Medford mail tribune. (Medford, Or.) 1909-1989, October 28, 1957, Image 7

Historic Oregon Newspapers

Medford mail tribune., October 28, 1957, Image 7

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Newspaper Page TextGreen Pastures Said c To Please S ponsor Br WILLIAM EWALD United Press Correspondent New York "? "Green Pas tures," faced off against Mike Todd'i Madison Square garden disaster, took a beating in the TV ratings. But it pleased its ex Bcutive producer. And even more important, it's sponsor. "I'll tell you what our spon-ir.- said when he saw our ra tings," said Mildred Freed Al berg, executive producer of the NBC-TV series that turned out "Green Pastures." "He said he'd rather have had our share of the audience and left them happy than to have had Mike Todd's and left people unhappy." Todd Eclipsed Pastures "Green Pastures," one of the "Hallmark" series slated for viewing this season, received good-to-excellent notices from most of the TV critics. However, most television viewers didn't see it the Trendex box score gave it a 12.9 rating to Mike Todd's 34.5 on CBS-TV. Todd's party was slotted at exactly the same time a.? "Pastures." "I think two kinds of people watched the Todd party," con tinued Mrs. Alberg. "There were the knowledgable ones who knew what it would be like and watched just because they knew it was going to be a clambake. And there were the others who watched because they thought they'd see stars, glamour. "I do think it's kind of sad that so many people couldn't re sist the Todd party. And it was a shame that so many people missed "Green Pastures." But In a way the contrast between the two shows was kind of good for us so many reviews em phasized the contrast between the two. "And in the end, it has turn ed out that our sponsor was kind of smart. He played to a smaller audience, sure, but he also got his product associated with the best and that's what he wants." Mrs. Alberg, who has been associated with such TV produc tions as "Hamlet," "Macbeth," and "Cradle Song," agrees the drama is in pretty sad shape on TV right now. "The reason 'Green Pastures' had such impact is because so few good plays are being done on TV right now," she said, "I think people are tired of look ing at the second class stuff they see most of the time. Live Drama Declines "But I can't believe the drama is dying off in TV even though so many live drama shows are disappearing. I think right now the old attraction of the band wagon is working against the drama. Other types of shows like westerns have become the vogue and everybody is hopping on that wagon. "But I don't think good drama can be kept down. The trouble Is most drama shows feel com pelled to take popular things and put them on and let it go at that. Our a'm is to take good things and make them popular." For the remainder of this TV season, Mrs. Alberg is whipping up such things as "On Borrowed infield Student Dies in Auto Wreck Newberg (W A 20-year-old Linfield college student was killed Sunday morning when his car went out of control near Rex Time" with Ed Wynn and Claude 0n U.S. highway 99W three miles ?mS tj T ve Nlght and i northeast of here. Dead was Ed- .fTniL., er' x. win Noel Smith, of The Dalles. I think our ratings will be Washington county sheriff's ;?-,ld 2 ,Y ge lnothe5 officers said Smith was alone in a amaem er mctne rmmn rj PACIFIC INDUSTRIAL' 1 6 S. Central Phone SP 3-5308 Mike Todd against us," she said I wistfully. "In fact, I kind of harbor one dream it's doing Shakespeare on TV one evening and coming up with a 'Peter Pan' rating." the car. Navigation on Lake Superior is closed by ice four months a year, according to shipping rec ord averages. ' ' V -41 " " ' V J- NEW BUMPER FEATURED Dual headlights set over a mas sive rectangular-checked grille and double air-scoop bumper lend an elegant look to the 1958 Chrysler Windsor, offered for the first time in a new lower price range. Chrysler