Chamber Holes Rise
Jn New Inquiries
On Settling Here
A recent compilation of mail
inquiries received by the Cham
ber of Commerce from June
through October indicates that
interest in Medford and Jackson
county as a place to live out
number vacation inquiries more
than two to one.
q Don McNeil, manager of the
Jackson County Chamber of
Commerce, pointed out that the
heavy season for vacation in
quiries occurs from February
through May and tends to slack
off during the summer months.
"After all," he said, "the vaca
tionist is enjoying his outing
during the summer not
O dreaming about it and writing
for travel literature." But in
quiries regarding Jackson coun
ty as a desirable place to live
seem to show little if any sea
sonal fluctuation and the volume
has increased gradually over
the years.
Although the bulk of mail in
quiries, both residential and
vacation, come from California,
weather conditions seem to have
cn effect upon the volume of
mail from residential prospects,
McNeil said. For example, a se
vere winter in the middle west
and central states will usually
give rise to a host of inquiries on
Jackson county and specifically
requesting informs tion on
weather extremes.
The Chamber staff has. noted
sn increase of residential in
quiries from Oklahoma, Texas,
New Mexico, and Arizona when
summer temperatures in those
areas have gone above normal
limits. Reports of severe smog
conditions in Southern Califor
nia are invariably followed by
an increase of residential in
quiries from that area request
ing specific information on
weather and air pollution fac
tors in Jackson county.
Ads Could Help
Officials of the Chamber of
Commerce tourist committee
have long felt that inquiries
from prospective vacationists
could be materially increased in
the spring through a modest
space advertising program. Ex
periments in this field during
. the early part of 1952, '54, and
'55 led committee members to
believe that a $5,000 space ad
vertising program carried on in
theOproper market areas could
produce between three and four
thousand requests for vacation
gales literature per year.
Committee members have
long looked upon space adver
tising as a means of getting area
sales literature into the hands
of prospective vacationers dur
ing the early part of the year
when vacation plans are being
decided by family groups. The
modest budget for advertising
Jackson county as a vacation
area has not permitted the move
into the field of space advertis
ing as a means of marketing the
county's recreational attractiveness.
71
. i
LAZY ROBBERS
New York IP Two lary
holdup men apparently ordered
their prey by telephone Thurs
day. Service station operator
games Mulea answered his phone
nd a voice asked him to drive
to Manhattan's Bowery and Ca
nal streets to repair a truck
ftfiich had broken down. When
he got there two men jumped
in his car and robbed him of
DAPPER DOLLS For little mothers! Each doll wears high
fashion clothes from head to toe with perfectly matched acces
sories. Even their underclothes are ever-so elegant.
Photo by Toy Guidance Council
Christmas Dolls
Delight Girls
This . year's Christmas doll
will delight the heart of every
little girl and give her an excit
ing peek into the wonderful
grownup world she looks for
ward to so eagerly.
Dolls are "more elegant than
people" this Yuletide, and come
in a variety of styles and sizes,
all outfitted right down to the
last detail.
Baby dolls are fashioned of
vinyl skin. They wet, drink,
coo, cry, open and shut their
eyes.
Complete with hospital i.d.
tag, bootees, cap and wrapper,
or dressed in rompers and
paired with a collapsible play
pen, they're the next best thing
in real babies
The biggest news is the fash
ion doll of '57, smartly clothed
in the latest styles whether
dressed for bed or an evening
affair.
These dolls are accessorized
with complete wardrobes that
can be purchased separately or
added to at any time.
Costumes include evening out
fits, swishy cocktail dresses, pa
jama and robe ensembles, fur
trimmed winter coat outfits and
"fancy pants" lounging affairs.
All have perfectly matched ac
cessories in handbags, jewelry,
high heeled slippers, even dain
ty underclothes.
Individually beautiful, these
dolls are the answer to every
little girl's dream of a thrilling
Christmas.
Music Makers
Make Ideal Gifts
Most everyone enjoys the pas
sive pleasure of listening to
music. That's why records,
phonographs, high fidelity sys
tems, radios and televisions are
wonderful gifts.
But, for the active music fans,
gifts of sheet music or instru
ments make their Christmas
memorable.
A piano or organ is a really
major gift, with prices starting
around $500.
Brass instruments average
in cost at about $125. For the
violinist, a practice instrument
can be purchased for $50 or
more.
