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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (June 23, 1955)
Ed Sullivan Looks Like TV Fixture After Seven Years tains its integrity lives up to the. quality standard the public has come to expect -I'm hopeful that this 'listening habit' will en dure." The title, "Toast of the Town," incidentally, will vanish in Sep tember as Sullivan's new con tract with ' CBS takes effect. Thereafter it will be "The Ed Sullivan Show." There is a staff of 124 per sons involved in staging . each of the shows by Maro Lewis as executive producer. JHe and Sul livan are coproducers. It is esti mated that in the seven years, the program has presented more than 9,000 entertainers, and it would be difficult to think of a type of performer who . hasn't been represented. Thursday, June 23. 1955 MEDFORD (OREGON) MAIL TRIBUNESEVEN By JACK GAVER United Press Correspondent 'New York tU.R) Way back when radio was just beginning to get big-time there was a young newspaperman who had his own variety program on which he introduced a number of perform ers to that new entertainment medium. Jack Benny was one of them. The newspaperman did not last long in radio. Some 16 years later he was moved to write in his column that here he was again getting in on the ground floor of a new amusement de velopment television and this time he was going to stick, come what might. Apparently he has. On Sunday night Ed Sullivan and his "Toast of the Town" variety show on CBS mark their seventh anni versary. The hour-long program has been on at 8 p.m. every Sun day night since June 20, 1948. The show and the man have been through all of the changes df commercial telecasting, and by any of the rating systems it has more than held its own against its opposite competition and variety hours in general. "After seven years," Sullivan said, "although people generally no longer look at TV around the clock, their interest in the top shows is just as keen. "After a particularly good show, there's still a deluge of phone calls that light up the CBS switchboard, an immediate slorm of telegrams, the same ex cited comments in the streets. "I'm sure that other top shows have the same heartening experi ence." Sullivan doesn't think there has to be any worry about pro gramming beyond the apprecia tion of the audience. "The public's taste is higher and better than that of those who serve it," he said. "Chris topher Fry's play, 'Venus Ob served, was hailed nationally when we did it. A lot of people had suggested that the public wouldn't savvy Fry. It did." Sullivan detects a pattern of radio listening being transferred to television: "Our slaughter of 'The Col gate Comedy Hour' and the 'specs' (on NBC) this year indi cates that TV now bears a close resemblance to radio after it had passed out of the novelty era. The people formed listening habits; for example, they tuned in Jack Benny week after week. "I think our show, after seven years, now occupies in television a spot such as Benny attained in radio. So long as 'Toast' main Mysterious Balloon Startles Residents Of Northern Ohio Youngstown, Ohio (U.R A mysterious balloon that startled and frightened Northern Ohio residents and caused a rash of reports about "flying saucers" and "spacemen" was en route to day to its home base, the Willow Run research center near Detroit. ' Secret Program The strange craft, carrying two men and scientific instru ments, was identified by Michi gan University officials as part of "a highly secret research pro gram on battlefield surveil- lance." - The plastic, pear-shaped bal loon was sighted first by a Ground Observer Corps member Wednesday as it drifted over Cleveland. Later, Air Force of ficials here reported the craft landed near Hartford, Ohio in the afternoon. But not before frightened householders swamped news papers and radio stations with calls about "flying saucers" and "men from Mars." Planes Sent Out - -Air Force planes from Youngs town were dispatched to inter cept the craft. The two passen gers paid little attention to the planes anod were just as non committal when the balloon landed near Hartford. V , They placed the deflated bal loon and instruments into a sta tion wagon that had been . fol lowing the balloon's progress and headed for Detroit and the research center. 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