Medford mail tribune. (Medford, Or.) 1909-1989, May 14, 1957, Image 15

Historic Oregon Newspapers

Medford mail tribune., May 14, 1957, Image 15

Image provided by: University of Oregon Libraries; Eugene, OR

About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (May 14, 1957)

Prev Page of 18 Next Prev Issue Next Text PDF JP2 (4.0 MB) Clip/Print Image

Return to Top

Prev Page of 18 Next Prev Issue Next

Newspaper Page TextExpenditure for Dammasch Hospital Work Suggested Salem U.R) The Joint Ways and Means Committee has rec ommended expenditure of $800, 000 on the F. H. Dammasch state hospital for work on the plans and site of the new hospital be fore July 1. The committee delayed final action on basic school support Increases, pending further work by a conference committee on a distribution formula for the money. Sen. Jean Lewis and Monroe Sweetland and Reps. John Mos aer and John Kerbow are con sidering amendments to the key district distribution bill, includ ing a formula supplied by Rep. Alien Tom, Rufus Republican. Tom's formula uses 13 per cent of the) money for equalization. The department of education also is working on additional figures to guide legislators in deciding on a distribution form ula. A Ways and Means subcommit tee has recommended that basic school support be increased from $80 to $90 per census child. Budgets adopted by the com mittee included $1,184,500 to pay Circuit judges' salaries, $674,884 for district attorneys and deputies, $1,500,000 for the emergency board and S25.000 to atart off the next session of the state Legislature in 1959. Acted on favorably by the committee was Senate bill 460 authorizing two commissioners to assist Supreme Court justices Set two years at a salary of $16, 0C0 a year. The salary is the tame as justices themselves re ceive. Also reported out do pass was bill authorizing the Columbia River Gorge Commission to hire a part-time secretary to aid in ac quiring forest land to be used as parks. The11 Do It Every Time By Jimmy Hatlo Vexahda is stwctly memory-minus-no recall at all, at all p.s.ahd she's the first t04dmit it REALLY DECIBEL VDU ktttvl WMEPE f My TERWSLE MSMORV-ALL f' DID YOO I PEMEMBS? Tp-IE BOATS " SO 0i YOOR I FlPST STOP WAS TAR BE-dCH-Y? ' TRIP, Y THEN I -THINK WE Ml&iJT VERAtiVA? J( HAVE STOPPED AT KASSAO y r:. hms mn.ni nmrm. i,. oip'--gt -4nJr TUP ciDc-r vbo unr wnc MAQQFT. WUN) voi I tficecn tOAt fiiAI AT TUP rvCCirc CW1 0-rvn.c-n- cr-rr ' ?ND THAT TIME-ETC-zaND THE THINGS VOU 4ID ARm IT MV MOTUPD A-r -rue BA&YS CMI?ISTENiN(3-4n DOtfT THINK I FOf?&OT TH4T PHONE NUMBER I FOUND IN YOUR POCKET WHEN VOL) VC4ME BACK FROM THE ARMY" 6uT,0tf,80y ASK FRIEND tfOOSS4ND yd BOUT THE F4CTS 3ND FIGURES SHE CAH DQAe OUT OF THE UAS SAQ J! Sale of Vodka in America One of Top Miracles of Madison Avenue Editor'! note: Followinr li the sec ond in m series of live articles dealing with the advertising business. Repairs Begin On Main Pipeline A two-man city water depart ment crew started repair work last Thursday on Medford's main pipeline running 30 miles from Big Butte Springs to the reser voir on Capital Hill, Medford, according to Robert Lee, water superintendent. The work consists of remov Ing. about 79 air valves on the pipeline, Lee laid. About 20 are taken to city work shops each day where they are cleaned and returned about one or two days later, he said. Becausef recent bad weather the work will not be completed until next week. Normal flow of the pipeline la about 12 million gallons of water per day, Lee said, but it has been reduced to It million because of plugged air valves. Cleaning pipeline valves is done about every two years. The water superintendent said the repair work is the reason tome Medford water users have recently found air In their water pipes. Musicians Union Conference Held Three representitives from local 597, American Federation of Musicians, returned home from Pendleton last week where the northwest district conference was held. J. Vernon Marshall, secretary, treasurer and business agent. Alley Maple, chairman of the board, and Herb Offord, execu tive board member, took part in union business and legislative matters. Charles Wagner, Olympia, Wash., was re-elected president Of the convention. Approximate ly 58 members representing 24 locals attended. BY JACK V. FOX United Press Correspondent New York '(U.R) Madison Avenue has passed some near miracles in its young life, but it surpassed even itself when it sold 32,500,000 bottles of vodka