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Pattern 9389: Jr. Miss Sizes 9,
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Noel Coward Faces Tricky Problem of
Airtime or Getting Air From Sponsor
By WILLIAM EWALD
United Press Staff Correspondent
New York UP.) Noel Cow
ard, the darling of the inter
national set and enfant terrible
of TV, faces up to a tricky prob
lem within the next few days.
The question: Whether Cow
ard gets airtime or just gets the
air.
Coward, a performer who is
almost as well-traveled as Char
lie Chan, may get his walking
papers from the auto firm that
sponsors his spectaculars. The
firm is reported to consider
Coward too sophisticated for the
nation's living rooms.
Another Point
And there is another point of
conflict. Coward wants to do his
next show from New York. The
auto maker, however, insists that
it be channelled from Holly
wood. The reason there is no
CBS-TV color studio in New
York big enough to house sev
eral automobiles for TV com
mercials. Thus far this season, the multi
threat actor, writer, director,
composer, poet and producer
English performer has turned
out two special shows for CBS
TV, "Blithe Spirit" and "To
gether With Music." Each won a
fair measure of acclaim.
Coward's next effort is sched
uled to take place on May 5,
but nobody seems to know lor
sure whether this event will
take place at all.
A Bit Too Hot
Last week, Coward submitted
to CBS-TV a revised version of
"Present Laughter," an old
ed Sew Chart shows you every
step.
Send Thirty-five cents in coins
for this pattern add 5 cents for
each pattern for lst-class mail
ing. Send to Marian Martin,
care Medford Mail Tribune Pat
tern Dept., 232 West 18th St.,
New York 11, N.Y. Print plain
ly NAME, ADDRESS with SIZE
and STYLE NUMBER.
Coward vehicle, for the May 5
slot. Coward called it quite in
nocently, "Twinkle, Twinkle
Little Star." However, Coward's
auto sponsor decided it was a
bit too hot for TV since it re
volved around Coward's favorite
theme adults and adultery.
The past Monday, CBS-TV
told Coward it simply wouldn't
do
On Wednesday, there were
hurried meetings in the offices
of the high CBS brass. Time was
running out. The auto sponsor's
next spectacular for CBS-TV.
"Twentieth Century" with Orson
Welles and Betty Grable, is set
for April 7. The May 5 vehicle
and cast must be chosen by
then.
It was decided to give Coward
another chance. Another old
Coward effort, "This Happy
Breed," which Coward just re
vised while vacationing in Ja
maica, was submitted to CBS of
ficials and the auto sponsor.
"This Happy Breed" is quite
wholesome, so wholesome in
fact, that its TV title will be
"Family Life," if it does go on.
It was made into a successful
movie during World War II.
Frightening Words
However, despite the whole
someness of the new vehicle, it
is known that the auto sponsor
is still a bit frightened of Cow
ard. He used "damn" and "hell"
in "Blithe Spirit" against the
wishes of the CBS censor. And
he sang a rather naughty song
in his first spectacular, "To
gether With Music."
Whatever the decision on
"This Happy Breed," it seems a
cinch that Coward won't give
up without a fight. His approach
to problems like this one is often
quite extra-ordinary once as
a youth Coward bit the arm of a
grammar teacher simply because
Coward didn't like grammar.
Coward is not expected to bite
the TV hand that feeds him, but
he may just keep flooding CBS
TV with scripts for the next
month. He is a facile writer he
turned out "Private Lives" in
one week, "Hay Fever" at a
week end party and "Design For
Living" during a two week
cruise from Panama to Los An
geles. As one source close to Coward
put it this week: "He hasn't
even begun to dip into his ma
terial. He still has 27 days he
can revise."
Western Airlines io
Resume Operations
Los Angeles (U.R) Western
Air Lines resumes flight opera
tions March 22 after a strike that
forced the company to suspend
service last Jan. 9.
The airline and the Brother
hood of Railway Clerks reached
agreement on a new contract
Monday to end the walkout of
850 clerks and baggage handlers.
When the clerks struck, the com
pany furloughed most of its other
employes and suspended flight
operations.
Western serves 45 cities in 12
Western states and Canada. The
company said it hopes to have
full service restored by Easter
Sunday.
Meanwhile, the Air Line
Pilots Assn. denied a claim by
Western that it had signed a
new contract with the airline
Feb. 10.
The association and air line
were scheduled to meet today to
continue efforts to reach agree
ment on supplementary pension
plan. Western said it had reach
ed agreement with the pilots
during the clerks' walkout and
the contract was to take effect
after settlement of the strike.
Representatives of the Pilots
Association denied that any
agreement had been reached.
Use Tribune Want Ads
For Action,
Two Arraigned on
Kidnapping Charges
Klamath Falls (U.R) Max
Franklin Allen, 22, Riverside,
Mo., and his wife, Mary Alice
Allen, 17, a Kansas City, Kans.,
waitress, were arraigned before
U.S. Commissioner Bert C.
Thomas yesterday on federal kid
nap charges. Bail was set at S10,
000 for Allen and $2,500 for his
wife.
Joseph Santoiana, FBI agent
in charge at Portland, said the
Aliens were accused of taking
George Tidona from his home
in Johnson county, Kans., March
5, and forcing him to open a
safe in his ballroom in Kansas
City, Mo. They were arrested
yesterday near Gilchrest.
A third person taken into cus
tody with the pair, Jerald Rich
ard Domick, 21, Detroit, Mich.,
was sentenced to 30 days in the
Klamath county jail on a charge
of illegal use of auto license
plates.
Thursday, March 15, 195S
MEDFORD (OREGON) MAIL TRIBUNE THREE
Capitalistic Practice
Hits Communist China
Tokyo iU.R) The capitalis
tic practice of installment buy
ing has his Communist China,
Radio Peiping said today.
A broadcast said that large
consignments of bicycles, radios,
record players and sewing ma
chines will be sold to agricul
tural cooperatives on the install
ment plan.
Jet Planes Grounded
After Two Crashes
Brussels, Belgium OI.R) Jet
Meteor night fighter planes at
Belgium's Beauvechain Air;
Force base were grounded today j
following two crashes in which
two airmen were killed.
The two planes from the same '
squadron crashed within a few
hours of each other Wednesday
night. One demolished a house,
but the five occupants escaped
with minor injuries.
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Portland Tagged as !
'Double Bed' Town j
Portland (U.R) Portland to-
day was tagged as "a double bed
town" by Miss Hilda Maehling, ;
executive secretary of the Na-;
tional Education association, who ;
was in the city to arrange hous- j
ing for some 10,000 to 12.000 I
school teachers who will con-
verge on the city in July.
Reporting on her survey of
guest facilities in Portland, Miss ,
Maehling said she found most
hotel and motel rooms with dou
ble beds. And most school teach-
ers, apparently, prefer to sleep
in twin beds. i
Miss Maehling said Portland's :
other attributes would more than
make up for its lack of accommo-
dations when the nation's teach- j
ers invade the city for the na-;
tional convention of the NFA
July 1 to 6.
The St. Lawrence river han
dles one-third of Canada's trade.
O
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