FOtTKTrrX MZDFOBD (OREGON) MAIL TRIBUNZ
Thursday, November 3, 1955
caay
thers Kee
By A. ROBERT SMITH
Mail Tribune Correspondent
Washington Just about
every time Secretary of Inter
ior Douglas McKay lands on one
of the nation's newspaper edit
orial pages either out of praise
or damnation the newspaper
clipping winds up in his govern
ment bailiwick.
It's the -way McKay and other
cabinet members keep their fing
ers on the nation's throbbing
editorial pulse, to measure cur
rent public opinion and sense
the mood of the grass roots.
If blood pressures are rising
anywhere in the hinterlands over
specific government policy or
some local problem, administra
tion officials want to know about
it quickly. So they buy the ser
vices of a Washington newspap
er clipping agency which combs
the nation's daily press for items
of interest.
In a real sense, the press clip
Iping bureau bridges the great
jguif that lies between the cab
inet official, who is often bur
ied beneath a mountain of prob
lems that demand his decisions,
and the newspaper commentary
which the public, is consuming
every day about those decisions
he has been making.
Many government depart
ments have cojne to rely upon
Press Intellence, Inc., of Wash
ington, D. C., a private agency
that services many business tirms
as well. It performs its service
for federal agencies generally
along these lines:
It subscribes to some 650 daily
newspapers from all over the
United States, both large and
small, and at least one from
every congressional district in
the country. Its managers say
these papers represent 84 per j
cent of the daily and 97 per j
reast Of Feelings With Clip
cent of the Sunday newspaper
circulation in the nation.
Newspapers Combed
As the mail sackslul of papers
are unloaded, readers begin pour
ing over them for articles that
meet the needs of their clients.
The Slate Department, for ex
ample, may have put in a hurry
up call for all current commen
tary on U. S. policy in the Mid
dle East crisis. Secretary of Ag
riculture Ezra Benson may have
asked for editorial reaction to
his pork buying program.
Or, as is more usually the
case, readers will simply look
for and mark for clipping all ed
itorials and byline stories in
pings
which the cabinet member or his
department is mentioned. These
clippings are then tagged with
the name of the newspaper in
which they appeared and bund
led off across town to the infor
mation officers of the respective
government agencies, the men
whose job it is to protect the
public relations of their super
iors. At the interior Department,
these clippvrigs are briefed by
the press office in a weekly "Di
gest of Newspaper Comment."
It' tends to contain more critical
commentary than otherwise on
the theory that "we know who
our friends are, but what we
need most to know is who is
against what we are doing." The
digest is duplicated and sent to
all top officials of the vast In
terior Department.
Firm Digests Newi
Some government agencies
have the press clipping firm di
gest the news for them, believ
ing that an outside agency is
best qualified to sift the news
for trends they ought to know
about.
Government agencies period
ically get spanked by an economy-minded
congressional com
mittee on appropriations for
spending public funds for this
purpose, which confronts them
with the awkward alternatives
of having either to subscribe to
numerous newspapers and as
sign government employees "to
read them, or remain largely
ignorant of what the public press
is saying.
The irony of congressional
criticism of this clipping service
practice is that few people are
more sensitive to what is being
said about them in print than
members of Congress, most of
whom subscribe to a clipping
service from their home state
to let them know how many
headlines they've generated and
which way the editorial winds
are blowing.
BOMB KITS MOUSE
Beirut, Lebanon U.R) A
dynamite bomb was hurled into
the residence of Moussa Dajani,
assistant director of the United
Nations relief and works agency,
on Wednesday. Windows were
shattered but ttier were no casualties.
For Action,
Use Tribune Want Ads
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fl I r7l I EH
BEDFORD'S FRESHEST FRUITS and VEGETABLES
fh The Day's News
"Rri'ifh r?ono.nic ro:
.Britain has moved to CUilB
KOMiS SPENDING snd force
more of her goods into overseas
markets. That's the purpose of
a new purchase-or-sales tax in
crease amounting to 20 per cent
that has just been levied. The
idea is to make British goods
COST MORE IN BRITAIN so
that Britishers will buy less of
them, thus leaving more to be
exported.
In announcing the increase in
the house of commons, the chan
cellor of the exchequer (the Bri
tish term for secretary of the
treasury) called for a sharp hold-
down on local and national
spending.
Tbft irMke vrz in continuing
:'At ,-''0--iay ?!.;er tne rid -to
iiiiu.ii; um pcoauction had
ended. This mistake (which re
sulted because the politicians
didn't have the courage to face
changing conditions) was the
cause of our present embarrass
ing farm problem.
LARGE SIZE GREEN BELL
Try srurred Yrirh ground
beef. They're excellent these
cool days!
Each
gCREWBALL?
It certainly would be in our
country, where our problem is
to sell all we can at home or
abroad.
In Britain, it's different.
The British are manufacturers
and processors. They have few
raw materials of their own, so
they have to buy them abroad.
In order to get foreign currency
with which to buy foreign raw
materials, they have to sell their
manufactured products abroad.
The more British products the
home folks buy, the less they
have left to sell to foreign coun
tries. That's the cold, hard fact
of life they have to face, year
in and year out.
AMONG OTHER things, the
British can't grow food
enough in their islands to feed
themselves. That brings up an
interesting point.
