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About Medford mail tribune. (Medford, Or.) 1909-1989 | View Entire Issue (Oct. 14, 1938)
. The Weather Cloudy tonight and Satur . day. with occasional light ' showers, slightly warmer to nltt. Temperature Highest yesterday M..W8 Lowest Ihll morning. L..49 Begin Thinking Her it la Friday again. It U time to begin thlnklnc about that Claulflcd Adv. tor the Sunday morning edition. Coat no mora than week-day Ada. Closing time, s Saturday night. Medford T' (IBUNE ! Full Associated Press Full United Press Thirty-Third Year Eighteen Pages Two Sections MEDFORD, OREGON, FRIDAY, OCTOBER 14, 1938. No. 176. f?AW(nlMl jo) U iyjul 5) j EHB Kill asmt The Capital Parade By Joseph Alsop and Robert Kintner Copyright, 1937, by The .North American News paper Alliance, Ino. TWO NOV-ARYANS HELPED HITLER WIN AT -MUNICH MAX WARBURG AMIS GERMAN ECONOMIC CONJURING PROPERTY OF HAMBURG BANKER THEN TAKEN REICH'S AIR POWER CREDITED TECHNICAL AUVICE OP MILCH WASHINGTON. Oct. 14. The peace Of Munich was signed two weeks ago and seems to be disintegrating already, yet Its history still deserves a foot-note. The facts ol this par ticular foot-note are so savagely Ironic that they, do hot need the perfect pen of Edward Gibbon. ' It la the story of two men whose work helped Hitler bluster his way to triumph. Ask yourself what were tha essentials of his victory, and you will find It had two necessary ele ment. First, there was the long eco nomic conjuring trick by which the Baal state rearmed. And, . second, there was the great air force which Intimidated the democratic powers Into Ignoble compliance. . Who were the two men who per formed the conjuring trick and built tha air force? Surely the answer has a curious sound. Surely Warburg and Milch are not Aryan surnames. Yet Warburg and Mllch'are the men. Tn the conjuring trick, of course, the devious ' Dl.' HJnlrnar ' Horace areeley Schacht was the directing force. Ha Invented the fantastic new system of nasi economy. ' Yet that system could never have survived without the extraordinary controls of foreign exchange by which the nazl state gets goods from -the outside world without bartering away all Ita inadequate resources. And It waa old Max Warburg, the banker of Ham burg, who was Schacht'a .chief ad viser on foreign exchange until his (Continued on Page Twelve) F IN HARVEST Til WASHINGTON, Oct. 14 (AP) The bureau of agriculture economics re ported today farm wage rates de clined during the July-September harvesting season In contrast to the usual lncreaae In this period. ' The decline was attributed to a greater than usual decrease In de mand for farm labor and a less than usual decrease In the supply. Tha farm wage rate averaged 824.01 a month. Including board, on Octo ber I. compared to 824.S7 on July 1, 1937. Monthly rates decreased In all major geographic regions, but more noticeably In the Pacific, mountain, watt north central and New England states, the bureau said. Average wages with board, by states. Included: Montana. 40:35; Idaho. MO.OO: Washington. 136 00; Oregon. 136.50; California, 64S.O0. Oregon Wool Sold. PORTLAND. Oct. 14. (API Bos ton wool buyers took In four clips aggregating 318.804 pounda of Ore gon and Washington wool at a closed bid tale yesterday. SIDE GLANCES bj TRIBUNE REPORTERS Id pfiae coming to town from the sticks and pointing out Kith a touch of nostalgia that it will soon be time to start trap-shooting for turka. Vert Walker getting a trine morf etted than hla son Bobby oter tnc latter having his photo taken with Bob reller. Hetty Roberta b?lng complimentary o a friend whom she hadn't seen for months, it pleasing the friend who would be more pleased if she could aee Betty more frequently. Mae Fraaet being mistaken for a tyle show model, the erring peraon atlll thinking ane looked tu much Ilka a model as the modls lhm- tenda Sandera Icokin? ducky n faf ntt with dubonnet eecesaoriea FLEE CAPITAL IN FEAR; JAP ATTACK NEAR Surrender by Tomorrow Or City Given 'Complete Bombing' Both Sides Admit Losses. HONGKONG, Oct. 14. (AP) The civilian population of the teeming South China coast started a mass exodus Into the interior today In flight from heavy Japanese air raids and advancing ground forces of the Invaders. Unconfirmed Chinese dispatches from Canton said Waichow, Imme diate objective of the Japanese, was burning furiously after one of the heaviest air raids yet seen In