Medford mail tribune., September 22, 1955, Image 23

Thunda, September 22, 1955
MEDFORD (OREGON) MAIL TRIgUNE SEVEN
Ome flDiiimg .. h&sn'S cBiainigjedl
sluice Wasltoiinigittoira slepfl faeve-human nature!
'mm
Qeorge Washington -
slept here
Practiced surveying here
.11 II It ll latMtfaiililiaililiiliMilil
Bought some hatchets here
(Those were the day si)
'MUW i J I. il
. WvW iff L.
L r CV fi. r
El . VTA
V yf A A
,itorifirwing()raci.ce o XBffift, HV
J
VIDEOTOWN
A I
&
Qot silver dollars here
for throwing practice
WITH
Bought newspaper here
raw
1 1
VON fesf ZS
The road
"is
Examined cherry trees here
1
-
' j Had one for the road here
5
Qeorge Washington read the week's
news here in a mere half hour (because,
among other things, there was no news
about Jackie Qleason's $11,000,000 con
tract, or Ed Murrow controversies, or
atom bombs)
Today it would take Qeorge a lot
longer As new horizons are constantly
opened up it's only human nature to
want to read all about them.
That's why in Videotown TV owners
spend even more time with their
newspapers each week than before TV
.making newspapers more than ever
before the basic advertising medium
It was new then
COPYRIGHT 1955 The Bureau of Advertising o the American Newspaper Publishers Association, Inc.
3f Videofewn is New Brunswick, Nexv Jersey, S
6 place of considerable historic background and a
typical American community. It was chosen by the
Cunningham and Walsh advertising agency as a labo
ratory for the study the growth of television and
its impact on Amtriuui aortal habits.
JThe studjr, begun in 1948, shows that TV had been
"cutting deeply into normal daily routines, except for
one newspaper, reading,
Videotown TV owners spend more time with news
papers each week than before TV. "
Why; does newspaper reading become ever more
popular? Because newspaper reading is as natural as
breathing and, so far, nothing has come along to
replace either one. Matter of fact, latest U. S. circu
lation figures show newspapers at an all-time high'
of 55,072,480, up 600,000 in one year.
Nothing comes close to newspapers as America's
Number One advertising medium. Advertisers placed
more money in newspapers last year than in tele
vision, radio, magazines and outdoor, combinedl 'r
This mtuagc prepared by BUREAU OF ADVERTISING, American Newspaper Publishers Association
and published in the interests of fuller understanding of newspapers by THE MEDFORD MAIL TRIBUNE.