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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (July 11, 1955)
Medford united ere -Pull wua JllakfTRIBUNE """ united res Full Leased Wir Second Section MEDFORD, OREGON, MONDAY, JULY 11, 1955 Six Pages ' L TROPHY IS HANDED to Mrs. Frances Bara, Ixb Angeles and her sister and co-pilot, Mrs. Edna Bower (right), Long Beach, by Leonard Kelly, Aero Club official, for winning ninth annual All-Women's Transcontinental Air Derby from Long Beach to Springfield, Mass., where presentation occurred. They share cash prize of $800 and trophy. - (International) Science Said Entering Stage of Chemical Control of Behavior By DELOS SMITH United Prow Science Editor New York (U.R) In seeking to give comfort to unscientific neoole who are aghast over the possibilities in scientific "beha vior control," Prof. B. F. Skinner of Harvard may have scared them even more than they were, "We are -entering the age of the chemical control of human behavior," he said, and then pre dicted the development of puis which will make fearless heroes of any and all soldiers whether or not they wish to be heroic. "Our government would prob ably not hesitate to use drug which taken by servicemen be fore combat, would eliminate all signs of fear, thus depriving the individual of the protective reflexes which man has acquired through a long process of evo lution," he said in a lecture at the New York Academy of Sci ences. r Whether we like it or not, he continued, "in, the npt-too-distant , future, the "motivational ' a n d emotional conditions of normal daily life will probably be main tained in any desired state through the. use of drugs." But as long as there have been men, there have been controls over their behavior for in stance the control exercised by "the bully," or "cajolery, seduc tion, incitement, and the various forms of what biographers call "influence. " Produce 'Counter-Controls' However, controls have always produced "counter-controls until now when the controls are becoming more and more subtle, he said that people interested in the continued "freedom" of man within those limits in which it is possible for him to be free would be better advised to en courage the scientific "analysis of controlling practices" instead of befogging "our understand ing of the need for counter-control." He described three methods of behavior control: (1) "Emotional conditioning." Example: "Advertising which shows a product being used by or otherwise associated with pretty- girls or admired public fieures. The controllee is not likely to revolt against such con trol, and he may carry the re sulting ; prejudices contentedly to his grave." (2) "Motivation control." Ex- ample:-"The deliberate design of art and literate (as in movies and 'comics') to appeal to peo ple with sadistic tendencies is easily detected, but the subtle design of an automobile so that riding in it is in some measure a sexual experience is not so easily spotted. Neither practice may meet any, objection from the people so controlled." A Classical Pattern (3) "Positive reinforcement" Here "wages, bribes, and tips suggest a classical pattern." But "better ways of using reinforce ment in shaping up new be havior and in maintaining the condition called interest, or enthusiasm, have been recently discovered. The reinforcing ef fect of personal attention "and affection is coming to be better understood." He said if was easy but also useless "to object to the control of human behavior by applying the slogans of democracy." Peo ple who do so forget that the democratic revolution freed men "from autocratic rulers em- Price Fixing Charged In Salmon Industry- Washington CP.) The Fed eral Trade Commission yester day charged a canners' associa tion, a boat owners' group and a fishermen's union with con spiring to fix prices in the Puget Sound salmon industry. - The complaint alleged that they."prevented ' price -competi tion and restrained salmon catching in the Puget Sound area in violation of the federal trade act.. The complaint named Puget Sound Salmon Canners, Inc., Se attle, an association of canners and packers; Purse Seine Vessel Owners Assn., Tacoma, Wash., comprising about ISO boat own- and Allied Workers division, In ternational Longshoremen and Warehousemen's Union, Seattle, representing union fishermen employed in the area by the vessel owners. They were given 30 days to answer the complaint. The FTC scheduled a hearing on it for Sept. 26 at Seattle. Moro Man Drowned In Ochoco Reservoir Prineville, Ore. U.P.) WU liam E. McLachlan, 47, of Moro, Ore., drowned Friday afternoon after , he overturned his motor- boat while fishing in Ochoco res ervoir five miles east of here. His companions, Jerry Wilson of Moro and Jack. Lyons of Kent, were uninjured. Wilson had just gotten out of the boat and was walking toward-his car when he heard an outcry. He turned to see McLaughlin clinging to the bottom of the overturned boat. ' Several boats set out to res cue him, but McLaughlin sud denly released his hold and dis appeared about 50 yards off shore. The Prineville volunteer fire department recovered his body about a half hour later. COOL HEAT IK LONDON London U.R) Temperatures climbed to 78 degrees for the second straight day today and London newspapers called it a heat wave. When'You TRAVEL SEE GEORGE LEWIS ROGUE TRAVEL SERVICE A FREE SERVICE We Reserve and Sell Arline and Steamship Tickets PHONE 2-C779 LOBBY HOTEL JACKSON ploying techniques based upon force or the threat of force. "It does not follow that men were thus -freed of all control, and it is precisely the other forms of control which we must now learn to contain." . 