TEH MEDFORD (OREGON) MAIL TRIBUNE
Tuatday. Junt 12. I9S8
Nation's Doctors Are Asked to Be Frank, Reduce Waiting Time
Chicago (U.R) Th nation's
of the profession at the opening
distinguished service award, one
discussion of polio with reports
and for unavailability.'
condition. In some "extreme-
doctors have been advised to
show greater frankness in diag
nosing patients' ills, cut down
the time spent in waiting rooms
and stamp out a "growing ten
sion" between specialists and
general practitioner?.
Dr. Dwight H. Murray of
Napa, Calif., president-elect of
the American Medical assoca
tion, diagnosed some of the ills
session of the AMA's 105th an
nual meeting.
Murray spoke as some 12.000
physicians and almost 15,000 in
interns, nurses, technicians, stu
dents and doctors' wives began
swapping ' the newest develop
ments in medicine and surgery.
A highlight of opening day ac
tivities was the selection of a
physician to receive the AMA's
of medicine s highest honors.
Delegate Select Winner
The association's House of Del
egates, a 192-member body which
represents the nation's doctors,
was to select the award winner
at its opening session from three
names submitted by the AMA
board of trustees.
The first general scientific
session featured a symposium
by Dr. Leonard A. Scheele, sur
geon veneral vof the United
States, and Dr. Jonas E. Salk,
discoverer of the Salk vaccine.
In his opening address. Dr.
Murray said a public Opinion
survey conducted by the AMA
indicated that the public "still
continues to be critical of us for
high fees, for coldness and im
patience, for lack of frankness
Patients Complain
He said the survey showed
that patients complain "twice as
much about long waiting as
about fees," and he urged doc
tors to reduce the waiting time
in the reception room.
Murray said that "in almost
all cases the patient 'has a right
to know" what the doctor's ex
amination discloses about this
cases, he said, a relative or a
close friend of the patient should
be informed..
He said he has seen "increased
warning signals which indicate a
growing tension between gen
eral practice and specialization."
He warned that any cleavage due
to "petty jealousies" wili weaken
the profession.
V
f. -.'-' V:?;..-.
I A
i i V"
EXCELLENT PHOTOGRAPH is made of Vice President
Richard M. Xixon as he receives word President Eisen
hower has been moved in ambulance to Walter Reed Hos
pital with intestinal intammalion.( International Soundphoto)
1
STEVENS-
LongrUw Slory ...
The Lor-Bcll tory in Wash
ington Slate began with a 1918
agreement among R. A. Long
and his associates to go forward
with the business. It was nearly
four years later, on Dec. 6, 1922,
when they were called together
for a final decision this time
with their wives. Long spoke
first to the women, saying:
"This is going to require the
husbands of some of you women
to be away from home an unus
ually large amound of time be
cause this cannot be done in a
day or it cannot be done by men
remaining at home ... So you
must expect, now, that they will
be gone a great deal and I want
you 'to understand what that
means ... It is often stated that
the wife of a man can either
make him or break him. She has
a lot to do with his success or
failure, so with you women in
connection with these men we
are starting on the way now
your manner of k'nding encour
agement, as the case may be. is
going to have a lot to do with
the success of the enterprise."
And he added, for all hands.
"Let us not be governed by
selfishness in the work that is
before us, and by selfishness I
mean the thought alone of mak
ing money, but rather to build
up a successful business that
will do great good."
A Great Adve-nlura . . .
The meeting of the 18 mem
bers of the Long Bell board and
their wives had opened with
prayer and with reading of the
67th Psalm. Men and women
like were ready to put their
faith for their futures in the
forests of a far country as they
heard . . . "Then shall the earth
yield her increase; and God.
even our God. shall bless us . . ."
Their leader was now a man
of 72 years. But they believed
in his inspiration and his mis
sion. They agreed to his pro
posals, in the seemly manner
and plain way of a business
meeting.
Robert Alexander Long was
68 years old in 1918. when he
decided against the liquidation
of his Southern lumbering or-
I
ganization and resolved to
launch a new enterprise in the
Pacific Northwest. For 43 years
he had been main owner and
manager of the Long-Bell Lum
ber Company. It had grown from !
one retail lumber yard to a great
Midwest chain with its own
sources of lumber supply vast
tracts of Southern longleaf pine
and big sawmills in Texas and
Louisiana and with a magnifi
cent headquarters building in
Kansas City. But the pine stands
were almost gone by 1918.
Longview Spirit ...
Through the years of expan
sion R. A. Long had stuck to a
policy of selection and training
within his own organization
when promotions were in order
or new executive positions were
to be filled. Steadfastness and
loyalty were not virtues left to
provide their own rewards in
the Long-Bell Lumber Company. !
It was a place to get ahead. And i
by 1918 R. A. Long had an or-!
ganization of executives in top '
jobs who had. in the main,
started at the bottom years be
fore. They were characteristical
ly family men and churchmen.
Long himself was as religious in
his inward being as John D. i
Rockefeller Sr. His Christian
faith was his guide in business
relations.
And this was the spirit and
character of the creation of
Longview and its early growth.
In his highly readable and in
formative book on Longview, ;
John M. McClelland Jr., tells'
that. "R. A. Long was present
at the first meeting of the city
council when the lumber com-
pany turned over the adminis-.
tration of local affairs to the
newly elected representatives of
the people. He said, "We need
divine guidance in opening a ;
new enterprise in this great
Northwest country.' and Mr.
Long then led the group in
prayer."
STARTS AUTO INDUSTRY
Rio De Janeiro (U.R) Pres
ident Juscelino Kubitschek Mon
day signed a decree implement
ing plans for the creation of a
Brazilian automobile industry.
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98-1M
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69
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1
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298
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U9 A 1
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121
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298
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400
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98
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