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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Aug. 20, 1942)
MEDFORD MAIL TRIBUNE. MEDFORD. OREGON. THURSDAY, AUGUST 20, 1942. PAGE rm 0 MISS BUM VIEW OF PEAR OUTLOOK TOLD IN 'PACKER' The distribution of Medford pears as well as the good work being accomplished through the retailer consumer educational program sponsored by the Oregon-Washington-California Pear Bureau the last few years are but two of the principal topics covered in the Pear-O-Scope, July-August issue, by Miss Jeun esse Butler, editor of that publi cation. Miss Butler who has Just re cently returned from a two months' trip to Atlantic coast points in the Interest of the pear industry was afforded an oppor tunity to talk to many promi nent members of the trade on the receiving markets and to discuss with them at length tome of the problems' facing the pear industry The foremost of these problems, it was generally conceded, was the necessity of the education of both the retail er and the consumer. Among those trade factors with whom this topic was discussed by Miss Butler was John Rogers, of Mc Caffrey & Rogers. Chicago. Mr. Rogers expressed the opinion that buying power is not yet greatly affected by war price levels, that prices are higher than they were, but should they become too, high fruit as well as other commodities would be hacked up. causing prices to be lowered in order to start the movement again. Mr Rogers al so pointed out that it is imoossi ble to decide on an arbitrary price in the fruit business be cause there is too much fruit and it cannot be held to a high price. He as pointed out bv Miss But t ler was only one of the many people interviewed who was convinced that the solution to the problem of properly ripen ing d'Anjous and Bosc varieties of pears is to continue to edu cate the retailer so that he in turn can educate the consumer. The Importance of this' consumer-retailer education was al so broueht out in Miss Butler' talk with retailers, both small and large. In the discussions that she had with these contacts, the conversations were usually summed up to the fact that the Pear Bureau is doing a fine piece of work, and pears are be coming more and more a neces sary part of the diet. Other points brought out by Miss But ler pertinent to the educational program were activities that are being carried forth along this line. Among these activities as viewed in Chicago, was a ripen ing demonstration being put on at one of the stores In that city. One large hotel buyer. In dis cussing with Miss Butler the im portance of an educational pro gram of the kind being carried on, told of the activities of one of the larger meat packing plants along this line. This pack ing plant, in order to serve its customers gave lectures and talks on how to prepare and rerve the various kinds of meats. A similar program on how to ripen and serve pears, in the es timation of the hotel buyer. Is equally important. . In discussing the caoable man ner in which distribution of pears from the Medford district is being handled, Marcus Gray t.f the Alfred W Otis Company in Boston said: "I think the dis tribution from the Medford market is very capably handled. Boston is an especially good market for Bosc. Generally speaking, the larger size pears fare better here than in some of the other markets. There is a great demand in this particu lar distrirt for d'Anjous. a de mand which has steadily In creased within the last few years." Miss Butler, in summing up the results of her trip indicated that the industry Is on the right track and that the retailer-consumer education being carried on by tne Pear Bureau should be continued and enlarged, If possible. R. A. Masters in The Pacific Coast Packer. PASS PASTOR MOVED Portland, Aug. 20 tP) The Rev. S. Darlow Johnson, pastor of the Grants Pass Methodist church for the past five years, has been named pastor of Fre mond Methodist church here Dr. H. Guy Goodsell, district superintendent, said today. Closing tlmt for ClusUtetf Ada a. m. Too lit to ClassUi 13 JO p. m. WHYBEFATM Its Easy to Reduce oa (u loee fly pounds vt4 mnrctferxler gr tctt u I hrirt. NoUxativf. Nodpjt. No exer mini. With thu AYDS pi a yoa 4oe t cut out ny metli, Kirch, pouto. rot or batter, rm amply cut inrm down. It t wbfa yn tnfay a Mk-kfl-ja vitanun tombed; A DS ("'- far h f mom LeMT 14 IN, to a Ik avk M ara ATDS toft art" s-tiaxi mt Dr. C B Vaa Hwff rem a 1. fort N-rtr? Ptrt !tr Jackson County Farm Notes Compiled by County Office O.S.C. Extension Service JERSEY BREEDERS AtMotMtHr harml OCAKANTFFD TrT Iwif bl of A D. 3wiy nMronlt : I. 2440 Corntr Main and Riv. WAINSCOTT'S PHARMACY Plenty of Fresh Vegetables Now With August comes an abund ance of fresh fruits and vege tables, which in turn naturally makes us think of cool, crisp