the Russian national drink last year to Americans. The Smirnoff Co. of Hartford, Conn., got the bear's share. It upped 1946 sales of 100,000 bot tles to 24,000,000 in 1956 with a slogan and Salvadore Dali-ish paintings of tuxedo attired gen tlemen perched on the limbs of cactus plants. The catch-phrase was: "It leaves you breathless." How many people tested its validity on their wives and bosses may never be known, but it was effec tive. The slogan has been drop ped now, largley because of pro tests from other; liquor manufac turers and from the WCTU. Milton Goodman, head of the Gumbinner Agency with the Smirnoff account, doesn't think the slogan was the key to suc cess. Here is how he explains it: "The basic appeal was that vodka made delicious drinks. Most people don't like the taste of the alcoholic substance in their drinks. But with vodka you taste only the orange juice -in a screwdriver, the tomato juice in a bloody mary, the vermouth in a martini. American Drink "Main problem was to over come the Communist associa tion. We considered emphasiz ing that it was the drink of the czars, but we decided most peo ple shudder when they think of what happened to the last czar. So we decided to picture it as a The Family Council Editor' not: The Family Council consists of a Judge, psychiatrist, three clergymen, a newspaper editor, a women's editor and two writers. Each article is a summary ot an actual report. The Family Council does not give advice; It merely reports on problems that bava been dealt with by responsible agencies and counselors. Cora L. Marriage to my great . cussed the question "of raising a love isn't working out. family. Each was occupied with Grange Notes Central Point Grange The Iext meeting of the Cen tral Point Grange will be held Friday, May 17. Mrs. Chester Wendt, chaplain, will have charge of the annual memorial program. The lunch committee will be Mr. and Mrs. Ben Darras, Mr. and Mrs. Homer Jeffries and Mn. and Mrs. E. A. Edwards. FILES LIBEL SUIT Portland U.R Stanley W. Earl, Portland city commission er, has filed in Circuit Court a libel suit asking S250.000 gen eral damages and 5250,000 puni tive damages against members of Oregon Joint Council of Teamsters No. 37 and the editor of the Oregon Teamster, a week ly publication. Floyd L. I can't look at her every evening of the week. Cora L. I am a woman in my mid-30s, recently married to the great love of my life. The trou ble is that now we are married we are not at all happy together, I was a divorcee and have a son of 12. When I met Floyd he was also married, but we fell head over heels in love. We had an affair that lasted six full year's before his wife was willing to give in to a divorce. Naturally, I expected that we would be supremely happy once we were married. I am a home body and want more children. Floyd says we have enough re sponsibility as it is. He wants to go out every night of the week. When I don't want to go with him. he goes alone. We quarrel constantly, although we never had a fight in all the years be fore we were married. I just can't understand it. Floyd L. After six years of sneaking and hiding, I want very much to come out in the 'open. I want the world to meet my wife. I want to socialize with other couples, to go places and do things with them. I love Cora, but I can't just sit and look at her every evening of the week. She doesn't see things that way. She is very anti-social. She doesn't get along well with peo ple and doesn't like them. I never realized that until now. It neve occurred to me that Cora would want more children. How many can I support? I have three children by my first wife and those cost plenty. Anyway, how can we have children when it looks as though our marriage is a failure? The Council Some individu als find great pleasure in the knowledge that their sexual af fairs are illicit. When this child ish pleasure in rebellion for its own sake is taken away, they find themselves with nothing. The emotional thrill was all in the secrecy and defiance, perhaps in spiting another person. This is what has happened to Cora and Floyd. In six years of intimacy they didn't bother to learn much about one another. Apparently, they never even dis- W- USADDIdD AND SMALL APPLIANCES EttELRMIffi! Work Guaranteed CALL SPring 3-6241 TROWBRIDGE & - FLYNN ELECTRIC CO. purely egotistic satisfactions. In the past, Cora, as an "anti social" person, got the additional benefit of being safe from social izing. If she wishes to make