Medford mail tribune., March 26, 1957, Image 8

-MEDFORD (OREGON) MAIL TRIBUNE Tuesday. March 26. 1957
Number 10 of (L Series Copyright 1957, Bureau of Advertising, American Newspaper Publishers Association
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It takes a giant transformer to step up electric power, and it takes a giant
medium to step up sales power. That medium is the daily newspaper, a giant
that lives in every town.
The amount of sales power you get out of an advertising medium depends
on its coverage, availability, readership (or listenership or viewership), flexibility
and believability.
Ingredients like these can transform an ad campaign into a profit for the
retailer, wholesaler, distributor, or manufacturer. And newspapers have these
ingredients in abundance.
With newspapers, you can reach just about every prospect for your merchan
dise. You can gear your advertising to the weather, to readers' special interests,
to time, to place to suit your own convenience. And best of all newspapers
are the action medium.
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That's why all advertisers invested over .$3,305,000,000 in newspapers last
year more than in TV, radio, magazines and outdoor combined.
- Step right up and step up your sales power. Use the daily newspaper.
All business is local . . . and so are all newspapers.
'UcCann-Erickson, Inc. f rimers' Ink trelimtnarf Eulmatu
A WurtnthBun llKtrtc Crpcatum pan, nuorm undtr,ott to ,h. cempm?, ku .ound-tnjulattd vault u Sharon, Pm.
f tUiehe4 in the interest of more effective advertising: by the Mcdford Mail Tribune