salads. Do you serve at least one fresh vegetable or fruit salad to your family every day? It is one of the most attractive and easiest ways to make sure that you are doing your part to supply the necessary vitamins and minerals for your family. Do your salads lack imagina tion? There are so many com binations that are possible and yet we sometimes get in a rut of lettuce and tomato as the good old standby. . Do not combine too many fruits or vegetables in one salad. This will give you an opportunity for greater variety. Incidentally, try sliced tomato and pineapple with a French dressing for a change. Use taste and care in arrang ing salads. The eye is as im portant as taste in keen enjoy ment of food. Try building your fruit salad of grapes and melon balls on a circular slice of cantaloupe about a half inch thick. Tomatoes, too, can be stuffed or cut in wedges or petal arrangements to give variety from the usual sliced tomato salad. Use originality in selecting salad dressings. The "same old salad" will give new pleasure with a different dressing. Basle Salad Dressings Most of the familiar basic salad dressings may be stored in the refrigerator and used as a base for a wide variety such as these for fruit salad dressings: 1. Fold 13 cup whipped cream into mayonnaise. 2. Add 1 mashed banana and 2 tablespoons peanut butter to mayonnaise, 3. Orange marmalade added to mayonnaise. 4. Honey French Dressing One-third cup salad oil. Three tablespoons lemon Juice. Half teaspoon salt. One-third cup strained honey. Beat together the oil, lemon juice, and salt. Add honey slowly while beating. Serve with fruit salad. 5. Grapefruit Salad Dressing Quarter cup butter. Quarter cup sugar. One-eighth teaspoon salt. One tablespoon cornstarch. One cup grapefruit juice. Two slightly beaten egg yolks. Half cup whipped cream. Melt butter over hot water Add sugar, salt and cornstarch. Mix thoroughly. Add grape fruit juice. Stir in egg yolks. Cook and stir until mixture thickens. Chill. Fold in whipped cream when ready to serve. Vegetable Salad Dressings 1. Always keep boiled salad dressing on hand for potato and other vegetable salads. 2. Thousand Island French Dressing Add cup chopped green pepper, 2 tablespoons chopped, stuffed olives, 1 table spoon chopped parsley and 2 tablespoons chopped onion to French dressing. 3. Russian French Dressing Add 2 tablespoons chili sauce, 2 tablespoons chopped, red or green pepper, and 1 tablespoon chopped onion to recipe for French dressing. 4. Don't forget your tour cream dressings on cole slaw and all vegetable combinations. One big don't about salad dressings. Don't add them to the salad until the last minute for the oil will wilt the salad greens. However, you will find that marinating some of the vegetables, such as carrots, beets, etc. in French dressing for an hour before mixing with other greens will add test to your salad. Melons of all kinds adapt themselves well to fruit salads and now that Oregon grown can taloupes are about to reach the market consumers can contem plate their use with more than the usual relish, for they are one answer to sugae- rationing prob lems and are now given an im portant place nutritionally. Cantaloupes As Food Cantaloupes may be used either as a breakfast fruit or a dessert as well as a salad, with out the use of any sugar, a fact that is certain to add to their popularity. The keep yellow flesh of most varieties indicates a source of carotin, which is in turn a source of vitamin A for the body. The flesh is also as good a source of vitamin C as tomato juice, pound for pound. Picking a good cantaloupe has impressed some as a near ap proach to a lottery, but there are a few methods by which one can lift it somewhat out of the realm of chance. One rule is that "your nose knows" if it smells good it is good. If the smell test leaves some doubt or has failed at times, the eyes can help out. The quality of any melon is best if picked at the right time. For a canta loupe this means when its stem loosens naturally. A melon picked at that stage will have a clean scar rather than a torn stem hole or part of the stem left on. Those shipped long distances are seldom picked at this ideal stage. Those who know their melons also say that a good one is firm and well netted. The blossom end opposite the stem will be firm and show no paleness. Now open ZERO CLUB CAFE North Paeiile Highway 300 Ft. North of Big T Specialising in Steak. Chickm and Vir ginia Baked Ham Dinners Phone 8101 for reservations THE RIGHT TO jTia - I :ll where you ph when you ph "Yes, it's worth lighting for" Even with your country at war, you can pack your bag, buy your ticket, board a train and travel to your destination, with no questions asked. No one it spying on you, following you, watching you, or questioning your right of free movement. You