TWELVE MEDFORD (OREGON) MAIL TRIBUNE
Friday. Auguit 24. 1958
sesioower isi Sa
ance
CISCO
Highlights of Accept
Television Industry Said To Lose
Millions on Convention Coverage
San Francisco (U.R) Robert
Sarnoff, president of NBC, threw
an informal lunch here this
week and touched on a problem
that's worrying all the networks
the cost of covering the po
litical conventions.
Sarnoff said NBC would drop
"about $1,000,000 to $2,000,000"
on its coverage of the Republi
can and Democratic meetings.
He said he believed the industry
as a whole would lose "about
$17,000,000 to $18,000,000."
Half-seriously, Sarnoff sug
gested that perhaps TV's cover
age of future conventions could
be cut down a bit. The NBC
boss said that perhaps some
steady viewers missed their regu
lar programs and that if some
compromise could be worked
out, it might be better all round.
This year, the three major nets
carried a total of 169 hours and
13 minutes of convention cover
age, according to their own
count. ABC says it channeled 35
hours in Chicago and 23 hours,
eight minutes in San Francisco.
CBS carried 33 hours of the
Democrats and 22 hours, 30 min
utes of the Republicans. And
NBC brought its viewers 34
Democratic hours and 21 hours,
30 minutes of the GOP.
Plu Specials
All this time is exclusive of
the special political programs
the nets programmed from both
cities.
Sig Mickelson, CBS vice-president
in charge of news and pub
lic affairs, agreed with Sarnoff.
Caught at the close of the con
vention, Michelson said CBS al
most certainly would lose
money.
"I don't know how much ex
actly," said Mickelson, "but it's
pretty evident that we may have
to cut back a little on the con
ventions in 1960. I don't know
how much, but it seems to be
getting out of hand a bit."
ABC-TV vill lose money, too,
according to Ernest Lee Jahncke,
vice president and assistant to
ABC President Robert Kintner.
But Jahncke, speaking for Kint
ner, saw no chance of cutting
back in 1960.
"We'll deliver the exact cov
erage then that we did now," he
said.
Perhaps the man who was
most willing to open up about
the problem was Sylvester "Pat"
Weaver, chairman of the board
of NBC. Weaver, cornered while
he was touring the ABC studios
Thursday, put it this way:
"There's no question that we'll
lose a lot of money by covering
the conventions this year. In
1952, the cost of the conventions
were the difference between a
profit and loss for NBC that
year. But maybe that was just
bad management," he smiled.
"But TV is so prosperous,
there's no reason why we should
not cover the full conventions.
I hope the' day never comes
when TV do-s decide to gloss
over anything as important as
these conventions.
"I'm sure that over the past
two weeks every home In the
country has looked at some time
or other I can't imagine any
one not curious enough to look.
"And actually I think we've
learned something ' the best
place to watch a convention is
on TV. I think the people sitting
at home have seen more than
anyone in the hall, including
me."
Wink, Laugh Endear
amie To Convention
San Francisco UR! Mamie by a minister in the convention's
closing minutes.
Grandson Honorary Chairman
As Mamie and Ike sang, he
tional Convention with a wink, answered w a bVBoth
Eisenhower became the Republi
can party's sweetheart Thursday
night when she charmed the Na-
laugh and a bright purple
dress.
. The first lady's stock as a
woman with a winning person
ality went even higher after she
walked into the Cow Palace to
watch her husband for the sec
ond time accept a presidential
nomination.
The wink came when she and
Ike joined in the singing of "God
Bless America," a dramatic
touch that was sandwiched be
tween the showering of balloons
on the crowd and the benediction
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Knew all the words, but Mrs
Richard Nixon, standing next to
them on the speakers' platform,
didn't make it through the last
stanza.
Mamie and Ike both laughed
when the party committee chair
man, Leonard Hall, announced
that their eight-year-old grand
son, David, had been named hon
orary chairman of the 1956 con
vention. Mamie, in her natural
friendly manner, accepted a gold
medallion for David, oldest of
the three Eisenhower grand
children. Hall preceded his presentation
of the medallion to Mamie with
the quip, "And now I have a sur
prise for you, Grandmother
Eisenhower."
Presented Pipe Organ
Mrs. Eisenhower also was pre
sented a pipe organ by the paryy.
