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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Jan. 15, 1958)
Main Streeters Decide To Do Something About1 Shopping Centers Getting Business New York IP The shop-: fathers for such projects goes ping center boom is cutting ; without' saying. Predictions into main street's market, i by shopping center promoters Dc vntown merchants are in a fighting mood. Main street retailers are the first to admit they are losing trade to the centers. But there is less gloom about the future than determination that main street will turn into an economic slum bring nightmares of vanishing tax dollars. Business Picks Up In Chicago, the Englewood business community on the men got the city to install six . the campaign is slum clear- to do something about it. Af- j soum siae eniisiea me coop thpv reason, main i erauun 01 ine tuy guvcur ter all, they reason, main street sprang up in the first place because it was a na tural trade center. Main street tends to be nearer the center of popula tion than shopping centers and offers wider variety and comparative shopping. This competition brings not only better buyers but lower prices, dov. ..town leaders say. Confident they are here to stay, main streeters across the country are borrowing the 'ccr.crs' biggest attraction er - er parking. The change in main street is becoming more and more evident. It ranges from the leveling of "white elephant" buildings or use of vacant lots for parking areas to major clearance projects designed to turn downtown into virtually a shopping center itself. The full backing of town ment when shopping centers and other shopping districts began to cut too heavily into profits. Englewood business- Sawdust Red Fir Order Early Medford Fuel Co. Ph. SP 2-2111 Field Mouse Plague Claimed About Over Portland (IP The field mouse plague in parts of Ore gon, California, Nevada and Idaho is about over, accord ing to Donald A. Spencer. U.S. Fish and Wildlife Serv ice biologist. Spencer said the four-year cycle of "microtus," the com mon meadow mouse, has pass ed its peak and the rodent population can be expected to return to relatively harm less levels this spring. After an on-the-spot study of the infestation Spencer estimated less than 1000 mice per acre in areas of heavy rodent population. He listed rodent "hot spots" as three eastern Oregon counties, Tulelake . in northern Cali fornia, Carson valley 'in Ne vada and the Boise and Pay ette valleys in Idaho. The plague, termed worst of its kind in nearly four de cades, resulted in consider able damage to crops, Spen cer said, because farmers had io experience with tne problem. new parking lots with a total capacity of 1,200 cars. Since then, business has been on the upturn. The Jamaica business dis trict in New York City's Bor ough has already begun to fight with a massive public relations campaign and area wide sales days. An advertis ing campaign invites shoppers to "Jamaica Long Island's largest shopping center." The immediate necessity, a chamber spokesman said, is to keep the present customers from straying. Luring new customers, a long range plan, will undoubtedly involve new parking lots and a major face lifting, the spokesman said. "The pedestrian traffic was just disappearing despite good bus connections," he said. "We had to do something and everyone finally realized it." Dramatic Fight One of the most dramatic fights for main street survival is being waged in New Haven, Conn., where energetic May or Richard C. Lee is leading a S130 million campaign of "to tal redevelopment." Part of INFANTRY STILL NEEDED oehringen, Germany (IP Maj. Gen. Herbert Powell, commander of the U. S. Army Infantry School at Ft. Ben ning, Ga., said Tuesday the foot soldier would be needed "until a B52 bomber can oc cupy a city or a submarine can get to a hill." Powell told a conference of 300 infantry officers from five NATO countries that the world con siders itself in the Sputnik age, "but it forgets that the foot soldier is still the ulti- i mate answer in any battle." ance and highway building But a substantial aim is to clear the "for rent" signs The Urban Land Institute, a real estate advisory organi zation, recommends that main street retailers inflicted with shopping centeritis get bold about their planning. Main street should be turned into a mall if possible, allowing only public transit vehicles where autos once crowded, ULI recommends. Large areas behind stores fronting on main street should be cleared for generous park ing space, the institute says. Traffic should be routed around the edges of the "shopping center." No Left Turn Main streeters maintain their stores can be made even more accessible than the shopping' centers once the parking problem is met. Main street s parking lots can be reached with nary a left turn a menace the novice woman driver will go a long way to avoid. Many shopping centers are built on a feeder of one major arterial highway, meaning somewhere around half of its customers have to turn left to get in. Not many of the "Opera tion Shopping Center" .proj ects are so ambitious as to take the Urban Land Insti tute's advice and tea'r down all the buildings around a hard core of main street shops but most downtown associa tions are going at least part way. Some of the changes are small - scale and haphazard. Others are bold and carefully planned. But the change is in evitable. Economic law is in evitable and the jet age is writing the laws. Medford X Tribune MEDFORD, OREGON, WEDNESDAY, JANUARY 15, 1958 SPACE AGE BUDGET Federal Budget Director Percival F. Rnmriac. t oh- entitled "More $ for Missiles" during a press seminar in Washington on President UU6t;i, mcojxigc iu w;iigieii. j. iic uuagei cans ior a record peacetime spending $73.9 billion. HERE'S PROOF ALUMINUM Sauce Pan SET Consisting of 1 each 1 1 Vi quart 22 gauge aluminium sauce OF SAVINGS! par REG. PRICE $2.07 Snl7 Sale Price vir JUMBO Sponge PACKAGE I'L Contains 6 assorted cellulose sponges for every cleaning job. A Big Value KITCHEN Towels Boudoir Lamps This Is a special buy of kitch en towels made by Cannon. Each 17c 6 for Milk glass or plastic base with parchment shade to match. Regular $2.98 Value Sale Price 5H97 BED Pillows Size 17x24 with beautiful printed covering filled with" Orion : fiber. Non-allergic, Moth-proof, mildew proof. A BIG VALUE PAIR S98 Men s Ankle Socks Made of soft spun cotton with nylon reinforced heel and toe. 6 assorted fancy patterns. Reg. 39c Pair Sale Price T Pair 17 1 t5 2 CLOSE OUT Jewelry Earrings, brooches, bracelets, necklaces. This is a special buy of manufacturers close-outs. - A Big Value 50c EACH Candy Nut Logs Creamy caramel center, covered with pecans, brazils or almonds. Full 12-lb. Log FOR USE OUR LAY A WAY PLAN Buy now at these low prices and pay later! A small deposit will hold your purchase until you're ready to pick it up. Ask any of our clerks about it! CHILDREN'S Polo Shirts 1 1 Available in sizes 2 to 6X. These have very slight de fects. If Perfect Would Sell for $1.49 PRICE M STORE HOURS - 9:30 to 5:30 Monday 9:30 to 9:00 p.m. LISTEN TO THE WOOLWORTH HOUR Every Sunday 4:30 to 5:30 P.M. - STATION KYJC 11, (F M Wltilll GO ) M 39 NORTH CENTRAL AVENUE MEDFORD, OREGON Research Grant To University OKd Washington (IP Sen. Rich ard L. Neuberger (D-Ore.) said today a research grant of $1,- 250,000 toward construction of a medical research building at the University of Oregon medical school in Portland had been approved in princi ple, i The approval was given by the National Advisory Council on Health Research Facilities. Neuberger said final alloca tion of funds would depend on the priority assigned the proj ect in competing for $30 mil lion budgeted for this phase of the National Institute of Health grants program for the fiscal year starting next July 1. He said about 50 to $60 mil ion worth of. undertakings would be competing for the $30 million unless the appro priation can be expanded. Neuberger added that it was possible Oregon's grant might be delayed until the fiscal year starting July 1, 1959, be cause the Oregon legislature does not meet until next year to appropriate the state's share of matching funds. Burglary Reported In Central Point Central Point The Triple Milling company 2220 South Highway 99, Central Point, was broken into during the week end and about $150 worth of tools taken, accord ing to Central Point police. Police said the thieves, ap parently familiar with the building and its contents, knocked the hasp off the tool shed to gain entrance. Police said the break-in was not discovered until Mon day afternoon when Eugene Konopasek, 6804 Agate rd., Medford, went to unlock the toolshed door. The hasp had been replaced by the thieves so the outside appear ance of the door would look untampered, according to Central Point pclice. CHORUS MASTER DIES Ferrara, Italy on Vittore Veneziani, 79, chorus master of La Scala opera in Milan for 33 years before his retire ment in 1954, died here Monday. NOVELIST'S XIW DIES Montgomery, Ala. (IP! Minnie Machen Sayre, 95, mother-in-law of the late novelist F. Scott Fitzgerald; died at her home here Mon day. Mrs. . 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