Frlder- Jon . 1938
MCDFORD OREGON MAIL TRIBUNE SETEN
Churches Turn To Professional Fund Raising Organizations
To Promote Capital for New Buildings, Operating Budgets
Washington Hundreds of
American churches will reverse
the "do-it-yourself' trend this
year by hiring professionals to
take over the traditional lay
roan's Job of raising money.
Professional fund-raising or
ganizations have been playing an
increasingly important role in
church finance for the past sev
eral years. This year, authorities
estimate, they will direct up
wards of 2,000 church fund
drives for a total of more than
300,000,000.
Most of these will be "capital
fund" drives money for new
buildings. Some churches will
also seek professional help in
meeting their regular operating
budgets.
First By YMCA
The first professional fund
raising firms were established
in the early twenties by former
YMCA officials who had worked
together during World War I
liberty loan drives. Today there
are more than 400 such firms in
the nation. Among those which
re prominent in church fund
drives are the Wells Organiza
tion; National Fund Raising
Services; Marts & Lundy; Ward,
Dreshman & Reinhardt; the
American City Bureau; Lawson
Associates; and Ketchum Inc.
Their fees for conducting a
building fund drive may range
from less than $2,500 to more
than $10,000, depending on the
size of the church and the goal.
Most of the large firms work
fee basis. The American Asso
ciation of Fund-raising Counsel
. considers it unethical for a firm
to charge a percentage of the
sum raised.
Weeks of Planning
For its fee, a church gets the
full-time services of a profes
sional director (usually just one
man) who spends from four to
eight weeks planning and su
pervising the drive. Actual soli
citation of pledges is done by
members of the church, with the
director coaching from the side
lines. How can a church afford to
pay up to $1,000 a week for one
expert's service? The answer, ac
cording to hundreds of satisfied
customers, is that the profes
sionals usually can help a church
to raise a far larger sum than
it could have raised with en
tirely local talent.
The files of the professional
firms bulge with enthusiastic letters-which
seem to bear out the
claim that a professionally-aided
canvass will bring in from SO to
100 per cent more than the
homegrown variety.
Despite this record of finan
cial success, many church mem
bers remain dubious about the
whole idea of bringing In pro
fessionals. They suspect profes
sionals of using "high pressure
tactics" or other methods that
are inconsistent with Christian
motivations for giving.
Wrong Appeal
Critics charge that some professionally-run
canvasses appeal
more to the motive of human
pride which Christ condemned
as a cardinal sin than to the
spirit of love and gratitude to
ward God which ideally prompts
a churchman to give. Often, they
say, church members are
shamed into making larger
pledges than they want to make,
in order to "keep up with the
Joneses."
Publicizing the pledges of the
minister and representative
Grace Ordered To Return To Film Work
London (U.R) The Daily
Sketch said today Metro-Gold-wyn-Mayer
has sent an ulti
matum to Princess Grace of
Monaco to report back for work
in two weeks or give a good rea
son why.
Simon Ward, the Daily Sketch
gossip columnist, suggested that
a baby might be one reason for
not returning in a fortnight. He
said the ultimatum should end
the pregnancy rumors once and
for all.
The princess, formerly Grace
Kelly of Philadelphia and Holly
wood, returned with her hus
hand. Prince Rainier III Thurs
day to the principality of Monaco
after a six-week noneymoon
cruise.
"Before the wedding, you'll
remember. Prince Rainier said
there were to be no more films
after marriage," Ward wrote.
"But the quarter-million dollars
MGM gave him as a wedding
present may change his mind.
After all, he's allowed Grace to
stay on the studio payroll.
Saturday
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members of the church a tactic
used by some, but not by other
professionals is frequently cit
ed by critics as an objectionable
approach.
Professional firms are fully
aware of this criticism, and
have answers for it They point
to testimonials from scores of
clergymen who say that professionally-run
canvasses yielded
"spiritual dividends" in the
form of increased church attend
ance, more members participat
ing in church activities, and a
general atmosphere of height
ened devotion that surpassed
the financial results in import
ance. With American churches em
barked on a building boom that
will cost them a record $850,
000,000 this year, the prospect
is that more and more congre
gations will turn to professional
firms for help during the next
few years.
Death of Brave Little Girl
Saddens Santa Monica Residents
Santa Monica, Calif. (U.R)
Sadness touched the hearts of
residents of this beach resort
city today with the news that
little Nancy Hamilton had lost
her fight to conquer a rare blood
disease.
The 13-year-old girl, whose
courage overshadowed her years
of suffering, died Thursday less
than three months after she re
turned from a pilgrimage to the
Lady of Lourdes Shrine In
France.
Her mother found Nancy dead
in her wheelchair.
Little Nancy's fight to live at-,
tracted national attention. Her
prayers were answered when
townspeople and her mother,
Mrs. Marguerite Hamilton,
raised the money for the pil
grimage in hopes that the child
could be cured by a miracle.
The brave little girl, who had
both legs amputated in an at
tempt to prevent the disease
from spreading, returned from
the shrine with added hope that
she might be cured.
Nancy's heart-warming story
began with her fight to live,
after she was born with a crip
pling congenital disease, lym-
phohemangioma. Three months
before her birth, the girl's fa
ther lost his life in an automo
bile accident.
Azalea Festival
Set for Week End
Brookings The 17th annual
Azalea Festival will be held in
Brookings Saturday and Sunday,
June 9 and 10, with various acti
vities scheduled for each day.
Virgil Clark, general chair
man of the event which is spon
sored by the Brookings-Harbor
Chamber of Commerce, said the
Festival will include a pet pa
rade at 10 a.m. Saturday, a gem
nd mineral show, organ concert
in Azalea State park, Azalea
Garden club flower and art
show, and contests for children
under 15 years old.
Kay Nichols will be crowned
queen of the Festival at cere
monies starting at 11:45 a.m.
Saturday, and the Queen's ball
will be held at Chetco Grange
hall starting at 9 p.m. Saturday.
Music will be by Red Bright.
Sunday activities include an
outdoor interdenominational
church service in Azalea park
starting at 10 a.m. Flower and
art and the gem and mineral
shows will be open Sunday, and
at 12:30 p.m. at Azalea park, a
barbeque will be held.
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