Pay - as - You
Support as
W44A -
contro,,, ill Vbt to u,
Br WILLIAM EWALD
United Press Correspondent
rtevr York nn y0Ur TV
ine booty at stake in the
fiercest struggle in the history of
the electronic mousetrap.
The issue: fee TV versus free
TV.
The questions: are you satis
fied with the shows you see now
on TV? If not, would you be
willing to pay to see programs
without commercials? How
much would you be willing to
Pay as much as 50 cents or
a dollar for a good movie or
Broadway play.
That battle is getting hotter.
The networks are very much
against toll TV. The backers
of pay TV, a highly vocal group,
are pressing hard for it.
The advocates of free TV say
pay TV is a betrayal of the 40
million set owners who bought
their machines believing that
free entertainment would be
provided and advertisers would
carry the pay load.
Commercial TV
They say commercial TV
.msn?!
mluumu TO OUST ?,egro family which bought home in Levittown, Pa., mob gathers
outside headquarters of Veterans of Foreign Wars post. William Myers, his wife Daisy
and three children are first Negroes to purchase home in subdivision. (International)
Adult Westerns, Situation
To Be Principal Staples on
Bj WILLIAM EWALD
' United Press Correspondent
New York HPI You'll see
a lot of adult westerns on TV
this fall, but not many adult
easterns.
Hollrood has won the bat
tle as origination point for TV
shows. As a result, most of your
TV fare will be on film this
season with westerns and situa
tion comedies the principal
taples. o o
Of the 112 evening shows def-initely-tentatfvely
set a eUadison
ave. phrase meaning: "If -thpre-are
- any - more - changes - we'll
just slit - our - throats" on the
three networks, only 41 will be
live. And only 27 shows on the
nighttime roster will be beamed
out of Manhattan.
Adult westerns (those are the
ones in which the cowboy is
smarter than the horse) com
prise the bulk of the new shows.
There'll be 10 new oaters along
with seven old ones. ABC-TV
will stable six the newcomers
"Colt .45," "Maverick," "Su
garf oot " "Tombstone Territory,"
"Zorro'u and uThe Real Mc
Coys." CBS-TV is chipping in with
"Have Gun, Will Travel," and
NBC-Tv will sTot "Restless
Gun," "The Californians" and
"Wagon Train," aoone - hour
epic.
Situation comedies will ac
count for 19 of the fall berths,
five of them new entries. 4T ou'll
continue to see such oldies as i
"Burns and Allen," "Life of
Riley," "December Jnde," and
"Father Knows Best." You can
also expect to glim the new
"Eve Arden Show," "Bachelor
Father," "Leave it to Beaver"
and "Dick and the Duchess" on
CBS-TV. NBC-TV is touting
"Sally" wjth Jean Caulfield.
There'll be a clutch of new
musicals this autumn with ABC
TV unveiling Aur fronted by
Frank Sinatra Pat Boone, Pat
rica Munsel and Guy Mitchell.
CBS-TV's musical eifort is the
60-minute "Big Record'' with
Patti Page and NBC-TV Is pack
aging shows helmed by Gisele
Mackenzie and Rosie Clooney.
Bright Business 0
Outlook Is Forecast
New York OP) A bright
business outlook has been fore- :
cast for the rest of the year by j
the National Industrial Confer
ence board. j
The board said most of 205 1
industrial firms surveyed werej
optimistic about new orders'
and dollar billings. The most,
optimistic were manufacturers
of electrical industrial equip
ment, hardware, general indust
rial machinery instruments, con
trol and apparatus, non-ferrous
metals and office equipment.
Some slack was predicted in
- See Television Gets
Battle Grows Hotter
stuffs you now with such good
les as Perry Como, movies, Gar
ry Moore, athletic events, Lawr
ence "Welk, opera, "Peter Pan'
and Cleo the talking basset
hound. You get all these free.
Why pay?
The advocates of pay TV (alio
called toll TV, subscription TV,
jukebox TV, loot-down-the-chute
TV, slot machine TV or turnstile
TV, depending upon your point
of view) say bosh. They say
there is nothing free about free
TV that you help pay for
shows every time you shell out
for a pack of cigarettes or a bot
tle of tired blood elixir.
