Medford mail tribune., July 01, 1957, Image 23

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Monday, July 1, 1957
MEDFORD (OREGON) MAIL TRIBUNE NINE
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KJCf DO fOU READ THE NEV SPA PER ? COPYRIGHT 1957. BUREAU OF ADVERTISING OF THE AMERICAN NEWSPAPER PUBLISHERS ASSOjBITI, INC.
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frJ si cfoim iwfz, ie paper euery day to read i
aftd Zoo& or ads otz things I need . . .
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Morning, noon or night, a?? day of the week, in the house
or out, the newspaper remains to be read and shopped at
the reader's convenience. Some folks like to read their news
papers before bed. Others relish them with their breakfast.
This is one of the great pluses for an advertiser as so many
advertisers well know. An ad is read by newspaper readers
when the readers feel like it. There is no intrusion upon the
readers' time and thus no resentment by prospective customers.
The convenience appeal of daily newspapers is one reason
why people pay over $3,000,000 a day for the privilege of
reading and shopping from more than 57,000,000 newspapers
daily. People like to ponder over a potential purchase . . .
and the best place to ponder is in the newspaper.
"Whatever you sell, wherever you sell it nationally, region-,
ally or locally you'll get more help selling it through the
newspaper . . . where people find time to listen to your story.
. From "The Functions of Newspapers for Their Readers," a study
conducted for newspapers by Soc al Research, Inc.
Published in the interest of more effective advertising hv
THE MEDFORD MAIL TRIBUNE