Image provided by: University of Oregon Libraries; Eugene, OR
About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Dec. 12, 1956)
o oo o o Ar Tfma To Play Christmas Music WovrtcJ Please Song Writers, Publishers Nttt YorkeJU.B Ask a song writer what he'd like Santa Claus to bring hkpi for Christ Stasnadj the S:a.(i might be: "touO more oweeks ThanksgiOng and ChriMmas. This cWlendar-stretching woti'd he.!come to him because oj an unwritten distojocky law which 0. in 'ec. "No Coriatmas music until after ThanSseiving." Andjn many ejasesg tfe rule is en stricter too musical Yule ticei) spirit until Dec. l:" It wasn't a!ayt li'ep that for Christmas arrives, the song just would be getting off the ground. The record company might re issue the disk the following between ' year, provided the first exposure showed promise. "The effect of the time limit is that it now takes at least two years to discover whether a new Christmas song will be a popular success," said Marks. "But most of the new songs are dropped after the first go-round." Marks said ladio and televi sion stations imposed the ban because too man Christmas W N. . . . , r t uur lungwniers, puDiisningi ... . , i , . ".novelties were coming out. And firms, resrd corrcjaa;ej and re-l . . cording artist. o In 1943, ff(5 exnp!e, "Rud olph the Red-Nosed Reindeer" poked Q.is ruby schnoz into our lives in theiiddle 8l September. The deejays play9fj it all through October, NoviOiber and Decemb er plenty of time for it to sink in and register at a fantastic hft. TwoOtari Needed0 In recalling those wekj, com poser Jjinny Marks sa6l,o"We knew we had a solid hit by the end of September." It can't happen that way any more. For ofl thing, the new Christmas songs don't st played until the last week in November, at the earliest, iy the time armv work each soeig meant a small of song-pluggers were at looking for action. Good and Bad . The situation got pretty bad, and finally the station managers and sponsifrs decided it was silly to give the public ditties about Santa when Hallowe'en was still waiting in the wings.- "The ban, said Marks, "puts big television shows at a disad vantage, since they plan their Christmae shows well in ad vance. Nowadays, they can't tell what new Christmas song will be the most popular, so they con centrate on the tried-and-true ones." Marks, whose publishing firm - GeritleTreatment For Christmas Trees Promotes Longer Life o Ann Arbor, Mich. (U.R) The best wayOo keep your Chriaimea tree sprigh!y isoto treat it as gervttf jgs you would baby. "ft tei15 to 20 year to growthe average Christmas tree, but it tak'.vno time at all to dry e outltiff mishandled," warn ed ProfrStephan H. Spurr, Uni rsify of Michigan Xorestry e TEert,0 Heory tfcat the itiii'i 3, 000,000 Ghriatmas tree industry began moving' trees to market with CJiristmaa 32 tree-drying days away. mafces JitOa difference U yU buy a tree now or wait till a day or two Ijetore Christmas," Spurr pointed out. "Moat tree have already been cut anyway." Buyers Jhbuld bu wisely firit and then "baby" a trea along, said Spurr who anient the World War II years testing tree for the Army ft determine which varieties last lontj'st and make the best camouflage. Scotch pinefjred pine and Norway spruce are the molt popular yule trees in Michigan, he noted. "We Ifcund they hae about the same life expectancy after they're in the nouse week toTIO days," ha said. "But you can doubt their life span by keeping ,tteoJ tnoiit." Hope Grows Slim For 11 on Plane o Vancouver, B. C. U.P.) Weather stalled Air Force searcher today and hope grew O alio that any of 62 persona C aboard a Trans-Canada plane n jsirg in the mountains of Brit ish Columbia could be alive. J As the sun rose on the third day of the search for the airliner that vanished Sunday night in a snews orm, the mountains about I0O inlet east of here remained wreathed in clouds, at they had been, almost since the hunt b go T Nothing more was known of e planes fate than when the search began. But tha eearch : Barer, Squadron Leader George