But, for $1 to $35 and up,
there are a number of instru
ments that will please all ages,
Nearly anyone can learn to play
one of these instruments with
out professional instruction. He
will probably entertain only
himself, but he can do that and
in a relatively short time.
The guitar will be extremely
popular with the teenage male.
Banjos and ukelels produce
rather fine calypso numbers too.
Youngsters, who appear to
lack any desire to play an in
strument, can usually be en
couraged to try the harmonica,
accordion or concertina.
Portland Service
Station Held Up
Portland (W A service
station was held up early today
and the attendant told police he
may have wounded the bandit
as the man fled.
The station robbed was Van's
service station in north Port
land. It was the third time in a
month the same station has been
held up.
Jack E. Cheney, 62, Hills
boro, told police he fired at the
robber as he fled and knocked
him down. "He fell, then got up
and shot back at me."
Cheney said the robber was
the same man who held up the
station Oct. 26 but not the same
cne who held it up Oct. 18.
NEW BUILDING OPENED
London (IP) Queen Mother
Elizabeth opened the new $14,
400,000 Lloyds of London build
ing Thursday night and praised
'the instinct for the sea" of the
men who built the great under
writing firm. The five-story
building in the heart of Lon
don's financial district took six
years to complete.
'Copy-Cat' Hems
Suggested as Gifts'
"Look-alike" fashions are the
perfect gift for the mother
daughter father -son combina
tions on your gift list.
Sports ensembles and pajamas
are the most popular "copy-cat"
items for young 'n' old males!
For the feminine combo there
is more of a variety to satisfy
both.
Always sure to please are
robes, gowns, or lounging sets
in identical styles and fabrics!
Sweaters, skirts, rainwear and
accessories are tops in regular
or petite editions.
Several misses to a family
sometimes presents the problem
of envy about gifts received.
These exact-except-for-size mod
els will please all and equally
on Christmas morning.
Hobby, Sports
Gifts Suggested
Most hobby and sports en
thusiasts never have enough
equipment. That's why those
items make such a hit as gifts
at Christmas.
If photography is their love,
a camera, projector, screen,
flash attachment, light meter,
film, storage box or flashbulbs,
will be well received.
For the golfer, you can give
clubs, bag, head covers, gloves,
practical ball bags, shield straps,
cap, visors, tees, home putting
devices or carts.
Fishermen like to add to
their 'collection of flies, poles,
nets, rods, reels, buckets, bas
kets and the like.
Guns, ammunition and tar
gets are appreciated by the
hunter.
The bowler likes to have his
own ball, a bae and shoes.
For the campers there is
everything from a tent to a
flashlight battery to round out
his equipment supply.
Hobby shops carry kits and
materials to suit all ages and
many interests. For families,
there are hobbies everyone can
enjoy together.
SDorts shops offer a wide
variety of items to give the
players of ball games or lans
of winter sports.
Power tools are the perfect
gift for the man who spends his
leisure hours in the workshop.
Check your local hobby,
sports, hardware and toy shops
or departments for the right
gift for the people on your list.
Hat Gift Certificate
Appreciated by Men
A gift of a man's hat is more
appreciated in the form of a
gift certificate. He can then
select the exact style and color
he wants. And, the size will be
right!
Many store offer gift certifi
cate presentation boxes in tne
form of a miniature hat.
Many a man with a gift cer
tificate in hand will soon swap
it for two or three hats for his
wardrobe one of the jaun-
tier-than-ever casuals, a dress
ier hat for business wear and
perhaps another for formal oc
casions. He may also decide to join
the ever-lengthening parade of
sports caps and break out with
a new Ivy model for leisure or
sports wear.
Request for American
Aid Funds Turned Down
Taipei, Formosa (IP) The
United States has turned down
a Nationalist Chinese request for
American aid funds to boost the
pay for Nationalist employees
and military personnel, it was
disclosed today.
Government officials said, how
ever, that the cabinet has de
cided to go ahead anyway with
an across-the-board raise for
100,000 government workers and
600,000 servicemen. The cost to
the American-supported govern
ment will be at least $18 million
and where the money is to, come
from is the big question in parliament.
Gelatin salads in any shape
are nicer "tied" with a cream
cheese and bow at Christmas.
Friday, November 15, 1957
MEDFORD (OREGON) MAIL TRIBUNE SITO? .
p T " ,
ims
FOR THE V.I.P. give this
Very Important Present! He'll
love the matching knife and
jewelry set. The package is a
handsome cigarette case that's
perfect for office or home.