What's more, say toll TVers,
you would like to see good first
run movies and sock stage shows
like South Pacific, but that ad
vertisers can't afford them. They
say some of you would like a
fatter diet of opera, ballet,
chewy, dramas and educational
programs, but the economics of
broadcasting rule this out.
FCC Permit
Toll TVers can bring their
product into your home in two
ways by air or by wire. The
airwaves are the cheapest way,
but the Federal Communications
NBC-TV also is high on its
new one-hour Tuesday program
which combines the talents of
Eddie Fisher and George Gobel.
Some of the other offerings
on tap are "Perry Mason" (one
hour) and "Harbor Master," on
CBS-TV, the "Walter Winchell
Show" and "O.S.S." on ABC-TV
and "Suspicion" (one hour), "The
Court of Last Resort" and "The
Thin Man" on NBC-TV. NBC
TV will unpackage the only
new quiz, "What's It For," with
Vv: & ( r m
APPEARING IN CHICAGO COURT, Mrs. Jane Gehrke, 13,
and husband, Carl, 18, hear judge indicate he plans to
return her to custody of parents. They were married in
Mississippi. Picture was made as case began. (International)
DON STATHOS, INSUROR
Professional Insurance. Protection
220 South Central, Medford
PHONE SP 2-2677
Commission must grant permis
silon to toll TV firms to use
the air. The FCC has been drag
ging its heels on the matter, but
there is hope that a dicision may
be forthcoming on Sept. 17.
Wiring a city for TV (just like
a city is wired for telephone
service) is expensive, but no
FCC okay is needed just per
mission from the city itself. One
toll spokesman has estimated it
would cost $12 million to wire
the city of Los Angeles, a heady
investment.
One city in this nation
Bartlesville, Okla., already
is being wired for pay TV. In
terestingly enough, a chain of
movie theaters is backing the
venture. Oi.e official connected
with the enterprise estimates
that some Bartlesville homes
will be ready for pay-in-the-par-lor
TV by early fall. For S9.50,
citizens will get a chance to see
30 uninterruped movies a
month.
If the venture is successful, 35
other cities in the Southwest
may be wired for toll TV by the
same theater chain.
Your town may be the next
one to have to make a choice
Comedies
Fall TV
Hal March
What you won't see is Sid
Caesar, Jackie Gleason, the
Robert Montgomery and Kaiser
Aluminum drama hours, the
Arthur Godfrey Wednesday
night show, "Lux Video," "Hey
Jeannie," "Crossroads," and
"Blondie."
They've all sunk in their
channels. And if this season fol
lows the form of other seasons,
they'll soon be joined by a clus
ter of fresh victims.
Or.-
. . . like the men who buys automobile Insurance with out con
sulting a professionally trained insurance agent. Personal serv
ice after the sale correct rating protection up to date no
hidden charges. You can be sure of all of these important points
when you consult Don Stathos, Insuror, a trained, independent
insurance agent BEFORE you buy or trade cars.
TOW
iMSMrsaaJl AGENT
The Family
Editor's note: The Family Council
three clergymen, a newspaper editor, a
article is a summary 01 an aciwu cuuy vuuuui uucs nui give
advice; it merely reports on problems that have been dealt with by
responsible agencies ana counselors.
Theresa K. Mother has got
ten involved with a man.
Mrs. D. M. I'm afraid of be
ing a burden on the children.
Theresa K. I can't figure out
what to do about my mother,
who is a widow in her 50s. My
brother and I were married not
long after our father died and
we both asked her to come live
with us. She refused to do this,
saying she wanted to be inde
pendent. Recently she came to me say
ing she had gotten "involved"
with a man of her own age who
just won't let her alone. She
says she was so lonely she got
involved in an affair before she
realized what kind of a man he
was. Now she sees they are un
suited in every way, bit he re
fuses to give her up.
I repeated by invitation to
come live with me and my hus
band, but Mother says she does
not want to interfere m our
lives. I am really worried about
her safety.
Mrs. D. M. This man has
made threats against me and
my family and I don't want to
bring any trouble to my chil
dren. I told him I am willing to
be friends, but that's all. He just
ignores this and keeps chasing
after me.
This man is so jealous it is
really frightening. If I say I am
going to be at a friend's house,
he calls up to check up on me.