Stieeao, wns confident that acme S'gn of the airliner could oe foo'u U th weather eleared. -Givtt ona hour of unlimited vis)tiil,!y. wa. would be almost D ce?tai o irui some trace of the piar-e.Je aatJ. Kdie than) 50 planes were on . call. But mil the wouid-be rescu i, enj could do was wait. o "Christmas trees may be twice as old as the kids unwrapping presents beneath- them," Spurr explained, "but it's wise to treat them as gently as you would a baby." Skake Tree Spurr said there's no trick to recognizing a good tree. "Just shake it," he advised. "If a shower of needles falls to the ground, the tree has begun to dry out. The less needles that fall, the better the tree. Color is another indication. Look for a rich shade of dark green. "It's best to wait till tree-trim-mfng time before bringing the tree indoors. Keep it outside in the shade, standing in water or snow until needed." Indoors, where heat threatens the tree's life, moisture is doub ly important. Water is needed to keep the tree fresh and to cut down the fire hazards. Cut Trunk at Angle Spurr suggested sawing off the bottom of the trunk or cut ting it at an angle with a very sharp knife to keep the trunk greater absorbancy. Other tips: The water should be kept level at all times by . refilling daily. The trea should be placed away from furnace registers, radiators and fireplaces. Never use candles. Make sure the wiring on tree lights is in good condition. If needles start to turn brown near a socket, move the tree light. Never leave children alone in a house with a lighted tree. Don't overload circuits. Kayy Missile Escapes Electronic Controls Edwards Air Force Base, Calif. !U.P! A Navy Regulus guided missile slipped free of its elec tronic controls Tuesday end out raced a pursuing jet plane be fore crashing on the eastern edge of Death Valley. Navy officials said the 33-foot crsft's guiding mechanism failed shortly after it was launched on a routine test flight. The jet plane was sent to bring the mis sile bsck under electronic con trol. Officials said the missile out distanced the jet and crashed in an unpopulated region near Furnace Creek about 120 miles from here. FOR- , iMEM NOJJLY SEE FRIDAY'S RAIL TRIBUNE roK REAL EXCITING NEWS! Home Appliance Co, 115 EAST MAIN - MEDFORD Your General Electric Dealer is called St. .Nicholas, has also penned such Yuletide songs as "Everyone's A Child At Christ mas Time," "When Santa Claus Gets Your Letter" and. this year, "I Heard the Bells On Christ mas Day." How does he feel about the un written law concerning Christ mas music? "My honest opinion," he said "is that the rule is bad for me, but it makes sense. After all, you've got to thing of the man-in-the-street. As far as he's con cerned, five weeks of Christmas music is sufficient." China Expecled To Release Prisoners Washington (U.R) American diplomats are on the alert for possible release soon of the last 10 Americans imprisoned in Red China. They think the Peiping gov ernment may be planning such a move on the eve of Indian Prime Minister Jawaharlal Nehru's vis it to Washington next week. The release would be aimed at backing up Nehru's expected plea to President Eisenhower that the United States soften its present attitude toward Red China. Diplomas emphasize that Red China has not given any solid hint that release of the Ameri cans is forthcoming. They simply think that such a step would be a smart move for the Peiping government to make now are therefore preparing for the pos sibility. Nehru will arrive Sunday for four days of talks with Mr. Ei senhower on world problems. He has just completed a round of talks with Red Chinese boss Chou En-lai. HEADS CHAMBER Pendleton (U.R) Ford Rob ertson, a 42-year-old tire dealer, yesterday was elected as presi dent of the Pendleton chamber of commerce. He succeeds Dr. John Murphy in the post. Wednesday, December 12, 19SS MEDFORD (OREGON) MArL TRIBUNE NINK 0 Night Fire Damages Portland Buildings Portland (U.R) A two-alarm fire in the downtown section of Portland last night damaged a toy shop, a jewelry