a go of this marriage, she'll have to come out of her shell and join Floyd in a reasonable amount of social activity. On the .other hand, Floyd should recognize his need to go out 'every night of the week" suggests boredom with his wife. He needs to get to know her. This is something he has prob ably fled from in the past. In both his marriage and the extra marital relationship. If he gets to know and really love Cora, he may decide he would like to have children with her despite the heavier finan cial burden. Right now, he seems to be in too much of a hurry to dub this marriage a "failure." (Copyright 1957, General Features Corp.) Junior High Sets Concert Friday Night Central P o 1 n t Students of Central Point Junior High school will present a concert at 8 p.m. Friday, May 17, in the school gymnasium. Featured in the program will be the 100-piece junior high school band and 60-member choral group. The school's 80 piece beginners' band will also make its first public appearance during the concert. The concert will be open to the public, school officials re ported. drink that is modern, contempor ary, American not Russian at all. "We got the most gifted artists to do pictures that had the qual ity of paintings. One artist told me they had a Chinese quality we got provocative poses, in teresting people to pose for us. We were successful." An equally fabulous Madison Avenue feat has been that of "The Man from Schweppes." Cmdr. Edward Whitehead, form er Royal Navy officer, assistant to Sir Stafford Cripps, came here in 1953 as head of the American subsidiary. David Ogilvy, one of the crea tive geniuses of Madison Ave nue, persuaded him "over my dead body" that a combination of his urbanity and his beard, posed in scens of high living and good taste, would sell a lot of quinine water. Ogilvy was right. Schweppes is now selling 2,000 bottles of its tonic for every one it sold be- .fOre Whitehead arrived. Ogilvy's agency is the game one that distinguished the Hath away shirt in the person of a gentleman with a black e y.e patch. Masculinity Needed Marlboro c i g a rettes had a puzzler. It wasn't getting mass sales with its long established ivory tipped product because they had the reputation of be ing designed for ladies. Ad man ager Perry Leary said they de cided on a bold approach to sell a new, corkencased filter brand. "We decided to use the tattoo as a symbol to masculinize our product," he explained. "We got the inspiration from a line by Jack London which went some thing like this: "If you see a man with a tattoo follow him, for he will lead you to romance." The tattoo became any eye catcher on the hands and arms of the rough hewn men who began showing in the Marlboro ads. In two years sales went from scratch to fourth in the filt er field. Revlon cosmetics scored the most sensational coup in televi sion advertising when it came up with "The $64,000 Question." Its sales went from $30 million in 1954, to $51 million in 1955, to $85.7 million last year. Tomorrow: What the Madison Avenue Type is Really Like. $050 Pint $190 M " u- P p.. Samovar fcJT fine!. I aim,.; J GENUINE DRY VOOKA Product of Ql.S.A BooVo Kompomyo. Schenley. ?o. and Fresno. Colif. Made- tram Gruia, 80 and 100 PreoL SIS GET FOR '57 OR SIX o o AT Lea Motors 5th at Bartlett Phone SP 2-6185 Copper Industry Figure Succumbs in New York New York U.R) Cornelius Francis Kelley, 82, retired chair man of the board of the Anacon da Co. 'and a leading figure in the copper industry for nearly half a century, died Sunday in Harkness Pavillion at the Co lumbia Medical Center follow ing an operation. Since his retirement in May, 1955, Kelley has served as chair man of the company's executive committee,, in addition to con tinuing as a director. He also Tuesday, May 14, 1957 700 Degrees Below Zero Registered at South Pole Washington ,. U.R) A new world cold record of 100 degrees below zero has been registered by scientists at the South Pole, the Navy announced today. The previous record 90 be low was recorded in February, 1892, at Verhoyansk in north ern Siberia. MEDFORD (OREGON) MAIL TRIBUNE THREE continued as a director of Ana conda's major subsidiary companies. Seattle Man Elected Gearhart, Ore. (U.R) A. L. Brook, advertising director of the Seattle Post-Intelligencer, was elected president of the Pa cific Northwest Newspaper Ad vertising Executives association at the close of the group's semi annual convention here Friday. Other officers named include: Jack Banks, Bremerton