south China. Casualties were estimated at 1000. Japanese warplanes were said to have flown over Canton, dropping leaflets -demanding surrender of that metropolis by tomorrow under threat of "complete and thorough bomb ing." N Canton' began mass evacuation of 400.000 women and children and pre pared to send the provincial and municipal governments Into the in terior. Refugees traveling by carta, trucks and on foot met thousands of Kwangsl province troops from the west marching to Canton to aid In defense of the city. . A Japanese force of 40.000 moved closer, capturing Tamshul, IS miles from Bias bay, where It landed Wed nesday. It was reported striking due west in a 20-inlle drive to cut the Important Canton -Kowloon railway ta a .uolnt about 30 miles from the border this. BritiRh crown colony; SHANGHAI, Oct.. 14. (AP) Heavy losses were admitted by both sides today as the 464-day-old undeclared Chinese-Japanese war swept over 550,000 square miles In 11 Chinese provinces. ' Invaders' from the sea smashed toward the Canton-Kowloon railroad In South China with the aim of severing vital communications sys tems', which 15 months of frequent bombings have failed to cut. More than 600 miles to the north, other Japanese columns, warships and bombing planes redoubled ef forts to pierce the ring of defenses around Hankow, the provisional capi tal. Japanese warships shelled coastal towns and villages to create a diver sion from Bias bay. near Hongkong, where an estimated , 40.000 Japanese troops landed this week. The Chi nese maintained other attempts to land Japanese troops near Swatow, about 200 miles east of Canton, were repnlsed; Bitter fighting raged in the Sln yang sector, on the Pet ping-Hankow railroad 100 miles north of Hankow, where the defenders said they had recaptured lJ u 1 1 n g and thereby blocked a projected Japanese drive down the railroad to Hankow. Desperate battles were belne fought around Yangsln, the harrier to 0 campaign against the Canton-Hankow line about 50 miles south of Hankow. Warships assisted Infantrymen in attacks oa positions at the mouths of Tayeh and Welyuan lakes as pre liminaries to assaults on Tayeh, 50 miles southeast of Hankow, where there are important Iron mines. The Chinese said their forces had reoccupted 20 districts in northern Kiangsu province across the Yangtze from Shanghai during the past month and had inflicted 4000 Jap anese casualties. TAFT'S SON IS SPENDING SPREE PITTSBURGH. Oct. 14. (AP) Robert A. Taft, Republican candidate for senator from Ohio and son of former President William Howard Taft, sees the new deal substituting spending for thrift "as the cause of prosperity. Speaking at Pounder's day eier clsee last night In Carnegie Music Hall, Taft contrasted the "planned economy" of today with the "free enterprise" tn the time of the late steel master, Andrew Carnegie, and said: "The old Idea was a national ln corns as large as possible. The New Dealers are concerned with making a distribution of income Itself rather than letting It be determined as the reward of Industry and ability. Canal Hearted BEND, Oct. 14. (AP) CCC crews began stripping soil from the south end of a 60 mile canal this week to begin actual construction of central Oregon's 8 000,000 north unit Irriga tion project. Japs Invade South China ' Attempting a giant plncer offensive n gainst Hankow, the JapHtiew. landed a new expeditionary force at Bias Bay In south China, undi-r the protection of bljr navy guns for a thrust to cut off Canton from Hongkong. Troops lauded at llachiing and advanced Inland (arrow on trig map) toward the Canton-HoiiRkong railroad, hoping to capture Mir line and the Canton river mouth and thus stop the flow of war sup plies to Hankow via Canton. Imrt map shows the drive against Han kow from the north and west (arrows); heavy Mack line, Japan's "front" line; Sinvnng, where the Pelnlng-llankow railroad was report ed cut; and Changsha against which another drive was directed. 