i,-f - r
SIXTEEN MEDFORD (OREGON) MAIL TRIBUNE
Thursday, February 3, 195S ) '
2 BIG DAYS!
Savings in evesiy DBPAtitMENT
l?0Q C70C3QGD9
SEN ATIONAL I
Biff'l Ii":;4i vra
- -M
I will I m
1 I A a " I I
FOR OVERCOMING HANDICAP of withered left arm to become
one of world's great golfers, Ed Furgol, U. S.,Open champion, re
ceives "Handicapped Oscar" from Billy Bruckner, 4, at New York
" Institute for Crippled and Disabled. Billy was born without left
arm and with only deformed right arm, (International)
const!
mer
Personal
Said
Adva
ntage
roach
Advertising
Key
- Consumer , advantage is the
heart and core of advertising,
, and all advertising impact is to
one person. Those were the main
points, brought out , yesterday
by Eu Lund, Portland,' presi
dent of the Oregon Advertising
clubi in' a talk to Kiwanis club
members here. : v
: "Consumers are filling their
stomachs, not your, pocket
books," Lund declared in stress
ing that buyers are interested'
in. their own advantages and
not the problems and gain or
benefit of the seller or adver
tiser.' ' '
The merchant and 'advertiser
have to " talk " honestly to the
consumer and hrfve to talk with
the consumer advantage in
mind. People want to be im
portant and want to-be Jlat
tered, also, he said. .
A seller should ask what is
wrong and find out what is
- stated, adding that ; there is
something wrong or 1 a "seller
would have more business.' ' r
"This is a consumer society,
using seller and advertiser as
instruments," according ' to
" Lund.' A seller just does what is'
necessary to meet the demands
of the consumer. He mentioned
that good advertising brings a
profitable relationship' among
the seller, the advertising me
dia and the consumer. Demand
of the consumer brings changes
in the methods of the seller and
the media.
Cites Radio Changes
Lund ' is ' a partner : of ; the
Moore and Lund - advertising
- agency. Ha is also chairman of
the Portland radio: chapter of
the Oregon State . Broadcasters
association, and he told what
consumer, demand has done to
radio." -" - .' '
He ; questioned 12 Kiwanians
and found that they had 43 ra
dios among them in their homes
or cars. He said that this num
ber of about 3.5 radios per
family is about average. It shows
Lund pointed out, that radio
has "moved out to ts with peo
ple as individuals rather than
groups." : . '
Lund also spoke cf the ' pos
sible one-to-one relationship of
radio with the individual
through pocket radios made pos
sible by the development of the
transistor. ''
To Individuals
Regardless . of the media,
whether - it is newspaper, - radio
or television, and whether one
or more persons are reading,
hearing or seeing at one , time,
Lund stressed that all advertis
ing impact is to one person
to ; individuals singly; It 1 is a
mistake, Lund said for. an ad
vertiser to think that he is "al
ways talking to a parade." ;
Title of Lunds talk was "The
Man with' 11,000 Eggs." He gave
the illustration Of a The Dalles
merchant stuck with a supply
of 900 dozen, eggs as an exam
ple of what " good advertising
will do to sell a product. '
A guest of the meeting was
Louis D. Barir, Oakland, Calif.,
1921 'governor . of the '. Pacific
northwest 1 district ' of Kiwanis.
Gordon MacKenzie and Dr. Wil
liam E. Bracker were introduced
as new members of Medford-Kiwanis
club. .: ' ; ' v -;
Don Hansen, advance director
who is ' casting the . annual 1 Ki
wanis Kapers show, was also a
guest.". ;'. '.
4 Estimiates-'by. the U.S. forest
service now place Hhe V total
known stand of Ponderosa pine
at approximately 250 billion feet
as of 1950. : - : " ; '
LOSE UGLY FAT TODAY
'Amazing Hew Sale Discovery Makes
"3
.. v tir . & ...... -
A7
FOR MEN AND WOMEN
' Everyone is talkirig about the new reducing sen
sation HUNGER TAELETS.
Science now Eelps you take off your fat while you
eat the foods you choose. HUNGER TABLETS make
you lose ugly fat, pounds and inches of it, without diet
ing or. hunger and it will not affect the heart
Think of it! With HUNGER TABLETS you no longer
count calories, you forget all about diets. - Fat goes fast
from all over the body! All you do is swallow Wb
HUNGER TABLETS before each meal followed by a
glass of water and eal the foods you like.
And you don't have to worry about HUNGER TAB
LETS It is absolutely safe It is a food adjunct not
drug.. ' : "A" -'; ; ';-VV;;-;t--'-- : -f-
Nothing like it ever before. You get W "Reducing
Plan or "Reducing Menus" with HUNGER TABLETS.
None are needed. .
With HUNGER TABLETS yon eat what you like
grow slim, more youthful looking, more active and enjoy
better, health. " '
Fc easy 'reduchig get HUNGER TABLETS today. A
sixteen day supply for Jess than 19c per day.' HUNGER
TABLETS are sold at all leading drug stores.
MONEY BACK GUARANTEE
McLAIN DRUG CENTRE
"8 North Central Ave.' "Medford, Ore'.
SAH FORIZED WORK SETS I,
gray vat dyed fabric
regular proportioned fit
m solidly built for heavy duty ,
" dress-tvoe collar: cuffed pants
6 ox. twill shirts, sizes 15-77 ....
BVioz. twill pants, sizes 30-.8 .....
