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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (May 15, 1956)
SIX MEDFORD (OREGON) MAIL TRIBUNE Tuesday, May 15, 1956 Use of Radio Said To Be'lncreasing With Estimated 125,000,000 Operating Br WILLIAM EWALD United Press Correspondent New York U.R) This is National Radio Week, an occa sion dedicated to the enlighten ment of those who can't see De Forest for TVs. Radio, the brainchild of Bill Marconi, Lee De Forest and gome late Russian entries, is blooming. Like the voice of the turtle, it's being heard through out the land. Nobody knows for sure how many radios there are in this nation, but there are plenty of estimates around. The Mutual Broadcasting System says about 125,000,000 sets are in use; UN ESCO says about 127,000,000, and the Radio Advertising Bu reau puts some 122,000,000 in homes plus spme 10,000,000 more in public places, NBC, a network given to spec tacular thinking, says about 140,000,000. Sales Booming Back 10 years ago. In the stone age of TV, there were only 85,000,000 radio sets in use. Now, radio is booming as a com panion piece there are an est!' mated 17,000,000 radios in our kitchens and 21,000,000 in our bedrooms. There are 31,000,000 sets in our autos and a new port able is being bought every 15 seconds. But enough of figures. This can onlv lead to madness. Let us consider what people are lis tening to on all these radios. According to the latest na tional Nielsen radio ranking. some of the top network shows A Nichol's Worth of ... Comment On This and That By HARMAN W. NICHOLS United Press future Writer JzLf, Haraizji Nicbols Washington (U.R) I'm a circus fan and always have loved clowns. But somehow never could cotton to one "Clara bell," who used to appear in bag gy bri t c h e s and size 24 shoes in a TV thing called "Howdy Doo- dy." That is, un til I met him. When "Cla- rabell" aDoeared on the video he was mute. But in my house, with the young set for blocks around invading our privacy in the sundown hours, it was hard ,,.,. All "riQraholl" IU IgllUlC HUH. 11U ever did to earn big money was to run around the set and make a lot of racket pumping a 1910 Ford auto horn. But, by golly, the man really talks. He's still a clown, al though he has shed the stigma of the dumb. And to prove it, he arrived In United Press quarters here, dressed in a gaudy harid stitched get-up which he said came to $500. And while he was appearing he appeared in the wrong room, followed by a cute little six-year-old blond called she qui Marilyn fells why lit Hollywood! Marilyn Monroe was sure of fame and fortune in Hollywood. She was one of the most talked-about, most photographed women of our times. Why then did she turn her back on Holly wood to study long-hair acting in New York? Is she serious about acting in tragedies on Broadway? This week she gives the answers to Pete Martin." You'll find them word for word in the Post. And don't miss the real story on Marilyn's brief marriage to Joe DiMaggio. Get your copy of the Post today and read "The New Marilyn Monroe." IN ALL, 10 articles, 5 short stories, 2 serials. On sale today "Miss Sunbeam" (named after a bread), her mammy and a lot of other people. The city room is no place for ciowns wno aren t newspaper people. The boss was editing some deathless prose, which could not rock the universe Anyhow, he was in no mood for clowns. "Run along down the hall," the boss said, "to room 702," The clown ran. "Clarabell" came in and said "howdy." He's still a clown, as I said, a "he" clown and not a "she clown," and he let it be known out loud that he is on a new TV show now and would like to be known by a new name . from now on "Sir Clacky Wack," which is supposed to be a lot more dignified than "Clarabell." At least the "sir" handle. Actually, Edwin Aiberian of Weehawken, N. J., is sort of out of character as a clown. He did not start out to be one in the first place. He graduated from Columbia University in 1942, heading toward being a chemist. Broke, he decided he had best quiet the growl in his tummy so he latched oiijs a clown. Branched Into Opera He did pretty well, but when the show people discovered that he had a fine bass voice he branched out into opera, the operettas among the summer first-nighters, the concert swing and also dabbled in musical comedy. Lately he has been a guest on a lot of big television shows. The very young likely do not recognize the man without his auto horn. As "Sir Clacky Wack" on his new show he'll have a chance to bring out his talents. The erstwhile ' Clarabell," a tag he would just as soon forget, fancies himself as a singer, which ne Is a pretty fancy bass. After chemistry and between clownings, he managed to get into Carnegie Hall, which he filled to the rafters with his rich voice. On Saturday afternoons he gives out for money at the Grossinger Hotel in upstate New York with Jewish ballads. And often on a Sunday morning, Ed runs down to New. York and sings in a church choir. Worse moment he had while playing "Clarabell' was when a five-year-old came up to him