This becomes very embarras
sing. He always asks me why I
Strauss Testimony
Is Released Sunday
Washington (IP! Chairman
Lewis L. Strauss of the Atomic
Energy commission has told
Congress there is greater radia
tion danger in a luminous dial
wristwatch than from all atomic
test fall-out to date.
Taking a swing at critics of
nuclear tests, he said that a
"campaign if one is inclined
to campaign against luminous
wristwatches" would be "more
beneficial to humanity than a
campaign against the tests."
Strauss, whose testimony July
10 before a House appropriations
committee was released Sunday
night, also said:
Russia is not "anywhere
near the position that we are in
the development of atomic en
ergy." If Soviet power ap
proached that of the United
States, he said, "they would
demonstrate it for the propa
ganda benefit."
The Russians demonstrated
a reactor at Geneva in 1955,
which, "compared with what we
had then on the atomic submar
ine Nautilus was a model T Ford
by comparison."
U. S. scientists have devel
oped "prototypes of weapons in
which the radioactive fallout is
reduced as against previous
weapons by as much as 96 per
cent." In four or five years "it
should be possible to clean up
weapons of radioactive fallout
completely."
MOST INCREDIBLE!
Burton - on - Trent, England
tPi A gas board inspector in
vestigating a customer's com
plaint put his leak indicator on
the floor where the smell of gas
was the strongest. Then he
struck a match to read his indi
cator. "It was an incredible
thing to do," said district gas
board director, L. Foster, after
the resulting blaze had been ex
tinguished, "but the inspector
has some personal worries."
I mm i. r
3PP
Council
consists of Judge, a psychiatrist,
-women's editor and two writers. Each
aon i xase mm to visit my
friends and I can't tell him it's
because he embarrasses me by
not dressing or actmg right.
I had really hoped to meet
someone I could marry so I
would not be a burden on the
children. This man is willing to
many me, but he Is so peculiar
I don't think I could live with
him.
The Council: Mrs. D.M.'s fear
of being a burden on her chil
dren and her involvement in a
strange relationship with a man
who 'persecutes her seem to be
different aspects of the same pic
ture. She is so dependent, so
afraid of being alone, she tries
not to admit it but flings her
self desperately at the first per
son who wants her regardless
of whether or not she wants him.
Because her husband's death
and the marriage of her two
children came close in time,
Mrs. D. M. is naturally going
through a very difficult adjust
ment to a new life. Loneliness
is, of course, her big problem.
She should recognize this and
set about to work things out in
a practical manner.
More than a new husband."
Mrs. D. M. needs a circle of
friends and interests. She needs
to share things with others of
her age. Theresa should recog
nize that having her mother live
with her won't solve everything.
It may or may not be practical
as a living arrangement, but be
yond that, Mrs. D. M. should be
encouraged to go among people
and find a pattern of living for
herself that will make it un
necessary for her to cling to her
children or to just any man who
happens to present himself.
The problem of getting rid of
the man in this case is probably
not as difficult as it . may seem.
He has not been treated firmly
up to this point. Mrs. D. M. has
perhaps enjoyed his threats and
jealousy just a bit. If she really
means it, she will tell him to
take himself off in a manner
that means business. If he is still
troublesome, it's a case for the
police.
(COPYRIGHT 1957.
GENERAL FEATURES CORP).
mtipiimt
$
1.
ON MONDAY
NIGHT ONLY!
NEW HOTPOINT 12 CU. FT.
0PRIGHT FOOD FREEZER
HOLDS 417 LBS. FOOD DOUBLE ACTION FREEZING AD
JUSTABLE REMOVABLE SHELVES ALL STEEL CABINET 5-YEAR
PROTECTION PLAN ON FREEZER AND FOOD.
Ask About Our
Food Freezer
Plan
REGULAR LIST PRICE $399.95
do your shopping
in your own kitchen
wirn a...
enjoy your
. . . buy
REGULAR $489.95
CITY
V .:- II I
L
127 North Central Across From Penney's
Ask About Our House of 100 Rooms
Monday, August 19, 1957
HILTS
Several Visitors Listed
"Hilts : Visitors at the home
of Mr1, and Mrs. Evan Maupen
recently were Mr. and Mrs. John
McCully of Malin, Ore., and Mr.
and Mrs. George Chamberlain
and daughter, Susan, of Kla
math Falls.