British farmers are subsidized.
It WORKS.
It works because no matter
how much the British farmers
produce they cant' pr o d u c e
enough tOgfeed the British na
tion. The subsidy is designed to
STIMULATE -agricultural pro
duction in Britain and the more
it stimulates farm production the
better it is for the British people.
qiHAT BRINGS up a most inter
- esting point here in our coun
try. We started guaranteeing high
prices for farm products DUR
ING WAR TIME, when we need
ed (for ourselves and our allies)
more food than we had been
producting. The purpose of it was
to induce our farmers to go out
on a limb and produce more food
than they had ever produced
before.
In war time, that was per
fectly sound.
More food was needed to win
the war.
And we HAD to win.
Brothers Losers
In Drink Contest
Manila U.R) Two brothers
gambled their lives on their
drinking capacity and lost, police
reported today.
Authorities said the brothers,
Velacio and Ciriaco Aure, aged
24 and 20, used a drinking con
test to settle a long-standing feud
with Nicasio Hernandez.
The first to pass out would be
killed. After several rounds of
rum, Velacio and Ciriaco drop
ped. Hernandez shot one and stab
bed the other.
ROMAINE
BMW
RED LETTUCE
British Atomic
Plane Forced Down
Sydney, Australia (U.R) A
British atomic airlift plane was
forced to land on the island of
Bali while ferrying scientists
and technicians to a secret test
ing ground, authorities an
nounced today.
The plane had a mechanical
failure on its scheduled atom
lift flight from Britain to the
Woomera rocket range in Aus
tralia, where Britain will test an
atomic device early next year.
HEY KIDS! ENTER THE "SNOBOY" CONTEST.
Win a Bike Camera Radio. See the "GUY
LOMBARDO SHOW" on TV Tonight.
"SNOBOY" JONATHAN
C
Young Tender Green
rocco1
Extra Large Bunches
BUNCH
Your Choice
We have all kinds. Danish or
Acorn, Golden or Green Hub
bard, Banana, Sweet Meat,
Golden Delicious!
1
LB.
look for this tag!
Plump enough
hr ROASTING
to m. . .
The Chkken to ask
for when ye Buy
CHECHEN
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m rr. CHICAGO. Itl
'SNOBOY" VALENCIA
4-LB. BAG
Tree ripened and full of juice!
Cents
A North Central States farm
survey, showed that the farm
home is years behind other de
velopments on the farm and
often is inconvenient and un-
'PHE TROUBLE came when the
J- war ended and the fabulous
war market for foods and fibers
fell off. We then found ourselves
with a vastly expanded capacity
for farm production.
For several years after the
end of the war while the world
was catching up on the food
shortages that had developed in
war time there was still a mar
ket for our expanded farm pro
duction. But as the void was
filled, the markets fell off and
soon w;e were producing more
than was consumed.
f EASY AS )j
Wn UCKIEBERR Yj j
k PIE M
BIRDSEYE FROZEN
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PKGS.
1
BIRDSEYE
FROZEN
PKGS.
WE ALSO HAVE THE SAME FRYERS CUT,
TRAYED AND WRAPPED FOR YOUR HOME
FREEZER.
FRESH PORK
Small
Lean
Meaty
Sides
Mi
U
m
FRESH
OCEAN
FILLET of
LB.
"TMT" DDAMH
FRESH BEEF
I Erf 1 B
WHITE or YELLOW
NESTLES
SEMI-SWEET
MORSEL!
ALBER'S
c OATS
Small pkg. . . . 20c
Lge. pkg. ... . . 43c
FREE!
CEREAL BOWL WITH EACH
PKG. (EITHER SIZE)
WASHING H
POWDER GIANT PGK.
"PARTY TIME" SHORT CUT
(Small 3 Sieve Size)
STRINGLEC REEN BEANS
SlfOO
No. 303
TINS
NO CEREAL
NEW CROP
BARREL
SAUSAGE
PURE PORK
THE BEST
IN TOWN
BONELESS
PORK
LOIN
ROAST
"Choice"
Eastern Pork
WE WELCOME CHARGE
ACCOUNTS ON APPROVED
CREDIT
NO COOKING
NO BAKING
just odd to your
prepared crust
and serve!
takes
oao
cans
of cheap dog foods
to equal
the value
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cans
BONNIE
the
n
SHOP WEEK
DAYS
WE ARE
CLOSED
SUNDAYS
BUY YOUR FOODS AT OUR
MUST AND EVERY PURCHASE
GUARANTEED
IT WHERE
IS ABSOLUTELY
IS A
ALL OF OUR HEATS ARE
GOVERNMENT INSPECTED
VISIT OUR FRIENDLY
CLEAN STORE - LOCALLY
OWNED AND OPERATED
WE WANT TO PLEASE YOU -
ED MILNE, Owner
fjj;ti' " nrriSffif iiriwiiii :ni:fim'if-"--'-:- -" n ia.jiuj.iiii jij,u . 1 1 viu jiiui uujmuwui man iimuii iiiwct.. h. j
r 1 V i V J 7 hi I and
PHONE 2-7137 h k k k K h Saforday
222 WEST MAIN NEXT TO COPCO UWULTTJLAJ UXJLi U
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