and shouted: "You're not 'Clarabell', you're a man. What Ed is. A CURTIS MAGAZINE Johnny Carpenter Wins Safety Award Portland (U.R) Johnny Carpenter, well known to radio and television audiences of the Northwest, has been awarded a citation for the National Safety CounciJ for his work in traffic safety, according to word re ceived here today. CHIEF DEATH CAUSES Paris (U.R) Heart trouble cancer are the two chief causes of death in Paris, according to the Municipal Health Department. are: Two for the Money, .Drag net, Our Miss Brooks, Edgar Bergen, People Are Funny, Gun smoke, Gene Autry and You Bet Your Life. It's estimated that some 5, 000,000 auditors turn on Two for the Money, still a pretty good-sized chunk of audience for any program. Plenty of Good Music There's plenty of good music, too The Metropolitan Opera, the Voice of Firestone, The New York Philharmonic in season, The Telephone Hour and The Boston Symphony and Boston Pops. In some respects, radio is go ing egghead. The CBS Radio Workshop is frankly experimen tal it has presented a half-hour of the sounds you might hear in Manhattan, an original opera, a dramatization of "Brave New World" with author Aldous Huxley as narrator. All in all, a pretty heady list, stimulating and varied. So, as one wag at Mutual put it: "This is National Radio Week. If your next door neighbor doesn't have1 his set turned on, turn yours on louder, so he can enjoy himself, too." Portland Workman Killed in Cave-in Portland (U.R) A workman at Portland's new city zoo was killed yesterday afternoon when he was pinned beneath a slide of earth for more than an hour. Joe C. Catlin, 35, was work ing at the bottom of a 16-foot sewer trench when the earth slide buried him in about six feet of mud and clay. Catlin's head was buried in clay for 25 minutes before work men could remove the overlying earth. A gas shovel was put to use to free the man but it was nearly an hour later before work men were able to completely free him. A single kilowatt-hour of elec tricity will light a 150-watt read ing lamp for 6 23 hours, run a clock for 20 days, run a vacu um cleaner for three hours, run the average electric refrigerator for one day, run a food freezer for 12 hours, run a washing ma chine for four hours, operate a television set for three hours. Glancing away from the road for just one second at a speed of 40 miles an hour is like driving blind for 58 feet, the Chicago Motor club says. The Homestake gold mine at Lead, S. D. the largest on the North American continent pro duced $18,000,000 worth of gold and silver last year. American Motors Continues Layoffs Milwaukee, Wis. (U.R) An American Motors Corp. spokes man said today a layoff of 4500 workers will continue indef in-; itely. j The idled workers include i 1450 in Milwaukee and 3100 in Kenosha, Wis. The company had planned to call them back yes terday, but the spokesman said the return to work was post poned because an expected rise in- demand for Hudson and Nash cars failed to materialize. wmm iriJiRBrerS j jjLua ,h wiiwibii i m rrr ii ii hi i " ' ' i . . jr- t . RIGHT IN THE KISSER A Southern Methodist Univer sity student gets a bucket of water smack in the face as he tries to make a balcony entrance of the Zeta Tau Alpha sorority house on the university's campus in Dallas, Tex. He was part of a campuswide panty raid. Below him a couple of fellow students attempt to get their dates into the house during the raid. Quotes From the News By UNITED PRESS London Prime Minister Anthony Eden on the frogman debate in the House of Commons: "I deplore this debate and will say no more." Cairo Egyptian Premier Gamal Abdel Nasser in a message to his frontline troops along the Egyptian-Israeli border: "I can say frankly that the West has begun arming Israel." New Bern, N.C. North Carolina Gov. Luther Hodges on traf fic safety: "In our so-called enlightened society, we seem to regard death by motor vehicles as routine and humdrum news items.". Portland, Ore. Adlai Stevenson on the race for the key Ore gon Senate seat between Sen. Wayne Morse and former Interior Secretary Douglas McKay: "I hope that Wayne Morse will continue to be the senator from Oregon." Washington Defense Secretary Charles Wilson In reply to Sen. William J. Fulbright (D.-Ark) who observed more people are killed in automobiles than in war: "A good many people used to get kicked by mules." 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The fact that we are privileged to display this A.B.C emblem here means that you can buy advertising in this newspaper as you would make any other sound business investment on the basis of well known standards, known values. THs newipopor 'm e amW of the Audit Bureau f Circulations, coupoiotire. nonprofit euociafion of publiihert, edvortiMri, mi orfvorriilnj aoonctos. Ovr circulation It audited by oxporioncod A.B.C circulation . auditors. Our A.B.C report shows how smelt circulation w hare, whore k aeos, how obtained, and other fads that teH odWtisers what they jot ior their nmy whoa they mm this p as it. . Medford Mail Tribune wSk' aft