" per set ' I
1.75 i
2.25 :ffl
. ' . ... ...... mm
SPEGIAL! BOYS1 SHEEN
GABARDINE REVERSI3LES
1
Real Penney bonus! Solid-tone
Rayon-Dacron reverses, to
splash-printed R a y o n-Acetate:
Both - sides - r e p e 1 ; rain ' and
wrinkles. . Trirr styling J in 5
cfressy color combinations. -
Ml
488
sizes 10-16
3.88
Sizes 4-8
'''
WOMEN'S INTERLOCK
ORLON' SLIPOVERS
Exciting buy! Wonderfully wash
able Orion sweaters in the extra
soft interlock knit. Choose pas- .
tels or high shades.. Sizes 34-40.
"At Penney's now! : :- ;
CARDIGAN TYLE ...L 4.77
. .i
r
300 PAIR PERFECT QUALITY ; - C
Nylon House ) 1
60 gauge 15 denier. 8!4-11. v 4 P' U
SANFORIZED COTTON BATISTE ri AO
Slips . : Embroidery trim ... II
White, only Sizes 32-44... :....J.... XJ
40 DENIER RAYON TRICOT KNIT PANTIES
Brief Style t:0 1
Lots of colors Sizes 56,7 .. fJ
NON-STATIC DACRON AND NYLON SLIPS GZQffc
Lavish lace trims ... "S
White only Sizes 32-40
60" ROPE NECKLACES IN WHITE ri J A
or Pastel Shades in Porcelain and I I w
Simulated Pearls .................. . . r .'plus tax
(?0(3 OCDG CDOCDQO
DECORATOR BEDSPREADS IN TWIN OR
DOUBLE BED SIZE . ". .
10 popular colors U.
WARM 5 WOOL PLAID PAIR BLANKETS
Satin Bound .. ; - -Lots
of colors ... New low price...!.....
SOFT, THICK QUILTED MATRESS PADS
At a Special Price! " TWIN SIZE
DOUBLE BED SIZE
.::.;J.:.:..:.3.00
NATION-WIDE MUSLI N SHEETS
81x108 size, full 133 thread count
They're tops!.....................:......;.;........i......J
(?0Q OQG09
SPECIAL PURCHASE! GIRLS ORLON
CARDIGAN SWEATERS Sizes 7-14 ,
White and pastel colors............'...........
JUST ARRIVED! GIRLS COTTON PL1SSE
PAJAMAS in gay stripes . .
Ses4-i4'.j:.i;:.:...:.Li.-:....;..:..:.....;::..j:.
LACE TRIMMED COTTON AND RAYON
BLEND PANTIES
White and pastel colors Sizes 2-14 .......
BOY'S OXFORDS AND GIRL'S T-STRAPj T jLL
OXFORDS with leather uppers and synthetic yJ.M"
Soles. Sizes 814-3 ....!................... .......l. .. i "'I - '
WOMEN'S BEADED HAND SEWN GLOVE AA
LEATHER MOCCASINS . ... VW
6 beautiful colors ZVi to 9 ZJ
CHILDREN'S RUBBER FOOTWEAR CLEANUP OjAA
Pull-on boot styles . a S
Broken sizes 9-4
LOOK AT
. THIS BARGAIN!
V i PENNEY'S ELECTRIC
M BLANKET WITH ' .
n FULL' 2 YR REPLACEMENT! 1
I I ' GUARANTEE I I
i v . ' -v. i r w tt vriki ( . . .
f-m fXf I ; 72"x84" Twin or Double I I
X UX bed size blanket in a . J J
tfj L , 125' wool blend. Blan-r A-'y
TJI ' ket has ,a top quality, u ...mmr.
. electrical circuit with
- A - y full : 2-yr replacement. .
".guarantee. 4 popular
yWW ; colors Hurry for these! v
SS&-'.'"':'-'''1 - .'LOOK AT ;.f-!
SfiXt wWj nia value: r
i
hp r.
SPECIAL! LARGE PLUMP
FOAM RUBBER PILLOWS!
.00
Eaeh
Here are buys yoli don't find every
day. Allergy-free foam latex in
sold mold won't bunch, mat. 1 7
by 25-inch size mean i plenty of
room for comfort. Pre-shrunk mus
lin cover lips off.
00Q CDSGDO
MEN'S SANFORIZED BROADCLOTH PAJAMAS
Vat dyed colors . Y . coat style . . . . ;
Sizes A-D .;........;...:...:...:.. .......-...
44
MEN'S PRINTED NYLON BOXER SHORTS
wash and dry in a wink , 1
Sizes 30-40 ....
SGS5GB
While They Last!
Special Purchase!
Women's Higher Priced Butcher "
' Rayon Skirts This Spring's
Smartest Fashion Fabric
A SPECIAL SELECTION of popular butcher QAA
rayon skirts in several choice styles and k
smart spring colors. Sizes 10-18. ONLY.1. (. .
i 5 "" '
REINFORCED VAMP
Oprrgfc HS4.I9SS '
7 lit
ilr k
mm M
SPECIAL PURCHASE!
WOMEN'S WOOL AND
HYLKI SHORT COATS
. . . JUST
HI75
. v .. -
Sizes 10-20
A popular Spring Fav
orite in a durable blend
- of nylon and wool or
nylon and mohair. Sev-
. eral styles and spring
colors.' "
Hand Laced for
Vorncn and Children r
Unconditionally
Guaranteed
- ' :; : '.' -I -
Reinforced Vamp
Cushion Insole
: : DuPont Neoprene
Treated !
WOMEN'S SIZES
. 4 to 9
CH(IDEKTS SIZES
12 to 3'