo crats. To take another ex ample, Pan American Air ways, pastmaster of the bus iness of politics, had at least as much influence in the Tru man administration as in the present one, . and it has at least as many Democratic Cowgressional friends as Re publicans. When Chairman Durfee of the C.A.B. refused to release the files on two cases involv ing Pan American, he sweet ly suggested that, if the com mittee insisted, correspon dence with Congressmen might also be released. This not very veiled threat caused as many Democrats to shiver as Republicans. All this sug gests why there is such frantic resistance on every side to any really searching probe of the regulatory agencies. It also suggests why it is a good bet that somehow the genie released by the impetuous Dr. Schwartz will be stuffed back into its bottle, and no really serious investigation of the regulatory agencies will be made. (c) 1958 New York Herald Tribune Inc. Italian Mine Blast Kills At Least Five Caltanissetta, Italy (IP) A premature blast in a mine in nearby Cozzodisi killed at least five miners today and in jured 60, it was reported here. Try and -By BENNETT CERF- ENGLISH PROF at Vassar was impressing upon his fresh man class the advantages of acquiring a large vocabulary. "Say a word over out loud to yourself five times," he ad vised, "and it will be yours for life." A pert frosh in the front row closed her eyes and breathed ecstatically, "Wal ter, Walter, Walter, Walter, Walter . . .." , Rochester, Jack Benny's gravel-voiced associate, was recalling his early days in vaudeville. For one date at a carnival he rendered, "Swanee River," "Ol Man River," "Ris ing Waters," and "River Stay Wav from Mv Door." When he ended he clanped the stage manager on the back and said. "Fractured 'em, d'idn't I?" "Fractured 'em?" echoed the manager. "You all but drowned 'em!" Things looked bad for Hades the day the devil backed Into a lawnmower. But then he hurried over to a liquor store where he heard they retailed spirits. t 1938. by Bennett Cert Distributed by King Features Syndicate. DAIRY - East Main St. The Village Dairy Smith has offered to send cows on the first inter-planetary rocket . . . this will be the herd that was shot around the world. Babson Discusses Sales and Weather By ROGER W. BABSON Babson Park, Fla. A few weeks ago I was asked by a friend to go 20 miles from here and look at a piece of Florida prop erty. The weather here had been wretched, cold and rain with constant fog. Very few peo Dle were on tho toeer w. Babsonstreets or m the stores. The restaurant where I expected to get lunch eon was closed, with a sign that it would be open "when the sun comes out." Even the real estate offices that I visit ed were closed. When I found one of the men at his home, he said that it was impossible to sell real estate "during weather like this." Apparently most people lack vision. When it is sunny, they think it will always be sunny; but when it has rained for a week, they think it will always rain. They lack vision as to temperature. The real estate men claim that their business is "seasonable"; that most real estate buyers lack reason and forseight.. This is why most sellers of real estate are obliged to work on a com mission basis. The weather primarily explains why the real estate business is so cyclical. Every business is more or less cyclical, constantly re volving like a wheel. Most people buy at the top and sell at the bottom; a few buy at the bottom and sell at the top Those, however, who get aboard the wheel at any point and stay with it, dealing with honest brokers, usually come out satisfactorily. This applies to land and buildings as well as to stocks and bonds. It means that the shrewd buyer buys during periods of bad weather and bad news. This, moreover, applies to all sec tions of the country as some section is always suffering from long rains, or long droughts, or long cold spells, or long hot spells. These, how ever, are the periods when it is best to buy real estate. Swampy Land Up to the present time, pas ture land or raw land that is swampy has sold at a very low price probably only one- quarter of what well-located pasture land would bring. Wet land cannot successfully grow orchards or fruit trees. Cattle like ponds in their pasture; but they must have dry land to feed upon. Rice and cran berries are about the only commercial crops which can use wet land. Statistics show, however, that the water table of most states is gradually but serious ly failing. Most states now have commissions which are engaged in studying the water table. This decline in the sup ply of water is due to various causes; one owner will drain his property and forget that he is also draining his neigh bors' property which needs more water. Every state is en deavoring to get more indus tries, and yet most industries are large consumers of water. This means that water will become of great value some day. Cheap swamp land should, therefore, constantly become more valuable and should be a good purchase to day for those who have the patience to wait. Water From Canada I have already" spoken In this column of the "John Powers Jr. Plan" to bring sur Stop Me SMITH at Genessee UULTi0 plus water from Western Canada down through North Dakota into the dry sections near our Rock Mountains. Tremendous reserves of fresh water are now running north ward into the Arctic Ocean. Mr. Powers shows that, with the permission of Canada, these waters could be turned southerly to irrigate, at slight cost, the "Great American Desert." It would cost no France, Summit Meeting Are Week's N ewson Balance Sheet By CHARLES M. McCANN United Press Correspondent The week's good and bad news on the international balance sheet: Troubled France and its former protectorate of Tu nisia reached a critical point in their relations this week. It has long been known that the rebels in neighboring Algeria, who have tied down 500,000 French troops in a costly, frustrating campaign, were operating from bases on the Tunisian side of the bor der. Fifteen times since last Sep tember, French military au thorities reported, French Air Force planes had been fired on by heavy machine guns installed on the Tunisian ad ministration building in Sakiet-Sidi-Youssef. After the 15th attack the local French commander warned that the next one would bring retaliation. The 16th attack was made next day. Twenty-five French planes were sent to