Week end visitors at the
homes of Mr. and Mrs. J. R
Smith and family and Mr. and
Mrs. R. Smith and family were
Mr. and Mrs. Beason Evensizer
of Rogue River.
Mr. and Mrs. Italo Marin and
son, Frankie, made several trips
to Central Point last week to
the home of her parents, Mr. and
Mrs. L. D. Boath, where they
visited an uncle and aunt, Mr.
and Mrs. Lee McCorkle, and
children of Cherryville, Kan.
Also visiting at the Boath home
were Mrs. Marin's grandmother,
Mrs. Holis Lester, and her son-in-law
and daughter, Mr. and
Mrs. William Bryant, of Mossy
Rock, Wash.
Mr. and Mrs. Evan Maupin
Burglar Makes Dagger
With Poisoned Blade
New York (IPI An unsus
pecting burglar may be carry
ing a 7th Century Oriental dag
ger with a poison-tipped blade
that could lead to instant death,
police said today.
The dagger called a kris
was stolen saturaay irom me
apartment of an Indonesian con
sular official. The official, Koes-
martono Prawotoadikoesoemo,
deputy chief of the supply mis
sion attached to the Indonesian
consul general's office, said the
dagger's 16-inch blade had been
bathed in poisonous herbs by a
Hindu holy man.
Just a slight cut from the
blade could be fatal, the consu
lar official said.
The dagger, valued at $3,000,
has been in the Prawotoadikoes
oemo family for generations, he
said. The elaborately fashioned
knife and its scabbard were
fashioned by a monk in the
mountains of Java.
Save
shop less often.. .
favorite foods a8 year round
when prices ore lowest
SAVE
'Jackson County's Exclusive Hotpoint Dealer'
attended funeral service for
Maupin's brother-in-law, Mi
chael McAuliffe, a farmer in
the Malin area on Friday. Inter
ment was in Merril, Ore.
Mr. and Mrs. Vern Burns and
children left Saturday morning
for Riverside, Calif., where
Burns will be guest pastor, for
the Rev. Donald Burns, while he
is on a two-week vacation.
Duane Fields of Central Point
is spending the week at the
home of his uncle and aunt, Mr.
and Mrs. Italo Maryi, and son,
Frankie.
Mr. and Mrs. Art Blanchard
and son, James, returned Fri
day after a three weeks vaca
tion. They visited at Fort Fran
cis, Ontario, Canada at the home
cf Mrs. Blanchard's parents and
in Interational Falls, Minn., with
a sister-in-iaw.
Pepsi-Cola Bottling
Under appointment from Pepsi
SLASHES
mens!
Sliding storage baskets simplify storage by
keeping food neatly arranged. Easytfore-move.
Vertical wire' separators divide cabinet Into
sections for orderly arrangement of pack
ages. Cake and pie rack stores pastries safely,
conveniently. One shelf for pies, another
for pie or cake.
Counterbalanced lid stay open when
raised, leaving both hands free for loading
or removing. 0
Fast-freeze compartment is extra cold for
quick freezing. Refrigerated on all three
sides and bottom. '
ENJOY a 17 Cu.
FREEZER FOR
$
140.00
MICE,
Medford-Phert SP 3-5306
137 E. Main-Ashland Phone MU 9-5831
MEDFORD (OREGON) MAIL TRIBUNE FIVE
Ingrid Bergman Says
Goodbye to Daughter
Copenhagen, Denmark W)
Ingrid Bergman said goodbye
to her daughter, Jenny Ann
Lindstrom and ended their first
reunion in six years.
Jenny Ann, 18, flew to Stock
holm to rejoin her father, Dr.
Peter Lindstrom, barely 45 min
utes after she and her actress
mother arrived here from
Rome.
Miss Bergman planned to
stay for two or three days with
her aunt, Mrs. Vita Ell. Jenny
was en route to the United
States where she is a student at
the University of Colorado.
Ingrid refused to answer ques
tions at the airport and said
only she would be visiting her
aunt. She agreed to pose for
photographers, though sadness
was written on her face.
Co. of Medford
- Cola Company, New York
Fh HOTPOINT
AS LITTLE AS
95
nc.
steel, however.