can travel on business or take a vacation trip, using available apace not required for government business. There'i only one duty that thould first be met. Before you can travel with a clear conscience, budget 10 of your income or salary to buy war bonds. This it no sacri fice, merely a good investment in your future right to go where and when you please. Surely, thit it worth righting for. Travel Antlclpttlon Pltn Anticipate yaw val ndY Tll ear eet wtae "d Men yes Intend to fa and wHat ccemnodttlem yea will d. The Graat Northern H, of come, mt)n til few. eminent rtqnVemtnli Ant, but the RubJk is welcome to miUWs apace at sll . Local Agtn. o write C. L. Bitchoff. T. P. A.. G. N. Ry. S30 American Bank Bldg., Portland. Ore. while a flight golden color will be teen through the netting covering the melon. Overmature melons can be easily detected as they are usu ally definitely yellow and soft. Bruised cantaloupes are also to be avoided except at bargain prices permitting some discard ing, as are those that are shriveled or that have decayed spots. These signs vary somewhat with variety, as indicated by the excellent quality of the big Ore gon Spear melons that hide a thick, rich flesh under a most unattractive exterior. Marian J. Farrell, Home Demonstration Agent. Cloalnf Urn roc Ciuuflee Ada t a. m. Too Hit to Clasuij UJ0 p. m. Jersey breeders of five south ern Oregon counties will meet for a tour and picnic on Satur day, August 22, with the follow ing schedule: 10 a. m. Victor Birdseye's. Elliott Farm. Central Point. Jacksonville road; 11 a. m Ray Yost's. Ross Lane; 12 m. Hanleylands. Ross Lane. Jersey breeders and everyone interested in Jerseys are invited to attend this meeting. The main event on the proaram after the picnic lunch at Hanleylands is the presentation of eight pure bred Jersey bull calves, which are being given away as part of the Jersey Victory Program now being held all over the United States. These calves are to be presented to selected dairymen who are beginners in Jersey fVSraf Tssm a. ttd-Mm h. aijciti mtioui mm 1 LET'S 80 ROLLER . SKATING! MEDFORD ARMORY WED - FRI - SAT - SUNDAY EVENINGS Opant 8:00 p. m. Also Sunday Afternoons 2 to 5 o'clock Par Special Parties, Phone 3688 breeding. Oregon breeders have pledged 38 of the nation's 1000 bulls to be given away during this month. All those attending the tour are asked to bring a picnic lunch and table sen-ice. Jersey milk will be provided. FORMER SOLON DIES Portland, Aug. 20 (P) Tho mas J. Cleeton, 80, who served in the legislature from Columbia county some 40 years ago, died here yesterday. At one time he was on the circuit bench for Multnomah county. PROSPERITY ITEM Portland, Aug. 20 A Rota H. Shannon of Salem told poliM last night that he lost $(2 in coin-matching game with two newly acquired acquaintance. . Cat MaU Tnouna waat ade. THE TASTE IT TRUES 4 STATES TO Drink. aw SCHEN1EY fmerica'sBcst ITS UNIQUE) Schenteyalomaerlen the beat from 4 great rliatillatg states Kentucky, Indiana, Pans tylvania and Maryland blended with finest grain neutral spirits for perfect mildness! Try itt $235 QT. I $25PT. SCHENLEY,72Vi Grata Neutral Spirit. BLENDED WHISKEY, M Schenlaj Dutillara Corporation, New York City. "You bet it do.il As a retailer, I'm the link, you might say, between manufacturer and consumer. And what affects each of them under these wartime conditions is mighty important to ine," I "Tok Mrs. Consumer. She and her family have to plan their ' shopping more carefully than ever these days. They have to know in advance how and where they can male their dollars ' go furthest. In order to find out, they read newspaper ads.n V "It's plain to see what this meant to manufacturers. They know the best help they can give me in moving their goods off my (helves is newspaper advertising here in this community. nd today thit is stronger, faster-acting support tlian ever." "Why? Well, they've always turned to newspapers for news ... and that means buying news in the ads, too. Today, with all this big war news popping, more people than ever are reading newspapers . . . and paying even closer attention to the ads" Than, tee, manufacturers these days often have to change their tales or distribution plans overnight, and newspapers are the only place where they can keep their advertising in step with these sudden changes, and keep customers coming in here." Thit ftaiUr it rightl Wartime condition! or changing th making and filing and buying of 00001. And tho lervco of nowtpapw advrliting, to manufacturer, doaUr, and con sumer, It groator than ever before. Today, mora than ovor, manufacturort product more ioes for thoir rotailort , , . and thomtolvot , . wrten thoy advortlto in local nowtpdptrt, THl IUREAU OF ADVERTISING AMERICAN NEWSPAPER PUBLISHERS ASSOCIATION Of WHICH THIS NEWSPAPER IS A MIMSII 3