'Wealthy' Ex-Convict To Return To Court Las Vegas,- Nev. 0J.R) An ex-convict who left town last week with some $87,000 in crisp new bills was scheduled to re appear here today for a court hearing to determine - how he and his companion obtained the money. James Ellsworth, .36. of Omaha, Neb., was released Fri day on- a writ of habeas corpus returnable today following his arrest with Raymond Wilson, 33, of Tulsa, Okla. Wilson gained his freedom Saturday on a sep arate writ. Their arrest touched off na tional attention. Frank McGlynn Jr., of the New York District Attorney's office flew here to question the men in connection with the $350,000 robbery April 6 of a Queens bank. Local authorities arrested Ells worth and Wilson when the pair flashed large denomination bills in one of the casinos. A record check showed Ellsworth was free on an appeal . of armed robbery convictions in Tulsa and Memphis. Wilson was convicted of robbery in Oklahoma. A NATURAL Boston (U.R) A gunman rob bed the Keith Memorial theater boxoffice of $28 while patrons were watching "Six Bridges to Cross," a movie based on Bos ton's unsolved $1,219,000 Dead line for Sunday Classified a at noon Saturday Pocket Radios Used To Bring Important Data To Customers Chicago (U.R) The message went something like this: "134. Mrs. Jones. 2380 Maple. Tem perature 103. Urgent." Somewhere a doctor with a miniature radio in his pocket got the message and drove off to attend to Mrs. Jones. This might sound like comic strip stuff, but it's routine proce dure in the radio paging busi ness. Business Still Young The business is only a couple of years old, but there already are radio paging services in more than a dozen large cities.' Chicago has two rival firms, Aircall Chicago and Pocket Phone Broadcast. For the most part their operations are similar. A customer is issued a code number and a tiny , radio, not much bigger : than a pack of king-size cigarettes. It fits easily into his shirt pocket. The customer notifies his bus iness associates and friends that he can be reached by telephoning the radio paging service. Once each hour he must put the radio to his ear and press a little but ton on the plastic case. Short Check Usually only a dozen or so cus tomers are being paged at any one time, so the subscriber need listen for only a minute to learn whether his code number is being called. ...... Each of the firms has a- down town transmitting station with a radius of about 30 miles, with a frequency assigned by the Fed eral - Communications Commis sion. Most of the customers are doc tors, particularly general practi tioners and obstetricians. Babies areborn most any time, and it's mighty handy for a golfing doc tor, to be able to tune in on the back nine and take off for the hospital if his services are re quired. . .Both companies number among their customers salesmen, trucking firms and various busi nesses with men in the field. In Detroit, a major oil company uses the Pocket-Phone service to dispatch trucks on emergency calls to householders running out of fuel oil. Abbreviated Form Pocket-Phone broadcasts . an actual message in abbreviated form, usually consisting of a telephone number for the cus tomer to call. Aircall operates on the theory the subscriber doesn't want his business blurted out over the air, and transmits only his code num ber. The subscriber then calls the transmitting station to get the complete message. Both companies are working on a system which would .elimi nate the need of listening in each hour. Instead, the little radio would make a buzzing noise in the customer's pocket whenever he was being paged . Charles Bates Jr., station man ager for Pocket-Phone, said the service is designed for anyone who travels about the city in his work, and it's intended for "real ly important messages." "Bring home beer and pretzels." San Francisco (U.R) Julius J. Thomson, an official of the Chase National . bank, returned to the United Stater early Satur day after five . years detention behind Red China's Bamboo cur tain. COLD DRIVE East Hartford, Conn (U.R) Carl L. Anderson had to ride several miles to work in a cold automobile because a window was shut too tight A window in the car '"exploded" shortly aft er he set out for work. A glass -company official later told An derson the window exploded be cause it fitted too tight and there was no room for expansion when the car began to warm up. Use Tribune Want Ads CALLING COLLECT Sacramento, Calif (UJ9 The California Highway Patrol has initiated a service allowing motorists to make emergency calls to the patrol free of charge by . telephoning ZEnith 1-2000. ine pairoi says motorists mak ing emergency calls from unin corporated areas may call the number collect. California is the first state to have such a system for fast and efficient reporting of auto accidents and other high way emergencies. - Fly Uni Sod Qo I0S4 Art. VOCI WA hru and AII tho Eczf ffi! Daylight ovmmtyki ms nn items l?irtIFir Meter!?!? mm ? w Serves delicious fruit juice ... freshly mixed . . . instantly NOTHING TO MIX OR STHt. Just imagine! Cold drinks freshly mixed glass by glass . . . instantly, .automatically ; ; . at the touch of a finger. Two kinds always on tap. 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