1938 AAA ACT IN BELT TALK SPRINGFIELD, 111.. Oct. 14. (AP) Secretary of Agriculture Wallace urg ed corn belt farmers today to fight for the "best farm program agricul ture ever had" and cautioned .them to beware of substitutes offered with the sole purpose of destroying the present farm act. t Wallace told a meeting of farm leaders and AAA committeemen the agricultural adjustment act of 1938, while not perfect, does represent a complete charter of farm equality and is capable of being Improved with experience. The secretary credited the farm act with preventing a big drop In farm cash Income and farm buying power. The drop In Income, he said, had been held to about 12 per cent of last year's total and the reduction of buying power to 9 per cent. - "Iri the face of a business situation In which factory employment and payrolls have been down over 30 per cent," he said, "to hold farm income so nearly steady la a real achieve ment." Wallace praised farmers who co operated under AAA saying: "You have done well to make your program play so big a part In ending Incipient depression, and In putting the country back on the road to prosperity." Outstanding among substitutes suggested for the AAA, Wallace said. Is price-fixing. He aald the advo cates of this substitute urge setting prices at cost of production, or psrlty or some higher figure and assert all the bother about allotments, work sheets, compliance and payment, could be eliminated. He made It clear he was not opposed to price fixing tn Itself, but added any pro posal a fixed price be paid on an unlimited quantity of goods was unsound. LAST RITES FOR CAPT. APPLEGATE KLAMATH PALLS, Oct. 14. (Jp) ; Indians from the Klamath reaerva- ' tlon Joined scores of white residents j Id southern Oregon yesterday in i funeral services for Captain Oliver Cromwell Applegate..09. famous plon- eer and veteran of the Modoe Indian war. The muffled drums of the Ameri can Legion led a long funeral pro- . cession for the noted settler and his tori an who died Tuesday. The na tlonal guard fired a graveside salute. Named "Chief Bighorn" O RANTS PASS, Oct. 14 'JPy-W. J. Moyer, elected Chief Bighorn of the Oregon Cavemen last night, will lead a tribal Invasion of San Fran cisco 1o June. An Oregon Caveman day has been designated at the 1939 Qoldea'Oata exposition. EIENDS MISTREAT, T VILENESS UPON GIRL'S BODY FtNDLAY. Ohio. Oct. 14. (API- Two men who attacked 18-year-old Betty Gazarek. dabbed obscene word on her body with paint and left her In a roadside ditch were hunted today. ' Sheriff Lyle Harvltt said tha girl was taken to a hospital last night after a motorist discovered her In the ditch. While her father. Stove Oazarek, waited In his automobile. Harvltt said, Betty went to a store Wednes day night and bought red paint and a brush. "As she" left the store, two men pushed her Into an automobile and drove away." the sheriff said. "They drove all night and yesterday stopped at some farm or outbuilding. The men took her clothing from her. assaulted her and painted vile words on her body with her own paint and brush. XASt night they drove again and shoved her from the automobile Into a ditch." Oazarek had notified authorities but they were unable to locate the girl, whose condition was described aa not serious. The public was reminded today by the Community Chest of President Roosevelt's broadcast on "Mobillra tlon for Human Needs" this evening. The president's talk will be carried by station KMED from 7 to 7:30 p. m. Medford time, 4 ' PENDLETON, Ore. Oct. 14. (AP) H. E. McMlllen of Spokane today was elected president of the Pacific Dis trict Association of Operative Millers In third annual convention here. S.ems Ungrateful PORTLAND, Oct. 14. (AP) When you rescue a man from drowning and he forgets to say thank you. that's usual, but when you rescue him and he demand 110 for a hat you didn't rescue f 'net's something else again. Captain Karl Prehn. Portland harbormaster, told the Propel lor club yesterday that people seldom ay thank you. "Harbor patrolmen rescued 35 persons who rfc In danger of drowning during 1037," Prehn tald, "and of this number one man and two glrla came tn later end thanked us." But the hat owner Prehn de clared he sent a lawyer down to collect 910 because patrolmen overlooked It when they plrked film from the river af'er he over turned a -n GOVERNOR URGES LESS PAMPERING School Principals Told U. S. Needs Moral Character to Keep Out of War. SALEM. Oct. 14. (fP) Oregon's high school principals, meeting In annual convention, were urged by Governor Martin today to "teach thn hardy virtues to prevent America from becoming a decadent nation." The governor said teachers had beef? teaching soft virtues and that Amer ica was losing Its strength of charac ter and moral force. "We started out giving relief to people at the start of the depress ion, and that was Justified. But now, we are giving