cars are sold locally by Hamlin Motor company, at Eighth and Front sts., in Medford. Star Cluster Pleiades Has Dipper Shape in North Sky By FAY BENTLEY "I saw the Little Dipper last night, but it was in the east instead of the north," recently remarked a student. This puz zled youth had observed a small, dipper-shaped star cluster known as the Pleiades and not Ursa Minor or what is commonly call ed the Little Dipper. Ursa Minor is always found in the northern heavens. The star at the end of the handle of this dipper is the North Star or Polaris, and the cup of the dip per together with the remaining stars in the handle appear to Dr. Brothers Among Top TV Quiz Winners New York HP) Dr. Joyce Brothers, pretty 29-year-old psy chologist, housewife and boxing expert, climbed into the ranks of heavyweight money winners among television quiz show con testants Sunday night. She beat former light heavy weight boxing champion Tommy Loughran on a "$64,000 Chal lenge" question about his own specialty. The $64,000 purse added to previous TV winnings of $70, 000 gave her a total of $134,000, a notch above Charles van Do ren's $129,000. The all-time high for TV quiz winnings is the $256,000 won by 10-year-old mathematical genius Robert Strom. Leonard Ross, 11-year-old authority on the stock mar ket, ranks second with $164,000. 'ijgnlg once in a ( century has so fine a b Durban ( been probucefc LIGHTEH....MUJ3ER-.83 PROOF is; s i mm, f"WI fWlTl W I " I fl WtNm WP fl'l i5SSmS32382SSgS has M The superb quality of lighter, milder 86 Proof Old Crow has made it America's most popular bourbon! 86 PROOF KENTUCKY STRAIGHT BOURBON WHISKEY 020 1 OPt "4 46 Qt. i 00 Proof Bottled in Bond available as usual OLD CRO'.V DISTILLERY CO.,FRANKFORT,KY.,DISTRIBUTED BY NAT.D1ST.PR0D.C0RP. OLD CROW mi constantly encircle the North Star. On any clear night during the entire year the Little Dip per or Ursa Minor may be ob served. The Pleiades, a tiny but dis tinct star cluster in Taurus the Bull, appear on the eastern horizon during the latter part of October. From November un til February they are prominent in the starry sphere. In March and April this star cluster trav els farther and farther westward down "the hills of heaven" and disappears beneath the horizon in the month of May. Special Features Three special features identify Taurus the Bull as one' of the most magnificent sky pictures in all the celestial firmament. Eas iest to locate of these three characteristics are the tiny, dipper-shaped Pleiades, found in a small hazy patch almost due east and about halfway between the zenith and the horizon by 9:30 p.m. during the last of Oc tober and the first of Novem ber. With each passing evening, the Pleiades will reach this posi tion in the sky four minutes earlier. An observer with good eyesight may readily distinguish six stars in this tiny dipper although oc casionally someone may recog nize seven oreven eight. When binoculars are employed many more than this number are ob servable and through the tele scope the Pleiades prove to be a cluster of hundreds distant suns. This group forms the shoulder of Taurus the Bull. In mythology, the Pleiades were the seven daughters of Atlas who had been condemned, "To bear on his back forever, the cruel strength of the crush ing world, and the vault of the sky." Namei of Maidem The names of these maidens were Electra, Maia, Taygete, Al cyone, Merope, Celaeno, and Sterope. Seven young ladies are recorded although only six stars are plainly observable. The sev enth star seems to have dim inished in brilliance for Greek and Latin historians claim that it disappeared at the time of the Trojan -war. Orion the Mighty Hunter came upon these sisters one day as they played in a meadow. Be coming frightened the girls ran away and Orion, who greatly admired their beauty, followed. He meant no harm but did not wish to lose sight of the attrac tive maidens. Placed In Heaveni