attack "military objectives" in the village. But they hit targets of all kinds, including a school. Sixty-eight persons men, women and children were killed and 100 wounded. Tunisian President Habib Bourguiba recalled his ambas sador to France. He demand ed that France remove the 20,000 to 25,000 troops it still has stationed in Tunisia. He asked for a meeting of the United Nations Security Coun cil. World opinion was shocked by the attack. The Freiich government tried at first to minimize its seriousness. But the damage and the dead bodies constituted irrefutable evidence of its gravity. Ugly as the incident was, it seemed possible that its ultimate effect would be bene ficial that it might bring a broad survey of the whole North African situation. The Western Allies and Soviet Russia drew steadily Mnser to a "summit" confer ence on world issues at which President Eisenhower would meet. Soviet Premier Nikolai A. Bulganin and Communist Leader Nikita S. Krushchev. The United States had in sisted that a meeting of the Big Four foreign ministers the United States, Great Brit ain France and Russia must be held in advance to make sure that a summit conference would be useful. Russia rejected the idea oi such a preparatory meeting. To the astonisnmeni oi newspaper correspondents, swrptarv of State John Foster Dulles said at a press confer- cniP in Washington that a ior- eign ministerial meeting was not really necessary in fact, that the United States never had insisted on such a meet ing. 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Coming back to the theme of this week's column, let me urge real estate salesmen to educate their prospects as to the most suitable seasons to an ultimatum demanding that a new. anti-Communist gov ernment be formed bv this week end under former Vice President Mohammed Hatta. The government rejected the ultimatum and ordered the dishonorable discharge of four of the colonels. It remained to be seen what the rebels would do dos- sibly proclaim a rival govern ment to be seated on the is land of Sumatra where they are based. In any event, it looked as if the long-smouldering Indo n e s i a n political situation Pump-Priming Seen Unless Business Takes Upturn Soon By LYLE C. WILSON United Press Correspondent Washington (IP) Look for more pump-priming by the government in the infla tionary tradi tion of Frank lin D. Roose velt and look for it soon if President Ei senhower is d i s appointed in his hope for a business up turn next Lyle C. Wilson month. The hard political fact confronting the administration today is this: The Republican Party prob ably could not survive serious depression and unemploy ment in the term of office of the first Republican president elected since 1928. If inflationary government spending, pump priming, is necessary to avoid such a situation, the younger ele ments of the Republican Party most likely will be in favor of priming the pump. Such younger elements of the party as Vice President Richard M. Nixon reasonably may be lieve that their political fu tures still lie before them, to be realized only if the Re publican Party continues as a going concern. Nixon Would Invest Count Nixon among the top level of administration men who -vould invest right now consl .-rably more in re covery than the two-billion- dollar program already an nounced. Something around five billion dollars would be more in line with the vice president's thinking and there are urgent demands from Congress for even bigger out lays. Eisenhower's chin s up re view this week of administra tion shot-in-the-arm actions had a built-in trigger for bold additional measures in a mat ter of six to eight weeks. The unemployment figures for March will prove the Presi dent right or wrong in his be 5L "Cl m ill rrmmm RIVERSIDE & SOUTH CENTRAL - OPEN 24 HOURS rm 1Y mi imi. ,.iffila I W M You m2LJ use any 0il CmPany ,,asolini and oil at Fortune. We - buy real estate. Instead of go ing on vacations during tha "off season," they should ad vertise that these "off sea sons" are the best times to get bargains. They would also stabilize what is now a haz ardous occupation, dependent on business conditions, on sea sons of the year; and upon rain, snow, fog, drought, in. sects, gales, and almost every other uncertainty. might soon explode. Premier Chou En-lai of Communist China announced this week that he was givwg up the post . of foreign nVft ister, which he had held joint ly since 1949. His successor in the foreign ministry is 57-year-old Marshal Chen Yi. Just what the political sig nificance of the shift was, the Western world did not know. But it looked as if Chou simply had too much work to do in handling two big jobs and that he wanted to concen trate on his duties as Premier. lief that a business upturn will overtake the recession in that month. If proved wrong, Eisenhower will have no al ternative to quick further ac tion. - Pump priming on the scale discussed by some responsible persons in Washington would bounce the public debt well above the new limit at which the administration desires Congress to fix it. That new limit would be 280 billion dollars. FDR's New Deal conceived pump priming as a depression cure. It did not work very well in the depths of business calamity during which Roose velt applied it but it might do better in the less urgent cir cumstances in which it is be ing used today. Votes Large Sums Roosevelt spent between 15 and 20 billion dollars on emer gency relief and recovery during his first eight years in office. Congress still was vot ing large relief sums, how ever, as late as the summer of 1939. The appropriation for the fiscal year 1940 was $1,700,000,000. Government recovery loans of nearly one billion dollars for fiscal 1940 were authoriz ed for such projects as water works, sewage disposal, bridges, hospitals, toll roads, bypasses, purchase of equirJ ment to be sold or leased to railways, rural electrification, promotion of American ex ports. Depression and unemploy ment resisted FDR's free spending political magic- al though the voters fell wholly under its spell. The disaster of war finally pulled the United States out of economic trouble and onto . the boom time plateau of full employ ment which continued ' until almost now. Another busted boom prob ably would put. Democrats in the White House again for more than the many Roosevelt-Truman years. 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