Sun, vice president; Harry Lynch, Ta coma News-Tribune: secretarv - treasurer; and William Erb, Vic toria Press Limited: Charles Pressman, Eugene Register Guard, and William Wiswall, Oregon Journal, directors. . Men Old at 50 or 60! Recharge Body's Batteries - Feel Younger Fast! Thousands who feel weak, worn-out at 40, SO, 60 blame fading vigor on premature ageing, hen real cause is just lack of invigorating iron and therapeutic dose Vitamin Bt, needed to re charge body batteries. Thousands are amazed at way potent, new and improved Ostrex Tonw Tablets pep up blood, cells, organs, nerves. In just one day Ostrex supplies iron equivalent to 16 dozen raw oysters, 4 lbs. ot liver or 16 lh. f beef. 3-day "get-acquainted" size costs timeoniy oyr. At ail druggists. i " Shop Hubbard's Now For . . . Westinghouse Automatic FRY PAN SAVE 5.00 Weitinghoiiie'i new square- element followi the square shape of the fry pan. Entire cooking surface has evenly distributed heat for better cooking results. 0t'0''Jtamif Square Heating Reg. $22.95 Value JirSy "GILDERSLEEVE" Salad Maker Set With These Three Cutters Van dm Afl-fcpoie Kitdwa Cmscv. Hiring k bdienag. Ttlte nw SitecUcx, far imnncq it Mt only shreek, km m ownht and gnts ai JL Each nan of sto m yKiss am (kan 3)6 perfect cats. Tbm s ao mam dtmmg pnbkm Wi ate mm upel cutien that aunmaocaJty expel tac Cod. TWf aw sec so tax s bfcitttc sad tuy stwp far yeas. Model with suction cup stand. No clamp down necessary. ' $ J J 95 lSg ' ' T f THIS iilla? price! ITALIAN Salad Set Underblaxe Decorated 12 Inch Tray 10 Inch Deep Salad Bowl Ceramic Spoon and Fork 5" $475 Bring a new taste thrill to your table with crunchy, golden-brown toast just the shade you like, every For YOURSELF w"h this famous TOASTMASTER Toaster For FUTURE GIFTS ..... PLAY SETS Nothing else keeps the 3 to 9 year set as busy and occupied as a good playground set., Hubbard Bros, searched for and found one model which represented the best value in a GOOD set. There are many plus features. Rigid XVx inch diameter top bar (most others are 2 inch or less) 7'3" Long legs (2 inch diameter) Two Chinning Bars Two All Metal Non-Tipping Swing Trapeze Bar SEPARATE SIX FT. This is a heavier set (weighs nearly a hundred pqunds) and rigid assemb ly is assured by using a new fin lock ing system. Complete Set Set of Gym Rings Two Seat Sky Glide DOUBLE CURVE SLIDE LIGHTWEIGHT Just 29 pounds $Mtheam TWIN BLADE ELECTRIC ROTARY MOWER Most Powarfvf Hocrric ' Mowar ntoda Oparofa, ea 110 V. nraMatnal Ughtwalf ht-1 Km. EowaiMo mm, tosieaMo-aloeo. Twin Modo for V. smeoriiar mowing. t - 1 E 1 S 7 .. 0T .3 0 15V L. It" Cut 1957 Sunbeam Electric Mower has NEW HIGH PRESSURE BLOWER SYSTEM. Grass does not clog. Women especially like it, but so do men. $79.95 Vi Quart Copper Clad Stainless Steel SAUCE PAN AND COVER! Save 217 VALUE W Lazy Susans - Beautifully Glazed Covered Center Dish and Side Dishes en ball bear ing revolving bate. Assorted colors and sizes but all of excellent quality for people who like nice things. 650-$895-$ll95 OUTDOORS Clothes Dryers Nothing mechanical can duplicate the clean fresh smell of clothes dried in the sun. An outdoors dryer is also needed for AIRING bed. ding and garment' woolens. Four types to choose from. Parallel line and "Round and Round" models. All complete with ground socket.. 1295 to 2195 "Knobby Wobbler" A new Luhr Jensen Lure for trolling and stream fishing. Plain and flourescent finishes. 35 - 45 HAY HOOKS Tea Handle Hay Hooks. Me dium size. Sickle Grinders Power Sickle Grinders with cutter bat holding clamp. Bronze bear ing arbor with one cone sickle grinding wheel and one utility stone. $975 Underground SPRINKLER MATERIALS THOMPSON BRAND Regular or Popup Heads Full Flow Valves Valve Keys Head Wrenches Crane Galvanized Malle able Pipe Fittings Open Tool Tote Box Generously Sized 19 inches long by 9 inches wide. The Tote Box is sturdy, has raised side compartment for sockets or small tools. Bottom will hold all CAQC the mechanic tools of the ! M" average household. "l Flower Tying Twine Soft Lay Green Jute Twine for tying flowers snd shrubbery will not bruise tender growth. 175 FT. BALLS 40 SICKLE CONES Replacement Cone Type Grinding Stones for sickle grinders diameters. 'x inch Arbor size, two 515 d $225 111 0) iyo) f Ask about our 90 - day jf-r-' ) contract or 30-day open account: No Carrying Charge BED fill I 1111 y' ' i ' " " " " 1 ' 1? S a a DTI E n vif'' MAIN AND RIVERSIDE PHONE SP 2-6189 MEDFORD, OREGON