The cost of operating the average united
fund drive runs about 8 percent of the
total collected. Fund-raising expenses of
some other familiar organizations run
about as follows: Red Cross, 5.8 percent;
American Cancer Society, 9.6 percent; the
National Foundation for Infantile Paraly
sjp 10.6 percent; American Heart Associ
ation, 12 percent; National Tuberculosis
Association. 13.8 percent; and the National
Society for Crippled Children and Adults,
15.8 percent. These figures don't include
the time spent by volunteer workers or
industrial employees who solicit aid on
company time.
years; yet the U. S. Department of Health,
Education, and Welfare estimates our
present hospital deficit at 843,000 beds. The
cost of daily care for patients has climbed
from $10.04 in 1946 to $24.15 today. It will
take $22 billion to provide the facilities
sorely needed right now and $10 billion
of this must come from private sources.
3. Kcligiog. Church membership in the
United States recently passed the 100
million mark for the first time in history.
The National Council of Churches esti
mates per-capita church giving last year
at (3.24 up 8 percent over 1955. Gener
ous as this sounds, it isn't nearly enough
There is some friction these days be
tween the large national charities and the
united funds. Many of the national organ
izations have demonstrated they can do
much better on their own than as part of
a combined appeal.
Thus there seems to be a place for both
individual drives and the united funds,
with the distinction being mainly geo
graphic. The community fund is undoubt
edly the best method discovered to take
care of local charitable needs, as well as
the local needs of national charities, with
a minimum of bother to the individual
contributor. Hospitals, churches, teen-age
recreation facilities, child-welfare organi
zations, homes for the aged, marriage
counseling groups, and the like must have
local fund drives to keep them operating
for the good of the community.
On the other hand, contributions to the
large national charities often go into long
term research programs which may result
in such discoveries of universal benefit as
the Salk polio vaccine. In one instance,
the returns are immediate and urgent; in
the other, they are sometimes longer com
ing, but are usually every bit as neees:ry
and as beneficial.
ii Hat A,yJ the greatest aris of chari
W table need today? There are six, and
the assistance required by each is growing
more pressing every yi- despite stidily
increasing contributions. Here they gre,
alom! with the outlo) for each:
1. JMiicflfttO In the ne 10 fl0i, la-mcntarv-sihool
enrollment ill inciiP5t!
by ti(i million students, hish .hHl8 by
H2 million, and colleges by 1.1 million,
fins means abtiut Sfl.(X mors clg&M'mstif
ill be needed, plus two million dditii0l
teachers and tl billion wm th of clditiofi
al college facilities: prent tS will
,,, M only iiut 55 rcnt o tht cot;
ft remainder will 1 the reSpritifeilitji
of privately endowed institution.
contnlnitions for health facilities repre
sented a tenfold increase over the last 15
to provide the facilities needed for the
growing influx of church-goers. There will
be a need for about 70,000 new suburban
churches in the next 10 years; these, plus
additional church facilities in established
communities, will cost about $7 billion
all from private contributors.
4. SciJ 'el-e. No problem today is
as poignant, as far-reaching, or as fast
growing as that of our elder citizens. The
14 '2 million Americans over 65 years of
age will increase to 21 million by 1975
and the problem of seeing that they are
properly cared for will multiply even
faster. For example, it costs an average
of more than $100 a year to provide med
ical care for each aged person.
There are problems at the other ex
treme, too. More than 300,000 children
yearly are affected by annulment, divorce,
or abandonment; seven out of every 1,000
American boys and girls under 21 re
quire some kind of welfare assistance.
Agencies to combat delinquency are be
coming steadily more important; police
cases of youngsters in trouble have more
than doubled since 1948.
5. SccrttiGQ. A sizeable segment (up
to 35 percent) of Community Chest funds
goes to such youth activities as the
YIMCkV, Boy and Girl Scouts, Boys' Club
of America, and the Camp Fire Girls.
Never before have these organizations
been so important and never have their
needs been greater. They will need at
ljast $300 million over the next five years
to improve their facilities and carry on
their outstanding work with America's
rapidly ftro'infl young population.
TfiDse ar8 the areas of need. Most of
the organizations to supply these needs
ali9dy cSist. And most of them are staffed
hp dedicated, hard-working people doing
a difficult, .sometimes thankless job.
You lys reserve the freedom of
choice to contribute where and how you
pltii. But the next time you're solicited
for funds, weigh the request against the
needs as you see them and contribute
intelligently.
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