money to every fellow that whines. If we don t curb this sort of thing, America will be min ed," he said. "You teachers must be careful in teaching children of relief families. You must try to Instill hardy virtues in them so they will develop a sense of pride, and want to become Inde pendent." Speaking extempraneously, the gov ernor said the democratic- nations have lost their moral force through pampering their peoples. "Hitler wouldn't get away with gobbling up Europe and Japan wouldn't get away with her Invasion of China tf we had some moral force. Both know that the democrac ies are weak and unable to stop them. "We are one the way to war unless we stop the preaching of the soft virtues. "I am not advocating war. I am a soldier and know how horrible war Is. But America must develop some moral character to prevent being in iplv,ed in a war. H-. ,.3. . ) "History shows that the strong na tions gobble up the weak nations and we must prevent America from becoming a weak nation." SANTA MONICA, Calif.. Oct. 14. (ff) E. C. Segar. 44. the house paint er who became a cartoonist by taking a 920 mall order course, left In death today a million-dollar legacy of com ic characters to amuse the world. The creator of "Thimble Theater," a quaint comic strip printed dally by more than 800 newspapers, and "Popcye the Sailor," a movie car toon with fans around the globe, died at his home here last night after a long Illness. Since last January, his condition had been so serious he did little ac tual drawing. Others carried on the whimsical adventures of Popeye, spinach eater de luxe; J. Wellington Wimpy, hamburger chef, and the Oyl family Olive, Castor and Anna. Recently Segar underwent an op eration for removal of the spleen. But even that failed to restore his ebbing strength. He had been in a coma 34 hours when death came, with Mrs. Segar, his 15-year-old daughter, and his 13-year-old son Tommy at his bedside. King Features announced today In New York "Thimble Theater" would be continued aa a daily strip, Just as "The Gumps" lived on after the death of Sidney Smith, the cartoon family's creator, In 1035. ftet Labor Hearing BAKER, Oct. 14. (AP) Labor again holds the spotlight In Baker with the announcement this morn ing that representatives of the na tional labor relations board, who have filed suit sgatnst the Stoddard Lumber company for alleged "unfair labor practices." will be In Baker Monday to hold a hearing on the case. Brief Review of European Crisis (By the Aworlsim press) Munich Czechoslovak envoy prom Ises Hitler "loyal attitude toward Oermany: fuehrer want, qnlck settle' ment of Hungarian controversy. . Budapest Hungary said to have cancelled mobilization at Hitler's re quest; delegation fllea to Munich tq explain territorial demands to fuehr er. Prague Czechoslovaks predict Oerman support against "extrava- I gent" Hungarian demands aa result of Frantlsek-Hltler meeting. Rome Hungarian emissary fllea to Rome to consult Italy on clalma against Czechoslovakia. Vienna Nazi leaders say church stata breach widened by Nazi com mlraloner's sntl-clrlcal speech. ofla Government rounds up hos tile elmn' In wldejpread precau tion foUcwlDf abwarted revolt plot. German Opposition to Com , mon Frontier Seen Mobilization Cancelled. BUDAPEST, Oct. 14. (AP) It was announced tonight that War Minis ter Eugene Rata would Issue a decree tomorrow ordering Immediate mobili zation of five more army classes be cause of the Hun gar) an -Czechoslovak border crisis. The men mobilized must report to their regiments by Monday. Exact extent of the additional mob ilisation was not known. Previously diplomatic circles said Hungary had postponed mobilization at the request of "great foreign pow ers," especially Oermany. (By the Associated Press) Germany announced today Frantl- aek Chvalkovaky, Czechoslovak for eign minister,, had pledged his coun try to a "loyal attitude" toward Ger many, In a talk with Adolf Hitler. The announcement came aa Hun gary was reported to have cancelled plana of mobilisation of her army and sent a delegation to explain to Hitler Hungary's minimum territorial demands upon Czechoslovakia. A Hungarian foreign office of ficial arrived In Rome to consult with Italian officials on Hungary's next move In her territorial cam paign. Czechoslovak political circles ex pressed a belief the wish of Poland and Hungary for a common frontier at the expense of Czechoslovakia would be met with