She said she would give it to the
Fitzsimons hospital in Denver
where her husband recovered
from his heart attack.
Mamie's week end visit in
nearby Pebble Beach won't be
the average woman's idea of fun
at a resort. A spokesman said
she probably would stay in her
room while Ike played golf. And
she didn't have any shorts, slacks
or swim suit in her suitcases.
ii Mamie is not the outdoor type,
A White House spokesman explained.
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Republican Party ,
Vill Continue To
Grow, Speaker Says
San Francisco (U.R) Typical
highlights of President Eisen
hower's acceptance speech:
GOP Parly of Future
"If we and our successors are
as courageous and forward-looking
and as militantly determined
. . . as Abraham Lincoln and his
associates . . . The Republican
party will continue to grow in
the confidence and affection of
the American people, not only
to November next, but indeed to,
and beyond, its second centennial
. . . The Republican party is the
party of the future."
Why? Five Reasons
"It is the party of long-range
principle, not short-term expe
diency . . . the party which con
centrates on the facts and issues
of today and tomorrow, not the
facts and issues of yesterday . . .
the party that draws people to
gether, not drives them apart . . .
the party through which many
things that still need doing will
soonest be done and will be
done by enlisting the fullest ener
gies of free, creative, individual
people ... a party . . . completely
dedicated to peace."
Farm Problems
"Expediency said, 'Let's do
something in a hurry anything
even multiply our price-de
pressing surpluses at the risk of
making the problem twice as bad
next year just so we get
through this year.' People who
talk like that do not care about
principle and do not know
farmers . . .
"We have designed our pro
gram of principle. . .
"We are determined . . . that
farm prices and income . . . shall
in the coming months and years
get back on a genuinely healthy
basis. Recent improvement in
farm prices indicate that we are
on the right track."
Labor Relations
"Expediency said, 'When a
major dispute looms, the gov
ernment must do something
anything to settle the dispute
. . . Principle says, 'Free col
lective bargaining without gov
ernment interference is the cor
nerstone of the American philos
ophy of labor-management rela
tions,' if the government impa
tiently charges into every major
dispute, the negotiations between
parties will become a pointless
preliminary farce ..."
Centralized Government
"Expediency said, '. . . It is so
much quicker and easier to plan,
finance, and direct all major
projects from Washington.' Prin
ciple says, 'Geographical balance
of power is essential to our form
of free society . . . ' and so we
stemmed the heedless stampede
to Washington."
Looking Ahead, Not Backward
"More than 20 years ago our
opponents found in the problems
of the depression a battleground
on which they scored many po
litical victories . . . the world
has moved on . . . but their obses
sion with depression still blinds
many of these critics to the in
sistent demands of today.
"The present and the future
are bringing new kinds of chal
lenge to federal and local gov
ernments: water supply, high
ways, health, housing, power de
velopment, and peaceful uses of
atomic energy ... let us quit
fighting the battles of the past,
and let us all turn our attention
to these problems of the present
and future ..."
Unity
"Our party detests the tech
nique of pitting group against
group for cheap political advan
tage . . . our party as far back as
1856 began establishing a record
of bringing together, as its
largest element, the working
people and small farmers, as well
as the small business men . . .
"Now, 100 years later, the
Republican party is again the
rallying point for Americans of
all callings, races, and incomes."
Democrats Too Are Invited
". . . . The Republican party
and program are and will be
decisively approved by the
American people in 1956. I have
just made a flat statement of
Republican victory, and it is
based on certain assumptions. I
believe in these assumptions.
Everyone who believes as we
do must carry the message to
all the land. It is a task for
everybody that carries the' mes
sage in his heart . . .
"Republicans, independ e n t s,
discerning Democrats, come on
in and help us."
Smugness
"In our time of prosperity and
progress, one thing we must al
ways be on guard against is
smugness. True, things are go
ing well; but there are thousands
of things still to be done. There
are still enough injustices to be
erased, still enough needless suf
ferings to be cured, to provide
careers for all the young cru
saders we can produce or find.
We want them all!"
Civil Rights
". . . The Republican party
was created in a devout belief
Nixon Returns to Father's Bedside
Los Angeles (U.R) Vice
President Richard M. Nixon re
turned to the bedside of his 77-year-old
critically ill father early
today.
