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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Oct. 17, 1957)
Copyright 1957, Bureau of Adverting of turn Amencm Newspaper Publighr$ Atoeiation, Ine. 3TOTA Television . . .$1,209,900,000 Radio $570,700,000 Published in the interest of more effective advertising by the Medford Mail Tribune A total of almost $10,000000,000 was spent for advertising last year. . . and nearly a third of it was spent in daily newspapers. $3,235,600,000, to be exact. That's more money in newspapers than ever before . . . more than in any other medium . . . more than in TV, radio, magazines and outdoor combined. And 1956 wasn't unusual. Every year, newspapers are on top of the total pole. The reason is simple. For results, newspapers can't be topped. Use the daily newspaper as your basic advertising medium. Most advertisers do. The final totals for 1956: Newspapers . . . $3,235,600,000 Magazines.... $794,700,000 Outdoor $199,600,000 Source: McCann-Erickson, Inc. FOUR MEDFORD MAIL TRIBUNE r ra i m f?fj W I HI 7 Nig A ?Q ii iy I"" LTLi, li