German opposi tion. The same belief was expressed In high nnal circles. Hitler told the- Caechoslovak envoy he hoped "It soon may be possible toy find a satisfactory solution" to thJ Hungarian -Czechoslovak ques tion, which Hungary yesterday want ed turned over to the four Munich accord powers after breakdown of direct negotiations. CHILDREN REVEAL RIVERA, Cslll., Oct. 14. (AP) Playtime efforts of Jeff, Bud and Marlene Scaefer, ages four, six and seven, to dig dirt piles turned up approximately 13600 of silver and currency on the ranch of Lee Wil liams, high school football coach of Downey, Calif., It became known to day, when, the question of. ownership was stirred up. Authorities expressed the belief the money, found In ttn cans and paper lined glass Jars, belonged to the for mer owner, John Cockrell, who died about four years ago. Cockrell, a bachelor, did not believe In banks, neighbors explained. s The father, who rents the ranch, turned over the money to Williams. Edwin J. Miller, attorney for the Cockrell estate, claims ownership for hie client. Miller estimated there may be as much as 16500 more burled at other places on tha ranch. TRANSFUSION FOR E A pint of blood was given State Policeman Clark Johnson today by hla twin brother, Corporal Louis Johnson, also of the state police, In a transfusion to compensala for the loss of blood he suffered after being accidentally shot In the back while on a hunting trip near Ptsh lake last Wednesday morning. Private Johnson, confined In Com munity hospital, waa slightly Im proved this morning after spending a fairly restful night, but I not yet out of danger, hla attending physi cian stated. The doctor ezplalned that the blood transfusion did not signify the Injured state policeman had taken a turn for the worse, but waa given merely to strengthen him. Corporal Johnson Is stationed In Oranta Pass. Pear Markets NEW YORK, Oct. 14. (AP-USDAI Pears: 31 arrived, II California. Oregon. 4 Washington unlosded. 14 on track. Oregon Bartletta 31S extra fancy 1 .08-3 30, average 3.09: 1010 fancy 1.65-3.00. average 1.80; .150 N. 1 3.00-35, average S OS: Bose 130 Mo 1 1.75-3.10. aveiaee 1.07: 730 com bination extra fancy and fancy 1.10 SS. average 1ST. CHICAOO. Oct. 14. (AP-U80AI- Pesrs: 8 California. 1 Michigan, 5 Oregon. Washington arrived, 30 on track: Oregon Bose 780 No. 1, 1 45-85 e'-erage !.?, Heads United's Western Division I"' . "JftS-rv- .WTJf.w- :es: ;r'f ,rf j Seely V. Hall has been appointed Manager of Operations (or United Air Lines' Western Division between Denver and the Pacific Coast. Hall began his aviation career in the Air Corps during the war, was on of the organizers ol Pacuic Air Trans port, the original airline on the Pacific coast, which is now part of United Air Lines. Since then he has served in various operations super visory capacities for United. Now he is In charge of flight operations of United'a entire aystem welt of Denver. DEATH COMES TO IS. ' Fanny Ardley Bartlam, wife of ra ther Ernest 8. Bartlam, ' reotor of fit. Mark'a Episcopal church, passed- away cany this morning In the aood Ba marltan hospital In Portland. Imme diate 'cause 'of 'denth was a heart attack. Mrs. Bartlam ,wa bom in Milwau kee, Wis., Nov. 4, 1879, and waa 88 years old. she was united In mar rlage to Father Bartlam Dec. 81, 1918, In San Francisco. They have ne children. Mrs. Bartlam received her educa tion In Berkeley. Calif., where she attended high school and the Uni versity of California, where her fa ther, Prof. Jt. T. Ardley, waa art Instructor. Prior to hsr marriage. Mrs. Bartlam taught school in the Red Bluff high school for 16 years. Mrs. Bartlam resided In thw city for the paat five years, during which time she was loved by all who knew her. She waa a woman who always had time to perform some kindly doed for young boys and girls and was unselfish to a fault, taking her time and strength to do for other Instead of for herself. Until her serious Illness laat February, when she was confined almost entirely to her home, she waa active In Sunday school and women's organizations of the church. Mrs. ' Bartlam leaves to mourn her passing her husband, a slater. Miss Marcla S. Ardley of Oakland, Calif.. and a brother. Harry M. Ardley, also of Oakland, and a niece and nephew. Funeral services will be held In St. Mark's Episcopal church Monday at 10 . m. The Very Rev.