Nixon arrived here from San
Francisco aboard a chartered
plane and was rushed by car to
nearby La Habra where his
father, Frank Nixon, lay on the
verge of death. The vice presi
dent, at the insistence of his
father, left the bedside of the
elder Nixon Thursday and flew
to San Francisco to accept his
renomination.
The condition of the elder
Nixon improved and the gray-
haired man seemed cheered
while watching his son accept
the renomination on television.
But after the exciting event,
Nixon's father suffered a slight
relapse.
Dr. I. N. Kraushaar Thursday
night listed the elder Nixon's
condition once more as critical.
But in a report early today, he
said the vice president's father
appeared to be improving.
He expressed the opinion that
the elder Nixon should recover,
barring unforeseen complica
tions. "We are a little optimistic at
present." Dr. Kraushaar said.
The father has put up a cour
ageous fight to live after being
stricken early Wednesday with
a hemorrhaging artery in the
abdomen.
in equal justice and equal oppor
tunity for all . . . the Republican
party's record on social justice
rests, not on words and promises,
but on accomplishment. The rec
ord shows that a wide range
of quietly effective actions . . .
has brought about more genuine
and often voluntary progress
toward equal justice and oppor
tunity in the last three years
than was achieved in all the
previous 20 put together . . ."
Other Discrimination
". . . There is much to do. We
must insure a fair chance to
such people as mature workers
who have trouble getting jobs,
older citizens with problems of
health, housing, . security and
recreation, migratory farm la
borers and physically handi
capped workers . . . American
Indians, low-income farmers and
laborers, women who sometimes
do not get equal pay for equal
work, small businessmen, and
employers and workers in areas
which need special assistance
for development."
Peace
". . . Without peace there is
no future. It was in the light
of this truth that the United
States proposed its atoms for
peace plan ... in the same way,
we have worked unceasingly for
the promotion of effective steps
in disarmament . . .
"There are three imperatives
of peace . . . maintaining our
own national strength, moral,
economic and military . . . col
lective security . . . and . . . we
must actively try to bridge the
great chasm that separates us
from the peoples under Commu
nist rule . . .
"Now, at last, there appear to
be signs that some small degree
of friendly intercourse may be
permitted . . ."
So What's Ahead?
"A government worker, when
he first arrived in Washington
in 1953, was passing the Nation
al Archives Building in a taxi,
where he saw this motto carved
on one of its pedestals: 'What
is past is prolouge.' He had
heard the Washington cab driv
ers were noted for knowing all
the Washington answers so he
asked the driver about the mot
to. 'Oh, that,' said the driver.
'That's just bureaucratic talk.
What it really means is, you
ain't seen nothing yet.' "
GOP Leaders
Praise Address
San Francisco flJ.R) Repub
lican leaders today hailed Presi
dent Eisenhower's speech at the
GOP convention as "magnifi
cent" and "inspiring."
Former Gov. Thomas E. Dewey
of New York, a two-time GOP
presidential nominee, praised it
as "the most profoundly moving
statement I've ever heard."
Senate Republican Leader Wil
liam F. Knowland of California
called it "an outstanding
speech." j
"It sounded the keynote for ;
the entire campaign of 1956," j
Knowland said. "The whole tone
of the speech in calling on all
groups to join together was an
outstanding feature." j
Other comment: ,
Gov. Goodwin J. Knight of ;
California: "It was ' a superb (
speech. The emphasis placed on
hopes and plans for the future
and the particular reference to
the young who must not only j
hope but fight for the future was
most interesting to me."
Sen. Barry M. Goldwater of
Arizona, chairman of the GOP
Senatorial Campaign Commit
tee: "It was an excellent speech.
It pointed out exactly the road
the Republican party is on."
Sen. Arthur W. Watkins of
Utah: "It was an historic ad
dress, one of the greatest by a
Republican leader since the days
of Lincoln. Mr. Eisenhower is a
world statesman who doesn't for-
;et his own country . . . but sees
beyond the shore line."
BELIEVED IN SIGNS
Naugatuck, Conn. (U.R) A
salesman at a used car lotiig
ured a prospective customer
took the name of the firm too
literally. The "customer" asked
for, and received, a convertible
to "road test," but he never re
turned the car to "Free Motors,
Incorporated."
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