Books Make Grand Christmas Presents
Books make a grand gift,
especially if they are selected
in view of the recipient's par
ticular tastes. Books which are
suitable for reference as well
as immediate pleasure are best.
The gardener, for example,
might enjoy a book which is
written in narrative form, but
packed with facts for better
growing.
For the arm chair traveler,
it's easier to select. There are
even fiction books which he
would enjoy over and over.
Cooking, decorating and sew
ing books might be a successful
gift for the homemaker.
Reference books and diction
aries are fine family gifts.
Sports provide yet another
theme for which there tq
many interesting how-to-do
type books. Histories of sporlj,
are popular, too.
In selecting books for chil
dren, ask the book store cl
to help you or check ahead &ith
the library.
Gifts of books are alwgys fun
to get but they're sjn
more fun if they are regS ovfr
and over and used sfi and
again.
o
Joq
President Franklin D
velt signed the act to legalize
3.2 per cent beer March t2,
1933.
GIVE HIM A WOOL TIE to
go with suits and sports apparel,
and he'll be dressed in good
taste. Top tie-features are: slim
width, diagonal stripes, tweed
effects and crests.
fptes
GIVE
Westinghouse!
WITH THE NEW
WESTINGHOUSE
2 -TONE
DfiDTADi r invrn
k rim i m dll miAtn
AUTOMATIC FRY PAN
COOKS SO MANY FOODS SO MUCH BETTER!
FAMOUS WESTIN6HOUSE
STEAM-N-DRY IRON
TUW Bfcl BUT Ml
$3.00 Trade-in $1C95
for your old iron
WISTINGHOUSI
TOASTER
now only
1995
S5.00 glass bake dish set.
Use Our Lay-away Plan
FREE
BROILER GRID
WITH EACH NEW
Westinghouse ROTISSERIE
REGULARLY
S29.9S
NOW ONLY
I995
Westinghouse ROASTER-OVEN
World's favorite Roaster-Oven complete with pI95
11
MEDFORD
SPECIAL FOR MEMBERS OF THE
"DRESS - OF - THE - MONTH" CLUB
ONLY! UPON JOINING YOU GET
THIS BOXED SET FOR JUST 2.98.
IT SELLS REGULARLY IN OUR
STORE FOR 5.98. ONLY MEMBERS
RECEIVE THIS PRICEI
enroll your favorite
little girl in our exciting new
ginger doll
dress-of-the-month
club
sold to non-members for 5.98
INCLUDES:
Ginger doll, with life-like
vinyl head and rooted saran
hair, in panty, shoes, socks
White and red cotton
school dress
Blue nylon dress, slip and
panty
Taffeta pajamas, slippers
Glasses, straw hat and bag
Red plastic raincoat, hood
THIS IS HOW IT WORKS:
You enroll your favorite little girl In the Doll Dress-of-the-Month Club. We Immediately send her the big gift set with 0
certificate of membership which shows the 12 outfits shown below. Your Account receives a charge for 2.98. Then each
month your favorite little girl receives a dress as shown below for her doll and the amount shown with each outfit is auto
matically charged to your account.
WHY GINGER IS THE DOLL OF EVERY LITTLE GIRL'S FONDEST DREAMS
Ginger's done it again! She's the only 8" doll with a lifelike vinyl head with moving eyes and rooted saran hair she wears
in a pony tail or a long bob. Hair colors are platinum, blond, brunette, heavenly blue, fantasy green and peppermint pink.
Ginger walks, sits, stands, even sleeps. And watch her roll those great big beautiful eyes! Unconditionally guaranteed
against mechanical breakage and failure. Cosmopolitan Doll and Toy Company.
JANUARY
illfHil!lII
MAY
FEBRUARY
511
JUNE
MARCH
1m
JULY
i
my:,
S 1 v
torn. '
SEPTEMBER
ill
OCTOBER
NOVEMBER
ft))
hrj'
APRIL
AUGUST
DECEMBER
ADDRESS CITY STATE "
in the new "Ginger Dress-of-the-Month" club. She will receive the Ginger set now g
and then a Ginger Dress before the tenth of each month for the next 12 months. B
Charge to: g
NAME ADDRESS J
CITY STATE PHONE
IBDG V APPLIANCE DEPARTMENT
MEDFORD
In Big Y Shopping Center o
OPEN EVENING AND
SUNDAYS
o Phone SP 3-3052
4