store, a super-market and an unused lunchroom: Damage was esti mated as high as $30,000. Damaged by the blaze were the Columbia market, Peterson's Jewelry Store, Cook's Toy Store and Roy's Lunch, a closed cafe teria. The businesses were all located near the corner of SW 5th ave. and Yamhill st. About three million persons in the U.S. change their home every year, and the trend ij be lieved increasing. Oregon orlgirayed state gaso line taxa in 1919, but within about) Q years all the states had similar tax laws. VERS0NrS CANDIES Ordgr Your Holiday Boxes of Candf Now! Our cheitv are all hand relied and hakd-dipped. Mad FRESH DALY in Mdfd Special Discounts for Quaty TwooConvemeatr-ftcJtions: Wat Msi 21 South Central lUfleforn ina -sVodkr -a-- fa o Hundreds of Family Gift Ideas to Save You Time! 98 Genuine Western Flyer! 26" Super Deluxe $f95 W2 "Pinky Pig Pull Toy Colorful wooden pig rolls eyes and grunts "oink-oink" when pulled. 6" long. E6902 O O 0 '' , !rr. 1 814- Hook ft Ladder Truck Ladder extends; raies and low ers! Powerful friction motor. 16" rubber tires. E71 14 "fagateite," "Shoot-the-Chute6'& and "Over and tinder. Hourft . of fun! E7502 n EASY TERMS 5.00 Down, 5.00 Month 5 EASY TERMS Exclusive "Forward Thrust" design loaded with accesso ries! Headlight, whitewall tires, safety signal. Boy's model in red and chrome. 2F2196 Deluxe Model. Boy's or girl's. 2F2 180,81 54.50 "X-53" Super Deluxe Bov'e Bike. 2F2196 71.95 Standard Imported Light weight. Boy's or girl's mo dels. 2F2902,03 44.50 Deluxe Imported Light weight. Boy's or girl's mo dels. 2F2906,09 57.95 efgg Warx Electric & Mechanical Freight Train Marx Electric Freight Train Spring powered motor. Has au tomatic bell-ringer, three cars, track sections. ESI 00 Stream-type locomotive with headlight. 4 cars, 8 sections track, electric gear. 5001 8 "Superior" Typewriter 3' Indoor Tree Light Set w O o 4"Saefiot "CI Oan. f0o,o2o Thi "oanoV-darieer's" l ha its own motor, autometicly reverses itself. ES216 q O I ?S3i O O E4S lafcf Grani With legcb All-metal, brightly lithographed. Dial-operated typing! Types red, black. E6219 Durable series string of color ful lamps. Add-on connector, strong clips. E8000 C 33; plastic keys Inciting 1 2 g raised half nolffi. Mello-tone erimes. Play-by-coloft E6018 Rainbow Doll Cradle . . . Spacious, Musical! 4 59 Plenty of roem for "life liie" dells. Sturdy hard weed construction. Bell rincji when cradls is reek ed. 26'," Ufl. E5411 Steel Table & Chair Set li95 All. steel construction with red and white table and chairs. Folding-type legs for easy storage. Ta ble Is 23" x 23" x 21". 24" high chain have i nylite seat insert. E5907 Gifts to Help Her Remember This Christmas for Wizard 5-Speed Portabla Mixtr lasy Terms Powerful, but lightweight and easy to handle . . . five speeds whiz through any mixing job. Big beaters release Instantly. 1-year guarantee. Free recipe book. J1174 Wizard ELECTRIC SKILLET 10" Square Immersible Copper Lid Included 18. J1166 ELECTRIC POPCORN POPPER 3-qt. Size with 10-oz. Can Corn 169 J 1305 li r-i Wy 1brji TvHn IKjI rI8r tat ? o SS p GS) l Iwl AdiSartSjIa be, teftell leath. Years to Cornel Oo0 o O Wizard Fine Appliances Wizard Food Mixer. 10 speeds for every mixing Job! Portable if desired! J1178 . Wizard Automatic "Pop-Up Toaster. Gleaming chrome finish. Brownness selector. J1130 Wizard Steam or Dry Iron. Six fabric settings, uses ordinary tap water! Color choice. J1119-21 Wizard 9-Cup Automatic Percolator. Brews, shuts off, stays hot! Flavor regulator dial. J1389 3395 I325 I395 I5 TRUETOIIE Table Radios (A) Gift-Priced'. Perfect i'seond set" for kitchen or den. In ivory, greeji or red. D2781-83 (B) Clock Radio provides musical alarm, times appliances! In. pinkoor ivory. 2684-85 (C) Long-Distance AM Radio. Pin-pojfit tuning, auto, volume control. Gray case. Dft37 & (D) "Tilt-Stand" Radio attathes fo wall, tilts to any angle. D25S2-63. In red 25.95. EborSy I695 3I95 37" 95 estem nto 101 S. Riverside Mexiford OPEN TONIGHT UNTIL 9 P.M. Phone 2-6882 o o o .Use Our Easy, CoHvenient Terms