Jupiter, to whom the timid Pleiades had appealed for help, changed the sisters into doves so they could fly up into the sky and escape from Orion. La ter on, Jupiter placed them in the heavens. There are many different leg ends to explain why we can see only six Pleiades when there are supposed to be seven. One story says that Electra hid be cause she could not bear to see the fall of Troy. Another leg end says that Jupiter refused to place her in the sky with her sisters because she had married a mortal husband. The Pleiades have fascinated earth-dwellers since the begin ning of history- Ancient Egyp tians held religious celebrations on the date when they reached their highest point at midnight. The Aztecs, Hindus and Japan ese held similar festivities when this tiny dipper was just rising above the horizon or crossing the median at midnight, y Monday, October 28, 1957 MEDFORD (OREGON) MAIL TRIBUNE SEVEN 41 BIG FREE Ti PARKING 1 LOTS V ! TT IN BACK OF STORE mi CDCCLE WILL BE HERE WEDNESDAY EVENING! (Better have your trick or treats ready) ALLSWEET MARGARINE pound ROSARITA FROZEN MEXICAN DINNER 85 Each LEMON JUICE 7V-oz. can 15' KUBLA KHAN COMBINATION FROZEN CHINESE DINNER Chicken Chow Mein Breaded Fried Shrimp Pork Fried Rice 89 PRICES GOOD THROUGH WEDNESDAY OCT. 301 RIGHT RESERVED TO LIMITI KANDA OPERA STICKS HALLOWEEN TREATS - SHERBITS CHICLETS GUM. LIFE SAVERS KANDA LOLLY POPS BROWN & HALEY HALLOWEEN STICKS 12-ob. pkf. . 245e rolls to box pkg. of 160 pkf. of 205c rolls pkg. of 90 pkg. of SO ..100 pieces 49 59 89 09 69 79 98 BROWN & HALEY TRICK OR TREAT Assorted SOCIETE' ORANGE & BLACK JELLY BEANS lb 39 HALLOWEEN PUMPKINS .........Filled with 70 Peter Paul Carmels 45 HALLOWEEN MASKS 10 lo 59 Pound 54 TQ Can i'J? Gal. Jug Hills Bros, Coffee 2 Golden Valley Apple Cider Uaivio DiipiIu ntniife 36 living ruuiy isuuusj &0lt J doz. AT OUR BAKERY DEPT. - ICED 49c ICED WITH NUTS 59c Fig Bars 59 3 , 1 .00 Save 30c Save 20c Save 17c White or Whole Wheal Big Family package 39 Save 16c KINGSF0RD CORN STARCH Pound pkg. 16 LIHIT STARCH 16 12-oz. pkg. fAHlnN:l AMiiANH Yellow or 1 Pound TIV Save icmciiiiiai ruwuiii wmi. l b li m - - - - - - For a better start in life SWIFT'S MEAT FOR BABIES! cans 4& Beef Sfevs Dinty Moore Frozen Dinners FRIED CHICKEN, ROAST BEEF Parsons Ammonia 45' Fradeiis 24-oz. can dr. 2 7Q Save for'' lie 54 3 CI Sav8 for InJJ 27o Quart 25,5j; sl:?s Grahams LARGE PKG. IF YOU'RE NOT SHOPPING AT THE GROCETERIA YOU'RE PAYING TOO MUCH! Last Week's Turkey Winners: Ticket No. ..Athland 21033S A Nam Address Betty Bushnell, P.O. Box 783 Mrs. Knute Froys&a, 1017 Qneen Anne, Medford 063464 A E. B. Fisher, 229 N. Ivy Street, Medford 062963 A i. Darby, Rt. No. 1 Medford 077805 A L. R. Colwell, 1050 Stewart At. E. Grimes, 71S Alder Street ,,, B. Lappln, 846 Taylor Street M. Beall, 92J Murray Street R. Borgen, 1104 W. 4th Street Peggy Taylor, 905 Oak Grove Road ..Medford 215746 A ..Medford 210684 A .Medford 076381 A -Medford 076540 A -Medford 061229 A ..Medford 177170 A 40 MORE FREE HEN TURKEYS TO BE GIVEN AWAY BEFORE THANKSGIVING! 10 To Be Given Away SATURDAY, NOV. 2nd 10 To Be Given Away SATURDAY, NOV. 9th 10 TO Re Given Away Saturday, nov. leth 10 To Be Given Away SATURDAY, NOV. 23rd No purchase necessary Tickets free ly given to anyone over 18 years of age. Winners will receive letter and can claim their turkey anytime before Thanksgiving. Now You Can Buy REAL CHINATOWN ChopSuey IN A CAN! Jig' iar 53' jg? U.S. GRADED CHOICE STEER Boneless gg STEwlQjQJ. i FOIGER'S INSTANT COFFEE Bean Sprouts 2 for 33 Chow Mein Noodles 2 for 35e Meatless Chop Suey 39a Beef Chop Suey 59e Chicken Chop Suey . 69 Meatless Chinese Dinner 61 e La Choy Chop Suey with Mushrooms 34-oz. 65 La Choy Chop Suey with Beef 34-oz. 79 They're New! GHIRARDELLI'S FLICKETTES Raspberry Butterscotch Lemon CHINESE FOODS La Choy Chop Suey with Chicken 34-oz. 89 s 19 6 Fte LYON MAGNUS' FAMOUS Quality MEAT & QJ lb.