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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Sept. 20, 1955)
Tuesday, September 20, 19SS MEDFORD (OREGON) MAIL TRIBTJlia SEVEN -vr nl BnJ STORE ED ESDAY t ? J t Growth of Medford Area Recognized; Credit Policy Told Weisfield's, the West Coast's largest chain of credit jewelers, will open a new and modern store in Medford tomorrow. Doors will open at 9:30 a.m. and remain open until 9 p.m., it was announced by John Nuich, store manager. Weisfiefd's leased property at 122 Easf Main st. several months ago, part of the old First Nation al bank, and since then has done a complete remodeling job inside and out. 1 Recognizing that Medford is in the center of a fast growing area, Leo Weisfield, firm president, said: "We are proud to be wel comed into this prime location. Vie intend to continue here our ever growing policy of bringing famous brands at liberal -credit terms to this community." Modern Design The new Weisfield store has a modern front of striking 'de sign. Inside display space is de signed to give the customer ev ery opportunity to examine mer chandise on the shelves and of fer the utmost in customer con venience, Nuich stated. ' " Weisfield's will feature dia-monds'-and mountings obtained from distributors known through . out the world. There will also be aa selection of nationally ad vertised watches. In addition to precious jewel ry, Wiesfield's will carry exten sive lines in nationally known costume jewelry, silverplate and sterling, cameras, luggage, small appliances, radios,, television, dinnerware, housewares ' and giftware. Employees of the new store will be Medford residents with the exception of Nuich and the credit manager, Freelyn Wenzel. The thought that the average family should be able to enjoy the things they want and need, when they need and want them, is the. backbone and inspiration of the Weisfield enterprise, the firm's president said today. A J4f LEO WEISFIELD President of Company new Weisfield store opens here tomorrow. ' "It is difficult for most people to save up a nest egg for a spe cific item of merchandise that w,ill add to their happiness or provide them with more leisure time," Leo Weisfield, the firm president declared. "Our firm en courages people to buy out of income and make small, regular monthly payments." . The Weisfield policy provides a way for the American of av erage means to acquire the bet ter things of life through the use of personal credit, he said. Plan Provided This idea of selling on easy budget terms, within the reach of the average American family, was pioneered by the founders of Weisfield's and one to which they have stuck through the jears. Weisfield believes that every young couple should have an engagement- ring, that every fam ily should have modern home appliances, and that every home should have the proper silver and dinnerware for entertaining, he added. What at first may have seem ed a strange and risky idea has proved itself, the executive said. Weisfield's has proved that ad vertised products could sell at national cash prices on the in stallment plan for jewelry, as well as for home furnishings, he concluded. "If Sam Weisfield Can't Re pair Your Watch Throw It Away," was the rather startling slogan which marked a first step to success for a tiny, 6 by 10 foot watch repair shop in Seattle in 1918. This small watch repair shop was founded by the late Sam Weisfield who .was joined in J busmess a year later by the late Ralph Goldberg. Since 1918 the watch repair shop has grown into a chain of v stores extending through three states and totaling 20 stores..' . ' Many Cities The name Weisfield's is firm ly established as a jewelry chain with( modern stores un Seattle, Tacoma, Renton, Everett, Bel- lingham, Bremerton, Port An geles, Longview, Yakima and Pasco in Washington state. Ore gon stores include Portland, Salem, Eugene, Roseburg and Medford. The California loca tions are Chico, Sacramento and Eureka. Today Weisfield's employs many highly trained union watch makers who service thousands of watches every month. The firm has been authorized by several trans-continental rail road systems to give regular inspection service for their vital watches. In servicing all makes of watches it has always been Weis field's policy to use only factory authorized parts as far as pos sible. This entails stocking liter ally millions of tiny parts. JOHN NUICH Store Manager Here 122 EAST MAIN MEDFORD s- INSPECTION OVERHAUL Your watch will be scientifically ex amined, cleaned and adjusted. Bring it in tomor row. ALL FOR ONLY NO MONEY DOWN 25c A WEEK FREE "LOANER" WATCH WHILE YOURS IS BEING REPAIRED THE WEST COAST'S GREATEST DIAMOND VALUES STYLES FOR LADIES AND MEN Values to 5.95 TONE ON TONE COSTUME JEWELRY Your Choice. 2 95 NO MONEY DOWN 25c WEEK Opaque and 'jewel (like stones are contrasted ' and' . harmonized in un usual design. ' REGULAR 39.95 3-WAY BATTERY ELECTRIC PORTABLE RADIO 1. II! II f ' $11(0)88 . JmW& lyV'1 ffUa&U LESS BATTERIES No Money Down Only 75c Week 5-Tube Set, Super-Sensitive Circuit , Built-in' Frramic Rod An . tenna - ' 5" Alnico Dynamic Speaker Automatic Volume Control Exceptional Tone Quality Smartly styled portable in a choice Superior Long Distance Per ot grey, maroon, forest green or formance mahogany color. Buy now and . save I : . REGULAR 19.95 COMPLETELY AUTOMATIC 2-SLICE v TOASTER ; with heavy' appliance cord $J88 NO MONEY DOWN 25c A WEEK This toaster has all the features of those sell ing for much, much more. It is pop-up type with automatic light-dark control and a handy crumb tray. lift v7eF 35ISJ 1221. MAIN ST. - MEDFORD OPENING DAY HOURS: Wednesday 9:30 a.m. til 9 at Night (ML 1 REG. 4.95 BRASS PIN-UP or DESK LAMP WITH FLEXIBLE NECK 2 49 , NO MONEY DOWN ':. ONLY 25c WEEK A modern desk and reading lamp that is as handsome as it is practical. Goose neck for easy adjusting. Illustration Enlarged to Show Detail no nonEY Dovn OIILY 1.25 A WEEK SELECT YOUR RING NOW AND SAVC 1. ASTRID 15-DIAMOND WEDDING BAND 1 5 sparkling diamonds are beautifully set h , a modern 14-karat gold mounting. See it. No Money Down Pay Only 1.25 a Week " 2. TOSCA WITH BRILLIANT SOLITAIRE An exejuisite bridal pair mounted in let-karat gold daintily carved with orange blossoms. No Money Down Pay Only 1.25 a Week 3. DAVID MAN'S DIAMOND SET ONYX Handsomely carved mounting is of 14-karat " gold. Diamond it act in black onyx. No Money Down Pay Only 1.25 a Week f( LEATHER CARRYING CASE A ' -Vw INCLUDED FREE!, . J SPECTATOR - - . Zjf INCLUDED It XX . JrsSS!L - J Guaranteed one year. I mm HH fjttSSk ' H,rd ceatcd lenses. " ' I ALW Interloelfing washers , MtT y v"'-glass- aligned. T'Ji No Money Down 50c A Week - 8x30 Regular $40 - . - 1 NO MONEY DOWN 18.88 50c A WEEK f I , Guaranteed 1 Year. With carrying case J k L FOR THE " Ny1 HUNTER fPl Included HO Leather Carrying Case Included NO MONEY DOWN . . 50c WEEK i ms i 122 E. MAIN - MEDFORD Guaranteed 1 year. Hard coated lenses, wide range vision, individual focus. BUY NOW AND SAVE THE WEST COAST'S GREATEST WATCH VALUES Choke of Styles for Ladies and Men VJ3 J IF LIMITED QUANTITY ON SIO STYLES . . . HURRY! G3Q O0C?OB mm 122 E. MAIN STREET - MEDFORD OPENING DAY HOURS - 9:30 A.M. TO 9 AT NIGHT 0