-H. M. Ramsey, dean of St. Stephen's cathe dral In Portland, will officiate. The vestry of the church will be honorary pallbearera. The body will be sent to Red Bluff for Interment. It waa always Mrs. Bartlam's ex pressed desire that no flowers be sent at her passing but, that the money Instead be used for the purpose of educating young men for the min istry. John C. Mann will receive the funds and then place them wiw me blahop of the church. LIBEL ON GOATS SYRACUSE. N. Y.. Oct, 14. (API- Delegate to the annual meeting of the American Oost Society Ino., set out today to break down the comic strip Idea that a goat la an odorous creature living largely on a diet of tin cans, catalogs and old automooiie tires. , Dr. A. C. Dahlberg, director of dairy research at the New York state agri cultural experiment station, Oeneva. declared that In the laat 16 years goals have reached a high place In the economic life of the nation's barnyard animals. 0 oat raising, he aald, hsa grown from a hobby to an Industry valued In the millions and employing hun dreds of persons, while goat milk sells for 35 to 60 cents a quart. The delegates bad goat meat aa th main course for the convention ban quet. . DESERTER ENTERS GUILTY PLEA IN NAZI SPY TRIAL Ex-Sergeant Springs Sur- prise in New York Court Stole American Plane Secrets Select Jury. NEW YORK, Oot. 14. (AP) -4 Jury of 10 men and two women wa ohosen In an hour and a 'half tods? for the federal government's trial cat three persona accused of being mem bent of a spy ring which sold United State military secrets to a forelga government. The Jury waa seated after Quenthea? Oustav Rumrlch, former Unite State army sergeant, a fourth defer, tlint, had unexpectedly changed hi plea from Innocent to guilty. Federal Judge John O. Knox d f erred sentence until after the trial. Rumrlch will testify for the govern ment, his counsel said. Rumrlch, alleged by the govern ment to have stolen a military avl tton code, waa a native of Chlcagej and the son of German parent. Ha deserted from the army In 1938. Courtroom observers who bad a pected a protracted wrangle over tha selection of Juror were eurprlaed by he swiftness with which the Jury and two alternatlvea were picked. Defense challenges far outnumber those of the government. At the request of U. 8. Atty. Lama Hardy, the veniremen were aakeel whether any waa related by blood ev marriage to Qeruuu). Tha court room wa tilled to e parity long before Judge Knot, wne had been delayed with other legs; matters, mounted the bench. News paper men and women, lneludtnfl representative of the mora importer European Journal and a number of "unofficial" observers, Jammed toe) room. - Rumrlehls co-defendant. wOM) watched him change hi pie la silence, are Johftnna Hofmann, ' 36-year-old former hair dresser on the) North Oerman Lloyd liner Europ. (Continued oa Page Six.) , PRESIDENT PLANS ! CAMPAIGN TALK WASHINGTON, Oct. 14 (AP) President Roosevelt probably win broadcast a campaign addree th evening of November 4 from his bom In Hyde Park, N. Y. In making this announcement to day, the White House said: While the president's remark prw marlty will concern the voter of Nety York state they will be sufficiently extensive In range to Interest the) nation aa whole," The announcement aald the presi dent would make the speech "as B) voter of the state of New York," bal home stats. The president will leave Sundaf for Hyde Park and spend about week. He Is expected to return Washington before traveling norta ward to make the address four days) before election day, November 8. The president already ha praueel the Democratic atats ticket in New York, headed by Herbert B. Ishmaa who seeks a fourth term sa governor. 'BAROMETER' POST FOR BOBJOWLER CORVALUS. Oct. 14. (AP) Ap pointments to the staff of the Ba rometer, student dally at Oregon State, and th Beaver, student ana nual, announced yesterday, Included the following: Barometer: Bob Fowler, Medford, aaeoclato editor: Marl Pell. Fondle ton, assistant editor: Shirley Crone miller, Salem, managing editor; Carl Loron, Sllverton, night editor. Beaver: Roberta Heldrteh, Bpragu) River, assistant editor; Ed Berlin, Salem, scheduling editor. , LARGEST WEEKDAY PAPER JBLISHED wianiwnTnN. Oct. 14 (AP) DM Star published today what It call the largest weekday issue in nuiory 90 pates including 16-pag table) supplement. In front peg dox. an papw announced th "achievement" was mad neceassry "by th snormou rolum of ' advertising which waa voluntarily submitted tor j